Pet's Table

What Pet's Table does

Pet's Table is a Mexico-based direct-to-consumer subscription service that delivers freshly cooked, human-grade dog food to households across the country. Founded in 2019 and operating under the legal entity Pets Table Inc. (Delaware), the company employs 51-100 people and serves customers through petstable.mx. The core offering consists of three vet-formulated recipes — Meat Festival (beef), Chicken Chase (chicken), and Tasty Piggy (pork) — produced in commercial kitchens at controlled low temperatures and shipped frozen in temperature-controlled packaging via DHL, FedEx, Estafeta, and contracted Mexico City riders. In January 2025 the company expanded the line with two air-dried recipes. A proprietary veterinary algorithm calculates personalized daily portions for each dog based on weight, age, breed, activity level, and body condition, with adjustments informed by monitored health outcomes. Independent CIAM clinical studies have documented +96% digestibility for the evaluated recipes.

The business model is subscription-recurring with bi-weekly or monthly cadences, priced from $18 MXN/day for small dogs to $40 MXN/day for large dogs, with free shipping, a 30-40% first-box discount, and up to 60% off for PayPal users on first order. Customers self-serve onboard in approximately four minutes, manage subscriptions online, and receive veterinary and customer support via WhatsApp. Marketing is primarily digital — Instagram, Facebook, pet content creators, paid acquisition, and customer reviews (4.7 Trustpilot, 4.9 Google, 2,500+ reviews) — supplemented by a gated veterinary professional portal that builds credibility and B2B referral flow. Production is authorized by SENASICA and SADER, with protein suppliers holding TIF certification. The company has raised approximately $18 million across seed and follow-on rounds (Left Lane Capital, Goodwater Capital, Red Sea Ventures), serves an aggregated base of dog owners that has consumed more than 14 million meals, and is recognized as the Top Pet Food Products Developer in Latin America for 2026 by Food Business Review LATAM.

Name

Pet's Table

Legal name

Pets Table Inc.

Website

https://petstable.mx

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Pet's Table is a Mexico-based direct-to-consumer subscription service that delivers freshly cooked, vet-formulated, personalized dog food to households nationwide, with three core recipes plus air-dried extensions launched in 2025.

Ownership category

akta.pro rank

Product category

Fresh Pet Food Subscriptions

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

DTC Pet Food Delivery (AFAIANAM)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Fresh dog food
• Pet meal subscriptions
• Veterinary-formulated pet food
• Personalized dog nutrition
• Direct-to-consumer pet food

Headquarters

HQ city

Alvaro Obregón

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription Meal Plans (Bi-weekly and Monthly): Core revenue stream from recurring subscription meal plans delivered to customers' homes. Plans are available in bi-weekly (every 15 days) or monthly (every 30 days) cadences. Each subscription is automatically renewed at the end of each period. Customers can pause, cancel, or modify their plans at any time. Billing occurs 4 days before the scheduled delivery date. The company offers a 30% discount on the first two boxes as an acquisition incentive, plus additional discounts for multiple dogs on the same plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Pet's Table is a direct-to-consumer subscription service that delivers fresh, human-grade, vet-formulated cooked dog food in personalized portions to homes across Mexico. Recipes (Meat Festival/beef, Chicken Chase/chicken, Tasty Piggy/pork, plus air-dried variants launched January 2025) are portioned using a proprietary veterinary algorithm based on each dog's weight, age, breed, activity level, and body condition, then shipped frozen on weekly, bi-weekly, or monthly cadences.

Product overview

Pet's Table is a direct-to-consumer pet food subscription service offering fresh, human-grade cooked dog food delivered to homes in Mexico. The core product consists of three main recipes (Meat Festival/Beef, Chicken Chase/Chicken, and Tasty Piggy/Pork) formulated by veterinary nutritionists. The company expanded in January 2025 by launching air-dried recipes. Meals are portioned and personalized based on each dog's profile (weight, age, breed, activity level) and delivered frozen on a subscription basis (weekly, bi-weekly, or monthly).

Differentiator

Problem solved

Functional benefit

Brands

• Veterinary Portal: Exclusive portal for veterinary professionals with resources, webinars, and scientific studies.

Products and services

• Meat Festival (Res) A beef-based fresh cooked dog food recipe featuring human-grade res (beef), carrots, sweet potato, broccoli, lentils, and spinach, formulated by veterinary nutritionists for complete and balanced canine nutrition and portioned using Pet's Table's veterinary algorithm.
• Chicken Chase (Pollito) A chicken-based fresh cooked dog food recipe featuring banana, blueberries, and peas, designed for picky eaters with complete nutritional balance and personalized portion sizing.
• Tasty Piggy (Cerdo) A pork-based fresh cooked dog food recipe with chickpeas, formulated to be gentle and easy to digest for dogs with sensitive stomachs while delivering complete and balanced nutrition.
• Pet's Table Subscription Box A subscription-based fresh cooked dog food delivery service that provides personalized portions of vet-formulated recipes based on each dog's weight, age, breed, and activity level, delivered frozen to customers' homes on weekly, bi-weekly, or monthly cadences across Mexico.
• Air-Dried Recipes Air-dried dog food recipes launched in January 2025, expanding the Pet's Table portfolio beyond its core fresh cooked offerings to provide an alternative format within the same vet-formulated nutrition positioning.

Quantifiable outcome

• +96% digestibility demonstrated in independent CIAM clinical study (2025/2026) for recipes Meat Festival and Chicken Chase
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• SENASICA (Servicio Nacional de Sanidad, Inocuidad y Calidad Agroalimentaria)minorOthersPet's Table's production and ingredient quality is authorized/regulated by SENASICA, Mexico's national health, safety, and food quality agency, ensuring compliance with national food safety standards.
• SADER (Secretaría de Agricultura y Desarrollo Rural)minorOthersPet's Table's recipes and food production processes are authorized by SADER, Mexico's Ministry of Agriculture and Rural Development, ensuring compliance with agricultural and food safety regulations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spot & Tango: Fresh dog food DTC subscription with personalized portions based on dog profile. Comparable product format (fresh, customized) and subscription delivery model.
• The Farmer's Dog: U.S.-based pioneer of DTC fresh, personalized dog food subscriptions with vet-formulated recipes. Closest direct comparable on business model (subscription, personalized portions, fresh cooked delivery) and target customer (premium pet parents).
• Ollie: DTC fresh dog food subscription offering personalized, vet-formulated meals delivered to U.S. customers. Highly comparable subscription GTM, recipe customization, and premium positioning.
• Nom Nom: Fresh pet food DTC brand (acquired by Mars Petcare) with vet-formulated, portion-controlled meals. Direct comparable on personalized fresh meals model, now backed by global CPG scale.
• PetPlate: DTC fresh cooked dog food subscription with vet-developed recipes and personalized portions. Comparable subscription GTM, fresh-cooked format, and health-focused positioning.
• Darwin's Natural Pet Products: DTC raw and fresh dog food subscription with veterinary-formulated recipes. Comparable subscription model and focus on biologically appropriate, minimally processed fresh pet nutrition.

Broad incumbents

• Open Farm: Premium pet food brand with fresh, raw, and kibble offerings plus strong sustainability and ingredient sourcing narrative. Overlaps with Pet's Table on premium positioning and human-grade sourcing.
• Just Food for Dogs: Fresh, human-grade dog food brand operating DTC plus retail kitchens and veterinary channels. Overlaps on fresh-cooked, vet-formulated approach but with broader omnichannel footprint.
• BARK (BarkBox): Larger DTC pet subscription brand (toys, treats, food) with broad consumer reach. Comparable subscription commerce model though Pet's Table's food personalization is materially more sophisticated than BarkBox's general merchandising.

Regional players

• Butternut Box: Europe's leading fresh dog food DTC subscription (UK-focused) with personalized portions. Strong comparable on subscription GTM and fresh-cooked model, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Petstablemx
• Facebookfacebook.com/PetsTable
• LinkedInlinkedin.com/company/petstable
• Instagraminstagram.com/petstable

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet's Table