Fairly Made

What Fairly Made does

Fairly Made is a Paris-based SaaS company founded in 2018 that operates a vertically specialized platform for fashion supply chain traceability, environmental impact measurement, and regulatory compliance. The platform serves over 100 enterprise customers including LVMH (deployed across 14 maisons such as Louis Vuitton, Dior, and Celine), SMCP, ba&sh, The Kooples, Balzac Paris, Versace, Karl Lagerfeld, Maison Bompard, Rossignol, and Odaje. The core modules cover tier-1-to-raw-materials traceability, Life Cycle Assessment (LCA) across 16 PEF indicators, ecodesign simulation, supply chain intelligence, digital product passports (QR codes/URLs/widgets), supplier relationship management, and legislative compliance support for AGEC, CSRD, the French Environmental Cost/Single Score, and EU Digital Product Passport requirements. Underlying technology includes a Rust-built LCA engine delivering sub-millisecond calculations, an AI-assisted supplier interface with 22,000+ registered suppliers and 70%+ response rates, an API integration layer (including Centric Software PLM), and integration with European LCA databases (Empreinte, EcoInvent). The company has catalogued 80,000+ components, collected 23,000+ supplier certifications, and conducted 30,070 textile LCAs in 2025.

The business model is enterprise SaaS sold through direct field sales targeting CEOs, Production/Purchasing Directors, legal teams, and CSR/sustainability managers within fashion and luxury houses. Pricing is quote-based and not publicly disclosed, organized into three annual subscription tiers including an 'Impact Starter' package, with dedicated Key Account Project Managers assigned to clients. The company is women-led (co-founded by Laure Betsch and Camille Gal, spinning out of an LVMH House of Startups initiative) and holds French 'mission-led company' legal status. The company has raised approximately €20M cumulatively (€5M prior round plus a €15M Series A in April 2025 led by BNP Paribas Solar Impulse Venture Fund with ETF Partners, GET Fund, and FrenchFounders) and is privately held with no parent company.

Fairly Made operates from Paris (HQ, 76 Boulevard de Magenta) and Milan (opened 2024 for Italian market entry), serving primarily European fashion and luxury brands. The platform is cloud-hosted on AWS EU servers with GDPR/RGPD compliance, SOC 2 Type 2 and ISO 27001-aligned vendor selection, and is recognized through the LVMH Innovation Award – Best Impact Prize at VivaTech 2026, ADEME's national environmental labeling methodology panel, and selection by the Fashion Technology Accelerator for international deployment support.

Name

Fairly Made

Legal name

Fairly Made

Website

https://fairlymade.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Paris-based SaaS platform providing fashion brands with supply chain traceability, life cycle assessment, ecodesign simulation, and regulatory compliance tools, serving 100+ enterprise clients including LVMH maisons, SMCP, ba&sh, and other luxury brands.

Ownership category

akta.pro rank

Product category

Fashion Supply Chain Sustainability Software

akta.pro industry

PRIMARYBPAGALAL

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Supply chain traceability
• Fashion sustainability software
• Life cycle assessment
• Digital product passport
• Ecodesign simulation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based SaaS platform sold as subscription to fashion brands. Brands pay for access to traceability, LCA, ecodesign, and compliance modules. Three packages offered: Impact Starter and others. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Fairly Made is a SaaS platform that enables fashion and luxury brands to trace their supply chains from Tier 1 to raw materials, measure environmental and social impact through Life Cycle Assessments (LCAs), design lower-impact products via ecodesign simulation, and comply with textile regulations (AGEC, French Environmental Cost, Digital Product Passport). The platform connects brands to a network of over 22,000 suppliers through a dedicated supplier interface, and delivers consumer-facing transparency tools (QR codes, widgets, impact equivalencies).

Product overview

Fairly Made is a Paris-based SaaS platform offering a unified suite of supply chain traceability, impact measurement, and sustainability compliance tools for fashion brands. The core offering consists of the main SaaS platform with interlinked modules covering Supply Chain Traceability, Impact Measurement (LCA), Ecodesign, Supply Chain Intelligence, Consumer Communication (Digital Passports), Supplier Relationships, Legislative Compliance, Risk Anticipation, and Data Empowerment. These modules share a common data layer built on a network of 22,000+ registered suppliers and are delivered alongside legal solutions including Digital Product Passports, the French Environmental Cost/Single Score tool, and AGEC Law compliance tools. The platform integrates via API with systems such as Centric Software PLM, and is designed to serve fashion brands from luxury to mainstream across Europe, with deployment at over 100 client companies including LVMH, SMCP, Versace, and Karl Lagerfeld.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairly Made Platform Cloud-based SaaS platform providing fashion brands with end-to-end supply chain traceability from Tier 1 to raw materials, life cycle assessment, ecodesign simulation, supplier risk identification, and digital product passports. Sold via annual subscriptions with quote-based pricing across tiered packages (e.g., Impact Starter).
• Digital Product Passport Generates Digital Product Passports accessible via link or QR code, compliant with EU Digital Product Passport regulations. Includes a regulatory section (AGEC law compliance) and a voluntary transparency section with full traceability trees and environmental impact data.
• French Environmental Cost Solution Calculates and displays the French Single Score (Environmental Cost/Ecoscore) required under French environmental labeling regulations, including integration with PEF methodology. Designed for brands needing to comply with French textile labeling laws.
• AGEC Law Compliance Solution Guides brands through compliance with the French Anti-Waste Law (AGEC), Article 13, covering transparency obligations for traceability, micro-fiber shedding risks, recycled materials, hazardous substances, and recyclability.
• Supplier Network Network of 22,000+ registered textile suppliers accessible through the platform's dedicated supplier interface, enabling brands to access pre-vetted supply chain partners and accelerate traceability projects.
• API & Integration Layer REST API enabling bidirectional data exchange of product data, supplier information, and impact metrics with client systems. Integrates with PLM platforms such as Centric Software and external databases including Empreinte and EcoInvent.

Quantifiable outcome

• 75% of Fairly Made clients display full traceability and impact information for their products
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LVMHcoreStrategic or Co-development Partner · 17 June 2026LVMH partnered with Fairly Made for supply chain traceability and transparency services. Fairly Made has been working with LVMH for four years and is deployed across 14 LVMH maisons including Louis Vuitton, Dior, and Celine. LVMH chairman Bernard Arnault highlighted Fairly Made as an Innovation Award winner at VivaTech 2026. Fairly Made supports LVMH's LIFE 360 environmental program and eco-design approaches for fashion and leather goods products.
• Centric SoftwarecoreTechnology or IntegrationCentric Software PLM integration enables seamless data exchange with Fairly Made's platform. At a May 2024 meetup, Florian Chapron (Sales Manager France at Centric Software) discussed the importance of interconnecting PLM, ERP, and traceability tools with a single source of truth for data. API integrations with systems like Centric Software help brands centralize and manage product and supplier data.
• RiopeleminorStrategic or Co-development PartnerRiopele, a Portuguese textile manufacturer, partnered with Fairly Made for traceability and impact measurement. Riopele's Product Development and R&D Projects Officer noted that Fairly Made's platform enables seamless communication with subject-matter specialists, acting as an intermediary between suppliers and brands.
• Carbone 4minorOthersCarbone 4 is listed as a CSR partner in Fairly Made's partner ecosystem. Carbone 4 is a consultancy specializing in carbon footprint and climate strategy.
• ZDHC (Zero Discharge of Hazardous Chemicals)minorOthersZDHC is listed as a certification partner in Fairly Made's ecosystem, supporting chemical management and hazardous substance control standards in textile supply chains.
• Textile ExchangeminorOthersTextile Exchange is listed as a certification partner supporting sustainable material standards and certifications tracked within Fairly Made's platform.
• Oeko-TexminorOthersOeko-Tex is listed as a certification partner in Fairly Made's partner ecosystem, supporting textile safety and sustainable production certifications.
• LWG (Leather Working Group)minorOthersLWG is listed as a certification partner supporting leather sustainability standards tracked within Fairly Made's supply chain transparency platform.
• BluesignminorOthersBluesign is listed as a certification partner in Fairly Made's ecosystem, supporting responsible resource productivity and consumer safety standards.
• Fair Wear FoundationminorOthersFairly Made's certification score evaluates social certifications against 110 criteria developed with the Fair Wear Foundation, supporting labor rights and working condition monitoring in supply chains.
• ADEME (Agence de la transition écologique)coreStrategic or Co-development PartnerFairly Made participates in ADEME's environmental labeling methodology development, using the Empreinte database for LCA calculations. The company was invited to the national scientific expert panel organized to develop France's environmental labeling method, contributing expertise on labeling format and product categories.
• Paris Good FashionminorStrategic or Co-development PartnerParis Good Fashion is listed as a CSR partner in Fairly Made's ecosystem, supporting sustainable fashion initiatives in the Paris region.
• Fashion Technology AcceleratorminorStrategic or Co-development PartnerFashion Technology Accelerator selected Fairly Made to support its international deployment strategy, particularly in the Italian market. The accelerator provides guidance on deployment and market entry.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Provenance: Provenance is a supply chain transparency and sustainability marketing platform for consumer brands, with a fashion focus. It is an emerging player with meaningful but partial overlap, addressing similar buyer use cases around consumer-facing transparency claims.
• Cirpass: CirPass is a European-funded initiative and emerging ecosystem project defining Digital Product Passport standards for textiles and other industries. It is an emerging player shaping the regulatory and technical standards Fairly Made's platform must comply with, and could become both a partner and competitive threat.

Direct peers

• TextileGenesis: TextileGenesis is a blockchain-based traceability platform purpose-built for the fashion and textile industry. It is the closest direct competitor to Fairly Made, offering fiber-to-garment traceability for fashion brands and competing for the same enterprise customer base (e.g., LVMH-adjacent luxury and premium brands).
• TrusTrace: TrusTrace is a SaaS platform for supply chain traceability and product compliance, with deep focus on fashion, footwear, and textiles. It is a head-to-head competitor to Fairly Made on multi-tier traceability, supplier engagement, and sustainability reporting for global brands.
• EON (EON-ID): EON operates a Digital ID and Circular Product Passport platform for fashion and luxury brands. It is a direct competitor in the consumer-facing digital product passport and traceability space, often engaging the same luxury maisons and fashion houses that Fairly Made serves.
• Sourcemap: Sourcemap provides supply chain mapping, traceability, and ESG due diligence software, with a strong footprint in fashion, footwear, and luxury. It is comparable to Fairly Made as a multi-tier traceability SaaS provider, though with less textile-specific focus.

Others

• Centric Software: Centric Software is a leading PLM provider for fashion, retail, and luxury brands — and is also a Fairly Made integration partner. It is an adjacent/ecosystem peer whose product roadmap could either deepen the partnership or expand into traceability as a direct competitor.

Broad incumbents

• Sphera: Sphera is an established ESG, LCA, and product-stewardship software platform used by large enterprises including fashion and consumer goods. It is a broad incumbent offering overlapping LCA and product compliance capabilities, often competing for the same enterprise procurement budgets as Fairly Made.
• Watershed: Watershed is an enterprise carbon accounting and climate platform increasingly used by fashion and apparel brands. While not a direct textile-traceability competitor, it competes for the same enterprise sustainability software budget and increasingly overlaps in LCA-adjacent capabilities.
• Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud offers traceability, DPP, and supply chain transparency for fashion and apparel. As a division of a large global materials science company, it competes with Fairly Made as a well-capitalized incumbent offering traceability as part of a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FairlyMadeOff
• YouTubeyoutube.com/@fairlymade7836?feature=shared
• LinkedInlinkedin.com/company/fairly-made
• Instagraminstagram.com/fairly_made

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairly Made