MOTI

Social Media Marketing Servicesmoti.io

MOTI, INC. is a San Francisco-based direct-to-consumer e-commerce platform that sells Instagram followers and likes as one-time bundles to small businesses, entrepreneurs, and individuals seeking to accelerate their social media presence.

Company typePrivate
Founded2013
HeadquartersSan Francisco, United States
Headcount1–10
GTM typeB2C
OfferingServices

What MOTI does

MOTI, INC. is a San Francisco-based private company that operates a direct-to-consumer e-commerce platform (moti.io) selling Instagram followers and Instagram likes as bundled, one-time digital purchases. Founded in 2013 as a blog and service platform, the company serves small businesses, entrepreneurs, and individuals seeking to accelerate their Instagram presence beyond what organic growth allows. The core product portfolio consists of just two SKUs — Instagram Followers and Instagram Likes — with delivery timeframes ranging from 45 minutes to 48 hours, sold through a self-serve storefront with no sales interaction and no publicly disclosed pricing tiers.

The business is a micro-operation with 1-10 employees headquartered at 1355 Market Street, Suite #488, San Francisco, CA. Its technology stack is not disclosed beyond the e-commerce platform itself; there are no proprietary features, APIs, SDKs, or AI capabilities on record. Customer acquisition is driven by a content marketing blog on the company website featuring educational articles positioning paid follower acquisition as superior to organic growth. The company has raised approximately $6.26 million in disclosed funding, primarily through a December 2019 round led by ZhenFund, with earlier participation in the Highway1 accelerator (2015) and a Bracket Capital investment (2019). There is no evidence of institutional board oversight, follow-on capital, product expansion, or geographic expansion beyond the original US-based digital storefront. The business operates in a commoditized niche with no recurring revenue model, no enterprise contracts, and no named customer logos, making it a long-tail, transaction-based SMB service.

MOTI firmographics

Firmographics

Name: MOTI
Legal name: MOTI, INC.
Website: https://moti.io
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Short description: MOTI, INC. is a San Francisco-based direct-to-consumer e-commerce platform that sells Instagram followers and likes as one-time bundles to small businesses, entrepreneurs, and individuals seeking to accelerate their social media presence.
Ownership category
akta.pro rank

Where MOTI is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices1 record

Markets served

MOTI business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Marketing or Sales, Operations, Supply Chain, Personnel

Revenue model

Instagram Followers Sales: One-time purchase model where customers buy Instagram follower packages. Services are sold directly through the e-commerce website with immediate delivery of followers/likes to customer accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

MOTI product offering

Product offering

Core offering

MOTI sells Instagram Followers and Instagram Likes as bundled digital packages through its e-commerce website at moti.io. Customers purchase one-time packages and receive immediate digital delivery of followers or likes to their Instagram accounts, with claimed delivery times ranging from 45 minutes to 48 hours. The service targets individuals, entrepreneurs, and small businesses seeking to accelerate Instagram presence and social proof beyond organic growth.

Product overview

MOTI is a service provider offering two core products: Instagram Followers and Instagram Likes. These services are sold as bundled packages to help individuals and businesses enhance their social media presence on Instagram. The company operates as a digital marketing service platform, providing these social media enhancement services to customers looking to increase their Instagram visibility and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

Instagram Followers
Instagram Likes

Companies that use MOTI

Customer profile

Segments1 record

Ideal customer profiles2 records

MOTI technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

MOTI partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights2 records

MOTI competitors and assessment

Company assessment

Direct peers

Combin Scheduler: Combin offers Instagram automation, scheduling, and growth tools aimed at influencers and small businesses. Similar to MOTI in serving the same Instagram growth use case, with comparable target customers.
InstaFollowers: InstaFollowers directly sells Instagram followers, likes, views, and comments through a self-serve e-commerce model. Closest direct competitor to MOTI's transactional, one-time purchase model.
Path Social: Path Social provides AI-driven Instagram growth services with a focus on organic-style follower acquisition. Competes directly with MOTI in the Instagram growth services space, targeting similar SMB and influencer customers.
BuyRealMarketing: BuyRealMarketing sells real Instagram followers, likes, and views with an emphasis on authenticity. Direct competitor in the same product category with similar e-commerce distribution approach as MOTI.
Stellation Media: Stellation Media is a growth agency offering Instagram engagement and follower growth services to brands and creators. Operates in the same niche as MOTI with overlapping product offering and customer segments.
AiGrow: AiGrow provides Instagram growth and management services including organic growth, engagement, and scheduling tools. Competes with MOTI for the same SMB and influencer customer base looking to expand their Instagram presence.
Kicksta: Kicksta is a SaaS platform offering Instagram growth services through automated engagement targeting. Directly comparable to MOTI as both sell Instagram audience growth to SMBs and personal brands, though Kicksta emphasizes organic-style automation versus MOTI's direct follower/like sales.
Social Captain: Social Captain provides Instagram automation and growth services including auto-follow, auto-unfollow, and engagement tools. Direct competitor to MOTI in the Instagram growth services category, with similar SMB and influencer target customers.
Nitreo: Nitreo is a direct Instagram growth service targeting real, targeted followers through automation. Operates in the same product category as MOTI, serving SMBs and influencers seeking to grow Instagram accounts, with similar pricing and target customer overlap.

Broad incumbents

Later: Later is a leading social media scheduling and analytics platform with strong Instagram focus. Broader incumbent in the same ecosystem that competes for the same SMB and creator marketing budgets, though it focuses on content workflow rather than follower sales.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

MOTI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MOTI leadership team

Management profile

Number of profiles

MOTI funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MOTI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTI

What does MOTI do?

Is MOTI a public or private company?

MOTI is a private company. It is classified as venture growth investor backed and is currently operating.

When was MOTI founded?

MOTI was founded in 2013. It employs 1 to 10 people.

Where is MOTI based?

MOTI is headquartered in San Francisco, United States, in the North America region.

How does MOTI make money?

One revenue line is on record: instagram Followers Sales.

Who are MOTI's main competitors?

Direct peers on record are Combin Scheduler, InstaFollowers, Path Social, BuyRealMarketing, Stellation Media, AiGrow, Kicksta, Social Captain and Nitreo. Later is listed as a broad incumbent.

Does MOTI have an API?

No public API is recorded for MOTI.