Provenance
Provenance is a San Francisco-based software company that sells a native Excel add-in providing change tracking, source-to-cell traceability, and AI-powered Q&A for financial models used by investment banking, private equity, and FP&A teams.
- Company typePrivate
- Founded2026
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Provenance does
Provenance (legal entity ProvenanceXL Inc.) is a San Francisco-based software company building a native Excel add-in that functions as an AI-powered 'system of record' for financial models used by investment banking, private equity, and corporate FP&A teams. The platform captures every change made to an Excel financial model, generates intelligent diffs that interpret formulas, dependencies, and named ranges rather than treating cells as opaque values, ties every figure back to its source document (data rooms, Bloomberg, CapIQ, FactSet, CIMs, pitch decks), and stores changes in a tamper-evident audit trail with reviewer approval workflows routed through Slack, Teams, Outlook, and email.
The core technical stack combines an Excel-native add-in distributed through existing finance workflows, a server-side AI engine branded 'Deal Brain' that answers natural-language questions with cell- or page-level citations, and a deterministic verification layer that programmatically checks accounting identities, formula consistency, sources-and-uses, debt schedules, and broken references. The platform is hosted on Google Cloud, secured with TLS in transit and AES-256 at rest, and monitored by Vanta, with SOC 2 Type II and ISO 27001 certifications in progress. Data room ingestion is supported through one-click Dropbox and OneDrive connectors, with credentials retained by the provider.
Provenance operates a subscription-based SaaS model with quote-based enterprise pricing and annual billing — no public tiers are listed and the primary conversion action is a 'Request a demo' CTA funneling into a 15-minute product walkthrough. Go-to-market is direct enterprise field sales targeting VP- and MD-level approvers at banks, PE firms, and corporate finance departments. The company was founded in 2026 by TUTuna Uskudar, has 1–10 employees, and is backed by Glasswing Ventures, Jackson Square Ventures, QNB, and NVIDIA Inception. No revenue, customer logos, or detailed funding amounts are disclosed in the source material, placing the company firmly in the pre-revenue, early-pilot phase.
Provenance firmographics
Firmographics- Name
- Provenance
- Legal name
- ProvenanceXL Inc.
- Website
- https://provenancexl.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Provenance is a San Francisco-based software company that sells a native Excel add-in providing change tracking, source-to-cell traceability, and AI-powered Q&A for financial models used by investment banking, private equity, and FP&A teams.
- Ownership category
- akta.pro rank
Provenance industry classification
Industry- Product category
- Financial Model Audit & Governance Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Quality, Profiling & Validation (within Integration) (HDAEACAI)
Keywords
Where Provenance is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Provenance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: Provenance operates as a SaaS platform with a native Excel add-in. The primary revenue model appears to be subscription-based, likely per-seat or per-team, given the enterprise focus and product-led integration into financial workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Provenance product offering
Product offeringCore offering
Provenance provides a native Excel add-in that captures every change to financial models, generates intelligent diffs that understand formulas, dependencies, and named ranges, and maintains a tamper-evident audit trail for investment banking, private equity, and FP&A teams. The platform connects to data rooms via Dropbox and OneDrive, traces figures from source documents through models, CIMs, and pitch decks, and routes reviewer approvals through Slack, Teams, Outlook, and email. A Deal Brain AI module answers plain-language questions about deal documents with citations to exact cells, figures, and pages.
Product overview
Provenance is a single unified platform — the AI System of Record for Finance Teams — built as a native Excel add-in. The core Provenance Platform captures every change to Excel financial models and provides an audit trail, while Deal Brain is an AI-powered Q&A module that reads deal documents and answers questions with cell-level citations. Supporting features include See What Changed (impact analysis), Review Like Code (side-by-side diffs), Decide at Scale (approval workflows), Verify (source verification), Trace, and Flag (anomaly detection). The platform connects to data rooms via Dropbox and OneDrive, and routes approvals through Slack, Teams, Outlook, and email.
Differentiator
Problem solved
Functional benefit
Products and services
- Provenance Platform The Provenance Platform is a native Excel add-in and AI System of Record for Finance Teams. It captures every change to Excel financial models, generates intelligent diffs that understand formulas and dependencies, ties every figure back to its source document (data rooms, Bloomberg, CapIQ, FactSet), and produces a complete, defensible audit trail. It is used by investment banking deal teams, private equity firms, and corporate FP&A teams to maintain source-to-cell traceability across Excel models, pitch decks, CIMs, memos, and board decks.
- Deal Brain Deal Brain is the AI-powered Q&A module of the Provenance Platform. It reads every model and document in a deal and answers questions in plain language with citations to exact cells, figures, or pages. It connects to data rooms via Dropbox or OneDrive to learn from all deal documents and maintains persistent institutional memory of assumptions, approvals, and sources across the deal.
Quantifiable outcome
- Up to 50% less time spent reviewing models
- +2 more outcomes
Companies that use Provenance
Customer profileSegments3 records
Ideal customer profiles3 records
Provenance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature8 records
Provenance partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights5 records
Provenance competitors and assessment
Company assessmentDirect peers
- Workiva: Workiva is a cloud platform for financial reporting, audit, and compliance with strong traceability and review workflows across documents. It is comparable to Provenance in its audit-trail-first design and its enterprise finance/audit buyer, although it focuses on SEC reporting and ESG rather than Excel financial models.
- Vena Solutions: Vena is an Excel-based FP&A and financial planning platform used by corporate finance teams. It is comparable to Provenance because both extend Excel as the primary interface for finance workflows and serve the same buyer (FP&A leaders) with workflow and governance layers over native spreadsheets.
- Cube Software: Cube is an FP&A platform that integrates with Excel and Google Sheets to provide planning, reporting, and analysis workflows for finance teams. It overlaps with Provenance in its vertical focus on finance teams and its commitment to preserving Excel as the modeling surface.
- Datarails: Datarails is an FP&A platform that layers automation, AI, and consolidation onto Excel-native financial models. It is directly comparable because, like Provenance, it targets finance teams living in Excel and adds audit, version, and consolidation capabilities on top of existing workbooks.
Broad incumbents
- Anaplan: Anaplan is a large, established enterprise planning and FP&A platform. It is comparable to Provenance as a workflow and governance layer for finance teams, though Anaplan is a broad incumbent with a much wider scope (sales, supply chain, finance) and does not specialize in Excel-native model audit.
Emerging players
- Rillet: Rillet is an AI-native accounting and ERP platform built for finance teams. It is comparable to Provenance as an emerging AI-first finance SaaS targeting the same buyer, but it focuses on the general ledger and close rather than Excel financial model audit trails.
- Mosaic: Mosaic is a strategic finance platform for technology companies that automates reporting, planning, and analysis. It overlaps with Provenance as a finance-team-focused SaaS tool that augments Excel-driven workflows with automation and traceability, though it targets a narrower segment (tech companies).
- Causal: Causal is a modern financial modeling and planning tool used by finance teams. It is comparable to Provenance because both target finance teams building and reviewing models and both aim to modernize spreadsheet-based workflows, though Causal focuses on a new UI rather than Excel.
- Numeric: Numeric is an AI-powered close and reconciliation platform for accounting teams. It is comparable to Provenance as an emerging AI-native finance tool targeting the same enterprise accounting/finance buyer with workflow automation, but it focuses on the close rather than model audit trails.
- Drivetrain: Drivetrain is an AI-native financial planning and analysis platform. It is comparable to Provenance because both are emerging AI tools for finance teams that aim to automate and govern financial workflows, though Drivetrain focuses on planning while Provenance focuses on model audit and traceability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Provenance social profiles
Digital presenceProvenance compliance and trust
Trust signalCompliance2 records
Provenance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provenance leadership team
Management profileNumber of profiles
Profiles1 record
Provenance funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provenance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provenance
What does Provenance do?
Provenance provides a native Excel add-in that captures every change to financial models, generates intelligent diffs that understand formulas, dependencies, and named ranges, and maintains a tamper-evident audit trail for investment banking, private equity, and FP&A teams. The platform connects to data rooms via Dropbox and OneDrive, traces figures from source documents through models, CIMs, and pitch decks, and routes reviewer approvals through Slack, Teams, Outlook, and email. A Deal Brain AI module answers plain-language questions about deal documents with citations to exact cells, figures, and pages.
Is Provenance a public or private company?
Provenance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Provenance founded?
Provenance was founded in 2026. It employs 1 to 10 people.
Where is Provenance based?
Provenance is headquartered in San Francisco, United States, in the North America region.
How does Provenance make money?
One revenue line is on record: software Subscription.
Who are Provenance's main competitors?
Direct peers on record are Workiva, Vena Solutions, Cube Software and Datarails. Anaplan is listed as a broad incumbent. Emerging players are Rillet, Mosaic, Causal, Numeric and Drivetrain.
Does Provenance have an API?
No public API is recorded for Provenance.
What industry is Provenance in?
Provenance's product category is Financial Model Audit & Governance Software. Its primary akta.pro industry code is HDAEACAI, Data Quality, Profiling & Validation (within Integration). Its SIC code is 7370.