What Woodoo does

Woodoo is a French deeptech materials company that develops and manufactures augmented wood products for the construction industry through a proprietary delignification process. The company's core technology removes lignin from low-grade, climate-impacted wood and replaces it with a high-performance biosourced cellular binder derived from agricultural waste, producing a material that is 7x stronger than concrete in compression, with 90% fewer lifecycle carbon emissions than traditional materials and water absorption below 1%. The technology is protected by 82 patents, including the pioneer world patent WO2017098149A1, and is trademarked as Augmented Wood™.

Woodoo commercializes this platform primarily through the STACK product line — STACK Facade (cladding and siding for building exteriors, sold cheaper than aluminum with a 10-year no-greying guarantee), STACK Structure (columns and beams capable of 14-meter spans), and STACK Urban Furniture (outdoor benches and installations). Two legacy products — SLIM (translucent wood panels) and FLOW (flexible wood for leather goods) — were commercialized in luxury and automotive segments before the company pivoted to construction. Revenue is generated through quote-based, project-specific direct sales to construction firms, architects, real estate developers, and public authorities, with manufacturing centralized at a 3,000 m² industrial site in Troyes and corporate headquarters in Paris.

The go-to-market is enterprise field sales targeting Tier 1 construction groups and institutional real estate owners. Flagship commercial relationships include Bouygues Construction (10,000 m³ commitment including data center projects, announced June 2025), BNP Paribas Real Estate, VINCI Group (via Leonard), Eiffage (via Goyer), and Arab Bank Switzerland (MixCity project in Renens). Distribution and industrialization partnerships include Garnica for engineered wood scaling and technical certification partners FCBA, Effectis, Cerib, and SOCOTEC. The company has secured over $35 million in disclosed funding across a $31M seed round led by Lowercarbon Capital (April 2023), EU H2020 and EIC grants, and various French public programs, and is preparing a US market entry.

Name

Woodoo

Legal name

WOODOO SAS

Website

https://woodoo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodoo is a French deeptech company that manufactures augmented wood materials for the construction industry, selling STACK facade, structural, and urban furniture products through enterprise sales to construction firms, architects, and real estate developers in Europe.

Ownership category

akta.pro rank

Product category

Sustainable Construction Materials

NAICS

Engineered Wood Member Manufacturing (321215), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Reconstituted Wood Product Manufacturing (321219), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

akta.pro secondary industries

Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH), Wood Treatment & Preservation for Engineered Wood Products (IMAMACAM)

Keywords

• Augmented wood materials
• Biobased construction materials
• Engineered timber products
• Sustainable building composites
• Wood composite manufacturing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Infrastructure, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. STACK Materials Sales: Sale of augmented wood products (STACK Facade, STACK Structure, STACK Urban Furniture) to construction companies, architects, and real estate developers. Products are sold with technical specifications and project-specific pricing. Revenue derived from material sales for construction projects.
2. SLIM Translucent Wood: Sale of translucent wood panels for interior applications including lighting panels and confidentiality screens. Previously sold to luxury goods and automotive sectors.
3. FLOW Flexible Wood: Sale of flexible wood material for luxury goods applications including leather goods and watch straps. Previously commercialized with luxury brands like Cartier, Armani, Bulgari.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Woodoo manufactures and sells STACK, a high-performance augmented wood construction material produced by transforming low-grade, climate-impacted French poplar wood through a proprietary delignification process that replaces lignin with a biosourced cellular binder. The portfolio includes STACK Facade (cladding/siding), STACK Structure (columns/beams), STACK Urban Furniture (benches, planters), as well as SLIM translucent panels and FLOW flexible wood for interior and luxury applications. Products are sold as project-quoted material to construction firms, architects, real estate developers, and public infrastructure operators.

Product overview

Woodoo offers a portfolio of augmented wood products built on its proprietary Augmented Wood™ technology platform. The core offering is STACK, a high-performance construction material available in three variants: STACK Facade (cladding and siding), STACK Structure (columns and beams), and STACK Urban Furniture. The company also produces SLIM (translucent interior panels) and FLOW (flexible material for fashion/leather alternatives). All products are manufactured through a molecular transformation process that converts low-grade French wood into materials outperforming traditional steel, aluminum, and concrete.

Differentiator

Problem solved

Functional benefit

Brands

• STACK: High-performance augmented wood material for construction applications including facade cladding and structural elements. STACK is made by transforming low-grade, climate-impacted wood into a material that outperforms steel and concrete with up to 90% fewer emissions.
• STACK Facade
• STACK Structure
• STACK Mobilier Urbain
• Flow
• Slim

Products and services

• STACK Facade STACK Facade is a cladding and siding product for building exteriors, made from augmented wood with a 10-year no-greying guarantee. Priced competitively versus aluminum, made from 100% French hardwood, and compliant with DTU 41.2 for horizontal and vertical installation. Used by construction firms including Bouygues, Eiffage/Goyer, Legendre, and Fayat.
• STACK Structure STACK Structure is a structural column and beam product made from augmented wood, 7x stronger than concrete, 2x faster to build with, with 80% less carbon emissions over lifecycle. Compatible with Eurocode 5, supports spans up to 14 meters, and 20% more rigid than steel at equivalent volume. Used by major construction firms including Bouygues Construction.
• STACK Urban Furniture (Mobilier Urbain) STACK Urban Furniture is a line of outdoor furniture products including benches, planters, picnic tables, and bus shelters, designed to withstand weather and intensive use without maintenance. Comes with a 10-year no-greying guarantee. Deployed by Aéroports de Paris (Orly Airport esplanade benches, 80,000 daily visitors) and Eiffage Infrastructure.
• SLIM Translucent Wood SLIM is a translucent wood panel for interior applications, 70% bio-based, 3x lighter than glass, with 7x less emissions. Used for confidentiality screens, LED panels, and signage. Class D fire rating, UV resistant. Previously sold to luxury goods and automotive sectors.
• FLOW Flexible Wood FLOW is a flexible wood material combining natural wood aesthetics with leather-like flexibility, 60% bio-based, using 61% less water than calf leather and 17x less emissions than cotton. Previously commercialized for high-end leather goods and watch straps with brands like Cartier, Armani, Bulgari, Zenith, and Guerlain.

Quantifiable outcome

• 90% fewer emissions compared to traditional materials like steel, aluminum, and concrete
• +7 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Bouygues ConstructionflagshipStrategic or Co-development Partner · 1 June 2025Strategic partnership announced at VivaTech 2025 for industrialization of STACK, an innovative material from fast-growing wood. STACK matches the performance of reinforced concrete but is significantly more sustainable. Material will be used in 10,000 m3 projects including data centers. This is a key step toward greener construction.
• GarnicacoreStrategic or Co-development Partner · 24 April 2023Partnership with industrialized wood company Garnica to facilitate scale-up of Woodoo's technology for converting low-grade wood into high-performance materials. Garnica is a major player in the engineered wood industry.
• Arab Bank Real EstatecoreStrategic or Co-development PartnerFinanced the MixCity project in Renens, Switzerland. Provided testimonial endorsing STACK as a competitive low-carbon alternative to metal with long-lasting durability.
• BNP Paribas Real EstatecoreStrategic or Co-development PartnerPartnership with BNP Paribas Real Estate to integrate STACK technology into real estate operations at scale. New partnership announced in 2025.
• Leonard (VINCI Group)coreStrategic or Co-development PartnerPartnership with VINCI Group's innovation entity Leonard to maximize operational and business project discussions with VINCI entities and contribute to positive impact.
• Goyer (Part of EIFFAGE Group)coreChannel Partner/ Reseller/ DistributorEiffage subsidiary developing new cladding systems using STACK by Woodoo. Committed to reducing carbon footprint of facade modules and minimizing waste from processes and products.
• PCA-StreamminorStrategic or Co-development PartnerArchitecture firm specifying WOODOO products in projects. Founder believes WOODOO will change perception of wood in construction and open new perspectives for lowering buildings' carbon footprint.
• Kengo Kuma & Associates EuropeminorStrategic or Co-development PartnerArchitecture firm specifying WOODOO products in European projects. Partner describes WOODOO products as intelligent, technically sound and unique.
• Michael Green ArchitectureminorStrategic or Co-development PartnerArchitecture firm exploring WOODOO post-wood materials for regions where wood is not viable due to unsustainable forestry or lack of forests. Plans to promote sustainable building practices in North America.
• Institut de France (Chantilly Forest Estate)minorStrategic or Co-development PartnerPartnership to value local wood by transforming diseased forest wood (attacked by beetles and wood-eating insects) into high-tech materials. 210,000m3 of forest in advanced decline.
• AlpendacoreChannel Partner/ Reseller/ DistributorSwiss construction company that built the MixCity project in Renens, Switzerland. 11,700 m2 mixed-use building featuring WOODOO facade.
• Atelier SimplonminorStrategic or Co-development PartnerLausanne-based architecture firm that designed the MixCity building in Renens, Switzerland.
• MetalcorpcoreChannel Partner/ Reseller/ DistributorFacade contractor that installed 8,000 linear meters of STACK facade elements at MixCity project in Renens, Switzerland.
• ADP (Aéroports de Paris)coreChannel Partner/ Reseller/ DistributorParis airports operator deploying STACK urban furniture benches on Orly Airport esplanade (80,000 daily visitors).
• Eiffage InfrastructurecoreChannel Partner/ Reseller/ DistributorEiffage subsidiary that installed STACK urban furniture benches at Orly Airport esplanade.
• ArteliaminorImplementation/ SI/ Consulting PartnerEngineering consultancy providing environmental engineering and project management for Orly Airport esplanade project.
• KOZ ArchitectesminorStrategic or Co-development PartnerArchitecture firm designing communal outdoor structure (bicycle storage) with STACK facade in claire-voie configuration.
• LegendreminorChannel Partner/ Reseller/ DistributorConstruction company that installed the BNP Paribas Real Estate local technique project using STACK facade.
• Groupe FayatminorChannel Partner/ Reseller/ DistributorConstruction group developing individual housing projects with STACK facade cladding.
• BEC Construction ChampagneminorChannel Partner/ Reseller/ DistributorRegional construction company developing individual housing projects with STACK facade cladding in Champagne region.
• FCBAcoreTechnology or IntegrationTechnical certification partner for STACK product validation. FCBA validates the biosourced nature of STACK binder (100% biosourced from agricultural waste).
• EffectiscoreTechnology or IntegrationFire testing laboratory partner for STACK certification. Working on fire reaction classification and ATEx certifications.
• Fibois Grand EstcoreStrategic or Co-development PartnerRegional wood industry federation supporting Woodoo's supply chain from Grand Est region. Partnership for sourcing French poplar wood.

Scale indicators8 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Stora Enso: Stora Enso is a major European forest products company producing CLT (cross-laminated timber), LVL, and other engineered wood products for construction. A broad incumbent in the structural timber space that competes with Woodoo's STACK Structure for structural applications and offers established supply chains and certifications.
• Binderholz: Binderholz is one of Europe's largest manufacturers of CLT, glulam, and solid timber construction products. A broad incumbent competing with Woodoo in the engineered structural wood market with established certifications (ETA, CE), strong distribution, and proven large-scale construction deployments.
• West Fraser Timber: West Fraser is a major North American engineered wood panels (OSB, plywood, MDF) manufacturer. A broad incumbent in engineered wood products competing with Woodoo in the structural and panel markets at industrial scale with established certifications and distribution.

Emerging players

• Bcomp: Bcomp produces natural fiber composites (flax-based) for automotive, sports, and luxury goods applications. Comparable to Woodoo's FLOW and SLIM products as an emerging bio-based materials company targeting similar end-markets with sustainable alternatives to traditional composites and leathers.
• Sweetwater Energy: Sweetwater Energy develops biomass processing technology for sustainable materials production from wood and agricultural residues. Comparable to Woodoo as an emerging bio-based materials company focused on transforming low-value biomass into high-performance products.
• Renmatix: Renmatix commercializes supercritical hydrolysis technology for converting biomass into sugars and biobased intermediates. Comparable to Woodoo as a deeptech biobased materials startup with proprietary chemical processing technology transforming plant-based feedstocks.
• Lignin Industries: Lignin Industries produces bio-based aromatic polymers from lignin for coatings, adhesives, and composite applications. Comparable to Woodoo as an emerging deeptech company commercializing lignin-based innovations, with potential overlap in binder technologies for engineered wood.

Direct peers

• Garnica: Garnica is a Spanish-based engineered plywood and panel manufacturer that is both a Woodoo partner (for industrialization scale-up) and a competitor in the sustainable wood panel market. Their plywood products target similar applications including construction, transport, and architectural uses.
• Accsys Technologies (Accoya): Accsys produces Accoya, an acetylated modified wood for exterior construction applications including cladding, facades, and structural uses. Directly comparable to Woodoo as both companies use chemical modification processes to upgrade wood durability and performance for construction, targeting the same facade/cladding market.
• Kebony: Kebony produces furfurylated modified wood for exterior applications including cladding, decking, and architectural uses. Directly comparable to Woodoo's STACK Facade as a chemically-modified wood cladding product with enhanced durability, weather resistance, and sustainability claims targeting architects and developers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woodoo
• YouTubeyoutube.com/channel/UCcaXQirfMSaG3akmSdtzAmQ
• LinkedInlinkedin.com/company/woodoo-sas
• Instagraminstagram.com/woodoo_augmented_wood
• Facebookfacebook.com/Woodoo-1036112566463857

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodoo