Propagate

What Propagate does

Propagate Group PBC is a Denver-headquartered agroforestry platform that helps U.S. landowners and farmers transition acreage to regenerative tree-crop systems such as alley cropping, silvopasture, and riparian buffers. Founded in 2018, the company combines proprietary software, on-the-ground farm services, and structured financing into a vertically integrated offering for a historically underserved and capital-intensive practice transition.

The company's core technology is Overyield, a proprietary agroforestry planning and financial-forecasting engine that compresses farm design and economic modeling from roughly 40 hours of GIS and spreadsheet work to under 4 hours and supports dozens of tree species and system configurations. Propagate supplements the software with technical assistance, site preparation and planting services, and a tree-supply business distributing elite genetics — including an exclusive U.S. license to Silvanus Forestry's Turbo Obelisk black locust variety, Empire Elite Chinese chestnuts, and UMCA PQK hybrid chestnuts. Regional agroforestry hubs in New York (including the 30-acre Ramble On Farm demonstration center in the Finger Lakes) and Kentucky anchor field operations, with 2,250+ commercial acres under active management and a customer base spanning 35 partner farms and 30,000–50,000+ advised acres supporting roughly 3 million trees and shrubs.

Revenue is generated through four streams: project development and technical assistance fees (professional services), Overyield software licensing (recurring), tree and seedling sales through its e-commerce storefront, and managed financing — most notably an equity-based leasing program targeting 10,000 acres across five U.S. regions with 20+ year leases and 100-acre minimums. Go-to-market combines enterprise field sales for large landowners and institutional capital, inside sales for mid-market farmers, and direct-to-consumer e-commerce for tree supply. The company is incorporated as a Delaware Public Benefit Corporation and has raised approximately $11.6M in equity across multiple rounds (most recent Series A of $10M led by The Nest in October 2022), supplemented by a $24.6M USDA grant in October 2024.

Name

Propagate

Legal name

Propagate Group PBC

Website

https://propagateag.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Propagate is an agroforestry platform that uses its proprietary Overyield software, farm services, and financing programs to help U.S. landowners and farmers transition acreage to regenerative tree-crop systems such as chestnuts, black locust, and silvopasture.

Ownership category

akta.pro rank

Product category

Agroforestry Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), ROW Reforestation, Revegetation & Erosion Control (Environmental Mitigation) (EUADAOAJ), Bioenergy & Industrial Biomass Crop Farming (Energy Cane, Miscanthus, Switchgrass) (AFAGAGAI), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Agroforestry consulting
• Regenerative agriculture services
• Silvopasture planning
• Tree crop financing
• Farmland agroforestry

Headquarters

HQ city

Trumansburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Project Development & Technical Assistance Services: Fees charged for remote and in-field technical assessments, site preparation, farm planning, project design, and implementation management. Includes soil analysis, crop selection, economic projections, vendor orchestration, and site supervision for tree planting and establishment.
2. Overyield Software Licensing: SaaS licensing of proprietary agroforestry planning software Overyield for farm design, financial forecasting, and project management. Used by the company's own team and potentially offered to landowners and partners for planning agroforestry systems.
3. Financing Programs & Equity-Based Leasing: Arranging financing for landowners and farmers transitioning to agroforestry. The equity-based leasing program targets 10,000 acres across 5 regions with 20+ year leases and a 100-acre minimum. Propagate raises capital from long-term investors to pay farmers upfront for land transitions and manages assets for both farmers and investors.
4. Tree Supply & Project Inputs Sales: E-commerce sales of improved tree genetics (chestnuts, black locust) and project inputs (seedlings, supplies) through the Propagate Store to farmers and landowners for on-farm planting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Propagate is an integrated agroforestry platform that helps U.S. landowners and farmers transition acreage to regenerative tree-crop systems. It delivers a full-stack offering spanning proprietary financial planning software (Overyield), on-the-ground implementation services (technical assistance, site prep, planting, monitoring), supply of improved tree genetics (chestnuts and black locust), and financing programs including equity-based leasing and public funding navigation. The company currently partners with over 35 farms across the eastern U.S. and actively manages regional hubs in New York and Kentucky.

Product overview

Propagate offers an integrated agroforestry platform combining proprietary software (Overyield) with on-the-ground services including technical assistance, site preparation and planting, and tree supply. The company operates regional agroforestry hubs in New York and Kentucky, providing end-to-end support from farm design and planning through implementation and financing. The ecosystem includes software for economic forecasting, tree genetics supply, farm services, and various financing programs including equity-based leasing and public funding navigation.

Differentiator

Problem solved

Functional benefit

Products and services

• Overyield Proprietary agroforestry planning and financial forecasting engine that uses GIS, climate models, and economic databases to enable farm design, crop selection, suitability analysis, economic projections, carbon sequestration estimates, and project planning. Supports templates for dozens of tree species and system configurations including black locust, chestnut, and alley cropping. Used by Propagate's team and offered to landowners and partners.
• Technical Assistance Remote and in-field technical assessments to prepare farms for planting, including crop selection, suitability analysis, soil analysis, agronomic case-by-case review, economic projections, and vendor orchestration. Targeted at farmers and landowners planning agroforestry transitions.
• Site Prep & Planting Site preparation, tree and shrub establishment, project monitoring, and ongoing maintenance services for agroforestry implementations. Delivered through Propagate's regional hubs for enterprise landowners and mid-market farmers.
• Tree Supply Improved tree genetics and project inputs for the temperate eastern U.S., including Empire Elite chestnut, UMCA PQK chestnut, Qing chestnut, and Turbo Obelisk black locust varieties. Sold through the Propagate Store e-commerce storefront at store.propagateag.com to farmers and landowners for on-farm planting.
• Equity-Based Leasing for Chestnut Agroforestry 20+ year equity-based leasing program targeting 10,000 acres across 5 regions for farmers and landowners growing chestnuts at scale. Requires 100-acre minimum and chestnut-suitable soil. Propagate raises capital from long-term investors to pay farmers upfront for land transitions and manages assets for both farmers and investors.
• Public & Non-Profit Capital Programs Facilitation of federal, state, and local USDA programs, NRCS cost-share, Partnerships for Climate Smart Commodities grants, and non-profit capital programs to build subsidy programs for tree systems at regional and national levels for farmers transitioning to agroforestry.

Quantifiable outcome

• 80% survival guarantee on all projects; actual rates typically much higher
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rodale InstitutecoreStrategic or Co-development Partner · 1 January 2024Leading regenerative agriculture research organization. Propagate and Rodale Institute partnered to grow adoption of agroforestry practices, with joint grant funding from the National Fish and Wildlife Foundation to advance regenerative agriculture across the Midwest.
• Silvanus ForestrycoreStrategic or Co-development Partner · 1 November 2023Hungarian forestry company specializing in elite black locust genetics. Propagate secured an exclusive U.S. license to Silvanus' Turbo Obelisk black locust variety group in November 2023. The partnership aims to scale black locust agroforestry and plantation forestry across the U.S., combining Silvanus' genetics with Propagate's implementation capabilities.
• The Nature Conservancy (TNC)coreStrategic or Co-development Partner · 1 January 2023Global conservation organization partnering with Propagate on published research quantifying the economic and ecological impacts of silvopasture. Research published in Frontiers in Sustainable Food Systems (2023) estimates 14–62 million acres of silvopasture opportunity in the eastern U.S. capable of capturing 4.9–25.6 million metric tons of CO2 per year.
• Route 9 Chestnut CooperativecoreTechnology or IntegrationLongstanding partnership with Route 9 Chestnut Cooperative and University of Missouri Center for Agroforestry (UMCA) to source the best available Chinese chestnut genetics for planting in the eastern U.S. Both organizations have been selectively breeding chestnuts for over 50 years.
• University of Missouri Center for Agroforestry (UMCA)coreTechnology or IntegrationAcademic research partner providing elite Chinese-American hybrid chestnut genetics (UMCA PQK) and ongoing agronomic research support for chestnut production in the eastern U.S.
• Rodale InstituteminorStrategic or Co-development PartnerSupported Bloom Farm planting project with volunteer labor and technical guidance as part of the community engagement partnership supporting regenerative agriculture practices.
• Trees For GraziersminorStrategic or Co-development PartnerPartnered with Trees For Graziers on the Bloom Farm project in Pennsylvania, providing technical guidance and volunteer support for agroforestry planting.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trees For Graziers: Specializes in silvopasture design, planning, and implementation for livestock producers. Direct competitor in the same agroforestry-services niche that Propagate addresses through its silvopasture and Handsome Brook-style projects.
• Perennial (formerly Propagate Ventures): Provides agroforestry project development, technical assistance, and project finance for farmers and landowners. Closest direct peer in the U.S. market with comparable software-and-services offering and similar target customer base.

Emerging players

• Savanna Institute: Non-profit research and education organization advancing agroforestry in the Midwest U.S. Comparable mission around perennial cropping systems and serves as both a potential partner and adjacent competitor for farmer-facing agroforestry knowledge.
• Nori: Carbon removal marketplace enabling farmers to monetize regenerative practices via verified credits. Comparable in monetizing agroforestry and regenerative transitions through corporate climate buyers; complementary rather than directly competitive.
• Green Cover Seed: Cover crop and soil-health input provider offering seed, agronomic advice, and educational content to row-crop and livestock farmers. Comparable in selling inputs plus technical assistance for practice change, though focused on cover crops rather than tree establishment.

Broad incumbents

• Working Trees (The Nature Conservancy program): TNC's agroforestry program delivers technical assistance and planting support across the eastern U.S. Overlaps with Propagate's enterprise services and is a deep research partner, but operates as a non-profit rather than a for-profit platform.
• Indigo Ag: Large-scale agtech incumbent with carbon and regenerative agriculture programs. Comparable in addressing Scope 3 and regenerative transitions for farmers, but at far greater scale and with broader crop focus rather than tree crops.
• Cargill RegenConnect: Cargill's regenerative agriculture program connects farmers to corporate Scope 3 buyers. Competes for the same corporate sustainability dollars flowing into row-crop transitions, though focused on annual cover crops rather than tree crops.
• Granular (Corteva): Farm management software platform within Corteva serving row crop operations. Comparable farm-planning and economic-forecasting functionality to Overyield, but optimized for annual cropping systems rather than perennial/tree-crop economics.
• Climate FieldView (Bayer): Bayer's digital agriculture platform with field-level agronomy and planning tools. Comparable software-and-data stack to Overyield at far greater scale, though without agroforestry-specific financial modeling or tree-crop support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propagateag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propagate