Big Geyser Inc.
Family-owned non-alcoholic beverage and snack distributor (founded 1986) serving 24,000+ retail stores across the New York metro area via direct-store delivery with 125+ vehicles, 100+ merchandisers, and 60+ distributed brands including Celsius, C4, Poppi, and Beyond Immerse.
- Company typePrivate
- Founded1986
- HeadquartersMaspeth, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Big Geyser Inc. does
Big Geyser Inc. is a family-owned, second-generation non-alcoholic beverage and snack distributor headquartered in Maspeth, New York, founded in 1986 by Irving 'Hal' Hershkowitz and currently led by CEO Lewis Hershkowitz. The company operates a direct-store delivery distribution platform that services over 24,000 retail stores across New York City's five boroughs, Long Island (Nassau and Suffolk counties), and Westchester, with additional reach into Fairfield, Connecticut from its Brewster facility. Its supplier portfolio spans 60+ brands across energy drinks (Celsius, C4), hydration (Electrolit, Essentia, LMNT), sparkling/functional sodas (Poppi, Sparkling Ice, Liquid Death, Culture Pop, Gym Soda), teas and lemonades (Just Ice Tea, Lemon Perfect, Hal's New York, Calypso), protein/functional beverages (Beyond Immerse, Muscle Milk, Super Coffee), juices and water (Florida's Natural, Martinelli's, Rain, Alpine), and snacks, with recent additions like Beyond Immerse extending the company into adjacent functional/protein categories.
Operationally, Big Geyser runs three distribution facilities (Maspeth, Brentwood/Long Island, Brewster/Westchester), a fleet of 125+ delivery vehicles, 100+ in-store merchandisers, and 125+ territory sales professionals, supplemented by refrigeration equipment placement, an online retailer ordering portal, and iOS/Android mobile apps. The revenue model is transactional distribution: the company purchases from brand manufacturers and resells to retail and foodservice accounts at distribution margins, earning on throughput rather than fees or subscriptions. Customer segments are bifurcated between retail grocery/convenience (the primary segment, including Walmart, Target, Costco, Whole Foods, CVS, Walgreens, Wegmans, 7-Eleven and regional chains) and corporate/institutional food service (Sodexo, Aramark). The company also monetizes adjacency through capacity services — refrigeration provisioning, dedicated account management, and brand-partner capital investments (e.g., participation in Just Ice Tea's $9M Series B).
Big Geyser Inc. firmographics
Firmographics- Name
- Big Geyser Inc.
- Legal name
- Big Geyser Inc.
- Website
- https://biggeyser.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Family-owned non-alcoholic beverage and snack distributor (founded 1986) serving 24,000+ retail stores across the New York metro area via direct-store delivery with 125+ vehicles, 100+ merchandisers, and 60+ distributed brands including Celsius, C4, Poppi, and Beyond Immerse.
- Ownership category
- akta.pro rank
Big Geyser Inc. industry classification
Industry- Product category
- Beverage and Snack Distribution Services
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- National Big-Box Mass Merchandisers (CRAGABAA)
- akta.pro secondary industries
- Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH), Big-Box Electronics + Computers & Peripherals Retail (CRACAAAE), Multi-Price-Point Variety Stores (CRAGAJAI)
Keywords
Where Big Geyser Inc. is headquartered
LocationHeadquarters
- HQ city
- Maspeth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Big Geyser Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Distribution Services: Big Geyser generates revenue by distributing non-alcoholic beverages and snacks from brand manufacturers to retail outlets, earning margins on product distribution. The company services over 60,000 accounts and 24,000+ retail stores across the New York metropolitan area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Weekly | CDL Class B Driver compensation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Big Geyser Inc. product offering
Product offeringCore offering
Big Geyser is a non-alcoholic beverage and snack distribution company that delivers third-party brand products from manufacturers directly to retail stores and food service operators across the New York metropolitan area. The company operates a proprietary direct-store delivery network of 125+ vehicles and 100+ merchandisers, providing next-day delivery, in-store merchandising, refrigeration equipment, and dedicated account management to over 24,000 retail stores. It also operates a web and mobile retailer ordering platform that lets accounts place orders and pay invoices.
Product overview
Big Geyser Inc. is New York's largest non-alcoholic beverage and snack distributor, founded in 1986 and family owned and operated. The company operates as a distribution platform offering access to over 60+ branded products across energy drinks, sparkling waters, teas, lemonades, protein beverages, functional drinks, juices, dairy, and snacks. Key distributed brands include Beyond Immerse, C4 Energy, Celsius, Electrolit, Essentia, Hal's New York, Just Ice Tea, Lemon Perfect, Liquid Death, LMNT, Loonen, Martinelli's, Muscle Milk, Once Upon A Coconut, Poppi, Sparkling Ice, Super Coffee, and many others. The company provides supplementary services including an online ordering portal, mobile app, in-store merchandising, refrigeration equipment, next-day delivery, and dedicated account management. Big Geyser serves over 24,000+ retail customer stores including grocery, drug stores, convenience, mass merchandisers, club, and foodservice providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Alcoholic Beverage and Snack Distribution Services Core distribution service delivering non-alcoholic beverages and snacks from brand manufacturers to retail stores throughout the 5 boroughs of NYC, Westchester, Nassau, and Suffolk counties via a proprietary fleet of 125+ vehicles, serving over 24,000 retail accounts.
- In-Store Merchandising Services Professional in-store product layout, shelf-level execution, and merchandising services provided to retail customers by 100+ Big Geyser merchandisers to maximize brand visibility at retail.
- Refrigeration Equipment Services Provision and maintenance of cooler/refrigeration equipment in qualified retail customer stores, available in various sizing options, to support cold beverage merchandising.
- Next-Day Delivery Service Next-day product delivery service to retail customers across the New York metro area, keeping store shelves stocked with beverages and snacks via the proprietary 125+ vehicle fleet.
- Dedicated Account Management Assigned account managers providing retail customers with the latest product offerings, ordering support, and personalized service across the 125+ sales professionals covering New York territories.
- Online Retailer Ordering Portal Web-based ordering platform for retailer accounts to place orders, manage their accounts, and pay invoices via credit card, debit card, or ACH.
- Retailer Portal Mobile App Mobile application for iOS and Android enabling retailer accounts to manage orders and payments on the go.
Companies that use Big Geyser Inc.
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles3 records
Big Geyser Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Big Geyser Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Boylan Bottling Co.coreBig Geyser serves as the distribution partner for Boylan Bottling's Freedom Cola limited-edition craft soda in the New York metro area, distributing to over 60,000 accounts across the region.
- Beyond MeatcoreDistribution agreement to bring Beyond Meat's Beyond Immerse functional beverage line to more than 26,000 retail outlets across the New York metro area, marking Beyond Meat's first retail distribution beyond direct-to-consumer model. Products include sparkling protein beverages with 20g plant-based protein.
- Nixie Beverage CompanyminorRegional distribution partnership for Nixie's organic sparkling water and modern soda brand in the New York City Metropolitan Area, supporting their expansion from natural channel into conventional retail.
- C4 EnergycoreFlagship brand partner in Big Geyser's portfolio. C4 Energy achieved #5 energy drink position in New York with Big Geyser, posting double-digit growth year-over-year and gaining 19 share in the most competitive market and category in the country.
- CelsiuscoreMajor brand partner in Big Geyser's portfolio of non-alcoholic beverages distributed across New York.
- Poppi SodacoreKey brand partner. Poppi CEO Chris Hall described Big Geyser as 'truly best-in-class, both in execution and in partnership' and noted their expertise in route-to-market, service excellence, and brand building sets the distributor partner standard.
- Sparkling IcecoreMajor brand partner distributed through Big Geyser's New York network.
- ElectrolitcoreKey brand partner. Electrolit Director of Sales Northeast Matthew Rothschild noted Big Geyser's unwavering commitment to excellence, dedication to brand building, execution, and long-term growth.
- EssentiacoreFeatured brand partner in Big Geyser's portfolio of enhanced waters and beverages.
- Super CoffeecoreBrand partner in Big Geyser's portfolio distributed across New York retail locations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Big Geyser Inc. competitors and assessment
Company assessmentDirect peers
- DeCrescente Distributing Company: Family-owned regional beverage distributor headquartered in Mechanicville, NY (upstate New York), with a DSD model serving grocery, convenience, and on-premise accounts. Highly comparable to Big Geyser in family ownership structure, regional beverage distribution focus, and DSD operational model, though it also handles alcohol.
- Polar Beverages: Family-owned beverage company headquartered in Worcester, MA, producing and distributing seltzers, sparkling waters, and soft drinks across New England. Comparable to Big Geyser in family ownership, regional brand portfolio, and DSD beverage distribution; serves as a useful New England adjacent comparable.
- Liberty Coca-Cola Beverages: Philadelphia-based Coca-Cola DSD bottler serving the greater Philadelphia and New Jersey markets. Operates a DSD model selling beverages to grocery, convenience, drug, club, and foodservice — directly analogous operational model to Big Geyser, though single-supplier and outside the NY metro.
- Pepsi-Cola Bottling Ventures: Regional Pepsi bottler operating DSD beverage distribution across the Southeast US. Closely comparable to Big Geyser's direct-store delivery model, retailer relationship orientation, and SKU breadth (multiple categories beyond carbonated soft drinks), though single-supplier and geographically separate from NY.
Broad incumbents
- Coca-Cola Consolidated: Largest Coca-Cola DSD bottler in the United States, operating direct-store delivery of sparkling and still beverages across the Southeast and Mid-Atlantic. Closest scaled analog to Big Geyser's DSD model and direct relationships with major retailers, but is a public, much larger, single-supplier (Coke) operator.
- McLane Company: One of the largest distributors in the US, delivering grocery, foodservice, and beverage products to convenience stores, drug stores, and retailers nationwide. Overlaps with Big Geyser on the convenience, drug, and grocery distribution channel, and serves as a direct competitor for retailer contracts, but operates at national scale and is owned by Berkshire Hathaway.
- Core-Mark International: Major distributor to convenience stores across North America, with a broad assortment of food, beverage, tobacco, and foodservice products. Comparable to Big Geyser's convenience and small-format retail business, but at national scale and now part of Performance Food Group.
- C&S Wholesale Grocers: Largest grocery wholesaler in the United States, supplying independent supermarkets, regional chains, and military/ institutional customers with groceries, beverages, and household goods. Comparable to Big Geyser's grocery and club distribution activity, but at vastly greater scale and with a national footprint.
- Wirtz Beverage Group: Major family-owned beverage distribution company based in Chicago, distributing beer, spirits, wine, and non-alcoholic beverages across multiple states. Comparable to Big Geyser in family ownership, multi-state beverage distribution, and DSD execution, though primarily alcohol-focused.
- Performance Food Group: Large public foodservice and convenience distributor (now including Core-Mark and Vistar) with a broad assortment including beverages and snacks. Comparable to Big Geyser's product breadth and convenience/foodservice channel mix, but at a national scale and with institutional ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Geyser Inc. social profiles
Digital presenceBig Geyser Inc. compliance and trust
Trust signalCompliance2 records
Big Geyser Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Geyser Inc. leadership team
Management profileNumber of profiles
Profiles17 records
Big Geyser Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Geyser Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Geyser Inc.
What does Big Geyser Inc. do?
Big Geyser is a non-alcoholic beverage and snack distribution company that delivers third-party brand products from manufacturers directly to retail stores and food service operators across the New York metropolitan area. The company operates a proprietary direct-store delivery network of 125+ vehicles and 100+ merchandisers, providing next-day delivery, in-store merchandising, refrigeration equipment, and dedicated account management to over 24,000 retail stores. It also operates a web and mobile retailer ordering platform that lets accounts place orders and pay invoices.
Is Big Geyser Inc. a public or private company?
Big Geyser Inc. is a private company. It is classified as family owned and is currently operating.
When was Big Geyser Inc. founded?
Big Geyser Inc. was founded in 1986. It employs 251 to 500 people.
Where is Big Geyser Inc. based?
Big Geyser Inc. is headquartered in Maspeth, United States, in the North America region.
How does Big Geyser Inc. make money?
One revenue line is on record: distribution Services.
Who are Big Geyser Inc.'s main competitors?
Direct peers on record are DeCrescente Distributing Company, Polar Beverages, Liberty Coca-Cola Beverages and Pepsi-Cola Bottling Ventures. Broad incumbents are Coca-Cola Consolidated, McLane Company, Core-Mark International, C&S Wholesale Grocers, Wirtz Beverage Group and Performance Food Group.
Does Big Geyser Inc. have an API?
No public API is recorded for Big Geyser Inc..
What industry is Big Geyser Inc. in?
Big Geyser Inc.'s product category is Beverage and Snack Distribution Services. Its primary akta.pro industry code is CRAGABAA, National Big-Box Mass Merchandisers, with a secondary code of CRAHAMAG, Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer. Its NAICS code is 45521 and its SIC code is 5141.