Amer Sports

What Amer Sports does

Amer Sports is a Helsinki-headquartered, NYSE-listed multi-brand sporting goods company (founded 1950, IPO February 2024) controlling a portfolio of premium heritage brands across three reporting segments: Technical Apparel (Arc'teryx), Outdoor Performance (Salomon, Peak Performance), and Ball & Racquet Sports (Wilson, plus Atomic and Armada in winter sports). The company's core product surface spans technical outdoor apparel and footwear, alpine and Nordic ski equipment, tennis rackets, baseball bats and protective gear. Underlying capabilities include the ReBIRD circularity platform (43 service centers), automated distribution centers with Exotec robotics, in-house Alpine binding manufacturing at the new Oradea Romania factory, and vertically integrated ski production at Altenmarkt Austria and Chepelare Bulgaria.

The business model is a hybrid of premium-priced hardware sales (apparel, footwear, equipment) and direct-to-consumer retail, with DTC now reaching 49% of 2025 revenue ($6.566B, +27% YoY) up from 30% in 2022. Go-to-market combines 500+ branded retail stores (Salomon, Arc'teryx, Wilson, Peak Performance), a rebuilt integrated e-commerce platform, and selective wholesale partnerships with JD Sports, Foot Locker, and Dick's Sporting Goods (where Wilson Tennis 360 expanded to 400 locations). Customer segments span outdoor enthusiasts, mountain professionals, ball/racquet sports participants, and sportstyle/fashion-conscious consumers across Greater China (43.4% growth to $1.86B in 2025), North America, and EMEA. Anta Sports retains controlling ownership, providing capital backing and Asia-Pacific distribution leverage.

Margin trajectory is expanding: gross margin reached 57.6% in 2025 (+220bps), adjusted operating margin 12.8% (up from 11.1%), net income surged 488.7% to $427M, and net-debt-to-EBITDA leverage improved to 0.3x. The Q1 2026 result of $1.945B revenue (+32% YoY) and 17.4% adjusted operating margin (+160bps) indicates continued momentum. The strategic positioning centers on premium pricing power, brand-led DTC acceleration, Greater China penetration, and sustainability-led differentiation, balanced by ongoing regulatory scrutiny (EU antitrust inspections in ski equipment) and integration risk across the 10-brand portfolio.

Name

Amer Sports

Legal name

Amer Sports, Inc.

Website

https://amersports.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Amer Sports is a Helsinki-based multi-brand premium sporting goods company (NYSE: AS) owning Arc'teryx, Salomon, Wilson, Atomic, and Peak Performance, selling technical apparel, footwear, and equipment to global outdoor, winter sports, and ball/racquet consumers via DTC retail (49% of revenue) and wholesale.

Ownership category

akta.pro rank

Product category

Premium Sporting Goods & Outdoor Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Premium outdoor apparel
• Winter sports equipment
• Tennis and baseball gear
• Direct-to-consumer sporting goods
• Performance footwear brands

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Technical Apparel: Sale of premium outdoor apparel and footwear under Arc'teryx, Salomon, Peak Performance brands. Arc'teryx delivered over 30% growth in 2025 with Women's and Footwear as breakout categories.
2. Product Sales - Outdoor Equipment: Sale of winter sports equipment including skis, boots, and bindings under Atomic, Salomon, Armada brands. Winter sports franchises grew double digits in 2025 with record bookings and participation.
3. Product Sales - Ball & Racquet Sports: Wilson tennis rackets, baseball equipment, and sports equipment. Ball & Racquet segment grew 13% in 2025 driven by Wilson Tennis 360 initiative.
4. Direct-to-Consumer (DTC): DTC reached 49% of total revenues in 2025, up from 30% in 2022. Includes brand-owned retail stores and e-commerce platforms.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Amer Sports designs, manufactures and sells premium sporting goods through a portfolio of globally recognized brands. Its offerings span Technical Apparel (Arc'teryx), Outdoor Performance footwear, apparel and equipment (Salomon, Peak Performance), Ball & Racquet Sports equipment (Wilson, DeMarini, Louisville Slugger, EvoShield, ATEC), and Winter Sports equipment (Atomic, Armada). The company sells these branded physical products primarily direct-to-consumer through brand stores and e-commerce and secondarily through wholesale to specialty and sporting-goods retailers worldwide.

Product overview

Amer Sports is a multi-brand portfolio company owning a diversified group of premium outdoor, sports equipment, and athletic apparel brands. The portfolio operates across three segments: Technical Apparel (Arc'teryx), Outdoor Performance (Salomon, Peak Performance), and Ball & Racquet Sports (Wilson). Key acquired brands include Atomic (winter sports), Armada (freestyle skiing), ATEC (cricket), DeMarini (baseball/softball), EvoShield (protective gear), and Louisville Slugger (baseball bats). Salomon has expanded beyond its ski equipment heritage into a broader outdoor footwear and softgoods brand now exceeding $2 billion in annual sales. Arc'teryx operates its ReBIRD™ circularity platform (ReCARE, ReGEAR, ReCUT), while Wilson runs the Elevate Your Game community rental program. Amer Sports went public on the NYSE in February 2024 and is majority-owned by Chinese sportswear company Anta Sports.

Differentiator

Problem solved

Functional benefit

Brands

• Arc'teryx: Premium outdoor apparel and equipment brand
• Salomon
• Wilson
• Peak Performance
• Atomic
• Armada
• DeMarini
• EvoShield
• Louisville Slugger
• ATEC

Products and services

• Arc'teryx

Quantifiable outcome

• Revenue grew 27% in 2025 to $6.566 billion with net profit up 488.7%
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Protect Our Winters (POW)coreStrategic or Co-development Partner · 13 September 2023Atomic hosted inaugural Ski Industry Climate Summit supported by Protect Our Winters (POW). The summit brought together over 140 participants including leading ski and snowboard brands, associations, retailers, and suppliers to drive collective climate action.
• Bastian SolutionscoreTechnology or IntegrationAmer Sports partnered with Bastian Solutions to streamline North American operations with conveyor systems integration at the automated distribution center in Belleville, Ontario, Canada.
• ExoteccoreTechnology or IntegrationAmer Sports partnered with Exotec to deploy goods-to-person robotic picking systems at the highly automated distribution center in Belleville, Ontario, Canada, enabling 3-4x higher productivity than legacy manual operations.
• Redeem EquipmentminorStrategic or Co-development PartnerSalomon (brand under Amer Sports) partnered with Redeem Equipment, a French company specializing in circular economy practices, to upcycle excess materials into products like tote bags and wallets sold at Salomon's store in Annecy, France.
• The Carbon TrustcoreStrategic or Co-development PartnerAmer Sports collaboration with The Carbon Trust for carbon footprinting and reduction guidance, supporting the company's Science-Based Targets validation and net zero by 2050 commitment.

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Nike, Inc. Largest global sportswear company and a natural broad incumbent comparable to Amer Sports. Nike's portfolio (Nike, Jordan, Converse) overlaps with Amer Sports' premium positioning and DTC strategy, and competes for the same athletes, urban lifestyle consumers, and wholesale distribution partners globally.
• adidas AG: Global sportswear incumbent with comparable multi-category footprint (footwear, apparel, equipment) and a strong wholesale-to-DTC transition. adidas competes directly with Salomon, Arc'teryx, and Wilson in running, outdoor, and team sports categories.
• VF Corporation: Multi-brand apparel conglomerate (The North Face, Timberland, Vans, Dickies) with a portfolio structure highly comparable to Amer Sports. The North Face is a direct competitor to Arc'teryx and Salomon in technical outdoor apparel, and Vans shares the lifestyle/youth consumer overlap with Salomon Sportstyle.
• PUMA SE: Global sportswear company with a portfolio spanning performance running, football, motorsport, and lifestyle. PUMA is a relevant broad incumbent comparable to Amer Sports' multi-category approach, with overlapping tennis (PUMA has tennis footwear) and outdoor exposure.

Direct peers

• Deckers Outdoor Corporation: Owns HOKA (premium performance running), UGG, and Teva — a multi-brand premium outdoor/athletic portfolio with similar DTC momentum, gross margins (above 57%), and brand-led growth. HOKA is a direct peer to Salomon's trail running and On Holding in premium technical footwear.
• Lululemon Athletica Inc. Premium technical apparel brand with comparable DTC mix (~50%), similar gross-margin profile (~58%), and identical brand-led, women-led premium growth model. Lululemon is the closest direct peer to Arc'teryx in technical premium apparel, and notably Chip Wilson (Lululemon founder) holds ~13% of Amer Sports.
• On Holding AG: Premium performance footwear and apparel brand with strong DTC growth, premium gross margins, and a similar sportstyle/premium positioning. On competes directly with Salomon in trail running and HOKA in performance running, and is a relevant comp for Amer Sports' footwear-led brand growth.
• Columbia Sportswear Company: Multi-brand outdoor company (Columbia, Sorel, Mountain Hardwear, prAna) directly comparable to Amer Sports' Outdoor Performance segment. Competes with Arc'teryx, Salomon, and Peak Performance in outdoor apparel and footwear, with similar wholesale-to-DTC dynamics and brand-portfolio management challenges.
• Yeti Holdings, Inc. Premium outdoor lifestyle brand with strong DTC pivot, premium pricing, and brand-led growth model. Yeti shares Amer Sports' positioning of premium technical product for outdoor enthusiasts and similar consumer demographic, though Yeti is concentrated in drinkware/hardgoods vs. Amer Sports' apparel/footwear breadth.

Emerging players

• Topgolf Callaway Brands Corp. Multi-brand sports company owning Callaway (golf equipment) and Topgolf (entertainment venues) with comparable product-led, premium brand model. Less direct overlap than other peers, but provides a relevant template for sports-equipment company brand-portfolio management and DTC expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amersportsgroup
• LinkedInlinkedin.com/company/amer-sports/?originalSubdomain=fi
• Instagraminstagram.com/amersportsgroup
• Xx.com/amer_sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries9 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amer Sports