Rally On Media
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Rally On Media firmographics
Firmographics- Name
- Rally On Media
- Legal name
- Rally On Media
- Website
- https://rallyonmedia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rally On Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where Rally On Media is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rally On Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Project-based professional services revenue from creating video content for brands. Services include branded content, commercials, documentaries, testimonials, equity crowdfunding videos, and social media ads. Pricing is custom/quote-based as each project is tailored to client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rally On Media product offering
Product offeringCore offering
Rally On Media is a Brooklyn-based video creative agency that produces end-to-end video campaigns for brands and startups, spanning strategy, scripting, production, and post-production. Services include branded content, broadcast and CTV commercials, branded documentaries, customer testimonials, equity crowdfunding video production, and social media ads across TV, CTV, digital, and social formats. The agency specializes in equity crowdfunding video content with preferred partner status at WeFunder, StartEngine, and DealMaker.
Product overview
Rally On Media is a Brooklyn-based video creative agency offering a comprehensive suite of video production services including Branded Content, Commercials (broadcast/CTV), Branded Documentaries, Testimonials/Customer Stories, Equity Crowdfunding Videos, and Social Ads. The company specializes in storytelling-driven video campaigns for industries including Food + Bev, Gaming & eSports, Sports, Healthcare, Robotics, and Equity Crowdfunding. Their services span from concept development and scripting through production, post-production, and campaign optimization, with documented results including 150-360% higher click-through rates for Grubhub and 730% DTC sales increase for Outstanding Foods.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Content Longer-form branded video storytelling (1+ minute) that naturally integrates brands into compelling narratives, often featuring celebrities and influencers. Used by brands seeking authentic storytelling beyond short-form ads.
- Commercials Broadcast and CTV commercials for television and streaming platforms featuring bold, impactful creative designed to reach mass audiences. Includes work for clients like Grubhub (Olympics, MasterChef collaborations).
- Branded Documentaries Short documentary content (150+ produced, with 80+ million views) that creates deep emotional connections through authentic stories about real people. Used by brands and restaurants to tell founder, customer, or community stories.
- Testimonials / Customer Stories Video testimonials capturing customer voices to build trust, overcome objections, and add credibility to brand messaging. Often used as primary sales assets, e.g., Koios Medical testimonials helped reduce sales cycles from 12-18 months.
- Equity Crowdfunding Videos Specialized video production for equity crowdfunding campaigns including Reg CF and Reg A+ raises. Includes investor pitch videos, testimonials, and platform-specific deliverables. Over $230 million raised for clients through platform partnerships.
- Social Ads Short-form social media advertisements (6-30 seconds) optimized for TikTok, Instagram Stories, YouTube, Reels, and various aspect ratios for conversion-focused campaigns. Includes Kettlespace's highest-converting ad.
Quantifiable outcome
- 150-360% higher click-through rates for Grubhub campaigns
- +13 more outcomes
Companies that use Rally On Media
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Rally On Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rally On Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WeFundercoreWeFunder is the leading equity crowdfunding platform and has a preferred/strategic partnership with Rally On Media. WeFunder VP of Fundraising Jonny Price stated: 'Rally On has both sides - the artistic side and the analytical side. The videos they turn out are amazing and authentic.' Rally On is recommended to companies raising on the WeFunder platform.
- StartEnginecoreStartEngine is a major equity crowdfunding platform that has a preferred partnership with Rally On Media. Senior Account Executive Anders Hill stated: 'Look at the most funded companies in StartEngine's history, and in all likelihood Rally On was involved.' Rally On is positioned as the video team that platforms choose first.
- DealMakercoreDealMaker is North America's largest retail capital-raising platform (valued at over $2 billion). Rally On Media was acquired by DealMaker in November 2025 to enhance DealMaker's capabilities with AI-driven marketing and creative content. DealMaker President Jon Stidd stated: 'Rally On videos have improved clickthrough rates, engagement rates, time on site, and even conversion through the funnel to make investments.' Post-acquisition, Rally On serves as DealMaker's internal creative agency.
- Dealmaker ReachcoreDealmaker Reach (part of the DealMaker ecosystem) partners with Rally On for video content that drives investment conversions. The partnership focuses on creating investor-focused video content that improves clickthrough rates, engagement rates, and conversion through the investment funnel.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Rally On Media competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency producing commercials, branded content, and integrated campaigns blending strategy and storytelling. Comparable 'art + strategy' positioning and enterprise brand client mix (CPG, food, tech).
- Tool of North America: Creative production company producing commercials, branded content, and integrated campaigns for major brands including gaming and sports. Comparable in storytelling-driven approach and project-based engagements with enterprise advertisers.
- Demo Duck: Video production agency specializing in explainer, brand, and testimonial videos for B2B and consumer brands. Overlapping service set (testimonials, branded content, commercials) and similar mid-market / growth-stage customer profile.
- Epipheo: Video production agency specializing in explainer and brand-story videos, including crowdfunding and startup clients. Direct overlap with Rally On's branded-content and equity-crowdfunding video work.
- Sandwich Video: Boutique creative video agency producing branded content, commercials, and social campaigns for major consumer brands. Closely comparable in scale, service mix (strategy → production → post), and reliance on a small team of directors/producers to deliver high-profile work.
- Wyzowl: Video production agency focused on explainer videos, animated content, and brand storytelling. Comparable boutique model and project-based service delivery for marketing teams needing conversion-oriented video.
- m ss ng p eces: Creative agency and production company building commercials, branded entertainment, and experiential content for brands across entertainment, tech, and consumer categories. Comparable storytelling-first, multi-format service offering.
- Lemonlight: Full-service video production company serving brands and agencies with branded content, commercials, and social ads at scale. Comparable operating model (scalable production, distributed freelancer network, performance-oriented positioning) and similar customer profile across DTC and enterprise.
Broad incumbents
- 72andSunny: Global creative agency producing commercials and brand campaigns for major consumer brands (Google, Adidas, Samsung). Comparable enterprise video production capability, but operates at much larger scale and brand portfolio breadth.
- Wieden+Kennedy: Large, established independent creative agency producing flagship commercials, branded content, and integrated campaigns for global brands. Represents the scaled, full-portfolio incumbent that Rally On competes against for enterprise video budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rally On Media social profiles
Digital presenceRally On Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rally On Media leadership team
Management profileNumber of profiles
Profiles12 records
Rally On Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rally On Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rally On Media
What does Rally On Media do?
Rally On Media is a Brooklyn-based video creative agency that produces end-to-end video campaigns for brands and startups, spanning strategy, scripting, production, and post-production. Services include branded content, broadcast and CTV commercials, branded documentaries, customer testimonials, equity crowdfunding video production, and social media ads across TV, CTV, digital, and social formats. The agency specializes in equity crowdfunding video content with preferred partner status at WeFunder, StartEngine, and DealMaker.
Is Rally On Media a public or private company?
Rally On Media is a private company. It is classified as corporate owned and is currently acquired.
When was Rally On Media founded?
Rally On Media was founded in 2020. It employs 1 to 10 people.
Where is Rally On Media based?
Rally On Media is headquartered in Brooklyn, United States, in the North America region.
How does Rally On Media make money?
One revenue line is on record: video Production Services.
Who are Rally On Media's main competitors?
Direct peers on record are Mekanism, Tool of North America, Demo Duck, Epipheo, Sandwich Video, Wyzowl, m ss ng p eces and Lemonlight. Broad incumbents are 72andSunny and Wieden+Kennedy.
Does Rally On Media have an API?
No public API is recorded for Rally On Media.
What industry is Rally On Media in?
Rally On Media's product category is Video Production Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 5418 and its SIC code is 7311.