What Ideal Heating does

Ideal Heating (formerly Ideal Boilers) is a UK-based manufacturer and supplier of domestic and commercial heating products, founded in 1906 and headquartered in Hull, East Yorkshire. The company operates as a privately held subsidiary of Groupe Atlantic, a diversified French heating and ventilation conglomerate. Ideal Heating's product portfolio spans gas boilers (Logic, Logic+, Logic MAX, Vogue, Vogue MAX, and Mexico ranges available in Combi, System, and Heat Only configurations), air source heat pumps (Logic Air and HP290 models, including hybrid variants), the Alfea A.I. heat pump line, smart heating controls (Halo range with Wi-Fi, RF, and cellular connectivity), and a comprehensive hot water cylinder and accessory range. The company serves residential, social housing, and new build developer markets, with over 5 million Logic boilers sold lifetime and positioning as the UK's leading domestic heating manufacturer.

The business operates exclusively as a trade-only channel, selling all products through a network of Gas Safe registered certified installers rather than direct to consumers. Distribution is reinforced by the Installer Connect loyalty platform, the Expert Academy training programme (with facilities in Hull, Scotland, Leicester, and Southern England), and customer finance partnerships through TradeHelp offering 12-24 month interest-free credit plus 2-10 year finance at 11.9% APR. A recently launched Commercial Service Division extends the offering into dedicated commercial commissioning, warranty, servicing, and breakdown support.

Revenue is generated primarily through hardware sales (boilers, heat pumps, cylinders, controls), with supplementary service revenue from warranty programmes (including the January 2026 MAX Confidence offering), commercial service contracts, and installer training. The company has secured over £15 million in UK government grants between 2024 and 2026 to scale heat pump manufacturing capacity to 115,000 units annually and cylinder production to 120,000 units annually by 2030. A £19.2 million UK Technology Centre, backed by a £60 million overall site investment programme and due to consolidate 100+ R&D specialists, anchors the strategic transition from gas boilers toward low-carbon heating solutions.

Name

Ideal Heating

Legal name

Ideal Heating Ltd

Website

https://idealheating.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ideal Heating is a UK-based manufacturer of boilers, air source heat pumps, heating controls, and cylinders, founded in 1906 and operating as a subsidiary of Groupe Atlantic. It sells exclusively through a certified installer network, serving homeowners, social housing providers, and new build developers across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Residential Heating Equipment Manufacturing

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Power Boiler and Heat Exchanger Manufacturing (332410)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

akta.pro secondary industries

Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Residential boilers
• Air source heat pumps
• Heating controls
• Hot water cylinders
• Commercial heating services

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boiler Sales: Sale of gas boilers including Combi, System, and Heat Only models through installer network. The company has sold over 5 million Logic boilers.
2. Heat Pump Sales: Sale of air source heat pumps including Logic Air and HP290 models, with production capacity targets of 115,000 units annually by 2030.
3. Heat Pump Cylinders: Sale of hot water cylinders designed to work with heat pump systems, with production capacity of 120,000 units annually by 2030.
4. Heating Controls: Sale of smart thermostats (Halo range) and heating controls for residential and commercial applications.
5. Customer Finance: Partnered with TradeHelp to provide customer financing options (12-month interest free, 24-month interest free, 2-10 year at 11.9% APR) to help installers offer payment plans to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ideal Heating manufactures and supplies gas boilers (Combi, System, and Heat Only), air source heat pumps, hot water cylinders, and smart heating controls (Halo range), along with accessories and installation services. The company operates a trade-only business model, selling exclusively through a UK network of certified installers, and provides installer training through Expert Academy, customer finance through TradeHelp, and commercial servicing via Ideal Commercial Heating.

Product overview

Ideal Heating is a comprehensive heating solutions provider offering a broad portfolio of products across gas boilers, air source heat pumps, hybrid systems, and smart heating controls for domestic, commercial, and social housing markets. The core product lineup includes multiple boiler ranges (Logic, Logic+, Logic MAX, Vogue, Vogue MAX, Mexico) available in Combi, System, and Heat Only configurations, flagship heat pumps (Logic Air, HP290), and hybrid systems. These are complemented by smart thermostat controls (Halo, Halo Lite, Halo Combi), connectivity modules (Link Cellular), hot water cylinders, and accessories. The company provides services including the Installer Connect loyalty programme, Expert Academy training, customer finance through TradeHelp, MAX Confidence warranty support, and a Commercial Service Division. Strategic investments include the £60m manufacturing and R&D programme featuring the UK Technology Centre for low-carbon heating development. The company holds The King's Award for Enterprise in Innovation for its heat pump delivery package.

Differentiator

Problem solved

Functional benefit

Brands

• Ideal Commercial Heating: Commercial heating division providing commissioning, warranty, servicing, and breakdown support through a nationwide team of engineers

Products and services

• Logic MAX Combi Boiler Combi boiler providing both heating and hot water instantly, suitable for smaller households with one bathroom. Sold through certified installer network.
• Logic MAX System Boiler System boiler designed to work with a cylinder to provide hot water, containing an expansion vessel and pump for sealed system installation.
• Logic MAX Heat Only Boiler Heat only boiler for use on either open vented or sealed systems with hot water provided by a cylinder.
• Vogue MAX Combi Boiler Premium combi boiler providing heating and hot water with enhanced features and performance.
• Vogue MAX System Boiler Premium system boiler with expansion vessel and pump for sealed central heating systems.
• Logic Air Heat Pump Flagship air source heat pump providing low-carbon central heating for residential applications, designed specifically for boiler installers to facilitate transition to renewable heating.
• HP290 Heat Pump Air source heat pump providing low-carbon heating solutions for residential properties.
• HP290 Hybrid Heat Pump Hybrid system combining heat pump technology with traditional boiler for flexible low-carbon heating.
• Halo Smart Thermostat Smart thermostat providing control over home heating and hot water, compatible with various Ideal Heating products.
• Ideal Cylinder Standard hot water cylinder for boiler systems.
• Ideal Heat Pump Cylinder Specialized hot water cylinder designed for integration with heat pump systems.
• Alfea Excellia A.I. Heat Pump AI-enabled heat pump for intelligent heating control in commercial and residential applications.
• Commercial Service Division Nationwide commercial service support including commissioning, warranty, servicing, and breakdown maintenance with next-day response and 90% first time fix rate, offered through Ideal Commercial Heating.
• MAX Confidence Warranty Program Premium support and warranty program for Logic MAX and Vogue MAX boiler ranges, offering extended warranty by 12 months if fault is diagnosed as Ideal's responsibility, combined with priority callouts and 365-day customer service.
• Installer Connect Loyalty Programme Loyalty scheme for installers providing points, rewards, and exclusive benefits based on installation volumes and tier levels.
• Expert Academy Training Training programme offering in-person and on-demand courses for installers on heat pumps, boilers, system design, and F-Gas certification.
• Customer Finance (via TradeHelp) Finance options provided through TradeHelp partnership, enabling installers to offer customers 12-month interest-free credit, 24-month interest-free credit, and 2-10 year finance at 11.9% APR for boiler installations.

Quantifiable outcome

• 5 million+ Logic boilers sold
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Warmur AcademycoreStrategic or Co-development Partner · 3 February 2026Ideal Heating's Expert Academy partnered with Warmur Academy to launch Hydronics Unlocked, a digital training programme for heating professionals on modern hydronic system design. The programme combines in-person and digital learning based on Warmum Academy's 10-step process, leading to a recognised Low Temperature qualification.
• EDFminorStrategic or Co-development PartnerPartnership with EDF to cut costs and emissions, including an innovative heat pump bundle offering for customers.
• TradeHelpcoreGTM or Marketing PartnerPartnership with TradeHelp to provide customer finance options for installers. TradeHelp enables Ideal Heating's Connect loyalty scheme members to offer financing (12-month interest free, 24-month interest free, 2-10 year at 11.9% APR) to customers to spread the cost of boiler installations.
• Macmillan Cancer SupportminorOthersCharity partnership supporting Macmillan Cancer Support through various fundraising initiatives.
• West Bromwich Albion FCminorGTM or Marketing PartnerPrincipal sponsor of West Bromwich Albion FC including both men's and women's teams for a record ninth season. Partnership provides brand visibility and community engagement.
• Andy's Man ClubminorOthersMental health charity partnership expanded to raise awareness of men's mental health issues. 'It's Ideal to talk' campaign supporting the charity.
• OddBallsminorOthersPartnership with OddBalls to raise awareness of testicular cancer, including promotional giveaways at InstallerSHOW.
• HEY Children's UniversityminorOthersPartnership with HEY Children's University to inspire young people through educational programmes and workplace visits to Ideal Heating's headquarters.
• Groupe AtlanticcoreOthersParent company of Ideal Heating. Groupe Atlantic is a global heating solutions group with major investments in UK manufacturing including Ideal Heating and Gledhill operations.
• Pochin P&H SuppliesminorChannel Partner/ Reseller/ DistributorPartnership with Pochin P&H Supplies for the Leicester training centre, providing facilities for installer training on heat pumps and boilers.
• Henry Boot ConstructionminorImplementation/ SI/ Consulting PartnerYorkshire-based contractor that delivered the UK Technology Centre construction project.
• SkillPLUMBminorGTM or Marketing PartnerHeadline sponsor of SkillPLUMB, supporting plumbing and heating skills development.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vaillant: German-owned UK heating manufacturer offering boilers, heat pumps (aroTHERM), and controls. Competes directly with Ideal Heating across residential and commercial heating, with strong installer training programmes (Vaillant Academy) analogous to Ideal's Expert Academy.
• Viessmann: German heating manufacturer with strong UK presence in boilers (Vitodens), heat pumps (Vitocal), and commercial heating systems. Comparable product breadth and trade-channel focus, positioning similarly to Ideal Heating as a full-portfolio supplier for installers and developers.
• Intergas: Dutch boiler manufacturer with strong UK presence in combi and system boilers. Directly competes with Ideal Heating's Logic range in residential heating, focusing on efficiency and reliability in similar customer segments (homeowners, installers, social housing).
• Baxi: Major UK boiler manufacturer (part of BDR Thermea Group), producing combi, system, and heat only boilers plus heat pumps. Directly competes with Ideal Heating's Logic and Vogue ranges in the social housing, new build, and installer channels, with comparable warranty and service programmes.
• Grant UK: UK-based boiler and heat pump manufacturer producing oil-fired boilers, gas boilers, and air source heat pumps. Competes directly with Ideal Heating in residential heating for rural properties, new build, and social housing segments, with overlapping installer and merchant distribution channels.
• Worcester Bosch: One of the UK's largest boiler and heating manufacturers, owned by Bosch. Directly competes with Ideal Heating in residential boilers, heat pumps, and heating controls across trade and consumer channels. Same product categories (combi, system, heat only boilers) and similar installer-led distribution model.
• Gledhill (Bristan Group): UK manufacturer of hot water cylinders and heat pump cylinders, sharing a £12m government grant with Ideal Heating for cylinder production. A directly comparable UK-based heating component manufacturer with similar Blackpool/Hull manufacturing footprint and product overlap in heat pump cylinders.
• Alpha Heating Innovation: UK boiler manufacturer producing combi, system, and heat only boilers for residential applications. Directly competes with Ideal Heating's Logic range in the trade channel and social housing market, with comparable installer-focused distribution approach.

Emerging players

• Daikin UK: Global HVAC leader with growing UK heat pump business (Altherma range). Increasingly competes with Ideal Heating in the air source heat pump segment as the UK transitions from gas boilers, with stronger global R&D scale and broader HVAC portfolio beyond heating.
• Mitsubishi Electric UK: Japanese manufacturer of air source heat pumps (Ecodan range) with established UK presence. A key competitor in the emerging UK heat pump market, with deep R&D resources and broader consumer brand recognition than Ideal Heating in heat pumps specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IdealHeating
• Facebookfacebook.com/idealboilers
• LinkedInlinkedin.com/company/idealheating
• Instagraminstagram.com/ideal_boilers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideal Heating