What Dezy does

Dezy (legal entity: Abita Innovations Pvt. Ltd., formerly Smiles.ai) is a technology-enabled dental care platform headquartered in Bangalore, India, operating 25+ owned dental clinics across Bangalore, Mumbai, Hyderabad, Pune, Indore, Delhi NCR, and Chennai, supplemented by at-home 3D scanning and digital consultation services. The company delivers a full range of dental treatments—including clear aligners in three pricing tiers (INR 32,999 to 71,999), single-tooth and full-mouth dental implants (INR 15,999 to 6,00,000 using brands such as Straumann, Nobel, Osstem, and AB Dent), root canals, braces, bridges, veneers, whitening, and general dentistry—performed by 100+ MDS-qualified dentists with a minimum of 7 years of clinical experience.

Its core technology stack combines in-clinic physical infrastructure with digital tools: Cone Beam Computed Tomography (CBCT) 3D imaging, in-house 3D printing of surgical guides and custom aligners, dental AI used for diagnostics and treatment planning, and a remote monitoring system that schedules fortnightly virtual follow-ups with assigned orthodontists. The free Smile Health Test (SmileScore) digital assessment and an online Dental Implant Cost Calculator serve as low-friction acquisition funnels.

Dezy serves individual urban Indian consumers seeking transparent, upfront-priced dental care, monetizing through per-procedure payments with no-cost EMI plans starting at INR 2,499/month, and a Refer & Earn program that distributes up to 20,000 Dezy points per successful referral. The company has served 100,000+ patients, reports a 4.7–4.8/5 Google rating and 98% claimed treatment success rate, and is ISO 13485:2016 certified. As of the most recent funding round (October 2024), Dezy has raised approximately $29M in total from Alpha Wave (Falcon Edge), Chiratae Ventures, and Peak XV Partners, and has publicly targeted a 2,000+ dental chair footprint and INR 1,200 crore revenue by 2028.

Name

Dezy

Legal name

Abita Innovations Pvt. Ltd.

Website

https://dezy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Dezy (formerly Smiles.ai) is a Bangalore-based, technology-enabled dental care platform operating 25+ clinics across 7+ Indian cities, delivering aligners, implants, and general dentistry to urban Indian consumers via MDS-qualified specialists, in-house 3D printing, and digital consultation tools.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC), Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH)

Keywords

• Dental care services
• Clear aligners
• Dental implants
• Orthodontic treatments
• Dental clinic chain

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Treatment Services: Revenue generated from comprehensive dental treatments including aligners, implants, root canals, braces, bridges, bonding, extractions, whitening, veneers, and more delivered at Dezy's owned/operated clinic network. Treatments are offered as one-time procedures with transparent upfront pricing, and many patients opt for EMI payment plans.
2. Clear Aligners (Invisible Braces): Sale of custom clear aligner kits for teeth straightening. Offered in three tiers (Simple, Moderate, Complex) with pricing from INR 32,999 to INR 71,999. Includes at-home scanning, treatment planning, aligner delivery, and remote monitoring. Additional revenue from refinement aligner sets and retainers.
3. Dental Implants: Revenue from single-tooth implants starting at INR 15,999, full-mouth implants ranging from INR 2.5 lakh to INR 6 lakh, and All-on-4/6/8 solutions. Includes implant fixture, surgery, abutment, and crown. EMI plans start from INR 2,499/month. Premium brands (Straumann, Nobel, Osstem) command higher price points.
4. Refer & Earn Program: Patients can earn up to 20,000 Dezy points for every successful referral who completes treatment and payment. Points can be redeemed on treatment bills or as Amazon vouchers. This drives both customer acquisition and loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dezy operates a technology-enabled dental care platform combining a network of 25+ owned clinics across India with digital tools. Its core offerings are clear aligners (three tiers: Simple, Moderate, Complex) and dental implants (single, full-mouth, All-on-4/6/8), along with general dental treatments such as root canals, braces, bridges, veneers, and whitening. The company uses dental AI, 3D printing, and CBCT scanning for diagnostics and customized treatment, and supports at-home scanning and remote monitoring for aligner patients.

Product overview

Dezy is a dental care platform operating as a clinic network offering both in-clinic treatments and at-home services. The core product portfolio consists of Dezy Aligners (clear invisible aligners in three tiers) and Dental Implants (titanium implants with multiple solutions). Additional services include digital consultations, the Smile Health Test assessment tool, and general dental treatments. The company operates over 25 clinics across India in cities including Bangalore, Mumbai, Hyderabad, Pune, Indore, Chennai, and Delhi NCR.

Differentiator

Problem solved

Functional benefit

Products and services

• Dezy Aligners (Clear Aligners) Clear, custom-made invisible aligners that straighten teeth without traditional metal braces. Available in three tiers: Simple (minor cases, 4-6 months, INR 32,999), Moderate (moderate cases, 7-12 months, INR 52,999), and Complex (complex cases, 12+ months, INR 71,999). Includes at-home 3D scanning, treatment planning, aligner delivery, refinement sets, retainers, and remote monitoring by assigned orthodontists. Targeted at adult consumers seeking cosmetic orthodontic treatment.
• Dental Implants Titanium dental implants that fuse with the jawbone to replace missing teeth. Includes single-tooth implants (INR 15,999 onwards), full-mouth implants (INR 2.5 lakh to INR 6 lakh), and All-on-4/6/8 solutions. Each implant includes fixture, surgery, abutment, and crown. CBCT 3D imaging is used for treatment planning, and 3D-printed surgical guides ensure precision. Lifetime warranty offered on implants. Targeted at patients with missing or damaged teeth.
• General Dental Treatments Comprehensive dental care services including root canal treatment, dental bridges, dental bonding, tooth extraction, teeth whitening, dental cleaning and scaling, veneers, complete dentures, traditional braces, and dental jewellery. Delivered by MDS-qualified dentists at Dezy's 25+ owned clinics across India. Targeted at urban Indian consumers seeking routine and cosmetic dental care.
• Digital/Telephonic Dental Consultation Remote dental consultation services allowing patients to receive expert dentist advice and treatment recommendations without visiting a clinic in person. Includes WhatsApp and phone-based follow-up within 24 hours. Targeted at patients unable or unwilling to visit clinics in person, and serves as the conversion funnel from the free Smile Health Test into paid treatments.
• At-Home Dental Scanning & Consultation Service At-home dental service in which Dezy dentists visit patient homes with portable 3D scanning equipment to perform initial scans and consultations, primarily for aligner treatment candidates. Combined with remote orthodontic monitoring, enables end-to-end aligner treatment without repeated clinic visits. Targeted at urban consumers who value convenience and remote care.

Quantifiable outcome

• 100,000+ patients served across India
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SmileDirectClub: Global clear aligner direct-to-consumer pioneer offering at-home impression kits and remote monitoring. Closely comparable to Dezy Aligners on remote monitoring and at-home scanning model, though geographically separate.
• Apollo Hospitals (Dental Division): India's largest hospital chain with a dental service line operating across multiple cities. Competes for high-trust urban consumers and provides broader incumbent credibility, though dental is not its primary focus.
• Vasan Dental Care: One of India's largest legacy dental chains with extensive clinic footprint across South India. Direct geographic overlap with Dezy's Bangalore/Hyderabad base, but with broader general-dentistry focus.

Direct peers

• Sabka Dentist: Mumbai-headquartered dental chain with a strong clinic network across India, offering general dentistry, orthodontics, and implants at transparent pricing. Closely comparable GTM and product mix to Dezy.
• Axiss Dental: Specialty dental chain in India operating multi-specialty clinics with emphasis on implants, orthodontics, and cosmetic dentistry. Comparable clinic-network model and service mix to Dezy.
• 32Watts: India-based dental chain offering transparent fixed-price treatments across multiple clinics, with a focus on implants and orthodontics. Comparable on chain-based specialist dentistry and standardized pricing.
• Clove Dental: India's largest organized dental chain with several hundred clinics across multiple cities. Directly competes with Dezy on multi-city dental clinic operations, branded specialist dentistry, and aligner/implant services.
• Toothsi (madeclear): India-focused clear aligner brand offering at-home scanning and remote orthodontic monitoring. Closely comparable to Dezy Aligners in product, pricing tier structure, and at-home service delivery model.
• Dentzz Dental: Premium multi-city dental chain in India focused on cosmetic dentistry, implants, and full-mouth rehabilitation. Directly competes for the same high-ticket urban consumer segment Dezy targets.

Emerging players

• MyDentalPlan: Subscription-based dental care platform in India offering access to a network of partner clinics. Partially overlaps with Dezy's membership/financing-led consumer acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hellodezy
• YouTubeyoutube.com/channel/UCJ0dN86EuQVU0AGwiNFcPMQ
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/hello.dezy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dezy