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Vendease

Full company profile

uuid0000quh

Namestring
Vendease
Legal namestring
Vendease
Websiteurl
vendease.com
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Vendease is a Lagos-headquartered B2B marketplace that enables restaurants, cafes, hotels, and other food service businesses in Nigeria to procure food ingredients and kitchen supplies directly from farms and food manufacturers. The platform aggregates supply across categories including protein and seafood, dairy, grains and staples, fruits, vegetables, oils and condiments, packaging, beverages, baking supplies, and household items, with real-time per-unit pricing displayed in Nigerian Naira. Its customer base is concentrated in the restaurant and food service segment, addressing pain points such as unreliable supplier relationships, opaque pricing, and fragmented procurement logistics.

The platform's core technology is a web-based e-commerce catalog augmented by native WhatsApp integration: customers can build a cart on vendease.com and send orders plus proforma invoice PDFs directly to Vendease via WhatsApp for confirmation and fulfillment. A proprietary Cluster Delivery feature groups orders by neighborhood, reducing per-unit delivery costs as restaurant density in a given area grows. The brand also operates a sub-brand called "dscvr frsh," which appears to be the consumer-facing storefront layer of the marketplace.

Vendease monetizes through markups on product transactions in its marketplace, operating on a pay-as-you-go basis with no subscription requirement. Its go-to-market is direct sales to restaurant operators, primarily through the website and WhatsApp as bottom-of-funnel channels. The company is venture-backed, having raised approximately $33.2 million across seed and Series A rounds from 2021 to 2022, with investors including Global Founders Capital, Partech, TLcom Capital Partners, Y Combinator, Hustle Fund, Liquid 2 Ventures, Soma Cap, and others, and has stated intent to expand operations across Africa beyond Nigeria.

Short descriptiontext

Vendease is a Lagos-based B2B marketplace that connects Nigerian restaurants and food service businesses directly with farms and food manufacturers, offering WhatsApp-integrated ordering and cluster-based neighborhood delivery across 12+ supply categories.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersLagos, Nigeria
HQ citystring
Lagos
HQ countrystring
Nigeria
HQ regionstring
Africa
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Product Sales (B2B Marketplace)
TypeTransaction Fee
Description

Vendease operates a marketplace where restaurants purchase food supplies (protein, dairy, grains, produce, packaging) from various suppliers. The company earns revenue through markups on product prices, with pricing displayed per unit (per kg, per carton, per piece) in Nigerian Naira.

vendease.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Pricing details1 tier
1Unit-based pricing across product categories
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products priced per unit (kg, carton, piece, bag, pack). No subscription required. Customers order through WhatsApp or website, with cluster delivery option reducing costs for grouped orders.

vendease.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

No source-backed information is available in the provided input.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Reduced delivery costs through cluster ordering
Product overview1 text field

Vendease operates as a unified B2B food procurement platform connecting restaurants and food service businesses with suppliers. The core Vendease Platform serves as the primary marketplace, while the Cluster Delivery module adds cost optimization through neighborhood-based order grouping. The platform's digital catalog spans categories including Baking, Beverages, Cleaning & Household, Dairy, Fruits, Grains & Staples, Oils & Condiments, Packaging & Disposables, Protein & Seafood, Soups & Specialty, Stationeries, and Vegetables. Orders can be completed through the platform and shared via WhatsApp integration for confirmation.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1MaxAB
TypeDirect peer
Description

Egypt-based B2B platform that connects FMCG suppliers with traditional retailers through a managed marketplace and logistics network. Comparable in business model (marketplace + last-mile delivery for food/FMCG) and target customer type, but focused on North Africa.

2Choco
TypeEmerging player
Description

B2B food ordering platform connecting restaurants with suppliers via a digital catalog and messaging-based ordering. Mirrors Vendease's restaurant-focused marketplace and WhatsApp-style ordering UX, though primarily operating in Europe and the Americas.

3ThriveAgric
TypeEmerging player
Description

Nigerian agritech company working with smallholder farmers on financing, production, and offtake. Adjacent on the African agriculture supply side theme, though operating on the farmer/producer side rather than restaurant demand aggregation.

4MarketForce
TypeDirect peer
Description

African B2B commerce and fintech platform serving informal retailers with inventory sourcing and payments. Highly comparable to Vendease on the merchant procurement side, with overlapping investor base (Y Combinator) and similar pan-African expansion playbook.

5Farmcrowdy
TypeEmerging player
Description

Nigerian digital agriculture platform focused on connecting sponsors with farmers and improving farm productivity. Thematically comparable as a Nigerian agri-tech venture, though oriented around crowdfunding and farm management rather than restaurant procurement.

6Releaf
TypeEmerging player
Description

Nigerian agri-tech startup focused on supply chain efficiency for food processors, including oil palm processing technology. Comparable on the Nigerian agri-tech supply chain thesis, though focused upstream on processors rather than restaurant demand.

7Twiga Foods
TypeDirect peer
Description

Kenya-based B2B food distribution platform connecting retailers and food vendors with farmers and manufacturers. Directly comparable to Vendease on the two-sided food marketplace model serving African food service businesses, though operating in East Africa.

8Wasoko (formerly Sokowatch)
TypeDirect peer
Description

Pan-African B2B e-commerce platform delivering goods (including food and FMCG) to informal retailers. Closely mirrors Vendease's B2B marketplace model with logistics/delivery infrastructure, though with a broader retailer rather than restaurant focus and East/West African footprint.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors14 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Vendease

vendease.com

Vendease is a Lagos-based B2B marketplace that connects Nigerian restaurants and food service businesses directly with farms and food manufacturers, offering WhatsApp-integrated ordering and cluster-based neighborhood delivery across 12+ supply categories.

What Vendease does

Vendease is a Lagos-headquartered B2B marketplace that enables restaurants, cafes, hotels, and other food service businesses in Nigeria to procure food ingredients and kitchen supplies directly from farms and food manufacturers. The platform aggregates supply across categories including protein and seafood, dairy, grains and staples, fruits, vegetables, oils and condiments, packaging, beverages, baking supplies, and household items, with real-time per-unit pricing displayed in Nigerian Naira. Its customer base is concentrated in the restaurant and food service segment, addressing pain points such as unreliable supplier relationships, opaque pricing, and fragmented procurement logistics.

The platform's core technology is a web-based e-commerce catalog augmented by native WhatsApp integration: customers can build a cart on vendease.com and send orders plus proforma invoice PDFs directly to Vendease via WhatsApp for confirmation and fulfillment. A proprietary Cluster Delivery feature groups orders by neighborhood, reducing per-unit delivery costs as restaurant density in a given area grows. The brand also operates a sub-brand called "dscvr frsh," which appears to be the consumer-facing storefront layer of the marketplace.

Vendease monetizes through markups on product transactions in its marketplace, operating on a pay-as-you-go basis with no subscription requirement. Its go-to-market is direct sales to restaurant operators, primarily through the website and WhatsApp as bottom-of-funnel channels. The company is venture-backed, having raised approximately $33.2 million across seed and Series A rounds from 2021 to 2022, with investors including Global Founders Capital, Partech, TLcom Capital Partners, Y Combinator, Hustle Fund, Liquid 2 Ventures, Soma Cap, and others, and has stated intent to expand operations across Africa beyond Nigeria.

Vendease firmographics

Firmographics
Name
Vendease
Legal name
Vendease
Website
https://vendease.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
101–250 employees
Short description
Vendease is a Lagos-based B2B marketplace that connects Nigerian restaurants and food service businesses directly with farms and food manufacturers, offering WhatsApp-integrated ordering and cluster-based neighborhood delivery across 12+ supply categories.
Ownership category
akta.pro rank

Where Vendease is headquartered

Location

Headquarters

HQ city
Lagos
HQ country
Nigeria
HQ region
Africa

Offices1 record

Markets served

Vendease business model

Business model
GTM type
B2B
Offering type
Software

Revenue model

  1. Product Sales (B2B Marketplace): Vendease operates a marketplace where restaurants purchase food supplies (protein, dairy, grains, produce, packaging) from various suppliers. The company earns revenue through markups on product prices, with pricing displayed per unit (per kg, per carton, per piece) in Nigerian Naira.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goUnit-based pricing across product categories

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Vendease product offering

Product offering

Core offering

No source-backed information is available in the provided input.

Product overview

Vendease operates as a unified B2B food procurement platform connecting restaurants and food service businesses with suppliers. The core Vendease Platform serves as the primary marketplace, while the Cluster Delivery module adds cost optimization through neighborhood-based order grouping. The platform's digital catalog spans categories including Baking, Beverages, Cleaning & Household, Dairy, Fruits, Grains & Staples, Oils & Condiments, Packaging & Disposables, Protein & Seafood, Soups & Specialty, Stationeries, and Vegetables. Orders can be completed through the platform and shared via WhatsApp integration for confirmation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Reduced delivery costs through cluster ordering

Companies that use Vendease

Customer profile

Segments1 record

Vendease technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Vendease partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Vendease competitors and assessment

Company assessment

Direct peers

  • MaxAB: Egypt-based B2B platform that connects FMCG suppliers with traditional retailers through a managed marketplace and logistics network. Comparable in business model (marketplace + last-mile delivery for food/FMCG) and target customer type, but focused on North Africa.
  • MarketForce: African B2B commerce and fintech platform serving informal retailers with inventory sourcing and payments. Highly comparable to Vendease on the merchant procurement side, with overlapping investor base (Y Combinator) and similar pan-African expansion playbook.
  • Twiga Foods: Kenya-based B2B food distribution platform connecting retailers and food vendors with farmers and manufacturers. Directly comparable to Vendease on the two-sided food marketplace model serving African food service businesses, though operating in East Africa.
  • Wasoko (formerly Sokowatch): Pan-African B2B e-commerce platform delivering goods (including food and FMCG) to informal retailers. Closely mirrors Vendease's B2B marketplace model with logistics/delivery infrastructure, though with a broader retailer rather than restaurant focus and East/West African footprint.

Emerging players

  • Choco: B2B food ordering platform connecting restaurants with suppliers via a digital catalog and messaging-based ordering. Mirrors Vendease's restaurant-focused marketplace and WhatsApp-style ordering UX, though primarily operating in Europe and the Americas.
  • ThriveAgric: Nigerian agritech company working with smallholder farmers on financing, production, and offtake. Adjacent on the African agriculture supply side theme, though operating on the farmer/producer side rather than restaurant demand aggregation.
  • Farmcrowdy: Nigerian digital agriculture platform focused on connecting sponsors with farmers and improving farm productivity. Thematically comparable as a Nigerian agri-tech venture, though oriented around crowdfunding and farm management rather than restaurant procurement.
  • Releaf: Nigerian agri-tech startup focused on supply chain efficiency for food processors, including oil palm processing technology. Comparable on the Nigerian agri-tech supply chain thesis, though focused upstream on processors rather than restaurant demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Vendease social profiles

Digital presence

Vendease financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vendease leadership team

Management profile

Number of profiles

Vendease funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vendease M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendease

What does Vendease do?

No source-backed information is available in the provided input.

Is Vendease a public or private company?

Vendease is a private company. It is classified as unknown and is currently operating.

When was Vendease founded?

Vendease was founded in 2020. It employs 101 to 250 people.

Where is Vendease based?

Vendease is headquartered in Lagos, Nigeria, in the Africa region.

How does Vendease make money?

One revenue line is on record: product Sales (B2B Marketplace).

Who are Vendease's main competitors?

Direct peers on record are MaxAB, MarketForce, Twiga Foods and Wasoko (formerly Sokowatch). Emerging players are Choco, ThriveAgric, Farmcrowdy and Releaf.

Does Vendease have an API?

No public API is recorded for Vendease.

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Live signals
dlvr.itVendease trims its workforceNigerian food procurement startup Vendease has laid off 9% of its workforce, affecting 27 employees, citing performance-related issues rather than economic conditions. This decision follows a $30 million Series A funding round and significant growth metrics, including a fivefold revenue increase over the past year. The company is currently recruiting replacements for the affected roles while maintaining its expansion strategy across Nigeria and Ghana.Disrupt-africaNigerian restaurant management startup Vendease secures $30m Series A round – Old Disrupt AfricaNigerian restaurant management startup Vendease has secured $30 million in a combined Series A equity and debt funding round to consolidate its operations in Nigeria and Ghana while supporting continental expansion. The investment, co-led by TLcom Capital and Partech, will be utilized to scale the platform's digital procurement services for food businesses across Africa.EgirisimAfrika’daki restoranlar için gıda tedariki sağlayan Vendease, 30 milyon dolar yatırım aldıVendease, bir gıda tedarik platformu olarak 30 milyon dolarlık Seri A yatırım turunu tamamladı. Bu fonlar sayesinde şirket, Nijerya ve Gana'daki operasyonlarını genişletecek ve yatırımcılar arasında TLcom ve Partech yer aldı. Vendease, Afrika'daki restoranların tedarik zinciri sorunlarını çözmek için dijital bir uygulama sunarak son 12 ayda 400.000 metrik ton gıda taşıdı.FinSMEsVendease Raises $30M in Equity and Debt FundingVendease, a Y Combinator-backed digital procurement platform for restaurants in Africa, raised $30 million in a combined equity and debt funding round. The investment was co-led by TLcom and Partech, with additional participation from investors including VentureSouq and Hustle Fund. The company plans to use the capital to consolidate operations in Nigeria and Ghana and expand across the continent.TechMoranNigerian agri-tech startup Vendease raises $3.2m seed round for expansion. : TechMoranNigerian agri-tech startup Vendease has secured $3.2 million in seed funding led by Global Founders Capital to expand its operations and technology infrastructure. The capital will support the company's plan to scale its digitized food supply chain network beyond its current presence in Lagos, Ibadan, and Abuja to other cities across Africa.Agence EcofinLe nigérian Vendease lève 3,2 millions $ pour s’étendre sur de nouveaux marchés africains, d’ici 2022Vendease, a Nigerian food supply platform, has secured $3.2 million in seed funding led by Global Founders Capital to expand its operations across Africa by the first quarter of 2022. The investment aims to strengthen the company's logistics capabilities and extend its services beyond its current bases in Lagos, Ibadan, and Abuja to other cities on the continent.TechCrunchBacked by YC, Vendease is building Amazon Prime for restaurants in AfricaYC-backed Nigerian startup Vendease operates a procurement marketplace connecting restaurants and hotels directly with farms and food manufacturers across Africa. The platform aims to streamline supply chains by ensuring 24-hour delivery, digitizing inventory management, and reducing payment delays for vendors. Founded in January 2020, the company plans to expand its operations to other African cities in the coming months.