Choco
Choco is an AI-powered growth platform serving food and beverage wholesalers and distributors across the US and Europe. It automates order capture, eCommerce, sales, and CRM workflows for 30,000+ distributors processing over 1 million orders monthly.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Choco does
Choco is a Berlin-based vertical SaaS company founded in 2018 that operates an AI-powered growth platform for food and beverage wholesalers and distributors. The platform unifies four core products — OrderAgent (AI-powered order capture from voicemail, email, text, and handwritten notes), eCommerce (AI-driven online storefront with personalized recommendations), SalesHub (AI sales tools for distributors in the field), and CustomerHub (foodservice CRM with real-time churn and value insights) — into an integrated system that processes 1M+ monthly orders for 30,000+ distributors across the US, Germany, Spain, France, and the UK. In December 2025, Choco extended this capability with the Voice Agent, developed in collaboration with OpenAI, which handles inbound calls, takes orders, and answers product questions 24/7 in any language. The company also offers an AdNetwork product for food manufacturers seeking distribution visibility.
Choco generates revenue primarily through enterprise subscriptions for distributor platform access, with quote-based annual pricing and no publicly disclosed tiers. Its go-to-market combines direct enterprise field sales targeting food distributors with a strategic channel partnership through DOT Foods, which provides VIP onboarding and priority AI access to its distribution network. The company has completed two acquisitions — Refill (June 2022) for western Germany expansion and Katoo (January 2023), which added 1,000 suppliers and 3,000 restaurants and made Choco the leading food service ordering app in Spain. Choco has raised approximately €283 million in total funding across multiple rounds, achieving unicorn status in April 2022 at a €1.12 billion valuation, with backing from Left Lane Capital, Insight Partners, Coatue, Bessemer Venture Partners, and G Squared.
The company's underlying technology relies heavily on third-party large language models via its OpenAI partnership, processing 200B+ AI tokens and 8.8M+ orders annually in production. Deep ERP integrations with NetSuite, QuickBooks, Microsoft Dynamics, SAP, Odoo, Sage, NCR, and Entretec anchor the platform into distributor back-office workflows. Reported operational outcomes include a 50% reduction in manual order entry, doubled sales team productivity without headcount increases, and 20% larger average order sizes.
Choco firmographics
Firmographics- Name
- Choco
- Legal name
- Choco Communications GmbH
- Website
- https://choco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Choco is an AI-powered growth platform serving food and beverage wholesalers and distributors across the US and Europe. It automates order capture, eCommerce, sales, and CRM workflows for 30,000+ distributors processing over 1 million orders monthly.
- Ownership category
- akta.pro rank
Choco industry classification
Industry- Product category
- Food Distribution Software
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Choco is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Choco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform subscription and transaction fees: Subscription-based platform access for distributors with AI-powered order automation, sales tools, and e-commerce capabilities. Revenue derived from monthly/annual platform fees for distributors using OrderAgent, SalesHub, CustomerHub, and eCommerce modules.
- AI processing and automation services: Revenue from AI-powered order processing automation that eliminates manual workflows for food distribution operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with AI automation capabilities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Choco product offering
Product offeringCore offering
Choco provides a dedicated AI-powered growth platform for food and beverage wholesalers and distributors that automates the capture and processing of orders from every channel (voicemail, email, text, and handwritten notes), powers a personalized AI ecommerce storefront, and delivers mobile-first sales enablement and foodservice CRM tools. The platform integrates directly with major ERP systems and is offered alongside an attached marketplace network connecting distributors to restaurants for order placement.
Product overview
Choco is a unified AI-powered growth platform for food & beverage wholesalers that combines order automation, eCommerce, and sales CRM into an integrated system. The core offering consists of OrderAgent (AI-powered order capture processing voicemails, emails, texts, and handwritten notes), eCommerce (AI-powered storefront with personalized recommendations), SalesHub (AI-powered sales tools), and CustomerHub (foodservice CRM with real-time insights). In December 2025, Choco launched Voice Agent in collaboration with OpenAI, enabling 24/7 AI-driven order processing via voice calls. The platform integrates with major ERP systems including NetSuite, QuickBooks, Microsoft Dynamics, and others, processing over 1 million monthly orders for 30,000+ distributors.
Differentiator
Problem solved
Functional benefit
Brands
- OrderAgent: AI-powered order processing solution that captures voicemails, emails, texts, and handwritten notes
- eCommerce
- SalesHub
- CustomerHub
- Choco Voice Agent
Products and services
- OrderAgent AI-powered order capture system that processes every voicemail, email, text message, and handwritten note and feeds orders directly into a food distributor's ERP without manual entry. Designed for food and beverage wholesalers and distributors.
- eCommerce AI-powered online storefront and order catalog for food service distributors, delivering personalized product recommendations and growing average basket size (Choco reports 20% larger average orders).
- SalesHub Mobile-first AI-powered sales tools built for food distributors, telling reps who to call, what to sell, and when to act so they can close deals faster in the field.
- CustomerHub Foodservice CRM built for distributors with real-time insights, churn detection, and customer value-growth tracking to keep customer value compounding week after week.
- Choco Voice Agent AI-powered voice agent developed in collaboration with OpenAI that handles calls, takes orders, answers product questions, and makes product recommendations 24/7 in any language for food service operations. Achieves 95% order accuracy and reduces manual processing time by 50%.
- Katoo Spanish food service ordering platform acquired and retained as a wholly-owned Choco sub-brand in January 2023; brought 1,000 suppliers and 3,000 restaurants onto the Choco platform and made Choco the leading food service ordering app in Spain.
- Refill Mobile refill/ordering app acquired in June 2022 as a wholly-owned Choco sub-brand, expanding services and market presence in western Germany.
Quantifiable outcome
- 30K+ distributors on platform
- +5 more outcomes
Companies that use Choco
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Choco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature5 records
Choco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- OpenAIcoreChoco uses OpenAI APIs to power its AI automation across global food supply chains. The implementation processes over 8.8 million orders annually, reducing manual order entry by 50% and doubling sales team productivity. Choco has processed over 200 billion AI tokens in production through this partnership.
- DOT FoodscoreDOT Foods' trusted technology partner offering VIP onboarding, priority AI access, and advanced ecommerce capabilities for Dot Foods distributors.
- NetSuitecoreERP integration partner for seamless data flow
- Microsoft DynamicscoreERP integration partner
- QuickBookscoreERP integration partner
- SAPcoreERP integration partner
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Choco competitors and assessment
Company assessmentDirect peers
- Pepper Platforms: Pepper is a B2B digital commerce platform purpose-built for food distributors and wholesalers, directly competing with Choco's OrderAgent, eCommerce, and CRM modules. Both serve food and beverage distributors with AI-driven ordering, eCommerce storefronts, and ERP-integrated workflows.
- Cut+Dry: Cut+Dry is a B2B food ordering and inventory platform for restaurants and distributors. It targets the same distributor-to-restaurant order automation use case as Choco and competes for the same mid-market food distribution customer base.
- Ordermark: Ordermark provides online ordering and consolidation tools for restaurants and food suppliers, with a focus on streamlining purchasing workflows. It overlaps with Choco's restaurant-side ordering and supplier integration value proposition.
- BlueCart: BlueCart (acquired by Grubhub) was a B2B ordering platform connecting restaurants with food suppliers, directly comparable to Choco's distributor-restaurant ordering layer. It remains a reference point for the B2B food commerce category Choco competes in.
Broad incumbents
- Olo: Olo is a public SaaS (NYSE: OLO) that provides digital ordering platforms for restaurant brands. While primarily direct-to-consumer ordering, its scale, brand relationships, and adjacent enterprise platform make it a relevant broad incumbent in the digital food commerce space Choco occupies.
- Toast: Toast (NYSE: TOST) is a leading restaurant management platform offering POS, payments, and online ordering. It serves the same restaurant end-customers Choco targets and could expand upstream into distributor integrations, creating competitive overlap.
- Block (Square for Restaurants): Block's Square for Restaurants provides POS, ordering, and payments tools to restaurant operators globally. Its scale, capital base, and existing restaurant relationships make it a broad incumbent that could extend into the B2B food ordering workflows Choco serves.
- Lightspeed Restaurant: Lightspeed Commerce (NYSE: LSPD) offers a restaurant POS and commerce platform serving SMB and mid-market operators. It competes for the same restaurant end-customer wallet and represents a potential adjacent competitor as it broadens into supplier integrations.
Emerging players
- MarketMan: MarketMan is a cloud-based inventory and supplier management platform for restaurants. It addresses adjacent foodservice back-office workflows and overlaps with Choco's CRM and supplier-side automation capabilities.
- Galley Solutions: Galley Solutions provides recipe costing, inventory, and supplier ordering tools for foodservice operators. It targets a similar foodservice customer base and offers supplier ordering features that overlap with Choco's restaurant-facing modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Choco social profiles
Digital presenceChoco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choco leadership team
Management profileNumber of profiles
Profiles3 records
Choco subsidiaries and ownership
Company hierarchySubsidiaries2 records
Choco funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choco M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choco
What does Choco do?
Choco provides a dedicated AI-powered growth platform for food and beverage wholesalers and distributors that automates the capture and processing of orders from every channel (voicemail, email, text, and handwritten notes), powers a personalized AI ecommerce storefront, and delivers mobile-first sales enablement and foodservice CRM tools. The platform integrates directly with major ERP systems and is offered alongside an attached marketplace network connecting distributors to restaurants for order placement.
Is Choco a public or private company?
Choco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Choco founded?
Choco was founded in 2018. It employs 251 to 500 people.
Where is Choco based?
Choco is headquartered in Berlin, Germany, in the Europe region.
How does Choco make money?
Two revenue lines are on record. Platform subscription and transaction fees are the primary driver. The others are AI processing and automation services.
Who are Choco's main competitors?
Direct peers on record are Pepper Platforms, Cut+Dry, Ordermark and BlueCart. Broad incumbents are Olo, Toast, Block (Square for Restaurants) and Lightspeed Restaurant. Emerging players are MarketMan and Galley Solutions.
Does Choco have an API?
No public API is recorded for Choco.
What industry is Choco in?
Choco's product category is Food Distribution Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 42441 and its SIC code is 5045.