What Insureon does

Insureon is a digital insurance marketplace and agency that enables U.S. small business owners to compare and purchase commercial insurance from multiple A-rated carriers through a single online application. Founded in 2009 and headquartered in Chicago, Illinois, the company serves micro and small businesses across all 50 U.S. states and Washington D.C., with explicit vertical focus on construction and contractors, IT and technology, food and beverage, professional services, retail, cleaning services, and landscaping. According to its own positioning, Insureon is the largest online provider of small business insurance, having served over 450,000 small businesses and delivered more than 1.8 million policies with over $3 billion in total premiums written through its platform.

The platform's core technology is a real-time quote generation engine that connects a single customer application to multiple carrier partners simultaneously and returns pricing from A-rated insurers such as Chubb, Travelers, Nationwide, Liberty Mutual, The Hartford, Hiscox, Philadelphia Insurance, Hanover, Acuity, and AmTrust within seconds. Customers complete applications, compare quotes, sign documents digitally, and bind policies on a mobile-optimized interface, and a customer portal supports ongoing policy management, certificate of insurance requests, and endorsements. Licensed insurance producers supplement the self-service flow by phone, text, or email to advise customers on coverage adequacy, and the company offers bilingual support in Spanish. The product portfolio centers on general liability, workers' compensation, professional liability, commercial property, business owner's policy, cyber insurance, commercial auto, and commercial umbrella, supplemented by specialty lines such as directors and officers, management liability, product liability, liquor liability, tools and equipment, business bonds, and special event insurance.

Insureon operates as a division of Specialty Program Group LLC (dba SPG Insurance Solutions) and sits within HUB International, the fifth-largest global insurance broker, which provides carrier access and operational scale. Revenue is generated through brokerage commissions paid by carrier partners on successful policy placements rather than direct customer fees, producing recurring premium-driven commission economics. The go-to-market combines product-led growth (SEO-driven organic acquisition, content marketing, educational video) with inside sales conducted by licensed agents who convert and advise customers, and a dedicated account management team handles retention and policy servicing post-purchase.

Name

Insureon

Legal name

Insureon, Division of SPECIALTY PROGRAM GROUP LLC

Website

https://insureon.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Insureon is a digital insurance marketplace and agency enabling U.S. small business owners to compare and purchase commercial insurance from multiple A-rated carriers via a single online application, operating as a division of Specialty Program Group LLC within HUB International.

Ownership category

akta.pro rank

Product category

Small Business Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Small business insurance
• Commercial insurance brokerage
• Digital insurance marketplace
• Business owner's policy
• Online insurance quotes

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Brokerage Commissions: Insureon acts as an insurance agency/broker earning commissions from carrier partners when policies are sold. The company does not charge customers directly for the quoting service; revenue comes from commissions paid by insurance carriers on successful policy placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Insureon is a digital insurance agency and online marketplace that enables small business owners to complete one application and receive real-time quotes from multiple A-rated insurance carriers for commercial coverages such as general liability, professional liability, workers' compensation, business owner's policy, commercial property, cyber, commercial auto, and umbrella insurance. The company earns commissions from carrier partners when policies are placed and supports customers through a self-service customer portal and licensed agent assistance.

Product overview

Insureon is a digital insurance agency platform offering small business insurance through a network of insurance carriers. The platform provides an online quote comparison tool where customers complete one application to receive multiple quotes from top-rated insurers. The product portfolio centers on the core insurance products: General Liability Insurance, Professional Liability Insurance (E&O), Workers' Compensation Insurance, Business Owner's Policy (BOP), Commercial Property Insurance, Cyber Insurance, Commercial Auto Insurance, and Commercial Umbrella Insurance. These are complemented by specialized coverages including Special Event Insurance, Directors & Officers Insurance, Tools & Equipment Insurance, Business Bonds, Hired and Non-Owned Auto Insurance, Business Interruption Insurance, Management Liability Insurance, Product Liability Insurance, and Liquor Liability Insurance. The platform also includes a customer portal for policy management, certificate requests, and agent communication. Insureon operates as part of HUB International (5th largest insurance broker) and partners with multiple A-rated carriers including Philadelphia Insurance, Nationwide, The Hartford, Liberty Mutual, Chubb, Hiscox, The Hanover, Travelers, Acuity, and AmTrust.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance Commercial general liability insurance covering common business risks including bodily injuries, customer property damage, and advertising injuries; required for most commercial leases.
• Professional Liability Insurance Also called errors and omissions (E&O) insurance; helps cover legal expenses if a business is sued for a mistake, missed deadline, or other unsatisfactory work.
• Workers' Compensation Insurance Required in almost every state for businesses with employees; covers medical costs for work-related injuries, disability benefits, and lawsuits from employee injuries.
• Errors & Omissions Insurance E&O insurance helping cover legal costs when a customer sues over a mistake, oversight, or delay that caused financial loss; also referred to as professional liability insurance.
• Commercial Property Insurance Covers a business's physical structure and its contents such as inventory, equipment, and furniture against theft, fire, and other losses and damages.
• Business Owner's Policy (BOP) A cost-effective bundle combining general liability coverage and commercial property insurance for small business owners.
• Cyber Insurance Helps small businesses survive data breaches and cyberattacks by paying for recovery expenses including customer notification costs and fraud monitoring.
• Commercial Umbrella Insurance Provides additional coverage once an underlying policy reaches its limit, boosting coverage of general liability, commercial auto, and employer's liability insurance.
• Commercial Auto Insurance Covers the cost of accidents involving company vehicles; most states require this coverage for vehicles owned by a business.
• Tools & Equipment Insurance Coverage for contractors' tools and equipment protecting against theft, damage, and loss.
• Business Bonds Surety bonds that pay clients when a contract is broken; may be required to work with certain clients or obtain professional licenses.
• Special Event Insurance Short-term liability coverage for businesses organizing parties, fundraisers, or other events that differ from day-to-day operations; covers third-party injuries, property damage, cancellation fees, and liquor liability.
• Directors & Officers Insurance Insurance covering directors and officers for claims related to management decisions, fiduciary duties, and organizational leadership.
• Hired and Non-Owned Auto Insurance Provides liability coverage for accidents involving personal, leased, or rental vehicles used for business purposes.
• Business Interruption Insurance Also called commercial income insurance; helps small businesses recover from temporary closures due to commercial property insurance claims.
• Management Liability Insurance Combination of policies including employment practices liability, directors and officers insurance, and other coverages for risks faced by senior managers.
• Product Liability Insurance Helps cover legal expenses if someone claims a product sold, made, or distributed caused an injury or property damage.
• Liquor Liability Insurance Covers costs when an intoxicated guest causes harm at a business event where alcohol is sold or served.

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Philadelphia Insurance CompaniescoreOthersInsurance carrier partner providing commercial insurance products to Insureon customers. Philadelphia Insurance Companies is listed among Insureon's trusted business insurance partners offering competitive coverage options.
• NationwidecoreOthersMajor insurance carrier partner offering a wide range of small business insurance products through Insureon's platform. Nationwide is one of the largest insurers in the United States.
• The HartfordcoreOthersEstablished insurance carrier partner providing business insurance solutions to Insureon's small business customers. The Hartford specializes in commercial insurance products.
• Liberty MutualcoreOthersNational insurance carrier partner offering competitive insurance products to Insureon's small business customer base through the digital quoting platform.
• ChubbcoreOthersPremier insurance carrier partner known for high-quality commercial insurance products. Chubb serves small business customers through Insureon's multi-carrier platform.
• HiscoxcoreOthersSpecialty insurance carrier partner offering niche insurance products tailored for small businesses and professionals, including cyber insurance and professional liability coverage.
• The Hanover Insurance GroupcoreOthersRegional insurance carrier partner providing commercial insurance products to small businesses through Insureon's digital distribution platform.
• TravelerscoreOthersMajor insurance carrier partner offering a comprehensive suite of small business insurance products through Insureon's quoting platform.
• Acuity InsurancecoreOthersRegional insurance carrier partner providing commercial insurance solutions to small businesses in Insureon's carrier network.
• AmTrust FinancialcoreOthersInsurance carrier partner offering small business insurance products including workers' compensation and general liability through Insureon's platform.
• HUB InternationalcoreOthersInsureon is a division of HUB International, the 5th largest insurance broker globally. This parent company relationship provides Insureon with extensive carrier access, market presence, and operational scale as part of a major insurance brokerage organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Next Insurance: Next Insurance is a digital SMB insurance carrier/broker offering similar online quote-to-bind flows for general liability, workers' comp, and professional liability to small businesses. It competes directly with Insureon in the SMB online insurance category with comparable target customers and product mix.
• CoverWallet: CoverWallet (acquired by Aon) is a digital commercial insurance platform serving small and mid-sized businesses with online quoting, comparison, and policy management. It directly competes with Insureon in the SMB digital brokerage space with similar inside-sales-assisted GTM motion.
• Thimble: Thimble (acquired by The Hartford) offers short-term, on-demand small business insurance purchased entirely online. It directly competes with Insureon's SMB digital offering, particularly for micro-businesses and trades needing flexible, fast coverage.
• Simply Business: Simply Business operates a digital insurance marketplace for small businesses, comparing quotes from multiple carriers and offering online purchase. It is a direct competitor in the SMB online insurance aggregator category.
• Insurance Noodle: Insurance Noodle was acquired by Insureon in 2014 and historically provided online SMB commercial insurance quoting and binding. It remains a relevant historical peer illustrating Insureon's M&A-driven consolidation strategy in the digital SMB brokerage space.

Emerging players

• Bold Penguin: Bold Penguin is a commercial insurance marketplace and Exchange platform connecting SMBs with agents and carriers via a digital workflow. It targets the same SMB segment as Insureon with a focus on streamlining the agent-carrier-customer handoff.
• Lemonade: Lemonade is a digital-first insurance carrier using AI-driven underwriting and mobile-first customer experience. While primarily focused on renters, home, and auto, its technology-led approach to insurance distribution makes it a relevant adjacent comparable for Insureon's digital transformation trajectory.

Broad incumbents

• The Hartford: The Hartford is a major US commercial insurance carrier with deep SMB penetration and is also a carrier partner of Insureon. It is a broad incumbent that competes with Insureon via direct SMB digital channels (e.g., Thimble) and through traditional agents.
• Hiscox: Hiscox is a specialty carrier focused on small business and professional liability, both as a direct writer and through broker partnerships including Insureon. It is a relevant comparable given its overlapping SMB target market and digital capabilities.
• Progressive Commercial: Progressive Commercial is the small business arm of Progressive, offering commercial auto, general liability, and other coverages directly online. It competes with Insureon in SMB commercial auto and adjacent lines through its own direct digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Insureon
• LinkedInlinkedin.com/company/insureon
• Xx.com/insureon

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insureon