Fairly Made
Paris-based SaaS platform providing fashion brands with supply chain traceability, life cycle assessment, ecodesign simulation, and regulatory compliance tools, serving 100+ enterprise clients including LVMH maisons, SMCP, ba&sh, and other luxury brands.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fairly Made does
Fairly Made is a Paris-based SaaS company founded in 2018 that operates a vertically specialized platform for fashion supply chain traceability, environmental impact measurement, and regulatory compliance. The platform serves over 100 enterprise customers including LVMH (deployed across 14 maisons such as Louis Vuitton, Dior, and Celine), SMCP, ba&sh, The Kooples, Balzac Paris, Versace, Karl Lagerfeld, Maison Bompard, Rossignol, and Odaje. The core modules cover tier-1-to-raw-materials traceability, Life Cycle Assessment (LCA) across 16 PEF indicators, ecodesign simulation, supply chain intelligence, digital product passports (QR codes/URLs/widgets), supplier relationship management, and legislative compliance support for AGEC, CSRD, the French Environmental Cost/Single Score, and EU Digital Product Passport requirements. Underlying technology includes a Rust-built LCA engine delivering sub-millisecond calculations, an AI-assisted supplier interface with 22,000+ registered suppliers and 70%+ response rates, an API integration layer (including Centric Software PLM), and integration with European LCA databases (Empreinte, EcoInvent). The company has catalogued 80,000+ components, collected 23,000+ supplier certifications, and conducted 30,070 textile LCAs in 2025.
The business model is enterprise SaaS sold through direct field sales targeting CEOs, Production/Purchasing Directors, legal teams, and CSR/sustainability managers within fashion and luxury houses. Pricing is quote-based and not publicly disclosed, organized into three annual subscription tiers including an 'Impact Starter' package, with dedicated Key Account Project Managers assigned to clients. The company is women-led (co-founded by Laure Betsch and Camille Gal, spinning out of an LVMH House of Startups initiative) and holds French 'mission-led company' legal status. The company has raised approximately €20M cumulatively (€5M prior round plus a €15M Series A in April 2025 led by BNP Paribas Solar Impulse Venture Fund with ETF Partners, GET Fund, and FrenchFounders) and is privately held with no parent company.
Fairly Made operates from Paris (HQ, 76 Boulevard de Magenta) and Milan (opened 2024 for Italian market entry), serving primarily European fashion and luxury brands. The platform is cloud-hosted on AWS EU servers with GDPR/RGPD compliance, SOC 2 Type 2 and ISO 27001-aligned vendor selection, and is recognized through the LVMH Innovation Award – Best Impact Prize at VivaTech 2026, ADEME's national environmental labeling methodology panel, and selection by the Fashion Technology Accelerator for international deployment support.
Fairly Made firmographics
Firmographics- Name
- Fairly Made
- Legal name
- Fairly Made
- Website
- https://fairlymade.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Paris-based SaaS platform providing fashion brands with supply chain traceability, life cycle assessment, ecodesign simulation, and regulatory compliance tools, serving 100+ enterprise clients including LVMH maisons, SMCP, ba&sh, and other luxury brands.
- Ownership category
- akta.pro rank
Fairly Made industry classification
Industry- Product category
- Fashion Supply Chain Sustainability Software
- akta.pro primary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where Fairly Made is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Fairly Made business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based SaaS platform sold as subscription to fashion brands. Brands pay for access to traceability, LCA, ecodesign, and compliance modules. Three packages offered: Impact Starter and others. Pricing is quote-based and not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Impact Starter and other tiers available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Fairly Made product offering
Product offeringCore offering
Fairly Made is a SaaS platform that enables fashion and luxury brands to trace their supply chains from Tier 1 to raw materials, measure environmental and social impact through Life Cycle Assessments (LCAs), design lower-impact products via ecodesign simulation, and comply with textile regulations (AGEC, French Environmental Cost, Digital Product Passport). The platform connects brands to a network of over 22,000 suppliers through a dedicated supplier interface, and delivers consumer-facing transparency tools (QR codes, widgets, impact equivalencies).
Product overview
Fairly Made is a Paris-based SaaS platform offering a unified suite of supply chain traceability, impact measurement, and sustainability compliance tools for fashion brands. The core offering consists of the main SaaS platform with interlinked modules covering Supply Chain Traceability, Impact Measurement (LCA), Ecodesign, Supply Chain Intelligence, Consumer Communication (Digital Passports), Supplier Relationships, Legislative Compliance, Risk Anticipation, and Data Empowerment. These modules share a common data layer built on a network of 22,000+ registered suppliers and are delivered alongside legal solutions including Digital Product Passports, the French Environmental Cost/Single Score tool, and AGEC Law compliance tools. The platform integrates via API with systems such as Centric Software PLM, and is designed to serve fashion brands from luxury to mainstream across Europe, with deployment at over 100 client companies including LVMH, SMCP, Versace, and Karl Lagerfeld.
Differentiator
Problem solved
Functional benefit
Products and services
- Fairly Made Platform Cloud-based SaaS platform providing fashion brands with end-to-end supply chain traceability from Tier 1 to raw materials, life cycle assessment, ecodesign simulation, supplier risk identification, and digital product passports. Sold via annual subscriptions with quote-based pricing across tiered packages (e.g., Impact Starter).
- Digital Product Passport Generates Digital Product Passports accessible via link or QR code, compliant with EU Digital Product Passport regulations. Includes a regulatory section (AGEC law compliance) and a voluntary transparency section with full traceability trees and environmental impact data.
- French Environmental Cost Solution Calculates and displays the French Single Score (Environmental Cost/Ecoscore) required under French environmental labeling regulations, including integration with PEF methodology. Designed for brands needing to comply with French textile labeling laws.
- AGEC Law Compliance Solution Guides brands through compliance with the French Anti-Waste Law (AGEC), Article 13, covering transparency obligations for traceability, micro-fiber shedding risks, recycled materials, hazardous substances, and recyclability.
- Supplier Network Network of 22,000+ registered textile suppliers accessible through the platform's dedicated supplier interface, enabling brands to access pre-vetted supply chain partners and accelerate traceability projects.
- API & Integration Layer REST API enabling bidirectional data exchange of product data, supplier information, and impact metrics with client systems. Integrates with PLM platforms such as Centric Software and external databases including Empreinte and EcoInvent.
Quantifiable outcome
- 75% of Fairly Made clients display full traceability and impact information for their products
- +4 more outcomes
Companies that use Fairly Made
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Fairly Made technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Fairly Made partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- LVMHcoreLVMH partnered with Fairly Made for supply chain traceability and transparency services. Fairly Made has been working with LVMH for four years and is deployed across 14 LVMH maisons including Louis Vuitton, Dior, and Celine. LVMH chairman Bernard Arnault highlighted Fairly Made as an Innovation Award winner at VivaTech 2026. Fairly Made supports LVMH's LIFE 360 environmental program and eco-design approaches for fashion and leather goods products.
- Centric SoftwarecoreCentric Software PLM integration enables seamless data exchange with Fairly Made's platform. At a May 2024 meetup, Florian Chapron (Sales Manager France at Centric Software) discussed the importance of interconnecting PLM, ERP, and traceability tools with a single source of truth for data. API integrations with systems like Centric Software help brands centralize and manage product and supplier data.
- RiopeleminorRiopele, a Portuguese textile manufacturer, partnered with Fairly Made for traceability and impact measurement. Riopele's Product Development and R&D Projects Officer noted that Fairly Made's platform enables seamless communication with subject-matter specialists, acting as an intermediary between suppliers and brands.
- Carbone 4minorCarbone 4 is listed as a CSR partner in Fairly Made's partner ecosystem. Carbone 4 is a consultancy specializing in carbon footprint and climate strategy.
- ZDHC (Zero Discharge of Hazardous Chemicals)minorZDHC is listed as a certification partner in Fairly Made's ecosystem, supporting chemical management and hazardous substance control standards in textile supply chains.
- Textile ExchangeminorTextile Exchange is listed as a certification partner supporting sustainable material standards and certifications tracked within Fairly Made's platform.
- Oeko-TexminorOeko-Tex is listed as a certification partner in Fairly Made's partner ecosystem, supporting textile safety and sustainable production certifications.
- LWG (Leather Working Group)minorLWG is listed as a certification partner supporting leather sustainability standards tracked within Fairly Made's supply chain transparency platform.
- BluesignminorBluesign is listed as a certification partner in Fairly Made's ecosystem, supporting responsible resource productivity and consumer safety standards.
- Fair Wear FoundationminorFairly Made's certification score evaluates social certifications against 110 criteria developed with the Fair Wear Foundation, supporting labor rights and working condition monitoring in supply chains.
- ADEME (Agence de la transition écologique)coreFairly Made participates in ADEME's environmental labeling methodology development, using the Empreinte database for LCA calculations. The company was invited to the national scientific expert panel organized to develop France's environmental labeling method, contributing expertise on labeling format and product categories.
- Paris Good FashionminorParis Good Fashion is listed as a CSR partner in Fairly Made's ecosystem, supporting sustainable fashion initiatives in the Paris region.
- Fashion Technology AcceleratorminorFashion Technology Accelerator selected Fairly Made to support its international deployment strategy, particularly in the Italian market. The accelerator provides guidance on deployment and market entry.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Fairly Made competitors and assessment
Company assessmentEmerging players
- Provenance: Provenance is a supply chain transparency and sustainability marketing platform for consumer brands, with a fashion focus. It is an emerging player with meaningful but partial overlap, addressing similar buyer use cases around consumer-facing transparency claims.
- Cirpass: CirPass is a European-funded initiative and emerging ecosystem project defining Digital Product Passport standards for textiles and other industries. It is an emerging player shaping the regulatory and technical standards Fairly Made's platform must comply with, and could become both a partner and competitive threat.
Direct peers
- TextileGenesis: TextileGenesis is a blockchain-based traceability platform purpose-built for the fashion and textile industry. It is the closest direct competitor to Fairly Made, offering fiber-to-garment traceability for fashion brands and competing for the same enterprise customer base (e.g., LVMH-adjacent luxury and premium brands).
- TrusTrace: TrusTrace is a SaaS platform for supply chain traceability and product compliance, with deep focus on fashion, footwear, and textiles. It is a head-to-head competitor to Fairly Made on multi-tier traceability, supplier engagement, and sustainability reporting for global brands.
- EON (EON-ID): EON operates a Digital ID and Circular Product Passport platform for fashion and luxury brands. It is a direct competitor in the consumer-facing digital product passport and traceability space, often engaging the same luxury maisons and fashion houses that Fairly Made serves.
- Sourcemap: Sourcemap provides supply chain mapping, traceability, and ESG due diligence software, with a strong footprint in fashion, footwear, and luxury. It is comparable to Fairly Made as a multi-tier traceability SaaS provider, though with less textile-specific focus.
Others
- Centric Software: Centric Software is a leading PLM provider for fashion, retail, and luxury brands — and is also a Fairly Made integration partner. It is an adjacent/ecosystem peer whose product roadmap could either deepen the partnership or expand into traceability as a direct competitor.
Broad incumbents
- Sphera: Sphera is an established ESG, LCA, and product-stewardship software platform used by large enterprises including fashion and consumer goods. It is a broad incumbent offering overlapping LCA and product compliance capabilities, often competing for the same enterprise procurement budgets as Fairly Made.
- Watershed: Watershed is an enterprise carbon accounting and climate platform increasingly used by fashion and apparel brands. While not a direct textile-traceability competitor, it competes for the same enterprise sustainability software budget and increasingly overlaps in LCA-adjacent capabilities.
- Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud offers traceability, DPP, and supply chain transparency for fashion and apparel. As a division of a large global materials science company, it competes with Fairly Made as a well-capitalized incumbent offering traceability as part of a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fairly Made social profiles
Digital presenceFairly Made compliance and trust
Trust signalCompliance3 records
Fairly Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairly Made leadership team
Management profileNumber of profiles
Profiles5 records
Fairly Made funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairly Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairly Made
What does Fairly Made do?
Fairly Made is a SaaS platform that enables fashion and luxury brands to trace their supply chains from Tier 1 to raw materials, measure environmental and social impact through Life Cycle Assessments (LCAs), design lower-impact products via ecodesign simulation, and comply with textile regulations (AGEC, French Environmental Cost, Digital Product Passport). The platform connects brands to a network of over 22,000 suppliers through a dedicated supplier interface, and delivers consumer-facing transparency tools (QR codes, widgets, impact equivalencies).
Is Fairly Made a public or private company?
Fairly Made is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fairly Made founded?
Fairly Made was founded in 2018. It employs 51 to 100 people.
Where is Fairly Made based?
Fairly Made is headquartered in Paris, France, in the Europe region.
How does Fairly Made make money?
One revenue line is on record: saaS Subscription.
Who are Fairly Made's main competitors?
Emerging players on record are Provenance and Cirpass. Direct peers are TextileGenesis, TrusTrace, EON (EON-ID) and Sourcemap. Centric Software is listed as an others. Broad incumbents are Sphera, Watershed and Avery Dennison (atma.io).
Does Fairly Made have an API?
Yes. Fairly Made provides API access enabling seamless data transmission and integration with client systems. APIs facilitate the import of product and supplier datasets at the start of traceability projects and enable interoperability with systems like Centric Software PLM. The API supports bidirectional data exchange for brand partner primary data, supplier information, and LCA results. Developer documentation is at impact.fairlymade.com.
What industry is Fairly Made in?
Fairly Made's product category is Fashion Supply Chain Sustainability Software. Its primary akta.pro industry code is BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support).