Lectrix E-Vehicles
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lectrix E-Vehicles does
Lectrix E-Vehicles is the electric mobility arm of SAR Group, manufacturing electric two-wheelers and three-wheelers out of its facility in Manesar, Gurugram. Its two-wheeler portfolio spans the NDuro (entry-level), LXS / LXS G (mid-premium), SX25, and ZYRO lines, priced from Rs 48,990 to Rs 1,04,990, while the Andaaz EV subsidiary addresses the electric three-wheeler (cargo and passenger) segment. The company's products feature IP67-rated batteries, in-house battery management systems, 16-degree gradeability, and IoT-enabled features including a mobile app, geofencing, SOS alerts, anti-theft alerts, and remote diagnostics.
The company operates a hybrid go-to-market model combining D2C sales (own website, Flipkart), a growing physical dealership network (100+ outlets, expanding toward 250-300), and direct B2B fleet sales. It was the first OEM in India to launch a Battery-as-a-Service (BaaS) subscription model, separating battery cost from vehicle price and offering a lifetime battery warranty backed by sister-company Mooving's battery-swapping infrastructure. Fleet/logistics customers — including FuturElectra (2,500 units), Bike Bazaar (1,000 units), Zypp Electric, and Bluwheelz — represent a growing share of volume, complemented by individual retail demand evidenced by 12,000 first-month bookings for the LXS G.
Lectrix sits within a broader SAR Group ecosystem that includes Livguard (battery technology), Mooving (battery swapping), Livpure, Livfast, and HEKA, enabling vertical integration across the battery value chain. Production stands at 100 EVs/day with plans to double capacity to 200+ EVs/day, supported by financing partnerships with Credit Fair, IndusInd Bank, Manappuram Finance, Revfin, and Vedika Credit to reduce purchase friction. Cumulative capital invested since 2020 is Rs 300 crore, with SAR Group committing Rs 1,500 crore to the EV business and the company planning to raise an additional Rs 500 crore.
Lectrix E-Vehicles firmographics
Firmographics- Name
- Lectrix E-Vehicles
- Legal name
- Lectrix E-Vehicle Pvt. Ltd.
- Website
- https://lectrixev.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Lectrix E-Vehicles industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Consumer Electronics and Appliances Rental (532210)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Scooters (Stand-Up) (CRACASAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI)
Keywords
Where Lectrix E-Vehicles is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Lectrix E-Vehicles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Sales: One-time sales of electric two-wheelers including scooters and e-bikes. Revenue generated from vehicle sales across multiple models (NDuro, LXS, Zyro, SX25) at various price points ranging from ₹48,990 to ₹1,04,990
- Battery Subscription (BaaS): Monthly subscription model for battery usage, maintenance, and replacement. Reduces upfront vehicle cost by 30-40%. Customers pay ₹999-1,199 per month for battery access with lifetime warranty and free repairs/replacements
- Dealership Network Revenue: Revenue generated through authorized dealer network across 100+ dealerships in India. Dealerships serve as both sales and service centers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NDuro 2.0 - Performance electric scooter with 90km range |
| One time/ perpetual license | Pay-as-you-go | NDuro 3.0 - Premium performance with 120km range |
| Hybrid | Monthly | NDuro BaaS - Battery subscription model |
| One time/ perpetual license | Pay-as-you-go | LXS 3.0 - Extended range urban commuter |
| One time/ perpetual license | Pay-as-you-go | LXS 2.0 - Feature-packed commuter |
| Hybrid | Monthly | LXS BaaS - Budget-friendly with battery subscription |
| One time/ perpetual license | Pay-as-you-go | ZYRO LI - Low-speed affordable option |
| One time/ perpetual license | Pay-as-you-go | SX25 - Slow speed neighborhood EV |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Lectrix E-Vehicles product offering
Product offeringCore offering
Lectrix E-Vehicles designs, manufactures, and sells electric two-wheelers (scooters and e-bikes) and electric three-wheelers for Indian consumers and commercial fleet operators. Its product lineup spans the NDuro premium performance range, the LXS mid-range urban commuter line, the entry-level ZYRO series, the SX25 slow-speed neighborhood scooter, and the Andaaz commercial three-wheeler line, with an industry-first Battery-as-a-Service subscription model offering lifetime battery warranty.
Product overview
Lectrix E-Vehicles operates as a multi-product electric mobility company offering a portfolio of electric two-wheelers and three-wheelers under the Lectrix and Andaaz sub-brands. The core Lectrix brand focuses on consumer electric scooters ranging from entry-level (ZYRO series at Rs 48,990-62,750) to mid-range (LXS series at Rs 84,990-101,990) to premium performance (NDuro series at Rs 89,550-104,990). The company differentiates through its Battery-as-a-Service (BaaS) subscription model, which offers lifetime battery warranty with monthly fees starting at Rs 999. The Andaaz sub-brand, manufactured at a Manesar facility, targets commercial cargo transport with electric three-wheelers. All Lectrix scooters feature IoT-enabled connectivity with mobile app features including geofencing, live location tracking, SOS mode, and remote immobilization. The product lineup serves individual commuters, urban riders, and commercial fleet operators through a pan-India dealer network of 100+ dealerships.
Differentiator
Problem solved
Functional benefit
Brands
- Andaaz: Electric three-wheelers, cargo carriers, and commercial EV products operated under Andaaz EV Private Limited, a subsidiary of Lectrix/SAR Group with manufacturing facility in Manesar
- NDuro
- LXS
- ZYRO
- SX25
Products and services
- NDuro 2.0 Electric Scooter High-performance electric scooter for individual commuters offering 90 km IDC range, 2.3 KWh battery capacity, 16-degree gradeability, IP67-rated motor, 42-litre boot space, Hill Hold, reverse mode, and IoT-enabled mobile app features (geofencing, live location, SOS, anti-theft).
- NDuro 3.0 Electric Scooter Premium electric scooter with 117–120 km IDC range, 3 KWh battery capacity, 0–40 km/h acceleration in 5.5 seconds, 33-litre boot space, 16-degree gradeability, and full IoT smart feature suite for premium urban commuters.
- LXS 3.0 Electric Scooter Premium urban commuter electric scooter with 120 km range per charge, 3 KWh battery, rapid 3.5-hour charging, IP67 certification, telescopic suspension, 15 IoT features, and availability in six colors.
- LXS 2.0 Electric Scooter Feature-packed commuter electric scooter with 98 km IDC range, 2.3 KWh battery, 0–40 km/h in 10.2 seconds, top speed of 55 km/h, telescopic suspension, and 15 IoT features including mobile app connectivity and rough road stability.
- NDuro BaaS (Battery-as-a-Service) Variant NDuro 2.0 variant under BaaS pricing, reducing upfront cost by ~30–40% via Rs 1,199/month battery subscription. Includes lifetime battery warranty, free battery repairs and replacement, and unlimited kilometer usage.
- LXS BaaS (Battery-as-a-Service) Variant LXS 2.0 variant under BaaS pricing with India's first lifetime battery warranty on an e-scooter. Upfront price reduced to Rs 49,999 with Rs 1,199/month battery subscription, free repairs and replacement, and unlimited kilometer usage.
- ZYRO LI Electric Scooter Low-speed affordable electric scooter with 85 km IDC range, 30 Ah battery, 25 km/h top speed, LED speedometer, dual-tone color options, 22-litre boot space, anti-theft alert and disc brake, offering running cost of Rs 0.12/km.
- ZYRO LA (60V) Electric Scooter Entry-level electric scooter with 75 km IDC range, 60V battery, 25 km/h top speed, cruise mode, reverse mode, anti-theft alert, disc brake and 6A advanced charging.
- ZYRO LA (48V) Electric Scooter Budget electric scooter with 60 km IDC range, 48V battery, 25 km/h top speed, cruise mode, reverse mode, anti-theft alert, disc brake, and 6A advanced charging.
- SX25 Slow-Speed Electric Scooter Slow-speed electric scooter for neighborhood and student use with 60 km range, 1.5 KWh battery, 25 km/h top speed, USB charging port, compact lightweight frame; no license or registration required, priced at Rs 67,999.
- Battery-as-a-Service (BaaS) Subscription Subscription offering that decouples battery cost from EV purchase. Monthly fee from Rs 999 includes lifetime battery warranty, free repairs and replacement, and unlimited kilometer usage. Reduces upfront vehicle cost by 30–40% and is available with NDuro and LXS models.
- Andaaz LX+ SS Premium Electric Three-Wheeler Commercial electric three-wheeler for cargo transport with max speed 25 km/h, 100+ km range (GPS) at GVW, LG 130Ah lead-acid battery (48V), and robust load capacity for last-mile delivery operations.
- Andaaz Li 1.2T Electric Three-Wheeler Commercial lithium-ion electric three-wheeler with 80+ km range at GVW, LG 100Ah lithium-ion battery (51.2V), engineered for cargo delivery operations and last-mile logistics.
- Andaaz Li 1.2 Electric Three-Wheeler Commercial electric three-wheeler with lithium-ion battery technology engineered for cargo transport and last-mile delivery operations.
- Andaaz CXE LA Electric Three-Wheeler Commercial electric three-wheeler cargo carrier designed for last-mile logistics and delivery operations.
- Andaaz CXD+ Electric Three-Wheeler Cargo Carrier Commercial electric three-wheeler cargo carrier with LG 130Ah lead-acid battery (48V), engineered for heavy-duty delivery operations.
Quantifiable outcome
- Up to 40% reduction in upfront vehicle cost through BaaS subscription model
- +4 more outcomes
Companies that use Lectrix E-Vehicles
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lectrix E-Vehicles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Lectrix E-Vehicles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- Bike BazaarcoreStrategic partnership to deploy 1,000 electric two-wheelers including high-range vehicles with 3KWh batteries and swappable battery scooters for last-mile logistics operations. Vehicles integrated with Mooving's battery-swapping network, enabling fleet optimization and reducing upfront investment costs for commercial operators.
- MoovingcoreBattery-swapping network integration partner enabling Bike Bazaar to retrofit existing fleet with swappable batteries. Part of SAR Group ecosystem (sister company), providing infrastructure for battery-as-a-service model.
- BluwheelzmajorLast-mile logistics tie-up with Bluwheelz, a futuristic tech-enabled First Mile, Mid Mile and last-mile delivery company with exclusive EV fleet. Plans to operate in 40+ cities serving e-commerce, quick-commerce, food tech, logistics, and FMCG customers.
- Zypp ElectriccoreStrategic partnership to supercharge electric two-wheeler expansion. Zypp Electric is a leading provider of electric mobility and delivery solutions, helping reshape the Indian electric two-wheeler landscape.
- FuturElectracoreStrategic partnership to deliver 2,500 EVs within one year. FuturElectra is an electric mobility platform serving customers from individuals to businesses, promoting sustainable and accessible future mobility in India.
- Credit FairsupportingEasy finance partner for Andaaz EV vehicles, providing financing options to customers
- IndusInd BanksupportingEasy finance partner providing banking and financing solutions for EV purchases
- ManappuramsupportingEasy finance partner providing gold financing and other financial services for EV purchases
- RevfinsupportingEasy finance partner providing digital lending solutions for EV purchases
- VedikasupportingEasy finance partner for Andaaz EV vehicles, providing financing options to customers
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Lectrix E-Vehicles competitors and assessment
Company assessmentDirect peers
- Ather Energy: Premium electric scooter manufacturer (450 series) competing directly with Lectrix's higher-end NDuro and LXS models in the Indian urban commuter market.
- Hero Electric: Pioneer in Indian electric two-wheelers offering multiple scooter models at various price points, directly competing with Lectrix's consumer product portfolio.
- Okinawa Autotech: Indian electric two-wheeler manufacturer offering affordable e-scooters (Ridge, Praise, iPraise+ series) competing with Lectrix's ZYRO and LXS models in the budget segment.
- Ampere Vehicles: Electric two-wheeler manufacturer owned by Greaves Cotton, offering affordable e-scooters that compete with Lectrix's entry-level ZYRO and SX25 models.
- Bounce Infinity: Electric scooter manufacturer offering BaaS (Battery-as-a-Service) model, directly competing with Lectrix's pioneering BaaS offering in the Indian market.
- Ola Electric: India's largest electric two-wheeler manufacturer offering electric scooters (S1 series) directly competing with Lectrix's NDuro, LXS, and ZYRO models in the same consumer and fleet segments.
Others
- Mooving (Sun Mobility): Battery-swapping network operator and sister company of Lectrix (SAR Group ecosystem), providing enabling infrastructure for Lectrix's BaaS model and fleet customers like Bike Bazaar.
Broad incumbents
- Bajaj Auto (Chetak Electric): Established two-wheeler OEM that has entered the electric scooter market with Chetak Electric, leveraging massive existing dealer network and brand recognition to compete with Lectrix.
- TVS Motor Company (iQube): Major two-wheeler manufacturer offering iQube electric scooter, competing with Lectrix across price points with the advantage of established brand and extensive service network.
Emerging players
- Simple One: Emerging electric scooter startup offering Simple One with extended range, competing with Lectrix's premium NDuro and LXS 3.0 models in the performance segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lectrix E-Vehicles social profiles
Digital presenceLectrix E-Vehicles compliance and trust
Trust signalCompliance2 records
Lectrix E-Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lectrix E-Vehicles leadership team
Management profileNumber of profiles
Profiles11 records
Lectrix E-Vehicles subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lectrix E-Vehicles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lectrix E-Vehicles M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lectrix E-Vehicles
What does Lectrix E-Vehicles do?
Lectrix E-Vehicles designs, manufactures, and sells electric two-wheelers (scooters and e-bikes) and electric three-wheelers for Indian consumers and commercial fleet operators. Its product lineup spans the NDuro premium performance range, the LXS mid-range urban commuter line, the entry-level ZYRO series, the SX25 slow-speed neighborhood scooter, and the Andaaz commercial three-wheeler line, with an industry-first Battery-as-a-Service subscription model offering lifetime battery warranty.
Is Lectrix E-Vehicles a public or private company?
Lectrix E-Vehicles is a private company. It is classified as corporate owned and is currently operating.
When was Lectrix E-Vehicles founded?
Lectrix E-Vehicles was founded in 2020. It employs 251 to 500 people.
Where is Lectrix E-Vehicles based?
Lectrix E-Vehicles is headquartered in Gurugram, India, in the Asia region.
How does Lectrix E-Vehicles make money?
Three revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are battery Subscription (BaaS) and dealership Network Revenue.
Who are Lectrix E-Vehicles's main competitors?
Direct peers on record are Ather Energy, Hero Electric, Okinawa Autotech, Ampere Vehicles, Bounce Infinity and Ola Electric. Mooving (Sun Mobility) is listed as an others. Broad incumbents are Bajaj Auto (Chetak Electric) and TVS Motor Company (iQube). Simple One is listed as an emerging player.
Does Lectrix E-Vehicles have an API?
No public API is recorded for Lectrix E-Vehicles.
What industry is Lectrix E-Vehicles in?
Lectrix E-Vehicles's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.