EA Sports
EA Sports, a brand division of Electronic Arts Inc. (NASDAQ: EA), develops and publishes annualized sports simulation video game franchises—including EA Sports FC, Madden NFL, College Football, UFC, NHL, F1, and PGA TOUR—serving over 150 million cumulative players worldwide through console, PC, and mobile platforms under exclusive league licensing agreements.
- Company typePublic
- Founded1982
- HeadquartersRedwood City, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
EA Sports firmographics
Firmographics- Name
- EA Sports
- Legal name
- Electronic Arts Inc.
- Website
- https://EASports.com
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- EA Sports, a brand division of Electronic Arts Inc. (NASDAQ: EA), develops and publishes annualized sports simulation video game franchises—including EA Sports FC, Madden NFL, College Football, UFC, NHL, F1, and PGA TOUR—serving over 150 million cumulative players worldwide through console, PC, and mobile platforms under exclusive league licensing agreements.
- Ownership category
- akta.pro rank
EA Sports industry classification
Industry- Product category
- Sports Video Games
- NAICS
- Amusement Parks and Arcades (7131), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where EA Sports is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
EA Sports business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Video Game Sales: One-time purchase revenue from full game sales at $60-100 price points for Standard, Deluxe, and special editions
- Ultimate Team Microtransactions: In-game currency and player pack purchases driving recurring revenue within NFL, FIFA, and UFC titles
- Season Passes and DLC: Additional content packs such as UFC 6 Season Pack ($24.99) offering new fighters, modes, and cosmetics
- EA Play Subscription: Monthly and annual subscription providing early access, game libraries, and member benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | College Football 27 Standard Edition |
| One time/ perpetual license | Pay-as-you-go | College Football 27 Deluxe Edition |
| One time/ perpetual license | Pay-as-you-go | College Football 27 MVP Bundle |
| One time/ perpetual license | Pay-as-you-go | Madden NFL 27 |
| One time/ perpetual license | Pay-as-you-go | UFC 6 Season Pack |
| Subscription | Monthly | EA Play Subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
EA Sports product offering
Product offeringCore offering
EA Sports develops, publishes, and distributes annual sports simulation video game franchises across football, soccer, hockey, MMA, golf, and motorsports, sold through digital storefronts and physical retail at $60-100 price points across Standard, Deluxe, and MVP premium editions. The company operates the EA Play subscription service for early access and library benefits, and generates ongoing recurring revenue through in-game Ultimate Team microtransactions, season pass DLC, and live services across its titles.
Product overview
EA Sports is a diversified sports video game publisher operating multiple distinct franchises across sports verticals. The portfolio includes EA Sports FC (soccer), Madden NFL (American football), College Football (college football), EA Sports UFC (mixed martial arts), EA Sports NHL (hockey), EA Sports PGA TOUR (golf), and EA Sports F1 (Formula 1 racing). The company also operates the EA Sports App as an interactive fan platform and offers mobile variants including EA Sports FC Mobile. Products are sold through standard, deluxe, and premium editions (MVP Bundle) with subscription services EA Play and EA Play Pro providing early access benefits. The company operates under an exclusive NFL partnership for Madden, a six-year Premier League video game partnership, and maintains licensing relationships with over 35 soccer leagues, UFC, NHL, PGA TOUR, and F1 organizations. Since 2024, the company has expanded into college football following the revival of the franchise with NIL agreements enabling real player likenesses.
Differentiator
Problem solved
Functional benefit
Products and services
- EA Sports FC Flagship soccer video game franchise featuring over 20,000 players, 750+ clubs, and 35+ leagues. Rebranded from FIFA in 2024 following the termination of the FIFA licensing partnership, for individual soccer fans globally.
- Madden NFL Exclusive American football video game franchise featuring NFL teams and players under a multi-year exclusive partnership with the NFL, for NFL fans and American football gaming enthusiasts.
- College Football College football video game franchise featuring NCAA Division I FBS teams with real player likenesses under NIL agreements. Revived in 2024 after a decade-long hiatus, for college football fans and Dynasty Mode enthusiasts.
- EA Sports UFC Official mixed martial arts video game franchise featuring UFC fighters and events, for MMA fans and combat sports gaming enthusiasts.
- EA Sports NHL Official hockey video game franchise featuring NHL teams and players, including broadcast integration campaigns, for hockey fans globally.
- EA Sports PGA TOUR
- EA Sports F1 Official Formula 1 video game franchise featuring F1 teams, drivers, and circuits, releasing annual titles with seasonal DLC packs, for motorsports and Formula 1 fans.
- EA Sports WRC
- EA Sports FC Mobile
- EA Sports App Interactive mobile platform for sports fans providing personalized sports content, fan engagement features, and connection to EA Sports game ecosystems.
- EA Play
- EA Play Pro
Quantifiable outcome
- EA Sports FC correctly predicted FIFA World Cup winners since 2010
Companies that use EA Sports
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
EA Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EA Sports partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core, minor and strategic.
- NFLflagshipMulti-year exclusive agreement expanding the NFL and EA Sports partnership. The NFL is one of EA Sports' most valuable licensing relationships, providing exclusive rights to the Madden NFL franchise and driving significant revenue through both game sales and Ultimate Team microtransactions.
- Premier LeagueflagshipSix-year video game extension securing Premier League licensing for EA Sports FC franchise. This ensures continued use of Premier League clubs, stadiums, and branding in the leading soccer simulation game.
- CBF (Brazilian Football Confederation)coreLicensing and marketing partnership providing authentic Brazilian football representation including national team and Brazilian clubs in EA Sports FC titles.
- VisaminorMadden Bowl partnership for promotional activations around NFL gaming content. Visa's involvement provides financial backing and brand credibility for competitive gaming events.
- ChipotleminorPromotional campaign partnership for College Football 26 release, including special offers and marketing co-branding to drive awareness among college sports fans.
- Juventus Creator LabminorCollaboration on 'One More Game' documentary featuring behind-the-scenes content around Juventus and EA Sports FC, engaging soccer fan communities through storytelling.
- PUMAminorPartnership with PUMA and Manchester City for special-edition kits with NFC technology integration, creating collectible in-game and physical merchandise crossover.
- Manchester CitycoreExclusive partnership for authentic Manchester City representation including stadium, branding, and special collectible content across EA Sports titles.
- USAAminorArmy-Navy Game Tournament sponsorship connecting military community with college football gaming, leveraging patriotic engagement for brand association.
- Domino'sminorPromotional campaign partnership including pizza giveaway promotions tied to game releases, driving gaming community engagement through food brand partnership.
- TRACAB TechnologiesstrategicAcquisition of TRACAB Technologies for enhanced sports tracking and optical data capabilities, strengthening EA Sports' real-world data integration for player ratings and gameplay simulation.
- F1 (Formula 1)coreGame franchise partnership providing exclusive F1 racing simulation rights, extending EA Sports portfolio into motorsports with premium racing simulation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EA Sports competitors and assessment
Company assessmentDirect peers
- 2K Games (Take-Two Interactive): Publisher of NBA 2K, WWE 2K, and PGA Tour 2K titles. Direct competitor in premium annualized sports simulation on console and PC with similar microtransaction-driven Ultimate Team-style modes (MyTEAM/MyRISE). Most comparable by product cadence, business model, and target consumer.
- Konami Digital Entertainment: Publisher of eFootball (formerly PES), the principal competitor to EA Sports FC in soccer simulation. Direct head-to-head competitor with similar free-to-play pivot, annual roster updates, and licensed club content — a primary threat to EA Sports FC's global share.
- San Diego Studio (Sony Interactive Entertainment): Developer of MLB The Show, the only major licensed baseball video game and the most direct sports-simulation peer to Madden/College Football. Operates under Sony exclusivity while competing for sports gaming wallet share on console and increasingly PC.
- Codemasters / EA (F1 franchise): Codemasters historically developed F1 and other racing titles; now part of EA but previously a peer. Comparable in motorsports simulation with similar annual release cadence, licensed content (FIA, real teams/drivers), and technical simulation focus.
- Sports Interactive (SEGA): Developer of Football Manager, the official 'football management' simulation designated alongside EA Sports FC as the official Premier League video game partner. Comparable in soccer gaming ecosystem, deep simulation mechanics, and long-term franchise durability.
Broad incumbents
- Microsoft (Forza / Turn 10 Studios): Developer of the Forza racing franchise, a major racing simulation title competing for motorsports gaming share against EA Sports F1/WRC. Larger incumbent with broader racing portfolio and Xbox ecosystem exclusivity.
- Ubisoft: Major AAA game publisher with adjacent sports and simulation titles (Trackmania, The Crew) and significant live-services expertise. Broad incumbent in the gaming industry with overlapping infrastructure, microtransaction models, and large-scale game operations.
- Activision Blizzard (Microsoft): Publisher of Call of Duty and major live-service franchises with comparable microtransaction monetization, esports operations, and annual release cadence. Broad incumbent in AAA gaming with significant overlap in monetization strategy and competitive ecosystem.
Emerging players
- Riot Games: Developer of League of Legends and Valorant, with a successful free-to-play, esports-first live-service model. Comparable in esports monetization, competitive gaming infrastructure, and creator/influencer programs targeting similar young gamer demographics.
Others
- PlayStation Studios (Sony): Distribution and platform partner for EA Sports titles via PlayStation Store and PlayStation Plus subscription integration. Platform counterpart enabling EA Sports console distribution while competing for sports gaming time and consumer spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
EA Sports social profiles
Digital presenceEA Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
EA Sports leadership team
Management profileNumber of profiles
EA Sports subsidiaries and ownership
Company hierarchySubsidiaries1 record
EA Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EA Sports M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EA Sports
What does EA Sports do?
EA Sports develops, publishes, and distributes annual sports simulation video game franchises across football, soccer, hockey, MMA, golf, and motorsports, sold through digital storefronts and physical retail at $60-100 price points across Standard, Deluxe, and MVP premium editions. The company operates the EA Play subscription service for early access and library benefits, and generates ongoing recurring revenue through in-game Ultimate Team microtransactions, season pass DLC, and live services across its titles.
Is EA Sports a public or private company?
EA Sports is a public company. It is classified as public and is currently operating.
When was EA Sports founded?
EA Sports was founded in 1982. It employs 5,001 to 10,000 people.
Where is EA Sports based?
EA Sports is headquartered in Redwood City, United States, in the North America region.
How does EA Sports make money?
Four revenue lines are on record. Video Game Sales are the primary driver. The others are ultimate Team Microtransactions, season Passes and DLC and EA Play Subscription.
Who are EA Sports's main competitors?
Direct peers on record are 2K Games (Take-Two Interactive), Konami Digital Entertainment, San Diego Studio (Sony Interactive Entertainment), Codemasters / EA (F1 franchise) and Sports Interactive (SEGA). Broad incumbents are Microsoft (Forza / Turn 10 Studios), Ubisoft and Activision Blizzard (Microsoft). Riot Games is listed as an emerging player. PlayStation Studios (Sony) is listed as an others.
Does EA Sports have an API?
No public API is recorded for EA Sports.
What industry is EA Sports in?
EA Sports's product category is Sports Video Games. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios. Its NAICS code is 7131 and its SIC code is 7900.