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Fenix International

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uuid0000qzk

Namestring
Fenix International
Legal namestring
Fenix International
Websiteurl
fenixintl.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

Fenix International is a PAYGo (Pay-As-You-Go) solar energy company founded around 2009–2010 and headquartered in Kampala, Uganda, with an engineering office historically in San Francisco. The company designs, distributes, and finances expandable solar home systems (sold under the Fenix Power and ReadyPay brands) that provide lighting, phone charging, TV, and radio to off-grid households in six African markets: Uganda, Zambia, Côte d'Ivoire, Benin, Nigeria, and Mozambique. Its core technology is a proprietary lockable smart power system that uses GSM cell networks to remotely lock and unlock units based on customer mobile money payments, enabling lease-to-own financing for households earning on average $2–$10 per day, over 70% of whom are unbanked at the time of signing.

The business model is consumer financing wrapped around a hardware sale: customers make a small deposit (e.g., $10 on a $160 Home Starter kit), take the system home, and repay via mobile money over 12 to 30 months at as little as $0.14 per day, after which they own the unit outright. Distribution combines a direct-to-consumer agent network called Fenix Power Champions with co-branded distribution partnerships through African telecom majors MTN and Vodacom, supported by over 150 service centers and 6 call centers speaking more than 60 languages. The company leverages accumulated payment data and behavioral analytics to score previously unbanked customers and underwrite cross-sell products including power upgrades, clean cookstoves (Fumba), satellite TV, and a suite of small loans and health insurance.

Fenix was acquired by ENGIE in 2018 in the first-ever acquisition in the off-grid PAYGo solar sector, and now operates as a subsidiary of ENGIE Africa. As of the most recent disclosure, the company has reached approximately 600,000 households with clean energy, impacted 3 million beneficiaries, and processed 19 million mobile power payments. Leadership under Co-Founder and CEO Brian Warshawsky is supported by a CCO, CFO, and country Managing Directors across all six operating geographies, alongside functional leadership in software, data, hardware engineering, customer credit, policy, and clean cooking.

Short descriptiontext

Fenix International, an ENGIE subsidiary founded around 2009–2010 in Kampala, Uganda, sells lease-to-own PAYGo solar home systems to off-grid households across six African countries, reaching 600,000 households through MTN/Vodacom distribution partnerships and mobile money financing.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
pay-as-you-go solar, off-grid solar systems, solar consumer financing, mobile money payments, clean energy access
Industry1 code
1Issuer/Network-Led Installments (Card-Based Pay-Over-Time)
CodeFSAGAIABPrimaryYes
Product category
Off-Grid Solar Home Systems (PAYGo)
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Solar Home System Sales
TypeHardware Sales
Description

Sale of Fenix Power solar home systems to off-grid households. Customers pay a deposit and then make daily, weekly, or monthly payments via mobile money over 12 to 30 months. Once fully paid, customers own the system.

fenixintl.com
2Solar Home System Sales (PAYGo Model)
TypeTransaction Fee
Description

Sale of solar home systems with inclusive consumer financing. Revenue generated from the full payment of solar kits over time through mobile money installments.

onlyguider.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details2 tiers
1Fenix Power solar home systems starting as low as $0.14 per day
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Customers make deposits, take home their kit, and repay loan over 12 to 30 months via mobile money payments of as little as $0.14 per day. Once customer has repaid, they have free power for the life of the system.

fenixintl.com
2Home Starter kit priced at $160 with $10 deposit
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Example: Jacob purchased a Home Starter with deposit of $10, total price $160. Completed payments over time with average payment size of $4.

fenixintl.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1Fenix Power
Description

Expandable solar home system providing lighting, phone charging, TV, and radio, financed through affordable installments over mobile money.

fenixintl.com
+2 more records
Core offering1 text field

Fenix International designs, distributes, and finances Fenix Power / ReadyPay — an expandable PAYGo solar home system that provides lighting, phone charging, radio, and TV to off-grid African households. Customers pay a small deposit (from $10) and then repay the kit (from $160) over 12 to 30 months via mobile money at as little as $0.14 per day, after which they own the system. The system uses proprietary GSM-based lock/unlock technology to remotely enable or disable power based on payment status.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 600,000 households now have clean energy
+4 more records
Product overview1 text field

Fenix International offers a unified product-and-services platform centered on the Fenix Power / ReadyPay solar home system, which is a PAYGo (Pay As You Go) lockable smart power system providing clean energy to off-grid households across Africa. The core product is sold as an expandable solar home system bundle that includes solar panels, energy storage, and appliances (lights, phone charging, radio, TV). Customers access the system through an inclusive financing model with deposits as low as $10 and daily payments from $0.14. Beyond the core energy product, Fenix builds on the customer relationship to offer a suite of financial services — including School Fee Loans, Agricultural Loans, Home Improvement Loans, and Health Insurance — that are collateralized by the locked solar system and offered only to customers with established repayment histories. Power and financial upgrades (Clean Cookstove, Satellite TV, additional batteries and appliances) allow families to expand their system over time, creating a modular, growth-oriented product ecosystem.

Product and service1 record
1Fenix Power / ReadyPay Solar Home System
Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Fenix partnered with MTN, Africa's largest telecom, to sell Fenix Power across Uganda, Zambia, and Benin. Fenix and MTN co-brand and co-market Fenix solar home systems. MTN shops securely hold Fenix stock, and Fenix sales reps travel from 100+ points of sale. Customers repay loans via MTN's Mobile Money platform.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Telecommunications partnership with Vodacom for co-branding and distribution of Fenix Power solar home systems across Africa.

3iDE
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership with iDE to support victims of Tropical Cyclone Idai in Mozambique. 250 homes were connected to solar through this partnership, with 100 recipients in Sofala province and 150 in Manica province.

fenixintl.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership with UN Capital Development Fund in Zambia to test new approaches combining PAYGo solar sales and Mobile Money service through Fenix Traders - a combined agent network.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Legal partner instrumental in helping launch the Fenix Flames employee ownership program.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Partner instrumental in helping launch the Fenix Flames employee ownership program.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Kenya-headquartered PAYGo solar home system provider serving off-grid households across East Africa with a GSM-locked, mobile-money-financed model very similar to Fenix Power.

2BBOXX
TypeDirect peer
Description

UK-based PAYGo solar operator with deep East Africa footprint, offering solar home systems financed via mobile money and proprietary remote-monitoring/lock technology comparable to Fenix's GSM lockout system.

TypeDirect peer
Description

Global PAYGo and cash-pay solar provider operating across multiple African markets, distributing affordable solar home systems and appliances to off-grid households through similar agent networks.

TypeDirect peer
Description

PAYGo and cash solar home system company serving off-grid customers across Africa and Asia, with comparable lease-to-own mobile-money financing and entry-level kit pricing.

TypeDirect peer
Description

Off-grid solar provider in East Africa (Tanzania, Rwanda, Ghana, Côte d'Ivoire) offering PAYGo solar home systems with mobile-money payments, directly overlapping with Fenix's Côte d'Ivoire footprint.

TypeDirect peer
Description

UK-based PAYGo solar home system company operating across East and West Africa, using mobile money and agent distribution to serve off-grid households with a similar lease-to-own model.

TypeEmerging player
Description

Southeast Asian PAYGo solar competitor with a similar mobile-money-financed solar home system model; useful as an emerging-player benchmark for PAYGo unit economics outside Africa.

TypeBroad incumbent
Description

Global utility and energy-services major that acquired Fenix in 2018; broader portfolio spans conventional generation, renewables, and distributed energy across Africa, providing strategic context and capital.

TypeBroad incumbent
Description

Africa's largest telecom operator and Fenix's core distribution and mobile-money partner; comparable as a mobile-money and digital-distribution platform relevant to Fenix's GTM and payment rails.

TypeRegional player
Description

Kenya-headquartered telecom and operator of M-Pesa, the leading African mobile-money platform; relevant for benchmarking the mobile-money rails that Fenix's PAYGo model depends on, although geographically focused on East Africa.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fenix International

Off-Grid Solar Home Systems (PAYGo)fenixintl.com

Fenix International, an ENGIE subsidiary founded around 2009–2010 in Kampala, Uganda, sells lease-to-own PAYGo solar home systems to off-grid households across six African countries, reaching 600,000 households through MTN/Vodacom distribution partnerships and mobile money financing.

What Fenix International does

Fenix International is a PAYGo (Pay-As-You-Go) solar energy company founded around 2009–2010 and headquartered in Kampala, Uganda, with an engineering office historically in San Francisco. The company designs, distributes, and finances expandable solar home systems (sold under the Fenix Power and ReadyPay brands) that provide lighting, phone charging, TV, and radio to off-grid households in six African markets: Uganda, Zambia, Côte d'Ivoire, Benin, Nigeria, and Mozambique. Its core technology is a proprietary lockable smart power system that uses GSM cell networks to remotely lock and unlock units based on customer mobile money payments, enabling lease-to-own financing for households earning on average $2–$10 per day, over 70% of whom are unbanked at the time of signing.

The business model is consumer financing wrapped around a hardware sale: customers make a small deposit (e.g., $10 on a $160 Home Starter kit), take the system home, and repay via mobile money over 12 to 30 months at as little as $0.14 per day, after which they own the unit outright. Distribution combines a direct-to-consumer agent network called Fenix Power Champions with co-branded distribution partnerships through African telecom majors MTN and Vodacom, supported by over 150 service centers and 6 call centers speaking more than 60 languages. The company leverages accumulated payment data and behavioral analytics to score previously unbanked customers and underwrite cross-sell products including power upgrades, clean cookstoves (Fumba), satellite TV, and a suite of small loans and health insurance.

Fenix was acquired by ENGIE in 2018 in the first-ever acquisition in the off-grid PAYGo solar sector, and now operates as a subsidiary of ENGIE Africa. As of the most recent disclosure, the company has reached approximately 600,000 households with clean energy, impacted 3 million beneficiaries, and processed 19 million mobile power payments. Leadership under Co-Founder and CEO Brian Warshawsky is supported by a CCO, CFO, and country Managing Directors across all six operating geographies, alongside functional leadership in software, data, hardware engineering, customer credit, policy, and clean cooking.

Fenix International firmographics

Firmographics
Name
Fenix International
Legal name
Fenix International
Website
https://fenixintl.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
51–100 employees
Short description
Fenix International, an ENGIE subsidiary founded around 2009–2010 in Kampala, Uganda, sells lease-to-own PAYGo solar home systems to off-grid households across six African countries, reaching 600,000 households through MTN/Vodacom distribution partnerships and mobile money financing.
Ownership category
akta.pro rank

Fenix International industry classification

Industry
Product category
Off-Grid Solar Home Systems (PAYGo)
akta.pro primary industry
Issuer/Network-Led Installments (Card-Based Pay-Over-Time) (FSAGAIAB)

Keywords

  • Pay-as-you-go solar
  • Off-grid solar systems
  • Solar consumer financing
  • Mobile money payments
  • Clean energy access

Where Fenix International is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Fenix International business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Solar Home System Sales: Sale of Fenix Power solar home systems to off-grid households. Customers pay a deposit and then make daily, weekly, or monthly payments via mobile money over 12 to 30 months. Once fully paid, customers own the system.
  2. Solar Home System Sales (PAYGo Model): Sale of solar home systems with inclusive consumer financing. Revenue generated from the full payment of solar kits over time through mobile money installments.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goFenix Power solar home systems starting as low as $0.14 per day
Unit PricingPay-as-you-goHome Starter kit priced at $160 with $10 deposit

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Fenix International product offering

Product offering

Core offering

Fenix International designs, distributes, and finances Fenix Power / ReadyPay — an expandable PAYGo solar home system that provides lighting, phone charging, radio, and TV to off-grid African households. Customers pay a small deposit (from $10) and then repay the kit (from $160) over 12 to 30 months via mobile money at as little as $0.14 per day, after which they own the system. The system uses proprietary GSM-based lock/unlock technology to remotely enable or disable power based on payment status.

Product overview

Fenix International offers a unified product-and-services platform centered on the Fenix Power / ReadyPay solar home system, which is a PAYGo (Pay As You Go) lockable smart power system providing clean energy to off-grid households across Africa. The core product is sold as an expandable solar home system bundle that includes solar panels, energy storage, and appliances (lights, phone charging, radio, TV). Customers access the system through an inclusive financing model with deposits as low as $10 and daily payments from $0.14. Beyond the core energy product, Fenix builds on the customer relationship to offer a suite of financial services — including School Fee Loans, Agricultural Loans, Home Improvement Loans, and Health Insurance — that are collateralized by the locked solar system and offered only to customers with established repayment histories. Power and financial upgrades (Clean Cookstove, Satellite TV, additional batteries and appliances) allow families to expand their system over time, creating a modular, growth-oriented product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

  • Fenix Power: Expandable solar home system providing lighting, phone charging, TV, and radio, financed through affordable installments over mobile money.
  • Fenix Flames
  • ReadyPay

Products and services

  • Fenix Power / ReadyPay Solar Home System

Quantifiable outcome

  • 600,000 households now have clean energy
  • +4 more outcomes

Companies that use Fenix International

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Fenix International technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Fenix International partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • MTNcoreChannel Partner/ Reseller/ DistributorFenix partnered with MTN, Africa's largest telecom, to sell Fenix Power across Uganda, Zambia, and Benin. Fenix and MTN co-brand and co-market Fenix solar home systems. MTN shops securely hold Fenix stock, and Fenix sales reps travel from 100+ points of sale. Customers repay loans via MTN's Mobile Money platform.
  • VodacomcoreChannel Partner/ Reseller/ DistributorTelecommunications partnership with Vodacom for co-branding and distribution of Fenix Power solar home systems across Africa.
  • iDEminorStrategic or Co-development PartnerPartnership with iDE to support victims of Tropical Cyclone Idai in Mozambique. 250 homes were connected to solar through this partnership, with 100 recipients in Sofala province and 150 in Manica province.
  • UNCDFminorStrategic or Co-development PartnerPartnership with UN Capital Development Fund in Zambia to test new approaches combining PAYGo solar sales and Mobile Money service through Fenix Traders - a combined agent network.
  • Wilson Sonsini Goodrich & RosatiminorImplementation/ SI/ Consulting PartnerLegal partner instrumental in helping launch the Fenix Flames employee ownership program.
  • EncludeminorImplementation/ SI/ Consulting PartnerPartner instrumental in helping launch the Fenix Flames employee ownership program.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Fenix International competitors and assessment

Company assessment

Direct peers

  • M-KOPA: Kenya-headquartered PAYGo solar home system provider serving off-grid households across East Africa with a GSM-locked, mobile-money-financed model very similar to Fenix Power.
  • BBOXX: UK-based PAYGo solar operator with deep East Africa footprint, offering solar home systems financed via mobile money and proprietary remote-monitoring/lock technology comparable to Fenix's GSM lockout system.
  • d.light: Global PAYGo and cash-pay solar provider operating across multiple African markets, distributing affordable solar home systems and appliances to off-grid households through similar agent networks.
  • Sun King (Greenlight Planet): PAYGo and cash solar home system company serving off-grid customers across Africa and Asia, with comparable lease-to-own mobile-money financing and entry-level kit pricing.
  • Zola Electric: Off-grid solar provider in East Africa (Tanzania, Rwanda, Ghana, Côte d'Ivoire) offering PAYGo solar home systems with mobile-money payments, directly overlapping with Fenix's Côte d'Ivoire footprint.
  • Azuri Technologies: UK-based PAYGo solar home system company operating across East and West Africa, using mobile money and agent distribution to serve off-grid households with a similar lease-to-own model.

Emerging players

  • SolarHome: Southeast Asian PAYGo solar competitor with a similar mobile-money-financed solar home system model; useful as an emerging-player benchmark for PAYGo unit economics outside Africa.

Broad incumbents

  • ENGIE: Global utility and energy-services major that acquired Fenix in 2018; broader portfolio spans conventional generation, renewables, and distributed energy across Africa, providing strategic context and capital.
  • MTN Group: Africa's largest telecom operator and Fenix's core distribution and mobile-money partner; comparable as a mobile-money and digital-distribution platform relevant to Fenix's GTM and payment rails.

Regional players

  • Safaricom (M-Pesa): Kenya-headquartered telecom and operator of M-Pesa, the leading African mobile-money platform; relevant for benchmarking the mobile-money rails that Fenix's PAYGo model depends on, although geographically focused on East Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Fenix International social profiles

Digital presence

Fenix International financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fenix International leadership team

Management profile

Number of profiles

Profiles10 records

Fenix International funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fenix International M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenix International

What does Fenix International do?

Fenix International designs, distributes, and finances Fenix Power / ReadyPay — an expandable PAYGo solar home system that provides lighting, phone charging, radio, and TV to off-grid African households. Customers pay a small deposit (from $10) and then repay the kit (from $160) over 12 to 30 months via mobile money at as little as $0.14 per day, after which they own the system. The system uses proprietary GSM-based lock/unlock technology to remotely enable or disable power based on payment status.

Is Fenix International a public or private company?

Fenix International is a private company. It is classified as corporate owned and is currently operating.

When was Fenix International founded?

Fenix International was founded in 2010. It employs 51 to 100 people.

Where is Fenix International based?

Fenix International is headquartered in San Francisco, United States, in the North America region.

How does Fenix International make money?

Two revenue lines are on record. Solar Home System Sales are the primary driver. The others are solar Home System Sales (PAYGo Model).

Who are Fenix International's main competitors?

Direct peers on record are M-KOPA, BBOXX, d.light, Sun King (Greenlight Planet), Zola Electric and Azuri Technologies. SolarHome is listed as an emerging player. Broad incumbents are ENGIE and MTN Group. Safaricom (M-Pesa) is listed as a regional player.

Does Fenix International have an API?

No public API is recorded for Fenix International.

What industry is Fenix International in?

Fenix International's product category is Off-Grid Solar Home Systems (PAYGo). Its primary akta.pro industry code is FSAGAIAB, Issuer/Network-Led Installments (Card-Based Pay-Over-Time).

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Live signals
DrugPatentWatchDISH Technologies LLC v. Fenix International LimitedDISH Technologies LLC filed a patent infringement lawsuit against Fenix International Limited in the Eastern District of Texas under case number 2:26-cv-00547. The case is at the earliest procedural stage, with no claim chart, asserted patent list, or substantive infringement allegations yet available in the court record. Early-stage patent litigation in this jurisdiction typically proceeds through complaint and service, answer, Rule 26 disclosures, and claim construction scheduling before reaching trial.dev.uaWho inherited the OnlyFans business after the death of Leonid Radvinsky. What is known about thisLeonid Radvinsky's widow Kateryna Chudnovskaya inherited control of Fenix International, the holding company behind OnlyFans, after his death in March. The documents confirm she can appoint and dismiss directors, and Radvinsky had a fortune of at least $3.8 billion.HindustantimesLeonid Radvinsky wife and kids: All we know about OnlyFans owner family after his deathLeonid Radvinsky, the owner and majority shareholder of OnlyFans parent company Fenix International Limited, died at age 43 after a long battle with cancer, as confirmed by an OnlyFans spokesperson. Radvinsky, a US citizen originally from Ukraine, acquired Fenix International in 2018 and maintained a low profile while characterizing himself as a venture capital investor and technology entrepreneur. He is survived by his wife Katie Chudnovsky and their four children, who have requested privacy.Panewslab43岁富豪离世,他实控的OnlyFans曾探索加密世界Leonid Radvinsky, founder of OnlyFans, died at 43 on March 23 after a long battle with cancer. OnlyFans has about 377.5 million users and a $18 billion valuation. He had explored crypto by adding NFT avatars and donating ETH to Ukraine DAO.ImdGender lens investing cuts risk and boosts returnsThe article advocates for gender lens investing as a strategy to improve financial returns while advancing global gender equality, citing evidence that companies with diverse leadership outperform peers. It highlights the significant funding gap for women-led businesses and showcases successful investment cases, such as Fenix International and Bankamoda, to demonstrate the viability of this approach. The piece calls on asset managers to allocate more capital to gender-smart strategies and utilize diagnostic tools to embed diversity into their portfolios.