Quell
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Quell firmographics
Firmographics- Name
- Quell
- Legal name
- Quell Tech Ltd
- Website
- https://playquell.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Quell industry classification
Industry- Product category
- Connected Fitness Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)
- akta.pro primary industry
- Input Devices & Controllers (Gamepads, Keyboards, Mice, Fight Sticks, Steering Wheels, HOTAS) (MPAFAGAF)
- akta.pro secondary industries
- Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)
Keywords
Where Quell is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Quell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: One-time hardware sales of the Quell Impact fitness gaming system. Products include Quell Impact + Shardfall ($249), Collector's Edition ($329), and Duo Edition ($449).
- Subscription Services: Recurring subscription revenue from monthly ($14.99/month), annual ($99.99/year), and lifetime ($299.99 one-time) plans. Subscriptions provide unlimited access to games, DLC, coaching features, community, and analytics. Pre-order customers receive one year free subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Quell Impact + Shardfall standard package |
| One time/ perpetual license | Pay-as-you-go | Collector's Edition package |
| One time/ perpetual license | Pay-as-you-go | Duo Edition for two players |
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual subscription plan |
| Subscription | Pay-as-you-go | Lifetime subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Quell product offering
Product offeringCore offering
Quell sells the Quell Impact, a wearable fitness gaming system that pairs proprietary hardware (a chest pod with biometric and motion sensors, handheld controllers, resistance bands, and a USB dongle for PC connectivity) with the Shardfall action game and an optional subscription for additional content, DLC, coaching, community, and performance analytics. The system delivers high-intensity, full-body workouts driven by real-time motion and biometric tracking, with third-party data sync to Garmin, Strava, and Apple Health.
Product overview
Quell is building the world's first dedicated fitness gaming platform. The core offering consists of the Quell Impact hardware system—a wearable fitness device with chest pod, controllers, and resistance bands combined with motion tracking and biometric sensors—paired with the Shardfall adventure game. The platform operates on a subscription model with tiered pricing ($14.99/month or $99.99/year for membership, or $299 one-time for lifetime access), augmented by premium product editions (Collector's Edition at $329, Duo Edition at $449) that bundle hardware with exclusive content and extended benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Quell Impact: The company's wearable fitness gaming system combining motion tracking, resistance bands, and biometric monitoring for immersive workouts
- Shardfall
- Quell Subscription
- Quell Collector's Edition
- Quell Duo Edition
Products and services
- Quell Impact System The world's first dedicated fitness gaming system, sold to individual consumers. It combines wearable hardware (a chest pod with motion and biometric sensors, handheld controllers, resistance bands, and a USB dongle) with the Shardfall game and an optional subscription for additional content, DLC, coaching, and analytics. Requires PC connectivity for gameplay.
- Shardfall Game Quell's flagship action-adventure game where players fight for the fate of the world. The hero grows stronger as the player gets fitter, turning each workout into in-game progression. Included free with the Quell Impact system and accessible to subscribers.
- Quell Subscription Recurring subscription giving unlimited access to all Quell games, DLC, seasonal challenges, coaching features, community access, and performance analytics with benchmarking and progress tracking. Priced at $14.99/month, $99.99/year, or $299.99 lifetime. Pre-order customers receive one year free.
- Quell Collector's Edition Premium edition of the Quell Impact system including everything from the standard package plus a physical 'Art of Quell' art book, one year of free access to all future content, and an exclusive set of in-game gauntlets. Priced at $329 (regular $379).
- Quell Duo Edition Two-player package including two full Quell Impact systems and two copies of the Shardfall launch game, designed for sharing the fitness gaming experience with a partner at a discounted bundle price. Priced at $449 (regular $598).
Quantifiable outcome
- Over 6000 pre-orders placed
- +2 more outcomes
Companies that use Quell
Customer profileSegments3 records
Ideal customer profiles3 records
Quell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Quell partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Quell competitors and assessment
Company assessmentDirect peers
- Liteboxer: Liteboxer offers a connected fitness boxing platform with hardware (punch trackers) and game-like workouts. Most directly comparable to Quell as a fitness gaming company combining wearable hardware with subscription-based gamified workout content.
- FitXR: FitXR provides VR fitness games (boxing, dance, sculpt) on Meta Quest. Comparable to Quell as a dedicated fitness gaming subscription service, though in VR rather than standalone hardware.
- Supernatural (Within): Supernatural offers VR fitness experiences with daily workouts, coaching, and immersive environments on Meta Quest. Directly comparable to Quell as a premium subscription-based fitness gaming platform with recurring content drops.
- FightCamp: FightCamp provides connected boxing fitness with punch trackers, a heavy bag, and gamified workout content on subscription. Comparable to Quell in combining fitness hardware (sensors), boxing workouts, and subscription-based content.
Broad incumbents
- Peloton: Peloton is the dominant connected fitness platform with hardware (bike, treadmill, guide) and subscription content. Comparable to Quell in combining hardware sales with subscription-based fitness content, though focused on cycling/running rather than gaming.
- Nintendo: Nintendo's Ring Fit Adventure is the most successful dedicated fitness gaming product to date. Comparable to Quell as a major gaming company that has validated the fitness gaming category, though with much broader content and platform reach.
- Tonal: Tonal offers a smart home fitness system with strength training hardware and subscription-based coaching content. Comparable to Quell in combining connected hardware with subscription fitness, though focused on strength rather than gaming.
- Zwift: Zwift provides gamified indoor cycling and running with virtual worlds and subscription. Comparable to Quell in applying gaming mechanics to fitness with a subscription model, though without dedicated hardware.
- Echelon Fitness: Echelon offers connected fitness equipment (bikes, rowers, mirrors) with subscription-based live and on-demand classes. Comparable to Quell in the connected fitness hardware + subscription category, though with broader equipment portfolio.
- Tempo: Tempo provides a smart home gym with 3D sensors, strength training hardware, and AI coaching via subscription. Comparable to Quell in combining connected hardware (with motion sensors) and subscription-based fitness content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Quell social profiles
Digital presenceQuell compliance and trust
Trust signalCompliance1 record
Quell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quell leadership team
Management profileNumber of profiles
Profiles9 records
Quell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quell
What does Quell do?
Quell sells the Quell Impact, a wearable fitness gaming system that pairs proprietary hardware (a chest pod with biometric and motion sensors, handheld controllers, resistance bands, and a USB dongle for PC connectivity) with the Shardfall action game and an optional subscription for additional content, DLC, coaching, community, and performance analytics. The system delivers high-intensity, full-body workouts driven by real-time motion and biometric tracking, with third-party data sync to Garmin, Strava, and Apple Health.
Is Quell a public or private company?
Quell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Quell founded?
Quell was founded in 2019. It employs 11 to 50 people.
Where is Quell based?
Quell is headquartered in London, United Kingdom, in the Europe region.
How does Quell make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services.
Who are Quell's main competitors?
Direct peers on record are Liteboxer, FitXR, Supernatural (Within) and FightCamp. Broad incumbents are Peloton, Nintendo, Tonal, Zwift, Echelon Fitness and Tempo.
Does Quell have an API?
No public API is recorded for Quell.
What industry is Quell in?
Quell's product category is Connected Fitness Equipment. Its primary akta.pro industry code is MPAFAGAF, Input Devices & Controllers (Gamepads, Keyboards, Mice, Fight Sticks, Steering Wheels, HOTAS), with a secondary code of HDACAFAC, Game Controllers, Joysticks & Flight/Driving Sim Controls. Its NAICS code is 33451 and its SIC code is 3823.