Angi
Angi Inc. operates a U.S. digital marketplace connecting homeowners with vetted home service professionals across 500+ categories, generating revenue from pro subscriptions and per-lead fees while pursuing an AI-native platform pivot following its 2025 IAC spin-off.
- Company typePublic
- Founded1995
- HeadquartersIndianapolis, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Angi does
Angi Inc. (NASDAQ: ANGI) operates a digital marketplace connecting U.S. homeowners with home service professionals across more than 500 service categories in 10,000+ U.S. markets. The platform facilitates quote requests, professional matching, verified reviews, and project booking for consumers, while service professionals subscribe and pay per-lead fees to access customer demand. Founded in 1995 in Columbus, Ohio as Angie's List by co-founder Angie Hicks, the company was acquired by IAC in 2017 alongside HomeAdvisor, rebranded to Angi in 2021, and completed its spin-off from IAC as an independent publicly traded company in April 2025.
The company's core technology is a two-sided marketplace platform augmented by proprietary and third-party AI capabilities. Notable AI features include AI Helper (an AI-guided project planning and professional matching assistant), the AirOps-powered content platform (producing 4x content velocity and 79% better longtail conversion), Answer Engine Optimization (AEO) for AI-powered search, and first-of-its-kind integrations with ChatGPT and Amazon Alexa+ for conversational service discovery. Angi operates the HomeAdvisor sub-brand, the Angi for Pros contractor portal, and publishes content/media including the 'Own It with Angie Hicks' podcast and annual State of Home Spending research.
Angi generates revenue primarily from advertising and lead fees paid by service professionals (Network Revenue), supplemented by subscription fees and international operations. Consumers access the platform for free. Following the spin-off and amid a broader AI-native platform pivot announced in May 2026, the company has executed a 12% workforce reduction (350 employees) and is rebuilding its technology stack, while reporting declining financials including a 56% YoY drop in Network Revenue and a 22% decline in Average Monthly Active Pros in Q1 2026.
Angi firmographics
Firmographics- Name
- Angi
- Legal name
- Angi Inc.
- Website
- https://angi.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Angi Inc. operates a U.S. digital marketplace connecting homeowners with vetted home service professionals across 500+ categories, generating revenue from pro subscriptions and per-lead fees while pursuing an AI-native platform pivot following its 2025 IAC spin-off.
- Ownership category
- akta.pro rank
Where Angi is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Angi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Advertising and Leads Revenue: Revenue from service professionals who pay for advertising and lead generation services on the platform. This has been the primary revenue driver historically, though network revenue declined 56% year-over-year in Q1 2026.
- Subscription Revenue: Service professionals pay subscription fees to access the platform and receive leads. The company uses a subscription-plus-per-lead pricing model for pros.
- Lead Fees: Per-lead fees charged to service professionals, with reported cost-per-booked-job metrics showing Angi delivering leads at approximately $542 per booked job according to contractor analysis.
- International Revenue: Revenue from international operations segment. The company released its first International Homeowners Study surveying nearly 5,000 homeowners across 10 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cost-per-booked-job for contractors estimated at $542 according to third-party analysis |
| Freemium | Pay-as-you-go | Consumer access is free to search, request quotes, and connect with service professionals |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Angi product offering
Product offeringCore offering
Angi operates a digital home services marketplace that connects homeowners and renters with local service professionals across 500+ service categories in 10,000+ U.S. markets. The platform facilitates project matching, quote requests, and verified reviews, while service professionals subscribe and pay per-lead fees to access homeowner demand and grow their businesses.
Product overview
Angi operates a digital home services marketplace platform connecting homeowners with service professionals across 500+ categories in 10,000+ U.S. markets. The core Angi Marketplace serves as the primary consumer-facing platform, complemented by the HomeAdvisor sub-brand for lead generation. Key product modules include AI Helper for AI-guided professional matching, an AI content platform for longtail SEO optimization, and the Angi for Pros contractor platform. The company has expanded into content/media with the 'Own It with Angie Hicks' podcast and publishes annual research through its State of Home Spending Report. Strategic integrations include ChatGPT and Alexa+ for AI-powered service discovery, while the VIIRL partnership provides API-based marketing tools for service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Angi Marketplace Digital home services marketplace connecting homeowners and renters with local service professionals across 500+ service categories in 10,000+ U.S. markets. Facilitates project matching, quote requests, verified reviews, and background-checked professional discovery.
- Angi for Pros Contractor-facing platform enabling home service professionals to receive qualified leads, manage customer relationships, advertise on the marketplace, and grow their business across Angi's 10,000+ U.S. markets.
- HomeAdvisor Sister brand to Angi serving as a home services lead generation platform. Operates alongside Angi to match homeowners with local service professionals, with shared professional network but distinct consumer-facing site.
Quantifiable outcome
- AI Helper users are 3x more likely to request quotes compared to traditional browsing users
- +3 more outcomes
Companies that use Angi
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Angi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature4 records
Angi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Lower StreetminorProduction company partnered with Angi to produce the 'Own It with Angie Hicks' podcast, released every other week on Apple Podcasts, Spotify, and YouTube.
- OpenAI / ChatGPTcoreFirst-of-its-kind integration enabling homeowners to ask AI questions about home improvement projects and directly connect with skilled service professionals on Angi's platform. Users can move from initial AI question to contractor connection in a single experience.
- Amazon (Alexa+)coreIntegration with Amazon's Alexa+ assistant enabling users to search, book, and manage home services through voice commands via Alexa devices and alexa.com web interface. Scheduled to launch in 2026.
- CloroxminorPromotional holiday partnership offering free bundle of Clorox cleaning products combined with complimentary 2-hour in-home cleaning service powered by Angi. Available nationwide from November 19, 2025.
- WalmartminorWalmart introduced $79 TV wall mounting service through Angi partnership, expanding Angi's reach into retail customer acquisition.
- USA Partner NetworkminorStrategic partnership expanding member services through Angi platform integration.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Angi competitors and assessment
Company assessmentDirect peers
- Thumbtack: Online marketplace connecting consumers with local professionals across home services, similar categories, and use cases. Closest direct competitor to Angi in the SMB pro-lead-generation model.
- HomeAdvisor: Angi's wholly-owned sister brand (post-HomeAdvisor/Angi integration) still operating as a distinct marketplace in the market; serves the same homeowners-pros matching use case and is frequently benchmarked against Angi.
- Houzz: Home design and remodeling platform with a marketplace for connecting homeowners with design and renovation pros. Overlaps directly with Angi on home-improvement professional matching.
- Porch Group: Home-services software and marketplace operator (Porch.com) helping homeowners find and book service professionals. Closely comparable business model to Angi's pro/consumer marketplace.
- TaskRabbit: Marketplace for home repairs, cleaning, moving, and handyman tasks owned by IKEA. Competes with Angi for share of household-level home services bookings.
- Networx: Home-improvement contractor directory that connects homeowners with pre-screened local pros across many of the same service categories Angi serves.
Broad incumbents
- Yelp: General local-business directory and advertising platform with a meaningful home-services category and request-a-quote feature. Broader scope than Angi but overlapping lead-gen model.
Emerging players
- BuildZoom: Online marketplace focused specifically on construction, remodeling, and contractor matching — narrower than Angi but directly comparable on pro-discovery mechanics.
- CraftJack: Lead-generation platform serving home-improvement contractors with leads in categories overlapping Angi's (roofing, windows, siding, baths). Comparable B2B pro-advertising model.
- ServiceWhale: Home-services matching platform offering online quote requests to homeowners across repair and remodeling categories. Smaller-scale but directly comparable marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Angi social profiles
Digital presenceAngi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angi leadership team
Management profileNumber of profiles
Profiles11 records
Angi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Angi funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angi M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angi
What does Angi do?
Angi operates a digital home services marketplace that connects homeowners and renters with local service professionals across 500+ service categories in 10,000+ U.S. markets. The platform facilitates project matching, quote requests, and verified reviews, while service professionals subscribe and pay per-lead fees to access homeowner demand and grow their businesses.
Is Angi a public or private company?
Angi is a public company. It is classified as public and is currently operating.
When was Angi founded?
Angi was founded in 1995. It employs 1,001 to 5,000 people.
Where is Angi based?
Angi is headquartered in Indianapolis, United States, in the North America region.
How does Angi make money?
Four revenue lines are on record. Advertising and Leads Revenue is the primary driver. The others are subscription Revenue, lead Fees and international Revenue.
Who are Angi's main competitors?
Direct peers on record are Thumbtack, HomeAdvisor, Houzz, Porch Group, TaskRabbit and Networx. Yelp is listed as a broad incumbent. Emerging players are BuildZoom, CraftJack and ServiceWhale.
Does Angi have an API?
Yes. Angi has partnered with VIIRL to provide API integration tools for its platform, including API integration for auto-responders, live responses, and attribution reporting to improve customer response times and marketing insights for service providers.