What Armut does

Armut Teknoloji A.Ş. operates the leading local services marketplace in Turkey, founded in 2011 by co-founders Erol Degim and Basak Taspinar-Degim. The two-sided platform connects individual consumers and SMBs seeking home and personal services — cleaning, renovation and construction, moving and storage, installation and repair, private tutoring, events, and other categories — with independent service professionals. Customers describe their needs by answering category-specific questions in roughly one minute, receive multiple custom quotes, compare verified reviews, and select a provider; professionals join free, receive inbound requests, and pay only on completed transactions. As of the most recent disclosures the platform lists 700,000+ registered professionals, 500,000 monthly customers, and hundreds of thousands of verified reviews per major category (407,917 reviews on home cleaning, 199,787 on intercity moving, 194,528 on moving, 120,843 on painting).

The platform's underlying technology centers on a quote-request and matching system backed by a Smart Matching Algorithm (Akıllı Eşleştirme Algoritması) and an authenticated review system that only accepts reviews from customers who completed transactions through Armut. The Armut Garantisi (service guarantee) covers customers up to 2,000 TL for jobs selected through the platform, and free iOS and Android apps extend the experience to mobile. Distribution is digital-first: extensive SEO-driven city- and service-specific landing pages, a blog, and local city pages drive organic acquisition, while a self-service flow eliminates the need for a sales team.

Armut monetizes via a transaction commission on completed services; the platform is free for customers to use and free for providers to join. Geographic reach spans 81 Turkish cities plus 13 international markets operated under the ProntoPro brand (Italy, Spain, Germany, France, Austria, Switzerland) and the HomeRun brand (UK, Romania, Saudi Arabia, Egypt, Czech Republic, Hungary, Poland), following the September 2022 acquisition of ProntoPro. Across roughly $21.2M in disclosed funding from AddVenture and Hummingbird Ventures, the company has executed four rounds, the latest a $15M round in September 2022.

Name

Armut

Legal name

Armut Teknoloji A.Ş.

Website

https://armut.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Armut is Turkey's leading two-sided local services marketplace, founded in 2011, connecting 500,000 monthly customers with 700,000+ vetted service professionals across cleaning, renovation, moving, repair, tutoring, and events, with international operations in 13 countries.

Ownership category

akta.pro rank

Product category

Local Services Marketplace

NAICS

Other Personal Services (8129)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Local services marketplace
• Home services platform
• Service provider matching
• On-demand home services
• Professional services directory

Headquarters

HQ city

Üsküdar

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Transaction Commission: Platform takes a commission on completed service transactions. Service providers join free and pay no upfront fees; revenue is generated from transaction fees when services are completed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Armut operates a two-sided online marketplace that connects customers who need home and personal services with professional service providers. Customers describe their needs by answering service-specific questions, receive multiple price quotes from interested professionals, compare reviews and pricing, and select a provider. The platform spans categories including cleaning, renovation/construction, moving, assembly/repair, private tutoring, and events, with a service guarantee (Armut Garantisi) covering jobs up to 2,000 TL.

Product overview

Armut is an online service marketplace platform connecting customers with local service professionals across Turkey. The platform operates through its core marketplace website and mobile application, offering seven main service categories: Cleaning (Temizlik), Renovation/Decoration/Construction (Tadilat, Dekorasyon ve İnşaat), Moving & Storage (Nakliyat ve Depolama), Assembly & Repair (Montaj ve Tamir), Private Lessons (Özel Ders), Events (Organizasyon), and Other Services (Diğer). The platform is enhanced by the Armut Guarantee (Armut Garantisi) module that protects customers up to 2,000 TL for services booked through the platform. Service professionals can join for free through the Professional Membership (Profesyonel Üyelik) program. The platform processes 500,000 monthly customer requests with 400,000 monthly active customers and 3 million TL in monthly request value.

Differentiator

Problem solved

Functional benefit

Brands

• ProntoPro: Armut's brand operating in Italy, Spain, Germany, Austria, Switzerland, and France
• HomeRun

Products and services

• Armut Marketplace Platform Online service marketplace connecting customers with local service professionals across categories including cleaning, renovation, moving, repair, tutoring, and event services.
• Armut Mobile Application (Mobil Uygulama)

Quantifiable outcome

• 500,000 monthly customers actively searching for service providers
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hipages: Australian marketplace connecting homeowners with tradies and home service professionals. Closely comparable business model (quote-based marketplace, home improvement focus) but geographically focused on Australia rather than Europe/Middle East.
• Treatwell: European online marketplace for hair, beauty, and wellness appointments. Comparable in two-sided marketplace model and European footprint (multiple countries including Italy, Spain, Germany), though focused on beauty/wellness rather than home services.
• BlaBlaCar: European peer-to-peer marketplace for carpooling with strong Turkish and European presence. While focused on transport rather than home services, comparable as a successful European marketplace business with network effects and free-for-users model.

Direct peers

• Handy: Online platform connecting customers with cleaning and home service professionals. Comparable to Armut's cleaning and home services categories with similar provider-customer matching model and focus on home maintenance services.
• Angi (formerly Angie's List): Leading US home services marketplace combining Angie's List reviews with HomeAdvisor's pro marketplace. Directly comparable to Armut in target categories (cleaning, renovation, moving, repairs) and two-sided marketplace model with provider lead generation.
• TaskRabbit: Global on-demand marketplace for household tasks including cleaning, moving, handyman, and personal services. Directly comparable business model (two-sided marketplace, task posting, provider matching) and category overlap, though TaskRabbit focuses on hourly task-based services rather than quote-based projects.
• Thumbtack: US-based online marketplace connecting customers with local professionals for home services, events, and lessons. Closest direct comparable to Armut in business model (quote-based marketplace), category breadth (cleaning, moving, repairs, tutoring), and self-serve PLG motion.

Broad incumbents

• Yelp: Local business directory and review platform with service request features connecting consumers with local professionals. Comparable in providing local business discovery and verified reviews; Yelp's 'Request a Quote' feature overlaps with Armut's quote-based matching.
• Houzz: Home design and remodeling platform with a built-in professional marketplace for architects, contractors, and home services. Comparable overlap in renovation, interior design, and home professional categories with Armut, though broader in scope (content/design + marketplace).

Emerging players

• Helpling: European marketplace for cleaning and home services operating across multiple European markets. Comparable to Armut's ProntoPro operations in Europe with similar category focus (cleaning-led) and marketplace model, though smaller in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/armutcom
• Facebookfacebook.com/armutcom
• LinkedInlinkedin.com/company/armut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armut