Mylo

What Mylo does

Mylo is a digital insurance broker and insurtech platform that compares coverage from more than 100 A-rated carriers, including Travelers, Liberty Mutual, The Hartford, and Hiscox, across personal lines (home, auto, renters, condo, umbrella, motorcycle/RV, pet), small business insurance (BOP, general liability, workers' compensation, commercial auto, cyber, professional liability, umbrella, surety bonds, medical malpractice), life, health (individual, dental, vision, Medicare, short-term), and small group benefits. Its core technology is the proprietary Mind of Mylo™ engine, an in-house cloud-based multi-tenant system that combines a classification engine using TF-IDF keyword weighting and machine learning, a recommendation and rating system, carrier question orchestration that deduplicates underwriting questions across carriers, and a Real-Time Traffic Guide that routes customers between self-service and licensed-advisor experiences. This engine is exposed to external partners via the Amplifi Platform as an embeddable widget or API, and an auto insurance quick quote tool is now available via Model Context Protocol (MCP) to AI assistants including Claude, ChatGPT, Gemini, and Copilot.

Mylo's business model is commission-based: the company does not charge customers for insurance guidance and is compensated by carrier commissions when policies are placed. Distribution operates through three channels: a direct self-serve website (ChooseMylo.com), an embedded widget and API integrated into partner platforms, and U.S.-based licensed agents available in all 50 states. The company originated inside Lockton Companies, the world's largest independent insurance broker, in 2015; Guggenheim Partners joined as a minority investor in 2018–2019 ($28M) with an additional $11M raised in November 2020, and Mylo is now owned by Group 1001. Named channel partners include Lincoln Financial Group, PerkSpot, UENI, Safeco, and Larson Financial Group, spanning financial services, employee benefits, SMB enablement, and carrier distribution. Leadership consists of Founder and CEO David Embry (formerly President at SelectQuote Benefit Solutions and Managing Director at J.P. Morgan) and President and COO Belen Tokarski (previously President of Platform Solutions at Insureon and VP at CNA Insurance). The company is headquartered in Leawood, Kansas, has roughly 130 employees, and has earned multiple industry awards including InsurTech100 (2021), InsurTech Innovator of the Year (2021 and 2022), Best InsurTech Company (FinTech Breakthrough, 2022), and Forbes America's Best Startup Employers (2021).

Name

Mylo

Legal name

Mylo, LLC

Website

https://choosemylo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Mylo is a digital insurance broker that uses its proprietary Mind of Mylo™ AI-powered recommendation engine to compare coverage from 100+ carriers across personal, commercial, and group health lines for individuals, small businesses, and embedded enterprise partners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)

akta.pro secondary industries

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Digital insurance broker
• Small business insurance
• Personal lines insurance
• Embedded insurance platform
• Insurtech technology

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Mylo is an independent insurance broker that earns commissions from carrier partners when customers purchase policies. Customers do not pay Mylo for insurance guidance. Mylo recommends coverage, compares multiple carrier options, and guides customers through digital and advisor-assisted journeys, monetizing both direct placements and partner referral paths.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mylo is an independent digital insurance broker that helps individuals and small business owners shop, compare, and purchase coverage from 100+ A-rated insurance carriers across business, auto, home, life, health, small group benefits, and pet lines. The platform combines its proprietary Mind of Mylo™ recommendation engine with licensed U.S.-based advisors in all 50 states to recommend coverage before presenting quotes. Through the Amplifi Platform, Mylo also embeds its insurance shopping experience into partner websites and AI assistants via widgets, APIs, and MCP servers.

Product overview

Mylo is a digital insurance broker and insurtech platform that operates as a one-stop shop comparing coverage from 100+ insurance carriers. The core offering centers on the proprietary Mind of Mylo™ recommendation engine, which provides AI-powered coverage recommendations before presenting carrier options. Mylo's technology stack includes the Amplifi Platform (cloud-based multi-tenant platform for partners), Rating-as-a-Service (carrier connectivity layer), and an Auto Insurance Quick Quote Tool accessible via AI assistants. The product portfolio spans small business insurance (BOP, general liability, workers' comp, commercial auto, cyber, professional liability, umbrella, medical malpractice, surety bonds), personal lines (home, auto, renters, condo, umbrella, toys/RVs), life insurance, health insurance (medical, dental, vision, Medicare, short-term), small group benefits (medical, dental, vision, life, disability, accident, 401k), and pet insurance. Customers can shop online or with licensed U.S.-based advisors in all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• Mind of Mylo™: Proprietary insurance recommendation and rating system built by Mylo's internal engineering team that combines classification, recommendation, rating, question orchestration, routing, and advisor tools.
• Amplifi
• Amplifi Insurance Platform
• Rating-as-a-Service (RaaS)

Products and services

• Small Business Insurance Comprehensive small business insurance for business owners including Business Owner's Policy, general liability, workers' compensation, commercial auto, cyber insurance, professional liability, commercial umbrella, property, medical malpractice, and surety bonds.
• Personal Lines Insurance (Home, Auto, Renters, Condo) Personal insurance products including home, auto, renters, condo, umbrella, motorcycle, RV, trailer, and boat coverage for individuals and families.
• Life Insurance Life insurance products that help protect families financially by covering expenses such as funeral costs, mortgage payments, childcare, and education.
• Health Insurance Health insurance offerings including individual health, dental, Medicare, short-term medical, and vision insurance for individuals.
• Small Group Benefits Employer benefit packages including group health, dental, vision, life, disability coverage, accident and critical illness insurance, and 401(k) retirement plans.
• Pet Insurance Pet insurance coverage available through Mylo's platform for pet owners seeking protection for their animals.
• Amplifi Platform Cloud-based multi-tenant insurance technology platform that packages Mind of Mylo™ capabilities for use by partner organizations and digital agencies, enabling businesses to create their own recommendation, quoting, and placement capabilities through embeddable widgets and API-based services.
• Auto Insurance Quick Quote Tool AI-enhanced tool available via MCP Server and REST API that enables users to receive personalized auto insurance premium range estimates within AI assistant conversations (Claude, ChatGPT, Gemini, Copilot).

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• UENIcoreGTM or Marketing Partner · 10 June 2025Small business website builder partnership where UENI promotes Mylo's insurance solutions to its customer base of small business owners. Both companies committed to using technology to drive small business success and provide personalized guidance to business owners seeking insurance. UENI users can access tailored insurance products via their websites.
• Lincoln Financial GroupflagshipStrategic or Co-development Partner · 30 November 2020Mylo formed a partnership to provide property and casualty insurance services to Lincoln Financial Group customers. The partnership allows financial advisors to offer insurance for home, car, and asset protection to their clients who manage investments like 401(k)s and mutual funds. This is a model for similar agreements with other financial partners.
• SafecocoreChannel Partner/ Reseller/ DistributorUS insurer partnered with Mylo in May 2024 to extend digital pet insurance offerings featuring multi-pet discounts, preferred vet access, and lifetime coverage plans.
• PerkSpotcoreChannel Partner/ Reseller/ DistributorNational employee discounts program with millions of U.S. employees selected Mylo as their partner to offer auto and home insurance at the best value to their employee base.
• Larson Financial GroupminorStrategic or Co-development PartnerMylo provides expert advice and a wide range of insurance coverage to Larson Financial Group's new and future client base of physicians and dentists.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Policygenius: Digital insurance broker comparing life, home, auto, disability and other coverages across multiple carriers — directly overlaps Mylo's multi-line comparison and recommendation engine approach.
• SelectQuote: Direct-to-consumer insurance brokerage with deep carrier panel and advisor-assisted sales — directly comparable to Mylo; Mylo CEO David Embry was previously President of SelectQuote Benefit Solutions.
• Insureon: Digital broker focused on small business insurance (BOP, GL, workers' comp, professional liability) — directly comparable to Mylo's commercial lines; Mylo COO Belen Tokarski was previously President of Platform Solutions at Insureon.
• CoverWallet: Digital commercial insurance broker for small businesses — directly comparable to Mylo's small business insurance offering and embedded distribution motion; CoverWallet was acquired by Aon.
• The Zebra: Insurance comparison marketplace for personal auto and home coverage — directly comparable to Mylo's price-comparison consumer shopping experience across multiple carriers.
• Simply Business: Digital broker specializing in small business insurance comparing multiple carriers — directly comparable to Mylo's small business insurance offering and embedded partner model.
• SmartFinancial: Digital insurance comparison platform for personal and commercial lines across multiple carriers — directly comparable to Mylo's price-comparison consumer shopping model.

Emerging players

• Hippo Insurance: Digital-first home insurance insurtech using embedded partnerships and smart-home data — overlaps with Mylo's personal lines and embedded insurance strategy, though Hippo also carries direct risk.

Broad incumbents

• Lemonade: Public, AI-driven digital insurer with mobile-first consumer experience across renters, home, auto, life and pet — broad insurtech incumbent that competes for the same digital-first consumer wallet Mylo targets.
• Goosehead Insurance: Large independent personal-lines insurance agency with tech-enabled agent model — broadly comparable distribution and product set; competes for embedded/partner channel mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChooseMylo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mylo