DealMaker

What DealMaker does

DealMaker, founded in 2018 and operating through Canadian parent Novation Solutions Inc. alongside U.S. affiliates DealMaker Securities LLC (SEC/FINRA-registered broker-dealer), DealMaker Transfer Agent LLC (SEC-registered transfer agent), and DealMaker Reach, LLC, provides a cloud-based, end-to-end capital raising platform that lets issuers run SEC-registered offerings (Reg A+ up to $75M annually, Reg CF up to $5M, and Reg D) on their own domain. The platform bundles investor acquisition, AML/KYC, accredited investor verification under Rule 506(c), electronic signature with audit trail, fund processing via Stripe, shareholder communications, and CRM/transfer-agent services into a single integrated stack, and is deployed in a white-label model so the issuer — not the platform — retains full ownership of the investor data. This "Shopify of capital raising" positioning is the central differentiation from marketplace-style competitors such as Republic, StartEngine, and Wefunder.

Revenue is generated through a hybrid of one-time activation fees, recurring monthly subscription fees (auto-renewing), per-transaction DealMaker Transactional Fees (variable by raise type and size), enterprise licensing with custom pricing, and ancillary campaign marketing services delivered via the in-house Ridge Growth Agency and the recently acquired Rally On Media. GTM is sales-led with no application gate, targeting differentiated brands raising $1M+, supported by industry-vertical sub-brands (Sports, Robotics, Cleantech, Hospitality, Media) and channel partnerships with entertainment marketing firms (Dolphin Entertainment), sports leagues (Xtreme One, GFL), and IPO-readiness consultancies (Executive Agility). As of early 2026 DealMaker had facilitated $2.4B+ in cumulative issuer capital across 100+ offerings and 1M+ investments, and was reported as a $2B+ company at the time of its Rally On Media acquisition.

Name

DealMaker

Legal name

Novation Solutions Inc.

Website

https://dealmaker.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

DealMaker is a fintech platform that enables issuers to raise capital directly from retail and accredited investors via SEC-registered exemptions (Reg A+, Reg CF, Reg D), bundling broker-dealer, transfer agent, and campaign marketing into a white-label stack deployed on the issuer's own domain.

Ownership category

akta.pro rank

Product category

Online Capital Raising Platform

NAICS

Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Miscellaneous Intermediation (523910)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

M&A / Corporate Finance Finders (Deal Origination) (FSAEAMAD)

akta.pro secondary industries

Institutional Multi-Asset Trading Platforms (OTC/RFQ) (FSAFAEAB), Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)

Keywords

• Online capital raising
• Securities offering platform
• Investor acquisition software
• Equity crowdfunding technology
• Retail investment platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (Monthly License Fees): Recurring monthly subscription fees for Licensed Users (issuers and broker-dealers) per the Subscription Order/Order Form. Includes activation/setup fees (one-time) and monthly platform access. DM Shareholder Management Technology also auto-renews monthly.
2. Transactional / Per-use Fees: DealMaker Transactional Fees incurred on a per-use basis at the time of each securities transaction, specified in the Order Form. Variable based on raise type (Reg CF, Reg A+, Reg D) and raise size.
3. Third-Party Payment Processing Pass-Through & Holdbacks: Powered by Stripe (and partners); 5% holdback on online processed payments for 90 days to cover chargebacks/rescissions. Ancillary payment fees charged by issuers (not set or controlled by DealMaker).
4. Marketing & Campaign Services: Campaign marketing services (audited funnel builds, paid acquisition support) offered to issuers as part of the platform bundle; DealMaker builds high-intent campaign-specific audiences for issuers, supplementing technology fees.
5. Tech Licensing / Enterprise Licensing: Enterprise Order Form licensing model grants non-exclusive, non-transferable license to use the Software by an unlimited number of individual users, with custom pricing terms negotiated per enterprise customer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

DealMaker provides a cloud-based, AI-driven end-to-end capital raising platform that enables companies to raise capital directly from individual investors under SEC Regulation A+ (up to $75M annually), Regulation CF (up to $5M), and Regulation D offerings. The platform bundles investor acquisition, electronic signatures, AML/KYC and accredited investor verification, fund processing via Stripe, securities management, shareholder communications, and CRM in one integrated system, deployed white-label on the issuer's own domain. Affiliate entities (DealMaker Securities LLC, FINRA member broker-dealer; DealMaker Transfer Agent LLC, SEC-registered transfer agent) deliver the regulated securities workflow.

Differentiator

Problem solved

Functional benefit

Brands

• DealMaker Sports: Dedicated division launched in September 2025 enabling sports teams, leagues, and athletes to raise capital directly from fans through fan-led ownership models.
• DealMaker Shareholder Services
• DealMaker Securities
• DealMaker Reach

Products and services

• DealMaker Platform End-to-end cloud-based, AI-driven capital raising platform that enables companies to attract investors, process funds, manage securities, and run Regulation A+, Regulation CF, and Regulation D offerings on their own domain. Includes investor acquisition, electronic signatures, AML/KYC, accredited investor verification, fund processing via Stripe, and shareholder communications.
• DealMaker Sports Dedicated division of DealMaker that enables sports teams, leagues, and athletes to raise capital directly from fans through fan-led ownership models, including reservation campaigns and equity offerings. Built on the core DealMaker platform with sports-specific community engagement tooling.
• DealMaker Tech Licensing White-label licensing of DealMaker's capital raise technology to enterprises and licensed intermediaries, enabling them to run Reg A+, Reg CF, and Reg D offerings on their own domain with an unlimited-user license, SLA consulting, and custom enterprise pricing under an Order Form agreement.
• DealMaker Marketing Services Campaign marketing service that supports issuers in building high-intent audiences, driving traffic, and converting investors during raises, including audited funnel builds and AI-driven creative content (text, image, video) via the Rally On Media acquisition.
• DealMaker Verification (DM Verification) Accredited investor verification service that reviews investor submissions and uploaded documentation under Rule 506(c) of Regulation D, using third-party database searches and public record services to support issuer compliance.
• DealMaker AML/KYC Background Checks Integrated anti-money laundering database searches and KYC clearing tools provided to issuers (or their agents) to support compliance with applicable AML/KYC obligations during capital raises.
• Rally On Media Video creative agency brand under DealMaker that produces AI-driven marketing and creative content (text, image, video) for capital raising campaigns; has driven $250 million in online investments since 2020.
• Ridge Growth Agency Digital investor acquisition agency brand under DealMaker that supports issuers in running paid acquisition funnels; helped issuers raise over $350 million across 30 campaigns in the 18 months prior to its March 2022 acquisition.

Quantifiable outcome

• DealMaker issuers raised $358M+ across Reg CF and Reg A+ in 2025, including 50%+ of all industry Reg A+ capital ($292M Reg A+ alone)
• +8 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Dolphin EntertainmentcoreGTM or Marketing Partner · 10 March 2026Joint initiative announced March 10, 2026 to help creators turn audiences into investor communities, combining Dolphin's marketing and operational support with DealMaker's capital raising platform.
• GFL Sports & Entertainment (Global Fight League)coreGTM or Marketing Partner · 3 March 2026Partnered with DealMaker on March 3, 2026 to conduct a $5 million equity raise via Reg CF, enabling shared-ownership model with athletes and fans; debut teams in New York, Los Angeles, Miami, and London.
• Executive AgilitycoreStrategic or Co-development Partner · 25 February 2026Strategic collaboration announced February 25, 2026 with Executive Agility (Reno, NV) — DealMaker serves as Executive Agility's preferred digital raising platform within its IPO-readiness professional network. The partnership integrates DealMaker's Reg A/CF/D campaigns into Executive Agility's IPO readiness and governance services for pre-IPO companies targeting TSX, TSXV, CSE, and U.S. exchanges.
• Dolphin EntertainmentflagshipStrategic or Co-development Partner · 18 February 2026Strategic partnership announced February 18, 2026 to expand access to growth capital for celebrity, influencer, and entertainment-led consumer product and lifestyle companies. Combines DealMaker's online capital raising platform ($2.4B+ facilitated) with Dolphin's entertainment marketing and creator network to source investment opportunities and convert fans into investors.
• BouqsminorGTM or Marketing Partner · 27 January 2026Floral delivery company that launched up to $5M crowdfunding raise on DealMaker in January 2026 to support brick-and-mortar expansion; DealMaker provides the raise platform, investor management, and related services.
• Rally On MediaflagshipStrategic or Co-development Partner · 24 November 2025Acquired by DealMaker on November 24, 2025. Rally On Media is a video creative agency that has driven $250 million in online investments since 2020. The acquisition enhances DealMaker's capabilities with AI-driven marketing and creative content to accelerate capital raising.
• Xtreme One Entertainment (XFC)coreStrategic or Co-development Partner · 20 November 2025Strategic collaboration announced November 20, 2025 to support Xtreme One's capital raise for its multi-sport growth strategy. DealMaker Sports additionally partnered with Xtreme One on November 24, 2025 to enable fan-led ownership in the fight sports league.
• Canadian Securities Exchange (CSE)flagshipStrategic or Co-development Partner · 20 December 2022Participated in DealMaker's oversubscribed 2022 financing round (alongside Mawer Partners LP) to support product development and global expansion; strategic exchange partnership enabling DealMaker's issuers to list on the CSE.
• Ridge Growth AgencycoreStrategic or Co-development Partner · 7 March 2022Acquired by DealMaker on March 7, 2022. Ridge Growth Agency is an Austin-based digital investor acquisition agency that helped issuers raise over $350 million across 30 campaigns in the prior 18 months, expanding DealMaker's capacity for capital raising technology and marketing services.
• Stripe (Stripe Payments Company)flagshipTechnology or IntegrationStrategic technology integration — DealMaker partners with Stripe for money transmission services and account services (with funds held at Fifth Third Bank and Evolve Bank and Trust, Members FDIC). Stripe powers all payment processing on the DealMaker platform; users must agree to applicable Stripe terms. DealMaker is not a bank or money transmitter.
• CloudflareflagshipTechnology or IntegrationCloudflare provides real-time protection tools, monitoring, and countermeasure suites that defend the DealMaker application and user data from malicious users and cyber-attacks.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationAWS provides hosting infrastructure and monitoring/countermeasure suites supporting DealMaker's real-time protection of application and user data.
• DealMaker Transfer Agent LLC (DMTA) — AffiliateflagshipOEM/ Whitelabel/ Licensing PartnerAffiliate entity; SEC-registered transfer agent operating as DealMaker Shareholder Services (DMSS). Provides all transfer agent related-activity accessed through the DealMaker website.
• DealMaker Securities LLC — AffiliateflagshipOEM/ Whitelabel/ Licensing PartnerAffiliate entity; SEC and FINRA registered broker-dealer. In certain cases, securities-related activity accessed through the DealMaker website may be conducted by DealMaker Securities LLC.

Scale indicators12 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Republic: Republic is a direct competitor offering Reg A+, Reg CF, and Reg D online capital raises through both a marketplace model and Republic Core (white-label). DealMaker explicitly compares itself to Republic on a dedicated comparison page, positioning on data ownership and Reg A+ pricing.
• StartEngine: StartEngine is one of the largest U.S. retail capital-raising platforms for Reg A+ and Reg CF raises, with a marketplace-style investor base. Kingscrowd ranked it #2 by Q1 2026 volume ($27.8M vs DealMaker's $80.9M), making it a head-to-head competitor on raise volume and issuer pipeline.
• Wefunder: Wefunder is a Reg CF-focused retail crowdfunding platform that ranked #3 by Q1 2026 fundraising volume ($20.4M). It competes directly with DealMaker for issuers raising $1M–$5M Reg CF rounds and offers its own community and marketplace distribution.
• SeedInvest: SeedInvest (acquired by StartEngine in 2021) operates in the same Reg D/Reg CF+ accredited-investor online offering space as DealMaker. It is a direct competitor in the curated, higher-minimum raise segment where DealMaker also focuses.

Regional players

• Crowdcube: Crowdcube is the leading UK and Europe-based retail equity crowdfunding platform for Reg CF-equivalent raises. It is a regional peer in the same product category (online retail capital formation) but operates primarily outside North America where DealMaker is concentrated.
• OurCrowd: OurCrowd is an Israel-headquartered global online venture investing platform with accredited-only access. It overlaps with DealMaker's Reg D product on offering structure but is focused outside the U.S./Canadian retail Reg A+/CF market.

Emerging players

• Netcapital: Netcapital is a smaller U.S. fintech offering online capital raising tools under SEC exemptions. It overlaps with DealMaker on Reg CF/A+ offerings but at a meaningfully smaller scale, positioning it as a niche emerging competitor.
• TruCrowd: TruCrowd is an India-anchored equity crowdfunding platform with limited U.S. exposure. It is comparable to DealMaker as a regulated retail capital-formation platform but operates at much smaller scale and primarily outside DealMaker's core geographies.
• Honeycomb Credit: Honeycomb Credit operates a niche revenue-based and debt-style crowdfunding model targeting small businesses. It is comparable as an emerging online capital-raising platform but with a different instrument focus than DealMaker's equity-heavy Reg A+/CF/D stack.

Broad incumbents

• AngelList (now AngelList Venture / Talent): AngelList is a broad-incumbent platform for venture fundraising, syndicates, and talent that operates adjacent to DealMaker's regulated retail offering space. While not a direct Reg CF/A+ competitor, it competes for issuers considering online capital formation channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dealmakertech
• LinkedInlinkedin.com/company/dealmakertech

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealMaker