Berger Paint
Berger Paints India Limited is India's second-largest decorative paint manufacturer, producing interior/exterior paints, waterproofing, industrial and wood coatings, and Express Painting services. It serves individual homeowners, 25,000+ dealers, 300,000 contractors, and industrial customers across India, Nepal, Poland, and Russia.
- Company typePublic
- Founded1922
- HeadquartersKolkata, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Berger Paint does
Berger Paints India Limited is a publicly traded (BSE/NSE) Indian paint and coatings manufacturer founded in 1922 and headquartered in Kolkata. It is India's second-largest decorative paints company with approximately 20% market share and operates 29 manufacturing facilities across India, Nepal, Poland, and Russia, generating Rs 11,199 crore in revenue from operations in FY 2023-24. The company sells interior and exterior wall paints, enamels, waterproofing systems, construction chemicals (via STP Limited), wood coatings (Berger Hesse), and industrial and automotive-refinish coatings (Berger Rock Paints), while also offering end-to-end home painting services through the Berger Express Painting brand.
The company's distribution backbone is one of the largest in Indian paints: 25,000+ dealers, 300,000 contractors under the Expert Contractor Program, 162 stock points, and 64,000+ customer touchpoints, supported by digital tools such as the Berger My Colour App (AI-based virtual paint visualization), the Express Painting booking app, a paint calculator, and a toll-free consumer helpline. R&D and product differentiation center on scientific waterproofing (moisture-meter-driven diagnostics, cementitious and polyurethane systems), the heat-reflective Berger Kool Range (claimed surface temperature reduction of up to 10°C), mechanised painting tools, and renewable/recycled-content polyester resins manufactured through the Berger-Becker joint venture with Beckers Group (plant inaugurated May 2026 in Nagpur, ~9,000 MT/yr capacity).
The business model is predominantly one-time unit-pricing on cans/containers across decorative, industrial, and construction-chemicals lines, supplemented by professional-services revenue from the Express Painting service. Customer segments span individual homeowners (primary), the 300,000-strong contractor channel (primary), 25,000+ dealers and retailers (primary), and industrial and commercial customers including commercial-vehicle OEMs in refinish coatings. The company is led by Chairman Rishma Kaur and MD & CEO Abhijit Roy (reappointed through June 2031), with wholly owned subsidiaries covering Nepal, Poland, and Russia, and a JV with Beckers for sustainable coil-coating resins. Strategic priorities visible in the data include deepening rural and tier-2/3 penetration (notably in Uttar Pradesh), scaling the home-cooling paint category, and building ESG-aligned backward integration into renewable resins.
Berger Paint firmographics
Firmographics- Name
- Berger Paint
- Legal name
- Berger Paints India Limited
- Website
- https://bergerpaints.com
- Company type
- Public
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Berger Paints India Limited is India's second-largest decorative paint manufacturer, producing interior/exterior paints, waterproofing, industrial and wood coatings, and Express Painting services. It serves individual homeowners, 25,000+ dealers, 300,000 contractors, and industrial customers across India, Nepal, Poland, and Russia.
- Ownership category
- akta.pro rank
Berger Paint industry classification
Industry- Product category
- Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Paint and Wallpaper Retailers (44412)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industries
- Architectural & Decorative Paints (IMADAKAA), Wood Coatings & Finishes (IMAEAGAG), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
Keywords
Where Berger Paint is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices11 records
Markets served
Berger Paint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Decorative Paints: Revenue from interior and exterior wall paints, emulsions, enamels for residential and commercial applications. Main revenue driver for the company.
- Industrial Coatings: Revenue from industrial coating products including coil coatings, automotive refinish, and protective coatings
- Construction Chemicals: Revenue from waterproofing products, tile adhesives, grouts, and flooring compounds through STP Limited subsidiary
- Express Painting Services: End-to-end home painting services provided through trained certified painters, generating service revenue alongside product sales
- Wood Coatings: Specialized coatings and lacquers for wooden products through Berger Hesse Wood Coatings subsidiary
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Interior Emulsions (Silk Glamor, Breathe Easy) |
| Unit Pricing | Pay-as-you-go | Premium and Economy Interior/Exterior Coatings |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Berger Paint product offering
Product offeringCore offering
Berger Paints manufactures and sells decorative paints (interior and exterior emulsions, enamels, distempers), industrial and automotive coatings, waterproofing and construction chemicals, and wood finishes through subsidiaries. It also operates the Berger Express Painting service, providing end-to-end home painting through trained and certified painters, and distributes products via a 25,000+ dealer, 3 lakh contractor, 162 stock point network across India and select international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Silk: Premium interior emulsion brand including Silk Glamor, Silk Breathe Easy, Silk Dazzle variants
- Easy Clean
- Rangoli
- Bison
- HomeShield
- Luxol
- BP (Berger Paints)
- Express Painting (XP)
Products and services
- Berger Express Painting End-to-end home painting service delivered through trained and certified painters, covering interior, exterior, waterproofing, wood, and metal coating needs for individual homeowners across India.
- Silk Range Interior Emulsions Premium interior emulsion paints including Silk Glamor, Silk Breathe Easy, and Silk Dazzle variants for residential interior walls offering high sheen, washability, and breathable finishes.
- Easy Clean Interior Paint Washable interior paint with stain-resistant properties targeted at households seeking durable, easy-to-clean wall finishes.
- Rangoli Interior Emulsion Interior emulsion paint with bio-resistant formula designed to resist microbial growth on residential interior walls.
- Bison Economy Emulsions Economy tier interior emulsions and distemper including Bison Emulsion, Bison Glow, Bison Lite, and Bison Acrylic Distemper, targeted at value-conscious residential customers.
- HomeShield Waterproofing Range Waterproofing product line covering damp-proofing (Dampstop), roof waterproofing, and polyurethane roof coatings for residential and building applications.
- Luxol Enamels Polyurethane enamel paints offering industrial and decorative finishes for metal, wood, and wall surfaces.
- BP Cement Primer Wall primers including BP Cement Primer used for interior and exterior surface preparation before applying topcoat emulsions.
- Berger Kool Range Heat-Reflective Coatings Heat-reflective paint range including Anti Dustt Kool, Roof Kool & Seal, and Tank Kool that reduce surface and ambient temperatures by up to 10°C for residential and building exteriors.
- Industrial Coatings Range Industrial coating products including coil coatings, automotive refinish, and protective coatings supplied to manufacturing and commercial vehicle customers.
- Wood Coatings Range Specialized coatings and lacquers for wooden products offered through the Berger Hesse Wood Coatings subsidiary.
- Construction Chemicals Range Construction chemicals including waterproofing products, tile adhesives, grouts, and flooring compounds offered through the STP Limited subsidiary.
Quantifiable outcome
- Transformed 2,50,000 homes across 500+ towns with 95% satisfaction rate
- +4 more outcomes
Companies that use Berger Paint
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Berger Paint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Berger Paint partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Beckers Group (Berger-Becker Joint Venture)coreBeckers Group and Berger Paints operate a joint venture Berger-Becker for manufacturing renewable and recycled-content resins. A new state-of-the-art resin manufacturing plant was inaugurated in Nagpur, India on May 28, 2026, targeting annual output of around 9,000 metric tons of polyester resins for coil coatings. The facility produces sustainable resins from recycled PET and alternative feedstocks supporting circular economy objectives.
- Smile FoundationminorBerger Paints partnered with Smile Foundation for implementing school cooling initiative across 30 government schools in Uttar Pradesh and Rajasthan. The partnership applies heat-reflective coatings from Berger Kool range to create comfortable learning environments during extreme summer heat, combining product innovation with community intervention.
Scale indicators15 records
Recent moves9 records
Expansion highlights5 records
Berger Paint competitors and assessment
Company assessmentEmerging players
- Axalta Coating Systems: Global coatings company focused on automotive refinish and industrial coatings. Comparable through the Beckers/Berger-Becker coil-coating channel and Berger's commercial vehicle coatings franchise covering 75-80% of India's CV market.
- Birla Opus (Grasim Industries / Aditya Birla Group): Newly launched decorative paint brand from the Aditya Birla Group targeting the Indian market with significant capex and aggressive distribution build-out. A direct emerging competitor to Berger in tier-2/3 India and across decorative categories.
Direct peers
- Shalimar Paints: Historic Indian paint manufacturer offering decorative, industrial, and protective coatings through dealer and institutional channels. A smaller but directly comparable peer operating in the same product categories and customer segments.
- Asian Paints: India's largest decorative paint company and Berger's primary direct competitor. Both sell architectural paints, industrial coatings, and waterproofing through overlapping dealer networks across India, with Asian Paints commanding the leading market share versus Berger's #2 position.
- Indigo Paints: Emerging listed Indian decorative paint brand competing directly with Berger in interior emulsions, distempers, and waterproofing. Particularly focused on tier-2/3 and rural markets, overlapping with Berger's key growth geographies.
- Akzo Nobel India (Dulux): Indian subsidiary of global coatings major Akzo Nobel, selling Dulux decorative paints plus automotive and specialty coatings. Directly competes with Berger in premium interior emulsions and project-based decorative segments.
- Kansai Nerolac Paints: Among the top three decorative paint companies in India, with strong positions in both decorative and automotive/industrial coatings. Directly comparable to Berger in product portfolio, dealer-driven GTM, and Indian market focus.
- Nippon Paint India: Indian arm of Nippon Paint Holdings, one of Asia's largest paint companies, competing in decorative, automotive, and industrial coatings. Comparable to Berger in product breadth and dealer-led distribution in India.
Broad incumbents
- PPG Industries: Global coatings giant with significant presence in industrial, automotive, and architectural coatings. Comparable as a broad incumbent in the global paints and coatings space where Berger also competes through its industrial and coil coating franchises.
- Sherwin-Williams: World's largest paint company with broad portfolios in architectural, industrial, and specialty coatings. Comparable to Berger as a large, multi-category coatings manufacturer with global manufacturing and distribution reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Berger Paint social profiles
Digital presenceBerger Paint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berger Paint leadership team
Management profileNumber of profiles
Profiles3 records
Berger Paint subsidiaries and ownership
Company hierarchySubsidiaries9 records
Berger Paint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berger Paint M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berger Paint
What does Berger Paint do?
Berger Paints manufactures and sells decorative paints (interior and exterior emulsions, enamels, distempers), industrial and automotive coatings, waterproofing and construction chemicals, and wood finishes through subsidiaries. It also operates the Berger Express Painting service, providing end-to-end home painting through trained and certified painters, and distributes products via a 25,000+ dealer, 3 lakh contractor, 162 stock point network across India and select international markets.
Is Berger Paint a public or private company?
Berger Paint is a public company. It is classified as public and is currently operating.
When was Berger Paint founded?
Berger Paint was founded in 1922. It employs 1,001 to 5,000 people.
Where is Berger Paint based?
Berger Paint is headquartered in Kolkata, India, in the Asia region.
How does Berger Paint make money?
Five revenue lines are on record. Decorative Paints are the primary driver. The others are industrial Coatings, construction Chemicals, express Painting Services and wood Coatings.
Who are Berger Paint's main competitors?
Emerging players on record are Axalta Coating Systems and Birla Opus (Grasim Industries / Aditya Birla Group). Direct peers are Shalimar Paints, Asian Paints, Indigo Paints, Akzo Nobel India (Dulux), Kansai Nerolac Paints and Nippon Paint India. Broad incumbents are PPG Industries and Sherwin-Williams.
Does Berger Paint have an API?
No public API is recorded for Berger Paint.
What industry is Berger Paint in?
Berger Paint's product category is Paints and Coatings. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of IMADAKAA, Architectural & Decorative Paints. Its NAICS code is 325510 and its SIC code is 2851.