GetNinjas
GetNinjas is a Brazilian two-sided online marketplace, founded in 2011 and listed on B3 (NINJ3), that connects consumers and SMBs with independent service professionals across 500+ categories in 3,000+ cities, monetizing via a coin-based lead-access system and a fixed-price escrow product.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What GetNinjas does
GetNinjas is a Brazilian two-sided online marketplace founded in 2011 that connects consumers and small businesses seeking local services with independent service professionals. The platform operates across 500+ service categories in 10 major verticals (technical assistance, lessons, automotive, consulting, design and technology, events, fashion and beauty, home repairs, health, and domestic services) and is accessible in 3,000+ Brazilian cities through mobile applications (iOS and Android) and a responsive web platform. As of available reporting, the platform hosts 2+ million registered professionals and 3+ million customers, generating 4+ million service requests annually and facilitating R$1 billion in annual service value to professionals.
The core technology is a mobile-first marketplace that distributes incoming service requests to registered professionals in real time. The platform monetizes through a coin-based system in which professionals pay to unlock customer contact details; professionals retain 100% of the negotiated service value with no commission and no monthly subscription fees. A sub-brand, GetNinjas Preço Fechado, layers a fixed-price, escrow-protected transaction product onto the marketplace for higher-frequency home services such as cleaning, air-conditioning repair, and appliance repairs. The company holds RA 1000 (Reclame Aqui) certification for customer service quality and is publicly listed on B3 under ticker NINJ3, headquartered in São Paulo with 51-100 employees.
GetNinjas firmographics
Firmographics- Name
- GetNinjas
- Legal name
- GetNinjas LTDA
- Website
- https://getninjas.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GetNinjas is a Brazilian two-sided online marketplace, founded in 2011 and listed on B3 (NINJ3), that connects consumers and SMBs with independent service professionals across 500+ categories in 3,000+ cities, monetizing via a coin-based lead-access system and a fixed-price escrow product.
- Ownership category
- akta.pro rank
GetNinjas industry classification
Industry- Product category
- Local Services Marketplace
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where GetNinjas is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
GetNinjas business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Coin-based Transaction System: Professionals purchase coins within the app to unlock customer contact details and negotiate services. The platform monetizes through the sale of these coins to professionals, who then keep 100% of the service value they negotiate with customers. No monthly subscription or registration fees for professionals.
- Preço Fechado Services: Fixed-price service offerings with payment guarantee where GetNinjas holds payment until service completion, generating revenue through service value processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free registration for professionals - coin purchase for contact access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GetNinjas product offering
Product offeringCore offering
GetNinjas operates an online and mobile marketplace that connects Brazilian consumers seeking local services with independent professional service providers across more than 500 categories. Customers post service requests and receive quotes from registered professionals, who use a coin-based credit system to unlock customer contact details and submit proposals. The platform covers 3,000+ cities in Brazil with over 2 million registered professionals and 3 million customers.
Product overview
GetNinjas operates as a two-product platform: the core GetNinjas marketplace connects customers with over 500 types of service professionals across 10 major categories (technical assistance, lessons, automotive, consulting, design and technology, events, fashion and beauty, reforms and repairs, health, and domestic services) in over 3,000 Brazilian cities. The subsidiary Preço Fechado (Preço Fechado) sub-brand offers fixed-price guaranteed services with payment protection until completion. Both products are accessible via dedicated mobile applications for customers and professionals.
Differentiator
Problem solved
Functional benefit
Brands
- GetNinjas Preço Fechado: A fixed-price service offering where customers pay upfront for predefined services, with payment held until service completion and guaranteed by GetNinjas.
- GetNinjas Europ
Products and services
- GetNinjas Marketplace Platform
- Professional Coins (Créditos)
- GetNinjas Pro Mobile App
- GetNinjas Customer Mobile App
- Preço Fechado (Fixed Price Service)
Quantifiable outcome
- 4+ million services requested annually on the platform
- +3 more outcomes
Companies that use GetNinjas
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
GetNinjas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GetNinjas partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
GetNinjas competitors and assessment
Company assessmentDirect peers
- Handy: Handy is a US-based platform connecting customers with cleaning and home service professionals, monetizing through service booking fees. Comparable to GetNinjas' Preço Fechado fixed-price offering and home services focus within the broader marketplace.
- Thumbtack: Thumbtack is a US marketplace connecting customers with local professionals across 1,000+ service categories, monetizing through pay-per-lead fees. Comparable to GetNinjas' coin-based professional access model and broad service category coverage.
- Bark.com: Bark.com is a UK-headquartered services marketplace operating in 10+ countries that connects customers with local professionals across hundreds of categories via pay-per-lead. Directly comparable to GetNinjas' horizontal marketplace model and professional monetization approach.
- TaskRabbit: TaskRabbit is a US-based two-sided online and mobile marketplace that connects customers with freelance labor for tasks including cleaning, moving, handyman, and home services. It is directly comparable to GetNinjas as a horizontal services marketplace monetizing via lead fees to professionals.
Broad incumbents
- Angi: Angi (formerly Angie's List) is a US home services platform connecting consumers with pre-screened local professionals across categories like cleaning, plumbing, and remodeling. Comparable to GetNinjas as a services marketplace, though focused primarily on home services and operating at larger scale in the US.
- HomeAdvisor: HomeAdvisor (now part of Angi) is a US home services marketplace matching homeowners with pre-screened local professionals across categories like remodeling and maintenance. Comparable to GetNinjas' home services vertical and pay-per-lead monetization.
Regional players
- Triider: Triider is a Brazilian home services marketplace connecting customers with vetted service professionals, focused on cleaning, maintenance, and small repairs. Directly comparable to GetNinjas as a Brazilian services marketplace operating in overlapping home services categories.
- Easyserviço: Easyserviço is a Brazilian services marketplace where professionals post services and customers request quotes across categories like events, classes, and home services. Comparable to GetNinjas as a Brazilian two-sided marketplace connecting consumers with service providers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GetNinjas social profiles
Digital presenceGetNinjas compliance and trust
Trust signalCompliance1 record
GetNinjas financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetNinjas leadership team
Management profileNumber of profiles
Profiles1 record
GetNinjas subsidiaries and ownership
Company hierarchySubsidiaries2 records
GetNinjas funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetNinjas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetNinjas
What does GetNinjas do?
GetNinjas operates an online and mobile marketplace that connects Brazilian consumers seeking local services with independent professional service providers across more than 500 categories. Customers post service requests and receive quotes from registered professionals, who use a coin-based credit system to unlock customer contact details and submit proposals. The platform covers 3,000+ cities in Brazil with over 2 million registered professionals and 3 million customers.
Is GetNinjas a public or private company?
GetNinjas is a private company. It is classified as public and is currently operating.
When was GetNinjas founded?
GetNinjas was founded in 2011. It employs 51 to 100 people.
Where is GetNinjas based?
GetNinjas is headquartered in São Paulo, Brazil, in the Latin America region.
How does GetNinjas make money?
Two revenue lines are on record. Coin-based Transaction System is the primary driver. The others are preço Fechado Services.
Who are GetNinjas's main competitors?
Direct peers on record are Handy, Thumbtack, Bark.com and TaskRabbit. Broad incumbents are Angi and HomeAdvisor. Regional players are Triider and Easyserviço.
Does GetNinjas have an API?
No public API is recorded for GetNinjas.
What industry is GetNinjas in?
GetNinjas's product category is Local Services Marketplace. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.