Matchday
Matchday is a private Web3 mobile gaming company that lets global soccer fans collect real FIFPRO-licensed player cards, build squads, and play interactive match highlights, monetizing via freemium pack sales and potential NFT transactions.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Matchday does
Matchday is a private Web3 gaming company founded in 2022 that builds casual football (soccer) video games for global consumers, combining digital card collecting with quick-play mobile mechanics. The platform enables players to open packs featuring real FIFPRO-licensed professional footballers, assemble custom squads, compete in interactive match highlights, and progress through league systems with weekly competitions and live events. Its flagship partnership with FIFA grants World Cup branding rights, exemplified by a Qatar 2022 Edition mini-game that drew nearly 600,000 signups.
The core technology is a mobile-first Web3 gaming stack distributed through the iOS App Store, Google Play, and QR-code direct downloads, with blockchain/NFT integration underpinning digital collectibles and potential secondary-market trading. The business model is freemium, monetizing primarily through in-app pack purchases with an additional Web3/NFT transaction-fee revenue stream. Matchday serves soccer fans and casual mobile gamers across 20 languages, operating from headquarters in San Francisco and a secondary office in Barcelona, and is led by CEO and co-founder Derrick Ko. In March 2023, the company closed a $21M seed round backed by Greylock, Horizons Ventures, and Lionel Messi's Play Time, alongside more than a dozen other investors.
Matchday firmographics
Firmographics- Name
- Matchday
- Legal name
- Matchday
- Website
- https://matchday.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matchday is a private Web3 mobile gaming company that lets global soccer fans collect real FIFPRO-licensed player cards, build squads, and play interactive match highlights, monetizing via freemium pack sales and potential NFT transactions.
- Ownership category
- akta.pro rank
Matchday industry classification
Industry- Product category
- Mobile Sports Gaming
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)
- akta.pro secondary industry
- Mobile Esports Tournaments & Leagues (MPAKANAK)
Keywords
Where Matchday is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Matchday business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- In-app purchases / Pack sales: Revenue generated through the sale of player card packs and potentially other in-game items. Users open packs that drop with celebration, revealing players they can add to their squads.
- Web3 / NFT Transactions: Potential secondary market transactions involving digital collectibles, leveraging Web3 technology for ownership and trading of player cards.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Matchday product offering
Product offeringCore offering
Matchday is a mobile football card-collection and squad-building game where players open packs to acquire real FIFPRO-licensed professional footballers, construct custom lineups, compete in interactive match highlights, and progress through league systems. The platform combines casual quick-play match simulations with collectible card mechanics and Web3-enabled digital ownership, distributed globally via app stores and direct download. The app is free to download with revenue generated through in-app purchases of player card packs.
Product overview
Matchday operates as a single unified mobile gaming product—a football card collection and squad-building platform where players open packs to obtain real footballers licensed through FIFPRO, construct custom squads, play through match highlights, and progress through league systems. The product is distributed via iOS App Store and Google Play, supports 20 languages, and is available as both a mobile app and web-accessible experience via QR code scanning.
Differentiator
Problem solved
Functional benefit
Products and services
- Matchday Mobile Game A mobile football card collection and squad-building game where individual soccer fans and casual gamers open digital packs to collect real FIFPRO-licensed professional footballers, build custom lineups, compete in interactive match highlights, and progress through league rankings. The app is free to download and monetizes through in-app pack purchases, with Web3-enabled digital ownership of collectible cards.
- FIFA World Cup Qatar 2022 Edition (Mini-Game) A free-to-play web-based challenge mini-game leveraging FIFA World Cup licensing rights, which served as Matchday's initial user-acquisition product and attracted nearly 600,000 signups by demonstrating demand for accessible soccer-themed gaming formats.
Quantifiable outcome
- Nearly 600,000 signups for FIFA World Cup Qatar 2022 Edition challenge
Companies that use Matchday
Customer profileSegments2 records
Ideal customer profiles1 record
Matchday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Matchday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FIFAcoreMatchday partnered with FIFA to develop soccer-themed Web3 games leveraging World Cup rights. This partnership allows Matchday to use FIFA World Cup branding and intellectual property for game development, creating accessible new soccer game formats.
- FIFPROcoreMatchday partnered with FIFPRO to develop casual football video games using professional league rights. FIFPRO provides licensing for real professional football players featured in the game, enabling authentic player cards and realistic squad building.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Matchday competitors and assessment
Company assessmentDirect peers
- Sorare: Sorare operates the leading fantasy football NFT card game with officially licensed player cards and a marketplace. It is the most directly comparable Web3 football-collectible competitor and was also previously backed by Lionel Messi via Play Time.
- NBA Top Shot (Dapper Labs): Dapper Labs' NBA Top Shot is the most established sports digital-collectibles platform, monetizing moment-based NFTs tied to a major sports league. Comparable to Matchday in combining licensed IP, collectible scarcity, and a secondary-market economy.
- Socios.com: Socios operates a blockchain-based fan-engagement and token platform for top football clubs. Comparable as a sports x Web3 consumer product previously endorsed and backed by Lionel Messi via Play Time, with overlapping investor relationships.
- Panini Digital: Panini's digital division extends the iconic sticker/card brand into digital collectibles and blockchain partnerships. Comparable to Matchday in marrying licensed football player IP with digital-pack mechanics.
- Topps Digital (Fanatics Collectibles): Topps Digital (now part of Fanatics) operates licensed digital sports card products including football collectibles and NFTs. Comparable in product format (digital pack opening, licensed player cards) and target audience.
Broad incumbents
- EA Sports FC Mobile: EA's flagship mobile soccer franchise (formerly FIFA Mobile) is the dominant casual mobile football game with deep licensed club and league content. A broad incumbent that defines the category Matchday is attempting to disrupt in the Web3 niche.
- Axie Infinity (Sky Mavis): Sky Mavis's Axie Infinity is the largest Web3 gaming franchise to date, combining collectible NFT characters with play-to-earn economics. Comparable as a general Web3 gaming benchmark for tokenized in-game asset and secondary-market design.
- Konami eFootball: Konami's eFootball is a long-running mobile and console soccer franchise. A broad incumbent competitor offering licensed football gameplay on mobile, against which Matchday's casual card-collectible approach is differentiated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Matchday social profiles
Digital presenceMatchday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matchday leadership team
Management profileNumber of profiles
Profiles1 record
Matchday funding detail
Funding detailFunding overview
Funding rounds2 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matchday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matchday
What does Matchday do?
Matchday is a mobile football card-collection and squad-building game where players open packs to acquire real FIFPRO-licensed professional footballers, construct custom lineups, compete in interactive match highlights, and progress through league systems. The platform combines casual quick-play match simulations with collectible card mechanics and Web3-enabled digital ownership, distributed globally via app stores and direct download. The app is free to download with revenue generated through in-app purchases of player card packs.
Is Matchday a public or private company?
Matchday is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matchday founded?
Matchday was founded in 2022. It employs 11 to 50 people.
Where is Matchday based?
Matchday is headquartered in San Francisco, United States, in the North America region.
How does Matchday make money?
Two revenue lines are on record. In-app purchases / Pack sales are the primary driver. The others are web3 / NFT Transactions.
Who are Matchday's main competitors?
Direct peers on record are Sorare, NBA Top Shot (Dapper Labs), Socios.com, Panini Digital and Topps Digital (Fanatics Collectibles). Broad incumbents are EA Sports FC Mobile, Axie Infinity (Sky Mavis) and Konami eFootball.
Does Matchday have an API?
No public API is recorded for Matchday.
What industry is Matchday in?
Matchday's product category is Mobile Sports Gaming. Its primary akta.pro industry code is MPAFADAF, Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders), with a secondary code of MPAKANAK, Mobile Esports Tournaments & Leagues. Its NAICS code is 711219 and its SIC code is 7900.