Pomelo Fashion
Pomelo Fashion is a Bangkok-headquartered, omnichannel women's fashion retailer founded in 2013, selling private-label and third-party apparel across nine markets via e-commerce, mobile app, physical stores, and a Tap.Try.Buy. try-on service to B2C consumers in Southeast Asia and beyond.
- Company typePrivate
- Founded2013
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Pomelo Fashion does
Pomelo Fashion is a Bangkok-headquartered, privately held direct-to-consumer women's fashion retailer founded in 2013 and operating across at least nine markets, including Thailand, Singapore, Indonesia, Cambodia, Malaysia, Hong Kong, Macau, the United States, and Australia. The company runs an omnichannel model combining an e-commerce platform, a mobile application, physical stores, and the proprietary Tap.Try.Buy. at-home try-on service, supported by the Pomelo.Perks loyalty program. Its assortment spans owned private-label apparel and third-party brands, the latter organized under a dedicated Head of Apparel, Third Party Brands function and expanded through the January 2020 acquisition of Looksi.
Underlying technology includes an AI-driven personalization layer and an ongoing cloud migration, overseen since November 2025 by a combined Chief Technology and Growth Officer seat. Pricing is unit-based with a standing 5% All Accepted Discount; in April 2024 the company removed the deposit requirement on Tap.Try.Buy. to reduce purchase friction. The customer base is B2C, targeting fashion-conscious women across Southeast Asia and selected international markets. The company has raised in excess of $124 million across multiple rounds from investors including Jungle Ventures, Central Group, JD.com, InterVest, 500 Global, and Suntory Holdings, and employs between 501 and 1,000 people.
Pomelo Fashion firmographics
Firmographics- Name
- Pomelo Fashion
- Legal name
- Pomelo Fashion
- Website
- https://pomelofashion.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pomelo Fashion is a Bangkok-headquartered, omnichannel women's fashion retailer founded in 2013, selling private-label and third-party apparel across nine markets via e-commerce, mobile app, physical stores, and a Tap.Try.Buy. try-on service to B2C consumers in Southeast Asia and beyond.
- Ownership category
- akta.pro rank
Pomelo Fashion industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
- akta.pro secondary industry
- Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel) (CRAAAGAB)
Keywords
Where Pomelo Fashion is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Pomelo Fashion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain
Revenue model
- Fashion retail sales: Direct product sales of fashion items including own-brand designs and curated third-party brands. Customers purchase clothing and accessories through e-commerce platform and physical stores. Revenue generated through individual transactions at varying price points.
- Brand marketplace commission: Aggregation model featuring hundreds of local designers, IG favorite brands, and international brands. While structured as a marketplace of styles, the primary revenue appears to come from direct sales rather than commission-based marketplace fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
| Unit Pricing | Pay-as-you-go | Tap.Try.Buy. with All Accepted Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Pomelo Fashion product offering
Product offeringCore offering
Pomelo Fashion operates a direct-to-consumer women's fashion retail platform, selling its own in-house designed apparel and accessories alongside curated third-party brands through an e-commerce website, mobile app, and physical store network across nine countries. The proprietary Tap.Try.Buy. service enables customers to order items online and try them on at physical stores before paying only for items they keep, reducing purchase friction and returns. New arrivals from hundreds of designers are added twice weekly.
Product overview
Pomelo Fashion operates as a unified e-commerce fashion retail platform offering multiple interconnected services. The core Pomelo Fashion Platform serves as the main online shopping destination, complemented by the innovative Tap.Try.Buy. try-before-you-buy service, the Pomelo.Perks loyalty program, and a mobile application for convenient shopping. The platform is headquartered in Bangkok with design studios serving the Southeast Asian market and shipping globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Pomelo Fashion Online Store Direct-to-consumer online fashion retail platform launched in 2013, offering women's apparel and accessories from in-house designers, local designers, Instagram-favorite brands, and international labels with country-specific pricing in multiple currencies. Customers can browse thousands of styles for home delivery or store pickup.
- Tap.Try.Buy. Proprietary try-before-you-buy service that allows customers to order multiple items online in multiple sizes and colors, try them on for free at any Pomelo physical store, and pay only for the items they choose to keep. Effective April 12, 2024, no deposit is required, and orders with three or more accepted items receive a 5% All Accepted Discount.
Quantifiable outcome
- 5% extra discount for accepting all items in Tap.Try.Buy. orders with 3+ items
- +1 more outcomes
Companies that use Pomelo Fashion
Customer profileSegments2 records
Ideal customer profiles1 record
Pomelo Fashion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pomelo Fashion partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pomelo Fashion competitors and assessment
Company assessmentDirect peers
- Zalora: Zalora is a leading Southeast Asia-focused online fashion retailer operating across multiple SEA markets with a multi-brand marketplace model. Directly comparable to Pomelo as both target fashion-conscious consumers in the same regional geographies with similar brand-aggregation strategies.
- Love, Bonito: Love, Bonito is a Southeast Asian women's fashion brand with strong regional presence across Singapore, Malaysia, Indonesia, and Hong Kong. Directly comparable to Pomelo as both focus on Asian women's fashion with a mix of own-brand and curated labels and omnichannel retail.
- ASOS: ASOS is a UK-headquartered online fashion retailer targeting young women with a multi-brand marketplace model. Comparable to Pomelo in digital-first women's fashion with third-party brand aggregation, though ASOS primarily serves Western markets.
- Boohoo: Boohoo is a UK-based fast-fashion e-commerce retailer targeting trend-conscious young women. Comparable to Pomelo in digital-first trend-led women's fashion with rapid new arrivals, though Boohoo primarily serves Western markets and lacks an integrated physical try-on model like Tap.Try.Buy.
Broad incumbents
- Shopee: Shopee is the dominant Southeast Asian e-commerce marketplace owned by Sea Group. Comparable to Pomelo as a major SEA e-commerce destination with substantial fashion category presence, though Shopee is a generalist horizontal marketplace rather than a fashion specialist.
- Lazada: Lazada is a major Southeast Asian e-commerce platform (Alibaba-affiliated) operating across the same geographies as Pomelo. Comparable as a broad-based e-commerce competitor with significant fashion assortment, but not a fashion-specialist vertical player.
- Shein: Shein is a global ultra-fast-fashion retailer with strong presence in Southeast Asia. Comparable to Pomelo in trend-led women's fashion at affordable price points, though Shein operates at vastly larger scale with a primarily digital-only model versus Pomelo's omnichannel approach.
- H&M: H&M is a global fast-fashion incumbent with physical and online retail across Southeast Asia. Comparable to Pomelo in trend-led affordable women's fashion, though H&M operates with a vertically integrated own-brand model and global supply chain versus Pomelo's multi-brand curation.
- Zara: Zara (Inditex) is a global fast-fashion leader with retail presence across major Southeast Asian cities. Comparable to Pomelo in trend-led women's fashion with rapid inventory turnover, though Zara operates a vertically integrated own-brand model at much larger scale.
Emerging players
- Stylenanda: Stylenanda (now under L'Oréal) is a Korean fashion and beauty brand with strong Asian market presence. Comparable to Pomelo as a trend-led Asian fashion brand targeting young women, though Stylenanda has its own proprietary brand portfolio rather than a marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pomelo Fashion social profiles
Digital presencePomelo Fashion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomelo Fashion leadership team
Management profileNumber of profiles
Profiles5 records
Pomelo Fashion funding detail
Funding detailFunding overview
Funding rounds10 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomelo Fashion M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomelo Fashion
What does Pomelo Fashion do?
Pomelo Fashion operates a direct-to-consumer women's fashion retail platform, selling its own in-house designed apparel and accessories alongside curated third-party brands through an e-commerce website, mobile app, and physical store network across nine countries. The proprietary Tap.Try.Buy. service enables customers to order items online and try them on at physical stores before paying only for items they keep, reducing purchase friction and returns. New arrivals from hundreds of designers are added twice weekly.
Is Pomelo Fashion a public or private company?
Pomelo Fashion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pomelo Fashion founded?
Pomelo Fashion was founded in 2013. It employs 501 to 1,000 people.
Where is Pomelo Fashion based?
Pomelo Fashion is headquartered in Bangkok, Thailand, in the Asia region.
How does Pomelo Fashion make money?
Two revenue lines are on record. Fashion retail sales are the primary driver. The others are brand marketplace commission.
Who are Pomelo Fashion's main competitors?
Direct peers on record are Zalora, Love, Bonito, ASOS and Boohoo. Broad incumbents are Shopee, Lazada, Shein, H&M and Zara. Stylenanda is listed as an emerging player.
Does Pomelo Fashion have an API?
No public API is recorded for Pomelo Fashion.
What industry is Pomelo Fashion in?
Pomelo Fashion's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail, with a secondary code of CRAAAGAB, Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel). Its NAICS code is 458110 and its SIC code is 5621.