SuperRare
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
SuperRare firmographics
Firmographics- Name
- SuperRare
- Legal name
- SuperRare Labs Inc.
- Website
- https://superrare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SuperRare industry classification
Industry- NAICS
- Art Dealers (45992)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Royalties, Rights & Revenue Management (on-chain royalties, splits, licensing, enforcement) (FSAPAFAC)
- akta.pro secondary industries
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), IP, Royalties & Revenue-Share Tokenization (FSADAEAJ)
Keywords
Where SuperRare is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Markets served
SuperRare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Primary Sale Commission: 15% commission on Primary Sales of previously unsold Creator NFTs, paid to the SuperRare DAO. This is the primary revenue stream from first-time NFT sales on the platform.
- Marketplace Fee: 3% fee charged to buyers in addition to the sale price for all types of sales transactions, including Primary Sales. Paid to the SuperRare DAO.
- Secondary Sale Royalties: 10% royalty on Secondary Sales paid by sellers to the original NFT Creator. This is automatically enforced through smart contracts and the Royalty Registry standard.
- Space Operator Commission: 5% commission on all Primary Sales conducted through SuperRare Spaces, paid to the SuperRare DAO community treasury. Space Operators configure their own commission structures for the remaining 95%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Primary Sale Commission (Seller) |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Fee (Buyer) |
| Transaction based/ take rate | Pay-as-you-go | Secondary Sale Royalty (Creator) |
| Transaction based/ take rate | Pay-as-you-go | Space Operator Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SuperRare product offering
Product offeringCore offering
SuperRare operates a curated, peer-to-peer NFT marketplace on the Ethereum blockchain for single-edition digital art, connecting vetted artists directly with collectors through non-custodial smart contracts. The platform enforces 10% secondary sale royalties for creators via the Royalty Registry standard, charges a 15% Primary Sale Commission and 3% Marketplace Fee, and progressively decentralizes curatorial governance through the $RARE ERC-20 token and SuperRare DAO, which approves independent Space Operators to run branded storefronts.
Product overview
SuperRare is a curated, peer-to-peer digital art marketplace and ecosystem operating on the Ethereum blockchain, governed by the SuperRare DAO with $RARE token holders controlling curatorial decisions and protocol governance. The core platform consists of the SuperRare Marketplace for buying and selling single-edition 1/1 NFTs, the SuperRare Protocol smart contracts powering minting and transactions, and the $RARE governance token. Supporting products include curated Curation features (releases, editorial, exhibitions), the Leaderboard ranking system, $RARE Bridge for cross-chain transfers between Ethereum and Base, Liquid Editions for ERC-20 tokenized artworks, Physicals combining digital NFTs with physical counterparts, and SuperRare Spaces enabling independent curators to operate branded storefronts. The platform also operates a SwagStore for branded merchandise and a newsletter with over 173,000 subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- Rare Protocol: Underlying blockchain protocol powering the SuperRare marketplace ecosystem.
- $RARE Token
Products and services
- SuperRare Marketplace Peer-to-peer NFT marketplace for buying, selling, and trading single-edition digital artworks on the Ethereum blockchain. Connects approved artists directly with collectors through smart contract-powered transactions, with primary sales, secondary sales, and auctions.
- SuperRare Protocol Set of non-custodial smart contracts deployed on Ethereum that power the curation, minting, buying, and selling of NFTs. Governed by the SuperRare DAO with $RARE token holders approving new curators and protocol changes.
- $RARE Token ERC-20 governance token enabling fractional ownership of curatorial decision-making within the SuperRare DAO. Token holders vote on protocol maintenance, new Space Operator approvals, and ecosystem governance.
- SuperRare Curation Curated releases, editorial content, and exhibitions showcasing digital artworks from approved artists. Features curated drops, group exhibitions, and thematic collections such as 'Fault Lines', 'Equilibrium', and 'Cult of Context'.
- SuperRare Spaces Platform for independently operated storefronts approved by $RARE token holders to curate and conduct NFT sales. Space Operators onboard creators, configure commissions, and program royalty splits via custom smart contracts. Up to 10 new Spaces may be registered per month subject to DAO approval.
- Liquid Editions Format for ERC-20 tokenized artworks featuring a built-in secondary market for trading, enabling multiple-edition digital artworks alongside the platform's traditional 1/1 NFTs.
- Physicals Hybrid offering combining digital NFTs with physical artwork counterparts, allowing artists to offer both digital and tangible pieces in partnership with print production services.
- $RARE Bridge Cross-chain bridge enabling users to transfer $RARE tokens between Ethereum and Base networks, facilitating Layer 2 cost optimization for token holders.
- SuperRare SwagStore E-commerce store at shop.superrare.com selling uniquely branded SuperRare merchandise, powered by Shopify with ShopPay, GooglePay, and MetaPay payment processing.
- SuperRare Leaderboard Ranking system tracking top artists, collectors, and marketplace activity on SuperRare based on sales volume and engagement metrics.
Quantifiable outcome
- 10% royalty on secondary sales automatically enforced for artists
- +1 more outcomes
Companies that use SuperRare
Customer profileSegments3 records
Ideal customer profiles3 records
SuperRare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
SuperRare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RareDAO FoundationcoreCayman Island Foundation established to help govern the SuperRare DAO. The foundation governs aspects of $RARE token holder decision-making and protocol maintenance, though the Company is not controlled by, owned by, or governed by $RARE token holders.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SuperRare competitors and assessment
Company assessmentDirect peers
- MakersPlace: A curated NFT marketplace for digital art with a strong emphasis on authenticity and provenance. Targets the same premium digital art collector segment as SuperRare with a similar invite-based artist model.
- Magic Eden: A leading multi-chain NFT marketplace originally built on Solana and now spanning Ethereum, Bitcoin, and Polygon. Competes for digital art collectibles trading and has expanded into creator drops that overlap with SuperRare's curation model.
- Art Blocks: A leading platform for programmable generative art NFTs, curating algorithm-driven artists and projects. Overlaps with SuperRare in the high-end digital art collector segment and shares the curated exhibition model, though focused specifically on generative work.
- Foundation: A curated NFT marketplace for digital art that launched around the same time as SuperRare and targets the same artist-collector dynamic with invite-based onboarding and auction-style drops. Closely comparable in curation philosophy and target customer.
- OpenSea: The largest general NFT marketplace, supporting ERC-721 and ERC-1155 tokens across Ethereum and multiple other chains. Directly competes with SuperRare for primary sales and secondary trading of digital art NFTs, though OpenSea operates a permissionless model versus SuperRare's curated approach.
- Rarible: An open NFT marketplace with multi-chain support and a governance token (RARI). Overlaps with SuperRare in digital art trading and royalty mechanics, though Rarible takes a more decentralized, permissionless approach to listings.
- Blur: A professional-grade NFT aggregator and marketplace optimized for high-volume traders, particularly in the PFP and collectibles segments. Competes with SuperRare for collector trading volume and has been disruptive on royalty economics.
- Zora: An open protocol and marketplace for minting and trading NFTs, with a creator-first focus and protocol-level royalty enforcement. Comparable to SuperRare as a digital art marketplace but with broader multi-chain reach and a more permissionless onboarding model.
Emerging players
- KnownOrigin: A curated digital art NFT marketplace that operated on Ethereum and was acquired by eBay in 2022. Comparable to SuperRare in its gallery-style curation and single-edition focus, though with lower scale.
Broad incumbents
- Nifty Gateway: A mainstream NFT marketplace owned by Gemini that focuses on drops from high-profile artists and brands. Overlaps with SuperRare in the premium curated art segment but operates with fiat on-ramps and a different distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperRare social profiles
Digital presenceSuperRare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperRare leadership team
Management profileNumber of profiles
Profiles4 records
SuperRare funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperRare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperRare
What does SuperRare do?
SuperRare operates a curated, peer-to-peer NFT marketplace on the Ethereum blockchain for single-edition digital art, connecting vetted artists directly with collectors through non-custodial smart contracts. The platform enforces 10% secondary sale royalties for creators via the Royalty Registry standard, charges a 15% Primary Sale Commission and 3% Marketplace Fee, and progressively decentralizes curatorial governance through the $RARE ERC-20 token and SuperRare DAO, which approves independent Space Operators to run branded storefronts.
Is SuperRare a public or private company?
SuperRare is a private company. It is classified as venture growth investor backed and is currently operating.
When was SuperRare founded?
SuperRare was founded in 2018. It employs 11 to 50 people.
Where is SuperRare based?
SuperRare is headquartered in Newark, United States, in the North America region.
How does SuperRare make money?
Four revenue lines are on record. Primary Sale Commission is the primary driver. The others are marketplace Fee, secondary Sale Royalties and space Operator Commission.
Who are SuperRare's main competitors?
Direct peers on record are MakersPlace, Magic Eden, Art Blocks, Foundation, OpenSea, Rarible, Blur and Zora. KnownOrigin is listed as an emerging player. Nifty Gateway is listed as a broad incumbent.
Does SuperRare have an API?
No public API is recorded for SuperRare.
What industry is SuperRare in?
Its primary akta.pro industry code is FSAPAFAC, Royalties, Rights & Revenue Management (on-chain royalties, splits, licensing, enforcement), with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 45992 and its SIC code is 6200.