Saleor Commerce

What Saleor Commerce does

Saleor Commerce is a Poland-based (Wroclaw) software company that develops an open-source, headless e-commerce platform sold as Saleor Cloud (managed SaaS) and Saleor Core (self-hosted). The platform is built on a GraphQL API with an async webhook system, a Transaction API for payments, multi-channel stock management, and an extensible dashboard / app architecture. It targets e-commerce businesses, multi-country and marketplace operators, and B2B commerce use cases, with enterprise customer logos including Skrey, and website-presented references to UNICEF and Lush.

The product surface spans Saleor Dashboard (admin UI), Saleor Checkout (headless checkout), the public GraphQL API, and a portfolio of native apps integrating payments (Stripe, Adyen, NP Atobarai), search (Algolia), analytics (Twilio Segment), tax (Avalara), email (Amazon SES, Mailgun), and compliance (Anonymizer for GDPR). The most recent releases (3.23, 3.24 in 2024) formalized channel-aware stock webhooks, gift card support via Transaction API, and asynchronous media handling. An emerging "Instant Checkout with ChatGPT (Beta)" app exports catalogs to ACP Feed format for OpenAI-mediated commerce.

The business model combines a subscription cloud product with professional services via Solution Architect sessions, monetizing an open-source core that is distributed freely for self-hosting. GTM is sales-led for enterprise prospects (with company-size segmentation up to $100M+ in contact forms) and self-serve for developers (free cloud sandbox). The company holds PCI DSS, SOC 2 Type I, and GDPR compliance badges and has raised approximately $10.5M across a 2021 seed and a February 2024 round led by Target Global and Zalando.

Name

Saleor Commerce

Legal name

Saleor Commerce

Website

https://saleor.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Saleor Commerce is a Poland-based software company that builds an open-source, GraphQL-first headless e-commerce platform (Saleor Cloud and Saleor Core) with an extensible app ecosystem, serving enterprises, multi-country operators, marketplaces, and B2B commerce use cases via a sales-led GTM with Solution Architect sessions.

Ownership category

akta.pro rank

Product category

Headless E-commerce Platform Software

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Headless commerce platform
• Open source ecommerce
• GraphQL commerce API
• Composable commerce platform
• Managed commerce cloud

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Saleor Cloud (Managed SaaS): Fully managed cloud hosting of Saleor platform with automatic upgrades, PCI DSS compliance, SOC 2 Type I certification, and dedicated support. Revenue generated from subscription-based cloud hosting fees.
2. Enterprise Support & Professional Services: Solution Architects provide hands-on consultation sessions and implementation support for enterprise customers
3. Open Source (Community): Open-source core platform freely available for self-hosting, creating community adoption and ecosystem growth

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Saleor Commerce develops and sells an open-source, GraphQL API-first headless e-commerce platform available as a self-hosted open-source download (Saleor Core) and as a fully managed SaaS (Saleor Cloud). The platform provides product, order, checkout, channel, inventory, and payment management, with an extensible app ecosystem spanning payments (Stripe, Adyen, NP Atobarai), search (Algolia), analytics (Segment), email (SMTP), tax (Avalara), GDPR (Anonymizer), and agentic commerce (ChatGPT Instant Checkout).

Product overview

Saleor Commerce is an open-source headless e-commerce platform available as Saleor Cloud (managed SaaS) or self-hosted (Saleor Core). The platform consists of Saleor GraphQL API as the core, Saleor Dashboard for admin management, and extensible Apps for specialized functionality. Payment integrations include Stripe App, NP Atobarai App, and Adyen App. Additional apps provide search (Algolia), analytics (Segment), transactional email (SMTP with Amazon SES/Mailgun), GDPR compliance (Anonymizer), and emerging AI commerce (ChatGPT). Saleor Checkout supports headless implementations across storefronts, marketplaces, and custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Saleor Cloud Fully managed cloud-hosted version of the Saleor commerce platform for businesses that want zero-downtime deployments, PCI DSS and SOC 2 Type I compliance, and direct access to the Saleor delivery team; includes a free sandbox for evaluation.
• Saleor Core (Open Source) Open-source headless e-commerce platform providing a GraphQL API, dashboard, checkout flows, product management, inventory tracking, multi-channel stock, and an extensible app architecture for self-hosted enterprise deployments.
• Enterprise Support and Professional Services Hands-on Solution Architect sessions and implementation support provided to enterprise prospects and customers, covering platform evaluation, architecture, and deployment assistance for Saleor Cloud and self-hosted deployments.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, regional and emerging.

• StripecoreTechnology or IntegrationStripe App provides end-to-end payment flow integration using Saleor Transactions API and Stripe Payment Intents API. Supports CHARGE and AUTHORIZATION flows, automatic webhook creation, delayed capture, and refunds. Limited to specific payment methods including ACH, Apple Pay, Card, Google Pay, Klarna, PayPal, SEPA Direct Debit, and Link.
• AdyencoreTechnology or IntegrationAdyen App provides payment gateway integration for checkout and orders. Supports multiple payment methods through Adyen's global payments platform.
• NP Atobarai (Net Protections)regionalTechnology or IntegrationJapanese deferred payment method (NP 後払い) integration for Japanese market. Customers receive paper invoices payable at convenience stores within 14 days. Only supports JPY currency and CHARGE flow.
• AlgoliacoreTechnology or IntegrationSearch App integrates Algolia search engine for product, category, and page indexing. Syncs on create/update/delete events and supports selective page indexing per channel.
• Twilio SegmentcoreTechnology or IntegrationSegment App tracks order-related events (ORDER_CONFIRMED, ORDER_CANCELLED, ORDER_REFUNDED, ORDER_UPDATED) and sends them to Twilio Segment in V2 E-commerce Events format for analytics and customer journey tracking.
• OpenAI (ChatGPT)emergingTechnology or IntegrationInstant Checkout with ChatGPT (Beta) app exports Saleor catalog to ACP Feed format, enabling ChatGPT to index and display Saleor products directly within chat interface.
• AvalaracoreTechnology or IntegrationAvalara AvaTax App provides automatic tax calculation integration. Includes tax code mapping, telemetry support, and migration path from legacy plugin.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Largest SMB-focused e-commerce platform with expanding headless and enterprise capabilities (Shopify Plus, Hydrogen). Competes with Saleor for mid-market and enterprise merchants seeking composable architecture.
• Adobe Commerce (Magento): Enterprise commerce platform (formerly Magento) with a large installed base of merchants actively migrating to headless stacks. Saleor explicitly markets a 'Magento Migration' solution, treating Adobe Commerce as the primary legacy incumbent it displaces.
• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem. Competes for large enterprise and B2B commerce RFPs where Saleor also plays, particularly in multi-country and complex catalog scenarios.
• WooCommerce: Widely deployed open-source e-commerce platform built on WordPress. While less API-first than Saleor, it competes in the open-source commerce category and is frequently evaluated by developers alongside Saleor.

Direct peers

• commercetools: API-first, headless commerce platform targeting enterprise and B2B brands. Closely comparable to Saleor on architecture (API-first, composable), customer profile (enterprise, multi-country), and go-to-market (enterprise sales, certified partners).
• BigCommerce: Headless and composable commerce platform with strong enterprise and mid-market positioning. Directly comparable to Saleor on headless architecture, multi-channel support, and SaaS delivery model.
• Medusa.js: Open-source headless commerce platform built on Node.js with a similar developer-first positioning to Saleor. Competes head-to-head for developers and agencies evaluating open-source composable commerce stacks.

Emerging players

• Vendure: Open-source headless commerce framework built on Node.js and GraphQL. Directly comparable to Saleor on open-source licensing, GraphQL-first API, and developer-targeted positioning, though smaller in scale and traction.
• Sylius: Open-source headless e-commerce framework built on Symfony/PHP. Targets similar mid-market and developer-led commerce implementations with an API-first, customizable approach comparable to Saleor's core.
• Elastic Path: Composable commerce platform focused on enterprise headless deployments with strong B2B and customization capabilities. Comparable to Saleor on composable architecture and enterprise sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getsaleor
• GitHubgithub.com/saleor
• LinkedInlinkedin.com/company/saleor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saleor Commerce