Bindplane
Bindplane is an OpenTelemetry-native telemetry pipeline platform that collects, normalizes, reduces, and routes logs, metrics, traces, and profiles for enterprise DevOps, security, and AI/ML teams across 40+ destinations, now operating as a Dynatrace subsidiary.
- Company typePrivate
- Founded2015
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bindplane does
Bindplane (legal entity observIQ, Inc.) is an OpenTelemetry-native telemetry pipeline platform that enables enterprise observability and security teams to collect, normalize, enrich, reduce, and route logs, metrics, traces, and profiles before the data reaches backend analytics, SIEM, or AI platforms. The platform is built on the OpenTelemetry Collector with a vendor-neutral architecture, supporting centralized management of up to 1,000,000 collectors across Linux, Windows, Kubernetes, and legacy environments. Differentiated capabilities include Pipeline Intelligence (AI-native automation for 70-80% of pipeline management work), Unified Fleet Management, no-code Unified Control with intelligent processors and transformation preview, an ASIM Standardization Processor for Microsoft Sentinel, and a CLI AI Skill enabling AI coding assistants like Claude Code to operate the platform. Bindplane integrates with 40+ destinations including Dynatrace, Datadog, Splunk, New Relic, Google SecOps, Microsoft Sentinel, Snowflake, and Kafka.
The company serves DevOps and Platform Engineering teams, Security Operations teams, Observability Platform teams, and AI/ML Engineering teams across industries including technology, healthcare, automotive, retail, and telecommunications. Named enterprise customers include Google, Optum, Mercedes Benz, Saks Fifth Avenue, Telus, and Loblaw Companies Limited. The platform holds ISO 27001:2022, ISO 27017, ISO 27018, SOC 2 Type II, SOC 3, GDPR, and CCPA certifications.
Bindplane employs 11-50 people, is headquartered in Grand Rapids, Michigan, and was acquired by Dynatrace (NYSE: DT) on April 15, 2026, for undisclosed financial terms. Prior to the acquisition, the company was privately held with growth equity backing from Edison Partners. Revenue is generated through tiered subscription plans (Free Edition, Growth, Enterprise) priced on TB/day of data ingested, with usage-based overage charges, supplemented by enterprise field sales for larger deployments. Analyst estimates place ARR at approximately $10 million at the time of the Dynatrace acquisition. Post-acquisition, Bindplane operates as a Dynatrace subsidiary with continued standalone product availability.
Bindplane firmographics
Firmographics- Name
- Bindplane
- Legal name
- observIQ, Inc.
- Website
- https://bindplane.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Bindplane is an OpenTelemetry-native telemetry pipeline platform that collects, normalizes, reduces, and routes logs, metrics, traces, and profiles for enterprise DevOps, security, and AI/ML teams across 40+ destinations, now operating as a Dynatrace subsidiary.
- Ownership category
- akta.pro rank
Bindplane industry classification
Industry- Product category
- Telemetry Pipeline Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Private Cloud Networking & SDN/NFV Management (HDABABAK)
- akta.pro secondary industry
- Secure File Transfer & Managed File Transfer (MFT) (HDADAFAK)
Keywords
Where Bindplane is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bindplane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licenses (Growth & Enterprise): Bindplane offers tiered subscription plans (Free Edition, Growth, Enterprise) with pricing based on data volume ingested, measured in TB per day. Enterprise tier includes SSO, OTel Enterprise Support, and comprehensive feature access. Usage overages are charged at the current rate.
- Usage-based Overage Charges: Pricing is based on volume of data ingested, measured in TB per day. Customers receive a licensed daily average ingestion allowance per monthly billing period. If monthly average exceeds the license limit, overage charges apply at the current rate.
- Free Edition: Free tier with usage restrictions as posted on the website, allowing users to evaluate the product and experience core capabilities before upgrading to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Edition with basic features and usage restrictions |
| Subscription | Annual | Growth plan with SSO and expanded features |
| Subscription | Annual | Enterprise plan with full feature access and OTel Enterprise Support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Bindplane product offering
Product offeringCore offering
Bindplane is an OpenTelemetry-native telemetry pipeline platform that collects, normalizes, enriches, reduces, and routes logs, metrics, traces, and profiles before they reach backend analytics platforms. The platform provides unified fleet management for up to 1,000,000 OpenTelemetry Collectors across diverse environments and includes an AI-powered automation module (Pipeline Intelligence) that reduces observability costs by 40% through pre-ingest log volume reduction.
Product overview
Bindplane is a unified telemetry pipeline platform built on OpenTelemetry, consisting of a core platform plus several modules and features. The core Bindplane Platform provides OTel-native telemetry pipeline capabilities for collecting, filtering, normalizing, and routing logs, metrics, traces, and events. Key add-on modules include Pipeline Intelligence (AI-native automation), Unified Telemetry Pipelines (enterprise fleet management), OTel Enterprise Support (dedicated support), and Google Edition (Google Cloud optimization). The platform manages up to 1,000,000 collectors centrally and can reduce observability costs by 40%. Bindplane was acquired by Dynatrace in April 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Bindplane Platform
Quantifiable outcome
- 40% reduction in observability costs through log volume reduction before data reaches analysis destinations
- +3 more outcomes
Companies that use Bindplane
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Bindplane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration53 records
AI capability5 records
Feature9 records
Bindplane partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- DynatraceflagshipDynatrace acquired Bindplane with the deal closing on April 15, 2026. The acquisition integrates Bindplane's OpenTelemetry-based telemetry pipeline as a pre-ingest control layer within Dynatrace's AI-powered observability platform, addressing rising observability and AI costs. Bindplane continues to operate and serve customers, with additional resources for product innovation and larger enterprise environments.
- Foresite CybersecuritycoreStrategic partnership to enhance data ingestion architecture within Google Security Operations (Chronicle) environments. The collaboration replaces the default Chronicle Forwarder with Bindplane, enabling improved data collection, processing, and security threat response for Foresite's customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bindplane competitors and assessment
Company assessmentDirect peers
- Cribl: Cribl is the leading independent telemetry pipeline vendor (Cribl Stream) that competes head-to-head with Bindplane on log/metric routing, filtering, and cost reduction for observability and SIEM destinations. Same product category, same target buyer (DevOps and SecOps), and same OpenTelemetry-aware architecture.
- Mezmo: Mezmo (formerly Logz.io Telemetry Pipeline) provides a vendor-agnostic telemetry pipeline for routing and transforming logs and metrics to multiple observability and SIEM backends. Directly comparable product, customer profile, and pricing model to Bindplane.
- Chronosphere: Chronosphere is a cloud-native observability platform with built-in metrics control plane and cardinality management, comparable to Bindplane's pre-ingest control approach. Targets similar enterprise DevOps and platform engineering buyers.
Broad incumbents
- Datadog: Datadog is a public observability platform with Datadog Observability Pipelines, a competing telemetry routing/processing layer, alongside its broader APM/log/metrics/trace suite. Competes with Bindplane on the pipeline layer while also being one of Bindplane's supported destinations.
- Splunk: Splunk offers Splunk Edge Processor for pre-ingest telemetry routing and reduction as part of its broader log analytics platform, competing with Bindplane on data volume reduction and routing while also serving as a Bindplane destination integration.
- Dynatrace: Dynatrace is Bindplane's strategic acquirer (closed April 2026) and a public AI-powered observability platform. Operates in the same observability and APM space while now embedding Bindplane as its native telemetry pipeline capability.
- Grafana Labs: Grafana Labs operates the LGTM stack (Loki, Grafana, Tempo, Mimir) plus Grafana Cloud and is an active OpenTelemetry contributor. Bindplane integrates with Grafana Cloud, Loki, and Tempo as destinations while competing on the pipeline layer for OTLP-routed telemetry.
- New Relic: New Relic is a long-standing observability platform with APM, infrastructure, logs, and AI monitoring. Serves the same enterprise DevOps buyers as Bindplane and is supported as a Bindplane destination while also offering ingest controls natively.
- Sumo Logic: Sumo Logic provides cloud-native log analytics and observability with related data routing capabilities. Comparable enterprise buyer profile and is integrated as a Bindplane destination for log management.
Emerging players
- Honeycomb: Honeycomb offers observability with Honeycomb Refinery as a trace sampling/pipeline layer. Comparable to Bindplane's pipeline intelligence for traces, with overlapping DevOps/SRE buyer personas and an OTel-friendly architecture.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bindplane social profiles
Digital presenceBindplane compliance and trust
Trust signalCompliance7 records
Bindplane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bindplane leadership team
Management profileNumber of profiles
Profiles3 records
Bindplane funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bindplane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bindplane
What does Bindplane do?
Bindplane is an OpenTelemetry-native telemetry pipeline platform that collects, normalizes, enriches, reduces, and routes logs, metrics, traces, and profiles before they reach backend analytics platforms. The platform provides unified fleet management for up to 1,000,000 OpenTelemetry Collectors across diverse environments and includes an AI-powered automation module (Pipeline Intelligence) that reduces observability costs by 40% through pre-ingest log volume reduction.
Is Bindplane a public or private company?
Bindplane is a private company. It is classified as corporate owned and is currently acquired.
When was Bindplane founded?
Bindplane was founded in 2015. It employs 11 to 50 people.
Where is Bindplane based?
Bindplane is headquartered in Grand Rapids, United States, in the North America region.
How does Bindplane make money?
Three revenue lines are on record. Subscription Licenses (Growth & Enterprise) is the primary driver. The others are usage-based Overage Charges and free Edition.
Who are Bindplane's main competitors?
Direct peers on record are Cribl, Mezmo and Chronosphere. Broad incumbents are Datadog, Splunk, Dynatrace, Grafana Labs, New Relic and Sumo Logic. Honeycomb is listed as an emerging player.
Does Bindplane have an API?
Yes. Bindplane provides a REST API accessible via CLI and API keys. Users can create up to 25 API keys per project with optional descriptions and expiration dates. Keys are hashed with Argon2, and all key creation and deletion events are recorded in the project Audit Log. Developer documentation is at docs.bindplane.com/cli-and-api/api-keys.
What industry is Bindplane in?
Bindplane's product category is Telemetry Pipeline Software. Its primary akta.pro industry code is HDABABAK, Private Cloud Networking & SDN/NFV Management, with a secondary code of HDADAFAK, Secure File Transfer & Managed File Transfer (MFT). Its NAICS code is 518 and its SIC code is 7372.