What Wonderstorm does

Wonderstorm is a private transmedia entertainment studio founded in 2018 and headquartered at 214 Main St., #328, El Segundo, California. The company operates as a self-described "double-threat" studio, building a single shared fictional universe called Xadia and deploying it across multiple entertainment formats. Its primary franchise, The Dragon Prince, was launched as an animated series on Netflix in 2018 and has been renewed through a complete seven-season arc, with Season 7 completing in December 2024. The series has earned an Emmy Award for Outstanding Children's Animated Series and holds a 100% Fresh rating on Rotten Tomatoes. In July 2024, Wonderstorm extended the franchise into interactive entertainment with The Dragon Prince: Xadia, a cooperative multiplayer video game released on Netflix Games.

The company's underlying technology stack is built around transmedia franchise production rather than a specific software platform, combining animation production pipelines and game development under one roof. The portfolio extends into tabletop gaming (Tales of Xadia TTRPG on the Cortex system, Battlecharged tactical miniatures game), publishing (core novels and graphic novels through Scholastic), and licensed merchandise distributed through partners including Dire Wolf, Brotherwise Games, Shark Robot, Dark Horse, and Lakeshore Records. A second video game, Project Arcanum, is in pre-alpha development with Epic Games Store integration already in place for playtesting, and account linking is supported for Xbox and PlayStation platforms.

Wonderstorm's business model combines Netflix licensing royalties (animated series and the Xadia video game via Netflix Games), merchandise licensing royalties from a distributed set of licensee partners, and direct-to-consumer crowdfunding through Kickstarter campaigns such as The Dragon King launched in September 2025. The company is led by three co-founders: Aaron Ehasz (CEO), Justin Richmond (Executive Producer), and Justin Santistevan (President), supported by a small team (11-50 employees) with employee equity participation via stock options. Customer segments are horizontal and primarily target fantasy/animation enthusiasts, tabletop gaming communities, and merchandise collectors worldwide, with the franchise rated appropriately for family entertainment and COPPA/CCPA/GDPR compliance structures in place.

Name

Wonderstorm

Legal name

Wonderstorm, Inc.

Website

https://wonderstorm.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonderstorm is a private transmedia entertainment studio that develops animated series, video games, tabletop products, and licensed merchandise within a shared fictional universe, primarily serving fantasy and animation enthusiasts worldwide through The Dragon Prince franchise on Netflix and related channels.

Ownership category

akta.pro rank

Product category

Transmedia Animation and Entertainment

NAICS

Software Publishers (5132), Doll, Toy, and Game Manufacturing (33993)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Strategy/4X/Management Game Studios (MPAFAAAK)

akta.pro secondary industry

Wargaming Miniatures (Tabletop Armies) (CRALAKAC)

Keywords

• Animated series production
• Video game development
• Transmedia entertainment
• Tabletop game publishing
• Licensed merchandise

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Streaming Content Licensing: Netflix licensing agreement for animated series distribution. The Dragon Prince Seasons 1-7 stream exclusively on Netflix.
2. Video Game Sales: Cooperative multiplayer RPG released on Netflix Games platform. Revenue generated through game distribution on streaming platform.
3. Licensed Merchandise: Expanded universe products including novels (Scholastic), graphic novels, board games (Dire Wolf, Brotherwise Games, USAopoly), TTRPGs (Tales of Xadia), apparel (Shark Robot), jewelry, toys, collectibles, soundtracks, and accessories through various licensees.
4. Crowdfunding: Kickstarter campaigns for major projects such as The Dragon King (board game), engaging community directly for funding

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wonderstorm creates, owns, and licenses The Dragon Prince franchise across multiple entertainment formats, including an Emmy Award-winning animated series (seven seasons streaming on Netflix), a cooperative multiplayer video game (The Dragon Prince: Xadia, released July 2024 on Netflix Games), and an expanded universe of tabletop games, novels, graphic novels, apparel, toys, and collectibles. The studio operates as a "double-threat" transmedia studio combining animation and video game development under a single cohesive fantasy IP (Xadia).

Product overview

Wonderstorm is a double-threat transmedia studio operating a multi-product entertainment franchise centered on The Dragon Prince. The core offerings include the Emmy Award-winning animated series (streaming on Netflix, with all 7 seasons), and the cooperative multiplayer video game The Dragon Prince: Xadia (launched July 2024 on Netflix Games). The portfolio extends into tabletop gaming via Tales of Xadia (Cortex-based TTRPG) and Battlecharged (tactical board game), supported by a range of licensed merchandise including novels, graphic novels, apparel, toys, and collectibles. A second video game, Project Arcanum, is currently in pre-alpha development.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dragon Prince Animated Series Emmy Award-winning animated series streaming on Netflix (Seasons 1-7). An extraordinary discovery inspires two human princes and an elven assassin to team up on an epic quest to bring peace to their warring lands. Aimed at families and adult animation enthusiasts.
• The Dragon Prince: Xadia Video Game Cooperative multiplayer video game based on the Emmy Award-winning animated series. Set in the epic fantasy world of Xadia, featuring diverse characters, combat mastery, teamwork, unique abilities, increasing levels of difficulty, and treasure. Released July 2024 on Netflix Games.
• Tales of Xadia (TTRPG) Tabletop role-playing game built on the award-winning Cortex system. Players bring their own characters and stories to life in the world of Xadia. Published by Dire Wolf.
• Battlecharged (Tactical Miniatures Game) Tactical miniatures board game set in The Dragon Prince universe. Dense tactical gameplay with a compact footprint. Developed with Brotherwise Games.
• Core Novels (Book One: Moon and Book Two: Sky) Core novel series including Book One: Moon and Book Two: Sky, expanding The Dragon Prince story. Published by Scholastic and available through major retailers.
• Graphic Novels Graphic novels including Through the Moon, Bloodmoon Huntress, Puzzle House, and Dreamer's Nightmare. Published by Scholastic.
• Expanded Universe Merchandise Licensed products including apparel, jewelry, costumes, designer socks, toys, collectibles (Funko Pop! Vinyls, statuettes, plushies), playmats, prints, puzzles, and metal posters. Distributed through Shark Robot, Dark Horse, and specialty retailers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• NetflixcoreChannel Partner/ Reseller/ DistributorPrimary distribution partner for The Dragon Prince animated series (streaming exclusively on Netflix globally) and The Dragon Prince: Xadia video game (via Netflix Games platform). Netflix renewed the series for its full seven-season arc.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Titmouse Inc. Independent animation studio producing a broad slate of series across streaming platforms (e.g., Netflix, Amazon). Comparable as an independent animation partner to major streamers but without Wonderstorm's game and tabletop extensions.
• Riot Games: Major transmedia games developer (League of Legends) with animated series (Arcane on Netflix), tabletop, comics, and merchandise extensions. Illustrates the upside trajectory of a game/animated IP fully exploited across formats.
• Wizards of the Coast: Tabletop games publisher (Magic: The Gathering, D&D) with rapidly expanding transmedia footprint including Netflix series and video games. Comparable to Wonderstorm's Tales of Xadia / Battlecharged tabletop arm at vastly larger scale.
• Bardel Entertainment: Animation studio providing production services on major Netflix and streaming animated series (e.g., The Dragon Prince itself, in some seasons). Direct vendor overlap and similar production-scale comparison.
• ShadowMachine: Independent animation studio known for series like BoJack Horseman and Final Space. Comparable in independent studio profile and adult/all-ages animated series production for streaming platforms.

Direct peers

• Rooster Teeth: Independent transmedia studio (now owned by Warner Bros. Discovery) that built franchises spanning animated series, video games, comics, and merchandise (e.g., RWBY, Red vs. Blue). Closest direct analog to Wonderstorm's animation-plus-games-plus-merch model, though at much larger scale.
• Supergiant Games: Independent, narrative-driven game studio (Bastion, Hades, Pyre) with a small team and strong critical reputation. Comparable to Wonderstorm's Project Arcanum ambition: indie-scale, narrative-forward, character-driven games built around a distinct creative vision.
• Powerhouse Animation Studios: Animation studio behind Netflix's Castlevania and Blood of Zeus — the closest direct peer for a Netflix-original fantasy animated series production. Comparable in production focus and platform relationship, though narrower in transmedia scope.
• Critical Role Productions: Independent transmedia company originating from a tabletop RPG (D&D actual play) that has expanded into animated series (Legend of Vox Machina on Amazon), comics, and merchandise. Most comparable peer in terms of transmedia TTRPG-to-animation-to-merchandise arc with an engaged community.

Emerging players

• Frederator Studios: Animation studio and network operator (Cartoon Hangover, Adventure Time original development) with a transmedia, IP-incubation focus. Comparable as a smaller independent animation studio developing multiple IP-led projects across formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wonderstorm_inc
• LinkedInlinkedin.com/company/wonderstorm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderstorm