Bike Bazaar
Bike Bazaar is an RBI-registered NBFC providing two-wheeler loans (new, used, and refinance), EV financing, and rentals to retail and fleet customers across 140+ Indian cities via 142 branches and a dealer network.
- Company typePrivate
- Founded2017
- HeadquartersPune, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bike Bazaar does
Bike Bazaar, operated by WheelsEMI Private Limited, is a Pune-headquartered RBI-registered NBFC founded in 2017 that provides financing, refinancing, and lifecycle services for two-wheelers across India. The company's product portfolio spans new and used two-wheeler loans, vehicle refinancing, and a growing suite of electric-mobility products including electric two-wheeler loans, electric rickshaw and auto loans, and EV rentals. Its distribution combines 142 company locations across 140+ cities with a dealer showroom network and a self-serve web platform (bikebazaar.com), with an explicit strategic emphasis on rural India and underserved borrower segments such as the self-employed, small merchants, and last-mile delivery workers.
The WheelsEMI platform underpins origination, KYC verification, income and residence checks, and loan disbursement, with the company publicly claiming a 90-minute sanction-to-disbursement turnaround at point of sale. Revenue is generated primarily through interest income on the loan book, supplemented by EV rental fees; pricing is transaction-based and customized per borrower rather than published. Capital structure combines equity (~$58.4M cumulative, with notable participation from Women's World Banking Asset Management, DEG, Elevar Equity, and Faering Capital) and a 2024-vintage debt facility (Rs 25 crore from MAS Financial), supporting a loan book that has disbursed over Rs 4,700 crore cumulatively to more than 7.5 lakh customers.
The strategic direction is twofold: deepen rural penetration through dealer and branch expansion, and pivot toward electric mobility via fleet partnerships with Lectrix EV and Mooving's battery-swapping network. An IRDAI corporate agency license enables cross-sale of insurance alongside lending. The customer base is long-tail and retail-skewed, with no disclosed enterprise anchors, and growth is evidenced by multi-year funding cadence, expanding geographic footprint, and a 2025 institutional commitment from responsAbility Investments AG.
Bike Bazaar firmographics
Firmographics- Name
- Bike Bazaar
- Legal name
- WheelsEMI Private Limited
- Website
- https://wheelsemi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bike Bazaar is an RBI-registered NBFC providing two-wheeler loans (new, used, and refinance), EV financing, and rentals to retail and fleet customers across 140+ Indian cities via 142 branches and a dealer network.
- Ownership category
- akta.pro rank
Bike Bazaar industry classification
Industry- Product category
- Two-Wheeler Consumer Finance
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Other Motor Vehicle Dealers (4412)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Used & Refurbished Bike Retail (CRAMAHAK), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Bike Bazaar is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bike Bazaar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Two-Wheeler Loan Interest: Primary revenue from interest earned on two-wheeler loans, including new bikes, used bikes, and re-finance loans. The company charges interest on disbursed loans with a mentioned rate of 10.70% for the MAS Financial debt.
- Electric Vehicle Financing: Revenue from financing electric two-wheelers, e-rickshaws, and electric autos. Growing segment focused on EV adoption in India.
- EV Rental: Revenue from rental of electric vehicles, including Lectrix EV partnership for fleet operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Two-wheeler loans with interest rate of 10.70% for 30-month tenure |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Bike Bazaar product offering
Product offeringCore offering
Bike Bazaar, operated by WheelsEMI Private Limited, is an RBI-registered NBFC that finances new, used, and electric two-wheelers across India. The company offers a suite of loan products (new bike loans, used bike loans, re-finance, EV two-wheeler loans, electric rickshaw loans, electric auto loans) alongside an EV rental service, distributed through 142 dealer-tied branches in 140+ cities.
Product overview
Bike Bazaar, operated by WheelsEMI Private Limited, positions itself as India's No.1 Two Wheeler Lifecycle Company, offering a unified platform for two-wheeler financing, sales, and related services. The product portfolio centers on seven distinct loan and rental products: New Two-Wheeler Loan and Used Two-Wheeler Loan as the core retail financing offerings, Re-Finance of Vehicles for cash extraction from existing assets, and four electric mobility products (Electric Two-Wheeler Loan, EV Rental, Electric Rickshaw Loan, Electric Auto Loan) that collectively address the growing EV segment. These products are distributed across urban and rural India through 142 locations, having served 7.5 lakh+ customers with Rs 4,700 crore+ in disbursements. The company operates as both a financing platform and a marketplace for buying and selling two-wheelers, with recent expansion into electric mobility and last-mile delivery fleet solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- New Two-Wheeler Loan Financing solution for purchasing brand new two-wheelers with hassle-free approval and quick disbursement, distributed through dealer showrooms and branch locations across India.
- Used Two-Wheeler Loan Financing solution for purchasing pre-owned or used two-wheelers through Bike Bazaar's marketplace, targeting buyers seeking affordable mobility.
- Re-Finance of Vehicles Cash-out refinancing option allowing customers to extract equity from their existing two-wheelers for working capital or personal needs.
- Electric Two-Wheeler Loan Specialized financing product for purchasing electric two-wheelers, supporting the company's strategic focus on electric mobility and last-mile delivery fleets.
- EV Rental Electric vehicle rental service enabling customers and fleet operators to rent EVs without ownership commitment, including Lectrix EV partnership vehicles.
- Electric Rickshaw Loan Financing solution for purchasing electric rickshaws, targeting last-mile connectivity and commercial passenger operators in urban and semi-urban India.
- Electric Auto Loan Financing solution for purchasing electric auto-rickshaws for commercial passenger or cargo transport, supporting commercial operators transitioning to electric mobility.
Quantifiable outcome
- Loan disbursement within 90 minutes
- +4 more outcomes
Companies that use Bike Bazaar
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Bike Bazaar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bike Bazaar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lectrix EVcoreStrategic partnership to deploy 1,000 electric two-wheelers including high-range vehicles with 3KWh batteries and swappable battery scooters for last-mile logistics operations in India.
- MoovingcoreBattery-swapping network partner for electric two-wheeler fleet operations. Enables retrofit of Bike Bazaar's existing fleet with swappable battery solutions, optimizing operational efficiency and reducing upfront investment costs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bike Bazaar competitors and assessment
Company assessmentBroad incumbents
- Bajaj Finance: India's largest retail NBFC and the dominant two-wheeler financier through its parent Bajaj Auto's dealer network. Operates a much broader portfolio (consumer durables, SME, mortgages) but the two-wheeler and three-wheeler financing business is directly comparable in product, customer, and distribution model to Bike Bazaar.
- Cholamandalam Investment and Finance: Large diversified NBFC (part of Murugappa Group) with a significant vehicle finance book covering two-wheelers, used cars, and commercial vehicles. Comparable in targeting semi-urban and rural India with a strong branch distribution model similar to Bike Bazaar's 142-location footprint.
- Mahindra Finance: One of India's largest rural-focused NBFCs, with a significant two-wheeler and tractor finance book serving semi-urban and rural India. Directly comparable in customer segmentation and rural distribution approach, though much larger in scale and product breadth.
- Shriram Finance: Major Indian NBFC with a large used vehicle and two-wheeler finance book focused on first-time buyers and informal-income segments. Highly comparable in customer profile (used vehicle, sub-prime, informal income) to Bike Bazaar's core market.
- Sundaram Finance: Established Chennai-headquartered NBFC with strong two-wheeler and used car financing presence in South India. Operates a similar dealer-partnership-led origination model and is a relevant peer for Bike Bazaar's used vehicle and re-finance products.
- HDB Financial Services: Large Indian NBFC (HDFC group) with two-wheeler, consumer durable, and enterprise lending. Similar diversified retail lending model and dealer-led GTM; serves a comparable customer base across urban and semi-urban India.
- L&T Finance: Diversified NBFC with a vehicle finance book (two-wheelers, tractors, used vehicles) and a significant rural lending footprint. Comparable in distribution-led strategy targeting underserved markets, though at a much larger scale than Bike Bazaar.
Direct peers
- Hero FinCorp: Captive NBFC for Hero MotoCorp, India's largest two-wheeler OEM. Direct competitor in two-wheeler and used two-wheeler financing with deep dealer integration across India. Same target customer segments (rural, semi-urban buyers) as Bike Bazaar, with the structural advantage of OEM-backed dealer flow.
- TVS Credit: Captive financing arm of TVS Motor Company, focused on two-wheeler, three-wheeler, and tractor financing including used vehicles. Comparable customer segments, comparable dealer-led GTM, and the same NBFC regulatory framework as Bike Bazaar.
- Muthoot Capital Services: Mid-sized Indian NBFC focused on two-wheeler financing, used vehicle loans, and microfinance. Directly comparable product set and customer base to Bike Bazaar, particularly in South India; useful benchmark for valuation of mid-stage vehicle NBFCs.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bike Bazaar social profiles
Digital presenceBike Bazaar compliance and trust
Trust signalCompliance2 records
Bike Bazaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike Bazaar leadership team
Management profileNumber of profiles
Profiles9 records
Bike Bazaar funding detail
Funding detailFunding overview
Funding rounds9 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike Bazaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike Bazaar
What does Bike Bazaar do?
Bike Bazaar, operated by WheelsEMI Private Limited, is an RBI-registered NBFC that finances new, used, and electric two-wheelers across India. The company offers a suite of loan products (new bike loans, used bike loans, re-finance, EV two-wheeler loans, electric rickshaw loans, electric auto loans) alongside an EV rental service, distributed through 142 dealer-tied branches in 140+ cities.
Is Bike Bazaar a public or private company?
Bike Bazaar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bike Bazaar founded?
Bike Bazaar was founded in 2017. It employs 1,001 to 5,000 people.
Where is Bike Bazaar based?
Bike Bazaar is headquartered in Pune, India, in the Asia region.
How does Bike Bazaar make money?
Three revenue lines are on record. Two-Wheeler Loan Interest is the primary driver. The others are electric Vehicle Financing and EV Rental.
Who are Bike Bazaar's main competitors?
Broad incumbents on record are Bajaj Finance, Cholamandalam Investment and Finance, Mahindra Finance, Shriram Finance, Sundaram Finance, HDB Financial Services and L&T Finance. Direct peers are Hero FinCorp, TVS Credit and Muthoot Capital Services.
Does Bike Bazaar have an API?
No public API is recorded for Bike Bazaar.
What industry is Bike Bazaar in?
Bike Bazaar's product category is Two-Wheeler Consumer Finance. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAK, Used & Refurbished Bike Retail. Its NAICS code is 441227 and its SIC code is 3751.