Saleor Commerce
Saleor Commerce is a Poland-based software company that builds an open-source, GraphQL-first headless e-commerce platform (Saleor Cloud and Saleor Core) with an extensible app ecosystem, serving enterprises, multi-country operators, marketplaces, and B2B commerce use cases via a sales-led GTM with Solution Architect sessions.
- Company typePrivate
- Founded2018
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Saleor Commerce does
Saleor Commerce is a Poland-based (Wroclaw) software company that develops an open-source, headless e-commerce platform sold as Saleor Cloud (managed SaaS) and Saleor Core (self-hosted). The platform is built on a GraphQL API with an async webhook system, a Transaction API for payments, multi-channel stock management, and an extensible dashboard / app architecture. It targets e-commerce businesses, multi-country and marketplace operators, and B2B commerce use cases, with enterprise customer logos including Skrey, and website-presented references to UNICEF and Lush.
The product surface spans Saleor Dashboard (admin UI), Saleor Checkout (headless checkout), the public GraphQL API, and a portfolio of native apps integrating payments (Stripe, Adyen, NP Atobarai), search (Algolia), analytics (Twilio Segment), tax (Avalara), email (Amazon SES, Mailgun), and compliance (Anonymizer for GDPR). The most recent releases (3.23, 3.24 in 2024) formalized channel-aware stock webhooks, gift card support via Transaction API, and asynchronous media handling. An emerging "Instant Checkout with ChatGPT (Beta)" app exports catalogs to ACP Feed format for OpenAI-mediated commerce.
The business model combines a subscription cloud product with professional services via Solution Architect sessions, monetizing an open-source core that is distributed freely for self-hosting. GTM is sales-led for enterprise prospects (with company-size segmentation up to $100M+ in contact forms) and self-serve for developers (free cloud sandbox). The company holds PCI DSS, SOC 2 Type I, and GDPR compliance badges and has raised approximately $10.5M across a 2021 seed and a February 2024 round led by Target Global and Zalando.
Saleor Commerce firmographics
Firmographics- Name
- Saleor Commerce
- Legal name
- Saleor Commerce
- Website
- https://saleor.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saleor Commerce is a Poland-based software company that builds an open-source, GraphQL-first headless e-commerce platform (Saleor Cloud and Saleor Core) with an extensible app ecosystem, serving enterprises, multi-country operators, marketplaces, and B2B commerce use cases via a sales-led GTM with Solution Architect sessions.
- Ownership category
- akta.pro rank
Saleor Commerce industry classification
Industry- Product category
- Headless E-commerce Platform Software
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Saleor Commerce is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Markets served
Saleor Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Saleor Cloud (Managed SaaS): Fully managed cloud hosting of Saleor platform with automatic upgrades, PCI DSS compliance, SOC 2 Type I certification, and dedicated support. Revenue generated from subscription-based cloud hosting fees.
- Enterprise Support & Professional Services: Solution Architects provide hands-on consultation sessions and implementation support for enterprise customers
- Open Source (Community): Open-source core platform freely available for self-hosting, creating community adoption and ecosystem growth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact sales for enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Saleor Commerce product offering
Product offeringCore offering
Saleor Commerce develops and sells an open-source, GraphQL API-first headless e-commerce platform available as a self-hosted open-source download (Saleor Core) and as a fully managed SaaS (Saleor Cloud). The platform provides product, order, checkout, channel, inventory, and payment management, with an extensible app ecosystem spanning payments (Stripe, Adyen, NP Atobarai), search (Algolia), analytics (Segment), email (SMTP), tax (Avalara), GDPR (Anonymizer), and agentic commerce (ChatGPT Instant Checkout).
Product overview
Saleor Commerce is an open-source headless e-commerce platform available as Saleor Cloud (managed SaaS) or self-hosted (Saleor Core). The platform consists of Saleor GraphQL API as the core, Saleor Dashboard for admin management, and extensible Apps for specialized functionality. Payment integrations include Stripe App, NP Atobarai App, and Adyen App. Additional apps provide search (Algolia), analytics (Segment), transactional email (SMTP with Amazon SES/Mailgun), GDPR compliance (Anonymizer), and emerging AI commerce (ChatGPT). Saleor Checkout supports headless implementations across storefronts, marketplaces, and custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Saleor Cloud Fully managed cloud-hosted version of the Saleor commerce platform for businesses that want zero-downtime deployments, PCI DSS and SOC 2 Type I compliance, and direct access to the Saleor delivery team; includes a free sandbox for evaluation.
- Saleor Core (Open Source) Open-source headless e-commerce platform providing a GraphQL API, dashboard, checkout flows, product management, inventory tracking, multi-channel stock, and an extensible app architecture for self-hosted enterprise deployments.
- Enterprise Support and Professional Services Hands-on Solution Architect sessions and implementation support provided to enterprise prospects and customers, covering platform evaluation, architecture, and deployment assistance for Saleor Cloud and self-hosted deployments.
Companies that use Saleor Commerce
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Saleor Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature7 records
Saleor Commerce partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, regional and emerging.
- StripecoreStripe App provides end-to-end payment flow integration using Saleor Transactions API and Stripe Payment Intents API. Supports CHARGE and AUTHORIZATION flows, automatic webhook creation, delayed capture, and refunds. Limited to specific payment methods including ACH, Apple Pay, Card, Google Pay, Klarna, PayPal, SEPA Direct Debit, and Link.
- AdyencoreAdyen App provides payment gateway integration for checkout and orders. Supports multiple payment methods through Adyen's global payments platform.
- NP Atobarai (Net Protections)regionalJapanese deferred payment method (NP 後払い) integration for Japanese market. Customers receive paper invoices payable at convenience stores within 14 days. Only supports JPY currency and CHARGE flow.
- AlgoliacoreSearch App integrates Algolia search engine for product, category, and page indexing. Syncs on create/update/delete events and supports selective page indexing per channel.
- Twilio SegmentcoreSegment App tracks order-related events (ORDER_CONFIRMED, ORDER_CANCELLED, ORDER_REFUNDED, ORDER_UPDATED) and sends them to Twilio Segment in V2 E-commerce Events format for analytics and customer journey tracking.
- OpenAI (ChatGPT)emergingInstant Checkout with ChatGPT (Beta) app exports Saleor catalog to ACP Feed format, enabling ChatGPT to index and display Saleor products directly within chat interface.
- AvalaracoreAvalara AvaTax App provides automatic tax calculation integration. Includes tax code mapping, telemetry support, and migration path from legacy plugin.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Saleor Commerce competitors and assessment
Company assessmentBroad incumbents
- Shopify: Largest SMB-focused e-commerce platform with expanding headless and enterprise capabilities (Shopify Plus, Hydrogen). Competes with Saleor for mid-market and enterprise merchants seeking composable architecture.
- Adobe Commerce (Magento): Enterprise commerce platform (formerly Magento) with a large installed base of merchants actively migrating to headless stacks. Saleor explicitly markets a 'Magento Migration' solution, treating Adobe Commerce as the primary legacy incumbent it displaces.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem. Competes for large enterprise and B2B commerce RFPs where Saleor also plays, particularly in multi-country and complex catalog scenarios.
- WooCommerce: Widely deployed open-source e-commerce platform built on WordPress. While less API-first than Saleor, it competes in the open-source commerce category and is frequently evaluated by developers alongside Saleor.
Direct peers
- commercetools: API-first, headless commerce platform targeting enterprise and B2B brands. Closely comparable to Saleor on architecture (API-first, composable), customer profile (enterprise, multi-country), and go-to-market (enterprise sales, certified partners).
- BigCommerce: Headless and composable commerce platform with strong enterprise and mid-market positioning. Directly comparable to Saleor on headless architecture, multi-channel support, and SaaS delivery model.
- Medusa.js: Open-source headless commerce platform built on Node.js with a similar developer-first positioning to Saleor. Competes head-to-head for developers and agencies evaluating open-source composable commerce stacks.
Emerging players
- Vendure: Open-source headless commerce framework built on Node.js and GraphQL. Directly comparable to Saleor on open-source licensing, GraphQL-first API, and developer-targeted positioning, though smaller in scale and traction.
- Sylius: Open-source headless e-commerce framework built on Symfony/PHP. Targets similar mid-market and developer-led commerce implementations with an API-first, customizable approach comparable to Saleor's core.
- Elastic Path: Composable commerce platform focused on enterprise headless deployments with strong B2B and customization capabilities. Comparable to Saleor on composable architecture and enterprise sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Saleor Commerce social profiles
Digital presenceSaleor Commerce compliance and trust
Trust signalCompliance5 records
Saleor Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saleor Commerce leadership team
Management profileNumber of profiles
Profiles1 record
Saleor Commerce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saleor Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saleor Commerce
What does Saleor Commerce do?
Saleor Commerce develops and sells an open-source, GraphQL API-first headless e-commerce platform available as a self-hosted open-source download (Saleor Core) and as a fully managed SaaS (Saleor Cloud). The platform provides product, order, checkout, channel, inventory, and payment management, with an extensible app ecosystem spanning payments (Stripe, Adyen, NP Atobarai), search (Algolia), analytics (Segment), email (SMTP), tax (Avalara), GDPR (Anonymizer), and agentic commerce (ChatGPT Instant Checkout).
Is Saleor Commerce a public or private company?
Saleor Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Saleor Commerce founded?
Saleor Commerce was founded in 2018. It employs 11 to 50 people.
Where is Saleor Commerce based?
Saleor Commerce is headquartered in Wroclaw, Poland, in the Europe region.
How does Saleor Commerce make money?
Three revenue lines are on record. Saleor Cloud (Managed SaaS) is the primary driver. The others are enterprise Support & Professional Services and open Source (Community).
Who are Saleor Commerce's main competitors?
Broad incumbents on record are Shopify, Adobe Commerce (Magento), Salesforce Commerce Cloud and WooCommerce. Direct peers are commercetools, BigCommerce and Medusa.js. Emerging players are Vendure, Sylius and Elastic Path.
Does Saleor Commerce have an API?
Yes. Saleor provides a GraphQL API for developers to build storefronts and integrations. The API supports transactions, webhooks, checkout flows, product management, and more. The platform uses webhook events for synchronous and asynchronous communication. Saleor Cloud includes Celery worker support for async processing. The API follows versioning through major version upgrades (e.g., 3.22 to 3.23) with documented migration guides. Developer documentation is at docs.saleor.io.
What industry is Saleor Commerce in?
Saleor Commerce's product category is Headless E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.