Green Cover Seed
- Company typePrivate
- Founded2008
- HeadquartersBladen, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Green Cover Seed firmographics
Firmographics- Name
- Green Cover Seed
- Legal name
- Green Cover
- Website
- https://greencover.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Green Cover Seed industry classification
Industry- Product category
- Agricultural Seed - Cover Crops
- NAICS
- Dry Pea and Bean Farming (111130), Vegetable and Melon Farming (11121)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Production-Crops (100)
- akta.pro primary industry
- Cover Crop & Green Manure Seeds (AFABAFAH)
- akta.pro secondary industries
- Cover Crop Seed & Green Manure Inputs (AFABAKAH), Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)
Keywords
Where Green Cover Seed is headquartered
LocationHeadquarters
- HQ city
- Bladen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Green Cover Seed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Cover Crop Seed Sales: Primary revenue stream from selling individual cover crop seed species and pre-made cover crop mixes to farmers, ranchers, gardeners, and wildlife enthusiasts. Products range from $0.26 to $16.55 per pound depending on seed type. Custom mixes available for orders of 10+ acres.
- Custom Mix Design Services: Expert sales team provides custom cover crop mix design services included with purchase. Sales representatives help customers build mixes tailored to their specific goals, soil conditions, and budget.
- Biologicals and Related Products: Sale of biological products for soil health, books and educational courses, and branded merchandise including apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Species Seed |
| Unit Pricing | Pay-as-you-go | Pre-Made Mixes |
| Unit Pricing | Pay-as-you-go | Specialized Mixes |
| Other | Pay-as-you-go | Volume Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Green Cover Seed product offering
Product offeringCore offering
Green Cover Seed sources, cleans, mixes, and ships cover crop seed directly to agricultural producers across the United States and Canada. The company sells 124+ individual cover crop seed species and 40+ pre-made mixes spanning soil building, grazing, pollinator, garden, and wildlife food plot use cases, and provides free custom mix design services for orders of 10+ acres through its expert sales team and proprietary SmartMix Calculator.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMix Calculator: An online cover crop decision-making tool that provides ratings for species suitability based on goals, planting dates, geographic location, C:N ratio, nitrogen fixation, grazing suitability, and frost tolerance.
Products and services
- Cover Crop Seed (Individual Species) Catalog of 124+ individual cover crop seed species including grasses (e.g., Cereal Rye Hazlet $0.26/lb, Switchgrass RC Big Rock $16.55/lb), legumes (e.g., Crimson Clover $1.36-$1.45/lb, Austrian Winter Peas $0.85/lb, Hairy Vetch, Sunn Hemp $2.00-$3.10/lb), brassicas, and broadleaves (e.g., Buckwheat $1.05-$1.20/lb). Sold per pound to farmers, ranchers, gardeners, and wildlife enthusiasts across the US and Canada.
- Pre-Made Cover Crop Mixes Catalog of 40+ pre-made cover crop blends sold per pound, ranging from $0.35/lb (Pre-Bean Mix) to $10.67/lb (Osage Tallgrass Native Perennial Mix). Includes Warm Season Grazing Mix ($1.59/lb), Cool Season Soil Builder ($0.71-$8.00/lb), High Diversity Mix ($1.32-$14.00/lb), and other blends addressing specific use cases.
- Custom Cover Crop Mixes Expert-designed custom cover crop seed mixes built to a customer's specific goals, soil conditions, geographic location, and budget. Available for orders of 10+ acres with free design consultation by Green Cover's sales representatives and supported by the SmartMix Calculator.
- Food Plot Mixes Specialized cover crop mixes designed to attract and feed deer, turkey, quail, wild boar, and other game species. Sold as packaged offerings priced $54-$95, with dedicated sales support from Sales Representative Colton Toney.
- Garden and Homestead Mixes Cover crop mixes designed for home gardeners and homesteaders to build soil health in smaller garden beds. Includes the Milpa Garden Warm Season mix and other garden blends priced $1.03-$2.51/lb.
- Biological Products Biological products for soil health, sold alongside cover crop seed to support the soil biology and nutrient cycling benefits promoted by Green Cover.
- Books and Educational Courses Educational books and courses on soil health, cover crop management, and regenerative farming practices authored or curated by Green Cover and contributing experts such as Dale Strickler.
- Branded Merchandise (Apparel) Green Cover-branded apparel and merchandise sold through the company's online store as a complementary product line.
- SmartMix Calculator Standalone online digital tool that rates cover crop species suitability based on customer goals, planting dates, geographic location, C:N ratio, nitrogen fixation, grazing suitability, and frost tolerance. Free to use and serves as both a product configurator and educational resource for custom mix design.
Quantifiable outcome
- Cover crops can reduce fertilizer dependence as soil health increases over time
- +2 more outcomes
Companies that use Green Cover Seed
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Green Cover Seed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green Cover Seed partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Farm to Food Bank (Oklahoma)corePartnership began in 2017 with the Farm to Food Bank in Oklahoma to launch the Milpa First Acre Program. This program provides free Milpa garden seed to participants who agree to donate half their produce to food banks, supporting community food security while promoting regenerative gardening practices.
- Nebraska Beekeepers AssociationcoreCo-designed the Honeybee and Pollinator Production mix with the Nebraska Beekeepers Association. This specialized mix includes annuals, biennials, and perennials built specifically for honey production, combining Green Cover's seed expertise with the Association's beekeeping knowledge.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Green Cover Seed competitors and assessment
Company assessmentDirect peers
- Cover Crop Solutions: A direct competitor in cover crop seed, offering single-species seed, blends, and custom mixes to row-crop farmers and livestock producers. Highly comparable product catalog and customer base to Green Cover.
- King's Agriseeds: Specializes in cover crop and forage seed sales in the Mid-Atlantic and Northeast US, with custom blends and agronomic support. Closely matches Green Cover's mix-design and direct-sales model.
- La Crosse Seed: Distributes cover crop, forage, turf, and native grass seed across the Midwest with custom blending capabilities. Comparable in distribution model and product breadth, though broader than cover crops alone.
- Albert Lea Seed: Independent cover crop and organic seed company with a focus on soil health, serving organic and conventional farmers. Comparable product portfolio and farmer-led positioning.
- Byron Seeds: Specializes in cover crop and forage seed mixes for livestock and row-crop systems in the Midwest. Overlapping product offering and target customer base with Green Cover.
- Smith Seed Services: Wholesale and retail cover crop seed producer with a focus on contract growing and custom blends. Highly comparable in supply chain approach and product range.
- Welter Seed and Honey: Cover crop and conservation seed supplier serving the Midwest with custom mixes and a contract grower network. Comparable in operating geography and mix-based product model.
- Martin Industries: Cover crop and seed handling equipment maker adjacent to seed production, serving the same agricultural customer base. Comparable end-customer and category exposure.
Broad incumbents
- Bayer (Climate Corporation / FieldView): Global ag-input giant increasingly bundling cover crop and regenerative offerings into its Climate FieldView digital agronomy platform. Represents the broad incumbent Green Cover could eventually compete against or partner with.
- Corteva Agriscience: Major seed and crop protection company that has entered the cover crop seed and biologicals market through its Pioneer and Brevant brands. Represents the scaled-incumbent threat to independent cover crop specialists.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Cover Seed social profiles
Digital presenceGreen Cover Seed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Cover Seed leadership team
Management profileNumber of profiles
Profiles10 records
Green Cover Seed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Cover Seed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Cover Seed
What does Green Cover Seed do?
Green Cover Seed sources, cleans, mixes, and ships cover crop seed directly to agricultural producers across the United States and Canada. The company sells 124+ individual cover crop seed species and 40+ pre-made mixes spanning soil building, grazing, pollinator, garden, and wildlife food plot use cases, and provides free custom mix design services for orders of 10+ acres through its expert sales team and proprietary SmartMix Calculator.
Is Green Cover Seed a public or private company?
Green Cover Seed is a private company. It is classified as family owned and is currently operating.
When was Green Cover Seed founded?
Green Cover Seed was founded in 2008. It employs 11 to 50 people.
Where is Green Cover Seed based?
Green Cover Seed is headquartered in Bladen, United States, in the North America region.
How does Green Cover Seed make money?
Three revenue lines are on record. Cover Crop Seed Sales are the primary driver. The others are custom Mix Design Services and biologicals and Related Products.
Who are Green Cover Seed's main competitors?
Direct peers on record are Cover Crop Solutions, King's Agriseeds, La Crosse Seed, Albert Lea Seed, Byron Seeds, Smith Seed Services, Welter Seed and Honey and Martin Industries. Broad incumbents are Bayer (Climate Corporation / FieldView) and Corteva Agriscience.
Does Green Cover Seed have an API?
No public API is recorded for Green Cover Seed.
What industry is Green Cover Seed in?
Green Cover Seed's product category is Agricultural Seed - Cover Crops. Its primary akta.pro industry code is AFABAFAH, Cover Crop & Green Manure Seeds, with a secondary code of AFABAKAH, Cover Crop Seed & Green Manure Inputs. Its NAICS code is 111130 and its SIC code is 5150.