Pomelo Fashion

What Pomelo Fashion does

Pomelo Fashion is a Bangkok-headquartered, privately held direct-to-consumer women's fashion retailer founded in 2013 and operating across at least nine markets, including Thailand, Singapore, Indonesia, Cambodia, Malaysia, Hong Kong, Macau, the United States, and Australia. The company runs an omnichannel model combining an e-commerce platform, a mobile application, physical stores, and the proprietary Tap.Try.Buy. at-home try-on service, supported by the Pomelo.Perks loyalty program. Its assortment spans owned private-label apparel and third-party brands, the latter organized under a dedicated Head of Apparel, Third Party Brands function and expanded through the January 2020 acquisition of Looksi.

Underlying technology includes an AI-driven personalization layer and an ongoing cloud migration, overseen since November 2025 by a combined Chief Technology and Growth Officer seat. Pricing is unit-based with a standing 5% All Accepted Discount; in April 2024 the company removed the deposit requirement on Tap.Try.Buy. to reduce purchase friction. The customer base is B2C, targeting fashion-conscious women across Southeast Asia and selected international markets. The company has raised in excess of $124 million across multiple rounds from investors including Jungle Ventures, Central Group, JD.com, InterVest, 500 Global, and Suntory Holdings, and employs between 501 and 1,000 people.

Name

Pomelo Fashion

Legal name

Pomelo Fashion

Website

https://pomelofashion.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pomelo Fashion is a Bangkok-headquartered, omnichannel women's fashion retailer founded in 2013, selling private-label and third-party apparel across nine markets via e-commerce, mobile app, physical stores, and a Tap.Try.Buy. try-on service to B2C consumers in Southeast Asia and beyond.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industry

Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel) (CRAAAGAB)

Keywords

• Women's fashion retail
• Online clothing store
• Fashion e-commerce
• Try before you buy
• Omnichannel fashion

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Fashion retail sales: Direct product sales of fashion items including own-brand designs and curated third-party brands. Customers purchase clothing and accessories through e-commerce platform and physical stores. Revenue generated through individual transactions at varying price points.
2. Brand marketplace commission: Aggregation model featuring hundreds of local designers, IG favorite brands, and international brands. While structured as a marketplace of styles, the primary revenue appears to come from direct sales rather than commission-based marketplace fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pomelo Fashion operates a direct-to-consumer women's fashion retail platform, selling its own in-house designed apparel and accessories alongside curated third-party brands through an e-commerce website, mobile app, and physical store network across nine countries. The proprietary Tap.Try.Buy. service enables customers to order items online and try them on at physical stores before paying only for items they keep, reducing purchase friction and returns. New arrivals from hundreds of designers are added twice weekly.

Product overview

Pomelo Fashion operates as a unified e-commerce fashion retail platform offering multiple interconnected services. The core Pomelo Fashion Platform serves as the main online shopping destination, complemented by the innovative Tap.Try.Buy. try-before-you-buy service, the Pomelo.Perks loyalty program, and a mobile application for convenient shopping. The platform is headquartered in Bangkok with design studios serving the Southeast Asian market and shipping globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Pomelo Fashion Online Store Direct-to-consumer online fashion retail platform launched in 2013, offering women's apparel and accessories from in-house designers, local designers, Instagram-favorite brands, and international labels with country-specific pricing in multiple currencies. Customers can browse thousands of styles for home delivery or store pickup.
• Tap.Try.Buy. Proprietary try-before-you-buy service that allows customers to order multiple items online in multiple sizes and colors, try them on for free at any Pomelo physical store, and pay only for the items they choose to keep. Effective April 12, 2024, no deposit is required, and orders with three or more accepted items receive a 5% All Accepted Discount.

Quantifiable outcome

• 5% extra discount for accepting all items in Tap.Try.Buy. orders with 3+ items
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zalora: Zalora is a leading Southeast Asia-focused online fashion retailer operating across multiple SEA markets with a multi-brand marketplace model. Directly comparable to Pomelo as both target fashion-conscious consumers in the same regional geographies with similar brand-aggregation strategies.
• Love, Bonito: Love, Bonito is a Southeast Asian women's fashion brand with strong regional presence across Singapore, Malaysia, Indonesia, and Hong Kong. Directly comparable to Pomelo as both focus on Asian women's fashion with a mix of own-brand and curated labels and omnichannel retail.
• ASOS: ASOS is a UK-headquartered online fashion retailer targeting young women with a multi-brand marketplace model. Comparable to Pomelo in digital-first women's fashion with third-party brand aggregation, though ASOS primarily serves Western markets.
• Boohoo: Boohoo is a UK-based fast-fashion e-commerce retailer targeting trend-conscious young women. Comparable to Pomelo in digital-first trend-led women's fashion with rapid new arrivals, though Boohoo primarily serves Western markets and lacks an integrated physical try-on model like Tap.Try.Buy.

Broad incumbents

• Shopee: Shopee is the dominant Southeast Asian e-commerce marketplace owned by Sea Group. Comparable to Pomelo as a major SEA e-commerce destination with substantial fashion category presence, though Shopee is a generalist horizontal marketplace rather than a fashion specialist.
• Lazada: Lazada is a major Southeast Asian e-commerce platform (Alibaba-affiliated) operating across the same geographies as Pomelo. Comparable as a broad-based e-commerce competitor with significant fashion assortment, but not a fashion-specialist vertical player.
• Shein: Shein is a global ultra-fast-fashion retailer with strong presence in Southeast Asia. Comparable to Pomelo in trend-led women's fashion at affordable price points, though Shein operates at vastly larger scale with a primarily digital-only model versus Pomelo's omnichannel approach.
• H&M: H&M is a global fast-fashion incumbent with physical and online retail across Southeast Asia. Comparable to Pomelo in trend-led affordable women's fashion, though H&M operates with a vertically integrated own-brand model and global supply chain versus Pomelo's multi-brand curation.
• Zara: Zara (Inditex) is a global fast-fashion leader with retail presence across major Southeast Asian cities. Comparable to Pomelo in trend-led women's fashion with rapid inventory turnover, though Zara operates a vertically integrated own-brand model at much larger scale.

Emerging players

• Stylenanda: Stylenanda (now under L'Oréal) is a Korean fashion and beauty brand with strong Asian market presence. Comparable to Pomelo as a trend-led Asian fashion brand targeting young women, though Stylenanda has its own proprietary brand portfolio rather than a marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pomelofashion
• Facebookfacebook.com/pomelofashionth
• LinkedInlinkedin.com/company/pomelo-fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds10 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomelo Fashion