Vendure
Vendure is a Vienna-based open-source headless commerce platform on Node.js/TypeScript and GraphQL, built for B2B complexity and serving enterprise and mid-market customers via Core (open-source), Platform (commercial licence), Cloud (managed hosting), and a certified implementation partner ecosystem.
- Company typePrivate
- Founded2022
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vendure does
Vendure (Vendure GmbH, Vienna, Austria) is a privately-held open-source headless commerce platform positioned for B2B complexity and the wider D2C, marketplace, and omnichannel spectrum. The platform is built on Node.js and TypeScript with the NestJS framework, exposes a GraphQL API for both shop and admin operations, ships a React-based extensible admin UI, and uses a plugin architecture that allows custom entities, pricing logic, workflows, and permissions without forking the core. The product portfolio is structured in three layers: Vendure Core (the open-source framework on GitHub with 8.2k stars), Vendure Platform (a commercial enterprise extension adding B2B buying workflows, advanced pricing, approval policies, SSO, audit trails, store credit, and gift cards under an annual licence), and Vendure Cloud (managed hosting launched in 2024 with general availability targeted for Q4 2026, built on Northflank infrastructure). A Next.js-based Enterprise Storefront and add-on modules covering payments (provider-agnostic handlers for Stripe, Mollie, etc.), search (Typesense), asset storage (S3), and operations/automation round out the offering.
The company monetises through three primary streams: commercial Platform licences (subscription, annual, quote-based), per-environment Vendure Cloud managed hosting (monthly subscription), and professional services including architecture reviews, custom plugin development, and migrations (multi-year engagements). Distribution combines a self-serve PLG motion (public demo, GitHub download, Discord community, comprehensive documentation) with direct enterprise sales (Talk to sales CTA) and a certified implementation partner ecosystem (Liip, Haus, eCube). The customer base cited in case studies is heterogeneous and enterprise-leaning, including IBM (Project Marlin, multi-tenant hybrid cloud deployment with 33 custom plugins), Hans Kohler AG (Swiss steel distribution with Microsoft ERP integration), Hemglass (Swedish ice cream delivery across 28 franchisees), Munch (food-waste marketplace handling 10k+ daily peak transactions and 350k monthly active users across Hungary, Slovakia, Czech Republic, and Romania), Wilhelm Weishäupl (German work-wear B2B), Flowtech, SKYdeals, Fainin, Chimpify, Breiting, Swile, QVC, and Klekt. Operating geographies span the EU plus the United States (via IBM).
Vendure is a small organisation (1-10 employees per company data) with no disclosed funding rounds, no disclosed revenue, and no disclosed investors in the available source material. Sales, marketing, and large-scale implementation appear to rely heavily on a hybrid direct-sales-plus-agency-partner GTM rather than a large internal delivery team.
Vendure firmographics
Firmographics- Name
- Vendure
- Legal name
- Vendure GmbH
- Website
- https://vendure.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vendure is a Vienna-based open-source headless commerce platform on Node.js/TypeScript and GraphQL, built for B2B complexity and serving enterprise and mid-market customers via Core (open-source), Platform (commercial licence), Cloud (managed hosting), and a certified implementation partner ecosystem.
- Ownership category
- akta.pro rank
Vendure industry classification
Industry- Product category
- Headless Commerce Platform Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Vendure is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Vendure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Open-source Core: Free open-source headless commerce framework available on GitHub with 8.2k stars. Self-hosted deployment with no licensing fees.
- Platform Commercial License: Commercial license for enterprise features including store credit and gift cards plugin, advanced pricing, audit logging, SSO, and professional support under one commercial agreement.
- Vendure Cloud Managed Hosting: Per-environment managed hosting with predictable pricing covering infrastructure, autoscaling, multi-region deployment, and operational support. Production, staging, and preview environments billed separately.
- Professional Services: Architecture reviews, custom plugin development, migrations, and ongoing support services from the Vendure team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Open-source Core - Free self-hosted framework |
| Subscription | Monthly | Vendure Cloud - Managed hosting per environment |
| Subscription | Annual | Platform - Commercial enterprise license |
| Other | Multi-year contract | Professional Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Vendure product offering
Product offeringCore offering
Vendure sells an open-source headless commerce platform that gives B2B, D2C, marketplace, and omnichannel operators a unified backend for catalog, pricing, orders, customers, and business logic, extensible through a plugin architecture. The commercial Vendure Platform license adds enterprise B2B primitives (approval workflows, contract pricing, SSO, audit trails, store credit, gift cards), and Vendure Cloud provides managed hosting with autoscaling and multi-region deployment.
Product overview
Vendure is an open-source headless commerce platform built for B2B complexity and omnichannel commerce. The portfolio consists of three layers: Vendure Core (the open-source framework providing catalog, pricing, orders, and GraphQL API), Vendure Platform (a commercial enterprise layer adding B2B workflows, advanced pricing, approvals, SSO, and store credit), and Vendure Cloud (managed hosting). The Enterprise Storefront (Next.js) provides a customer-facing app. Key modules include B2B Buying Workflows (quote-to-cash, requisition lists), Pricing & Promotions (contract pricing, promotions), Search & Discovery (Typesense), Governance & Compliance (SSO, audit trails), Operations & Automation (workflow engine, custom entities), Payments (provider-agnostic handler interface), and Store Credit/Gift Cards (native payment method). The Admin UI is extensible via a React/Angular Devkit.
Differentiator
Problem solved
Functional benefit
Products and services
- Vendure Core Open-source headless commerce framework built on Node.js/TypeScript with NestJS and a GraphQL API, providing catalog, pricing, orders, customers, and business logic as an extensible backend that developers can self-host free of charge.
- Vendure Platform Commercial enterprise license that adds B2B buying workflows (quote-to-cash, requisition lists), advanced pricing, approval policies, SSO, audit logging, store credit, and gift cards to Vendure Core under one annual agreement with named support.
- Vendure Cloud Managed hosting service for Vendure Core or Platform providing Git-to-production deployment, autoscaling, multi-region routing, preview environments per PR, point-in-time recovery, plugin-aware provisioning, and SLA-backed operational support on a per-environment subscription.
- Enterprise Storefront Next.js-based customer-facing storefront application delivering company accounts, quote-to-order flows, approval workflows, quick-order, and multi-step checkout built on top of Vendure Core and Platform.
- Professional Services Engagement-based services from the Vendure team including architecture reviews, custom plugin development, migrations from legacy commerce platforms, and ongoing support delivered under multi-year contracts.
Quantifiable outcome
- 70% faster rollout (SKYdeals)
- +5 more outcomes
Companies that use Vendure
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Vendure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Vendure partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Haus agencycoreDigital agency Haus built comprehensive click & collect platform for Hemglass using Vendure, including custom order flows, extended admin dashboard, and Voyado CRM/Op3n POS/Qliro payment integrations.
- LiipcoreDigital agency Liip led the 20-month implementation for HANS KOHLER AG, creating unified B2B/B2C platform with Microsoft ERP integration, SAP procurement, and headless CMS.
- eCubecoreDigital agency eCube rebuilt Wilhelm Weishäupl's B2B ordering system in 4 weeks using React/Remix frontend with custom plugins and ERP integration on DigitalOcean.
- NorthflankcoreVendure Cloud powered by Northflank infrastructure providing managed Postgres, queues, search, autoscaling, and observability. Northflank provides the underlying managed data plane.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Vendure competitors and assessment
Company assessmentDirect peers
- Saleor: Open-source GraphQL-based headless commerce platform with a comparable architecture (Node/TypeScript/Python, GraphQL API, plugin extensibility) and a parallel commercial/Cloud offering. Saleor is the closest open-source competitor in the headless commerce space.
- commercetools: Pioneer of the MACH-aligned headless commerce category and an enterprise SaaS commerce platform that Vendure explicitly positions against. Targets the same enterprise/B2B buyers with composable API-first architecture.
- Medusa.js: Open-source Node.js/TypeScript headless commerce framework with similar plugin architecture and self-hosted plus managed-cloud monetization. Targets developers building customizable commerce backends, overlapping with Vendure's developer-led adoption motion.
- Sylius: Open-source headless commerce framework built on PHP/Symfony with strong B2B features. Targets similar mid-market and enterprise B2B buyers seeking composable alternatives to monolithic commerce suites.
Broad incumbents
- BigCommerce: Public headless commerce SaaS platform with a partner-channel GTM and a B2B Edition feature set (quote management, price lists). A broader incumbent competing for similar B2B mid-market and enterprise accounts.
- Shopify Plus: Enterprise tier of Shopify with B2B features (Shopify B2B, wholesale channels) and a large app ecosystem. A broad incumbent increasingly competing for complex B2B commerce workloads.
- Adobe Commerce (Magento): Long-standing open-source commerce platform under Adobe, with significant enterprise and B2B footprint. Competes with Vendure on flexibility and customization, with substantially greater investment and brand recognition.
- SAP Commerce Cloud: ERP-centric enterprise commerce suite that Vendure explicitly calls out as the legacy alternative. Targets the same enterprise buyers but is built around SAP back-office rather than a buyer-first commerce experience.
- Salesforce Commerce Cloud: CRM-centric commerce platform from Salesforce, named explicitly by Vendure as a legacy alternative. Targets the same enterprise tier with broad portfolio strength but limited headless/B2B-first specialization.
- Elastic Path: Headless commerce platform with strong B2B and composable commerce positioning. Targets enterprise buyers seeking composable APIs and commerce orchestration, with overlap on customer base and architecture philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vendure social profiles
Digital presenceVendure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vendure leadership team
Management profileNumber of profiles
Vendure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vendure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vendure
What does Vendure do?
Vendure sells an open-source headless commerce platform that gives B2B, D2C, marketplace, and omnichannel operators a unified backend for catalog, pricing, orders, customers, and business logic, extensible through a plugin architecture. The commercial Vendure Platform license adds enterprise B2B primitives (approval workflows, contract pricing, SSO, audit trails, store credit, gift cards), and Vendure Cloud provides managed hosting with autoscaling and multi-region deployment.
Is Vendure a public or private company?
Vendure is a private company. It is classified as unknown and is currently operating.
When was Vendure founded?
Vendure was founded in 2022. It employs 11 to 50 people.
Where is Vendure based?
Vendure is headquartered in Vienna, Austria, in the Europe region.
How does Vendure make money?
Four revenue lines are on record. Open-source Core is the primary driver. The others are platform Commercial License, vendure Cloud Managed Hosting and professional Services.
Who are Vendure's main competitors?
Direct peers on record are Saleor, commercetools, Medusa.js and Sylius. Broad incumbents are BigCommerce, Shopify Plus, Adobe Commerce (Magento), SAP Commerce Cloud, Salesforce Commerce Cloud and Elastic Path.
Does Vendure have an API?
Yes. Vendure provides a GraphQL API for both Admin and Shop (customer-facing) operations. The Admin API exposes full management capabilities for products, orders, customers, pricing, and configurations. The Shop API is used for storefront operations including product browsing, cart management, and checkout. The platform uses a plugin-based architecture where custom functionality extends the core GraphQL API. The documentation is available at docs.vendure.io. Developer documentation is at docs.vendure.io.
What industry is Vendure in?
Vendure's product category is Headless Commerce Platform Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 5132.