Oddballs
OddBalls is a UK-based DTC online retailer founded in 2014, selling underwear, socks, pyjamas, and swimwear via Shopify to consumers in the UK, EU, US, AU, NZ, and Canada, supported by licensed IP, sports partnerships, and a £18.60/month subscription tier.
- Company typePrivate
- Founded2014
- HeadquartersNorth Shields, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oddballs does
OddBalls is a UK-based direct-to-consumer online retailer founded in 2014 and headquartered in North Shields, England. The company sells underwear, socks, pyjamas, swimwear, and related accessories through its Shopify-powered storefront, shipping to customers across the UK, EU, US, Australia, New Zealand, Canada, and Ireland. The business operates with 11-50 employees and combines one-time purchases with a subscription offering priced at £18.60 per month (discounted from £26.35).
The company monetizes through multiple channels: direct e-commerce sales, monthly subscriptions, wholesale distribution, corporate gifting, and an extensive portfolio of licensed product collaborations spanning entertainment IP (Looney Tunes, Wallace & Gromit, Mr Bean, Star Trek, NFL, Batman, Superman, Wonder Woman, Star Wars, TMNT, SpongeBob, the Rolling Stones, Top Gun, Smurfs) and major sports partnerships (USA Rugby, British & Irish Lions, Welsh Rugby Union, England Rugby, England FA, England Cricket). It has accumulated 60,072 Trustpilot reviews at a 4.5/5 average rating, indicating a broad and repeat-engaging consumer base.
OddBalls has built brand equity through cause-marketing commitments, having donated over $1M to charities since founding and over £180,000 specifically to My Name'5 Doddie Foundation since 2020. The company is privately held and received growth investment from Alcuin Capital Partners in May 2026 to support scaling of brand and operations.
Oddballs firmographics
Firmographics- Name
- Oddballs
- Legal name
- OddBalls
- Website
- https://myoddballs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OddBalls is a UK-based DTC online retailer founded in 2014, selling underwear, socks, pyjamas, and swimwear via Shopify to consumers in the UK, EU, US, AU, NZ, and Canada, supported by licensed IP, sports partnerships, and a £18.60/month subscription tier.
- Ownership category
- akta.pro rank
Oddballs industry classification
Industry- Product category
- Underwear & Loungewear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Oddballs is headquartered
LocationHeadquarters
- HQ city
- North Shields
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Oddballs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchases of underwear, socks, pyjamas, and accessories through the company's Shopify-powered online storefront. Revenue generated through individual product sales and bundle/multi-pack purchases at varying price points.
- Subscription Services: Recurring monthly subscription model for underwear and socks with benefits including free socks, free delivery, exclusive discounts, and VIP access to sale events. Subscriptions available for men's, women's, and kids' products.
- Licensed Product Partnerships: Co-branded and licensed underwear products for major entertainment franchises (Looney Tunes, Wallace & Gromit, Mr Bean, Star Trek, etc.) and sports organizations (England Rugby, Wales Rugby, England FA, etc.). Revenue from manufacturing and selling officially licensed merchandise.
- Wholesale: B2B wholesale distribution of OddBalls products to third-party retailers.
- Corporate Gifts: B2B corporate gifting solutions for businesses purchasing in bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual underwear products |
| Unit Pricing | Pay-as-you-go | Multi-pack bundles |
| Subscription | Monthly | Monthly subscription |
| Unit Pricing | Pay-as-you-go | Summer Sale discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Oddballs product offering
Product offeringCore offering
Oddballs designs, manufactures and retails bold-print underwear, socks, pyjamas, swimwear and accessories for men, women and children under its own brand and through officially licensed entertainment and sports partnerships. The company sells directly to consumers via a Shopify-powered online store and mobile app, complemented by a recurring underwear subscription box and a wholesale channel.
Product overview
Oddballs is an online underwear and loungewear retailer founded in 2014, offering a comprehensive product portfolio spanning men's, women's, and children's underwear, socks, pyjamas, swimwear, and accessories. The core offering consists of colourful patterned and plain boxer shorts, briefs, bralettes, and related garments primarily made from cotton and bamboo materials. The company operates on a direct-to-consumer e-commerce model through its Shopify-powered website, offering both individual products and multi-pack bundles. Key product lines include the Underwear subscription service (monthly deliveries with free socks and discounts), the Holiday Shop (swimwear and beach accessories), and Licensed Character collections featuring major entertainment brands. Oddballs also maintains charitable partnerships, notably with the My Name'5 Doddie Foundation, and sporting partnerships with organizations including USA Rugby, The British & Irish Lions, Welsh Rugby Union, and England Rugby.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Donated over £180,000 to My Name'5 Doddie Foundation since 2020
- +2 more outcomes
Companies that use Oddballs
Customer profileSegments4 records
Ideal customer profiles2 records
Oddballs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oddballs partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, major and minor.
- My Name'5 Doddie FoundationcoreCharitable partnership supporting motor neuron disease research. A 15% donation is made to the foundation for each Doddie Weir product sold. Company has donated over £180,000 to the foundation since 2020. Originally founded to raise awareness of Testicular Cancer.
- Prostate Cancer UKcoreCharitable partnership supporting prostate cancer awareness and research through dedicated product lines.
- USA RugbymajorOfficial underwear partner for USA Rugby, producing officially licensed rugby underwear products.
- The British & Irish LionsmajorOfficial underwear partner for The British & Irish Lions rugby team.
- Welsh Rugby UnionmajorOfficial underwear partner for Welsh Rugby Union.
- England RugbymajorOfficial underwear partner for England Rugby.
- England FAmajorOfficial underwear partner for England Football Association.
- England CricketmajorOfficial underwear partner for England Cricket.
- Looney Tunes (Warner Bros.)majorOfficially licensed Looney Tunes x OddBalls partnership featuring cartoon characters. Available in men's, women's, and kids' styles. Includes boxers, briefs, bralettes, and bundles.
- Wallace & Gromit (Aardman)majorOfficially licensed Wallace & Gromit x OddBalls partnership. Available in styles for men, women, and kids. Restocked by popular demand.
- Mr Men Little MissmajorOfficially licensed Mr Men Little Miss x OddBalls partnership featuring various character designs.
- Star Trek (CBS Studios)majorOfficially licensed Star Trek x OddBalls partnership featuring Chevron design in black and blue.
- The Rolling StonesmajorOfficially licensed Rolling Stones x OddBalls partnership featuring tartan design. Available in men's pyjamas.
- SpongeBob SquarePants (Nickelodeon)majorOfficially licensed SpongeBob SquarePants x OddBalls partnership featuring Bubble design in men's and kids' pyjamas.
- NFLmajorOfficially licensed NFL x OddBalls partnership featuring American football team designs.
- Batman/DC ComicsmajorOfficially licensed Batman x OddBalls partnership featuring DC Comics superhero designs.
- Superman/DC ComicsmajorOfficially licensed Superman x OddBalls partnership featuring DC Comics superhero designs.
- Wonder Woman/DC ComicsmajorOfficially licensed Wonder Woman x OddBalls partnership featuring DC Comics superhero designs.
- Star Wars/Gas MonkeymajorOfficially licensed Star Wars/Gas Monkey x OddBalls partnership featuring Original Stormtrooper designs.
- Mr BeanmajorOfficially licensed Mr Bean x OddBalls partnership featuring the beloved character.
- Teenage Mutant Ninja TurtlesmajorOfficially licensed Teenage Mutant Ninja Turtles x OddBalls partnership.
- SmurfsmajorOfficially licensed Smurfs x OddBalls partnership.
- Top GunmajorOfficially licensed Top Gun x OddBalls partnership featuring aviation designs.
- Rocky HorrorminorOfficially licensed Rocky Horror x OddBalls partnership.
- PringlesminorOfficially licensed Pringles x OddBalls partnership featuring chip brand designs.
- Kellogg'sminorOfficially licensed Kellogg's x OddBalls partnership featuring cereal brand designs.
- AC/DCminorOfficially licensed AC/DC x OddBalls partnership featuring rock band designs.
- Swizzels Love HeartsminorOfficially licensed Swizzels Love Hearts x OddBalls partnership featuring candy brand designs.
- EmojiminorOfficially licensed Emoji x OddBalls partnership featuring emoji designs.
- BeanominorOfficially licensed Beano x OddBalls partnership featuring comic character designs.
- Wales Rugby (Cymru)majorOfficial underwear partner for Wales Rugby (Cymru).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Oddballs competitors and assessment
Company assessmentDirect peers
- Mack Weldon: Premium DTC men's basics (underwear, socks, tees) brand with subscription elements. Comparable as a multi-product basics brand targeting the same male consumer with similar mid-premium positioning.
- ThirdLove: DTC intimates and loungewear brand with strong direct-to-consumer model and size-inclusivity positioning. Comparable in women's intimates product mix and DTC subscription dynamics.
- Tommy John: DTC underwear, socks and apparel brand with strong subscription and bundle mechanics. Directly comparable in product mix, premium positioning, and channel.
- MeUndies: US-based DTC underwear and loungewear brand with a subscription-first model. Most direct competitor in product, channel (Shopify DTC) and recurring revenue motion.
- Pair of Thieves: Subscription-based underwear and sock brand sold primarily via Target and DTC. Closely comparable in novelty-driven prints and mass-market distribution.
- SAXX Underwear: Specialty underwear brand (BallPark Pouch) with subscription and DTC-first distribution. Comparable as a category-specialist intimates brand with differentiated product design.
- Bombas: Sock-led DTC brand with a one-for-one charitable donation model. Highly comparable to OddBalls on charitable mission, gifting mechanic, and subscription-plus-bundle e-commerce model.
- Boody: Bamboo-based underwear, socks and loungewear DTC brand. Highly comparable on bamboo material focus, sustainability messaging, and basic-product positioning.
Broad incumbents
- Calvin Klein: Mass-market intimates and apparel brand under PVH. Competes across OddBalls' core underwear category with much broader distribution and brand scale.
- Hanes: Largest mass-market basics (underwear, socks, tees) brand in the US. Defines the price-sensitive competitive floor OddBalls must outperform on differentiation and design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Oddballs social profiles
Digital presenceOddballs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oddballs leadership team
Management profileNumber of profiles
Oddballs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oddballs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oddballs
What does Oddballs do?
Oddballs designs, manufactures and retails bold-print underwear, socks, pyjamas, swimwear and accessories for men, women and children under its own brand and through officially licensed entertainment and sports partnerships. The company sells directly to consumers via a Shopify-powered online store and mobile app, complemented by a recurring underwear subscription box and a wholesale channel.
Is Oddballs a public or private company?
Oddballs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oddballs founded?
Oddballs was founded in 2014. It employs 11 to 50 people.
Where is Oddballs based?
Oddballs is headquartered in North Shields, United Kingdom, in the Europe region.
How does Oddballs make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Services, licensed Product Partnerships, wholesale and corporate Gifts.
Who are Oddballs's main competitors?
Direct peers on record are Mack Weldon, ThirdLove, Tommy John, MeUndies, Pair of Thieves, SAXX Underwear, Bombas and Boody. Broad incumbents are Calvin Klein and Hanes.
Does Oddballs have an API?
No public API is recorded for Oddballs.
What industry is Oddballs in?
Oddballs's product category is Underwear & Loungewear Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAHAI, Underwear & Socks (Children). Its NAICS code is 45811 and its SIC code is 5651.