Later
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Later firmographics
Firmographics- Name
- Later
- Legal name
- Mavrck LLC d.b.a. Later
- Website
- https://later.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Later industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Later is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Later business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Later Social SaaS subscriptions: Tiered SaaS subscriptions (Starter, Growth, Scale) billed monthly or annually with 14-day free trial; annual plans receive 25% discount; qualified non-profits receive 50% off the Growth annual plan. Add-on charges for extra social sets, users, and AI credits.
- Full-service influencer campaign services: Expert-led managed influencer marketing services including strategy, creator sourcing, content production, and performance reporting for enterprise brand customers; quote-based enterprise engagements.
- Mavely affiliate commissions / performance-based creator payouts: Marketplace-style commerce flows where creators generate shoppable Mavely SmartLinks for participating brands and earn commissions on resulting sales; platform has delivered more than $250M in cumulative creator payouts.
- Self-serve influencer marketing platform subscriptions (Later Influence): Self-serve Creator marketing platform enabling customers to independently manage campaigns, communicate with creators, and access the Later Influencer Index database.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - 1 social set (8 profiles), 1 user, 5 AI credits, 30 posts/profile, basic support |
| Subscription | Annual | Growth - 2 social sets (16 profiles), 2 users, 50 AI credits, 180 posts/profile, social inbox, collaboration tools |
| Subscription | Annual | Scale - 6 social sets (48 profiles), 4 users, 100 AI credits, unlimited posts, custom analytics, brand health, competitive benchmarking, prioritized support |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Later product offering
Product offeringCore offering
Later operates a social revenue platform that combines an enterprise influencer marketing platform (self-serve and full-service managed campaigns) with Later Social, a SaaS social media management tool for scheduling, analytics, and Link in Bio commerce across major social networks. The platform is powered by Later EdgeAI, a proprietary predictive engine trained on 16M+ creators and 136B annual impressions, and includes the Mavely creator affiliate network and Later 360 unified measurement for tying creator content to verified commerce outcomes.
Product overview
Later operates a multi-product platform-plus-modules architecture spanning enterprise influencer marketing and social media management. The two principal pillars are the Later Influencer Marketing Platform and Later Social (a SaaS social media management tool), supported by modules for scheduling, social listening, analytics, and Link in Bio. AI capabilities are unified under Later EdgeAI, a proprietary predictive intelligence engine that powers downstream offerings including Later 360 (unified measurement), Creator AEO (answer engine optimization for AI discovery), Brand Suitability Insights (risk-scored creator matching), and AI Creator Matching. The creator-facing layer is anchored by the Mavely for Creators affiliate platform (acquired January 2025 for $250M), which links back into Later Social's Link in Bio. Managed campaign services are delivered through Later's Full-Service Programs. Underlying group entities include Mavrck LLC d.b.a. Later, MyFavoriteThings, Inc. d.b.a. Mavely, and Victory Square Media, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Mavely: Affiliate marketing platform for creators (formerly an independent company acquired in January 2025), now operating as Later for Creator.
- Later Influence
- Later Social
- Later EdgeAI
- Creator AEO
Products and services
- Later Social SaaS social media management tool for social media managers, agencies, and brands to schedule, publish, analyze content, and run Link in Bio commerce across Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat.
- Later Influencer Marketing Platform Self-serve enterprise platform that enables brands to find the right creators, set fair creator rates, check brand fit and risk, and track sales and ROI across influencer campaigns.
- Full-Service Influencer Marketing Programs Expert-led managed campaign services in which Later's team plans, produces, and manages creator campaigns end-to-end, from strategy and creator sourcing to content production and performance reporting.
- Mavely for Creators Affiliate marketing platform that allows creators to generate shoppable SmartLinks for products from participating brands and earn commissions on resulting sales, with no minimum follower requirements and including features such as Mavely Boosts for 3x commission potential.
- Later EdgeAI Proprietary AI-native predictive intelligence engine trained on more than a decade of campaign, creator, and commerce data, used to predict creator performance, identify effective creators, and power Later 360 and Creator AEO.
- Later 360 Unified measurement platform that consolidates data across organic content, paid amplification, and verified commerce outcomes to address attribution gaps in creator marketing, with segmentation by product category, creator tier, retailer channel, and campaign objective.
- Creator AEO Answer Engine Optimization product for creator marketing, powered by Later EdgeAI, that helps brands influence AI-generated discovery by optimizing creator and third-party conversations across platforms.
- Link in Bio Mini-website Link in Bio product included with Later Social that turns followers into customers through shoppable links, buttons, banners, affiliate integrations (Mavely, Mailchimp), Google Analytics tracking, and SEO customization.
Quantifiable outcome
- More than 100% year-over-year growth in enterprise business in Q1 2026
- +6 more outcomes
Companies that use Later
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Later technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature5 records
Later partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights8 records
Later competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise creator marketing platform with self-serve campaign management, creator discovery, and performance analytics — closely overlapping with Later Influence in product scope and enterprise customer profile.
- Aspire (now part of AspireIQ): Creator marketplace and influencer marketing platform serving mid-market and enterprise brands with workflow, payments, and ROI tracking — a direct competitor in the same enterprise influencer marketing category.
- Grin: Creator marketing platform focused on ecommerce brands, combining creator discovery, gifting, affiliate, and ROI measurement — overlapping with Later's ecommerce and affiliate commerce positioning.
- Upfluence: All-in-one influencer marketing platform offering creator search, outreach, gifting, affiliate, and analytics — competes with Later across both self-serve SaaS and managed campaign services.
- Traackr: Enterprise influencer marketing platform with creator database, campaign management, and brand safety features — a direct peer in the Fortune 500 influencer marketing category.
- impact.com: Partnership automation platform spanning affiliate, influencer, and creator commerce with tracking and payouts — a meaningful overlap with Later's Mavely affiliate commerce and creator monetization flywheel.
- LTK (formerly rewardStyle): Creator-driven commerce platform connecting influencers and brands with shoppable content, affiliate links, and measurement — directly comparable to Later's Mavely creator commerce offering.
Broad incumbents
- Sprout Social: Public, broad social media management suite with scheduling, analytics, listening, and influencer tools — competes with Later Social across SMB and mid-market and increasingly in creator workflows.
- Hootsuite: Established incumbent in social media management with scheduling, analytics, and social advertising, now adding AI-powered creator features — a broad competitor to Later Social at the platform layer.
- Sprinklr: Enterprise customer experience platform with social media management, listening, and marketing capabilities — a broader incumbent competing for the same Fortune 500 social and influencer marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Later social profiles
Digital presenceLater compliance and trust
Trust signalCompliance2 records
Later financial estimates
Financial estimateRevenue estimate
Valuation estimate
Later leadership team
Management profileNumber of profiles
Profiles5 records
Later subsidiaries and ownership
Company hierarchySubsidiaries2 records
Later funding detail
Funding detailFunding overview
Funding rounds24 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Later M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Later
What does Later do?
Later operates a social revenue platform that combines an enterprise influencer marketing platform (self-serve and full-service managed campaigns) with Later Social, a SaaS social media management tool for scheduling, analytics, and Link in Bio commerce across major social networks. The platform is powered by Later EdgeAI, a proprietary predictive engine trained on 16M+ creators and 136B annual impressions, and includes the Mavely creator affiliate network and Later 360 unified measurement for tying creator content to verified commerce outcomes.
Is Later a public or private company?
Later is a private company. It is classified as private equity controlled and is currently operating.
When was Later founded?
Later was founded in 2014. It employs 1,001 to 5,000 people.
Where is Later based?
Later is headquartered in Boston, United States, in the North America region.
How does Later make money?
Four revenue lines are on record. Later Social SaaS subscriptions are the primary driver. The others are full-service influencer campaign services, mavely affiliate commissions / performance-based creator payouts and self-serve influencer marketing platform subscriptions (Later Influence).
Who are Later's main competitors?
Direct peers on record are CreatorIQ, Aspire (now part of AspireIQ), Grin, Upfluence, Traackr, impact.com and LTK (formerly rewardStyle). Broad incumbents are Sprout Social, Hootsuite and Sprinklr.
Does Later have an API?
No public API is recorded for Later.
What industry is Later in?
Later's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms. Its NAICS code is 541810 and its SIC code is 7311.