Swoop
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Swoop firmographics
Firmographics- Name
- Swoop
- Legal name
- Swoop Finance Limited
- Website
- https://swoopfunding.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Swoop industry classification
Industry- Product category
- SME Lending Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industries
- SME Lending Platforms & Embedded SME Credit (FSAKAGAJ), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Swoop is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Swoop business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission from lenders: Swoop operates as a credit broker and receives commission from finance providers upon successful placement of business loans or finance products. Commission may be a fixed fee or percentage of the loan amount. For certain lenders, Swoop may have influence over the interest rate, which can impact the total amount payable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Business funding broker service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Swoop product offering
Product offeringCore offering
Swoop operates a digital lending marketplace that aggregates business financing options from banks and alternative lenders, matching SMEs with loans, grants, equity, commercial mortgages, tax credits, asset finance, and business expense comparisons. The platform functions as a credit broker, earning commission from finance providers upon successful placement of funding products.
Product overview
Swoop is a business funding and savings platform that operates as a credit broker connecting SMEs with a wide range of financing options and cost-saving services. The platform offers a unified offering comprising multiple integrated modules: business loans (covering working capital, startup, secured/unsecured, and specialized financing like SaaS and ecommerce), business grants (including innovation and sustainability grants), equity finance (connecting with angels, VCs, and government schemes like EIS/SEIS), commercial mortgages and property finance, tax credits (R&D and RDEC), and asset finance. Additionally, the Compare & Save module helps businesses reduce expenses on insurance, banking, and energy. The platform serves distinct customer segments (businesses, advisors, brokers, bookkeepers) through regional operations across UK, Ireland, Australia, Canada, US, South Africa, and Namibia, facilitating over £1.5 billion in funding for 305,000+ global customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Loans Facilitates access to various loan products including working capital loans, startup loans, secured and unsecured business loans, SME loans, and specialized financing such as SaaS finance, ecommerce financing, and franchise finance.
- Business Grants Helps businesses find and apply for grant funding including Smart grants, innovation grants, sustainability grants, grant advances, and match funding.
- Equity Finance Connects businesses with equity investors including business angels, venture capital investors, and crowdfunding investors, with access to government initiatives like EIS and SEIS.
- Commercial Mortgages & Property Finance Provides commercial mortgage solutions including development finance, bridging finance, commercial investment mortgages, and semi-commercial mortgages.
- Tax Credits Assists businesses with R&D tax credits and RDEC (Research and Development Expenditure Credit) claims.
- Asset Finance Enables businesses to finance assets including business car finance, business van finance, and general asset financing.
- Compare & Save Helps businesses save money by comparing and switching business insurance, bank accounts, savings accounts, energy providers, and money transfer services.
- Swoop for Advisors Platform segment for accountants and financial advisors to access funding solutions for their clients, including dedicated portal and tools for client funding matching.
- Swoop Broker Suite Digital platform for finance brokers to access and manage business finance options for their customers, including client funding applications and lender matching.
- Swoop for Bookkeepers Platform segment for bookkeepers to help their clients access business funding, with tools integrated into accounting workflows.
- Acquire a Business Service helping businesses acquire other businesses, providing financing solutions for acquisitions.
- Instant VAT Refunds Service providing VAT refund solutions for businesses.
Quantifiable outcome
- Over £1.5 billion in business funding facilitated
- +2 more outcomes
Companies that use Swoop
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Swoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swoop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AAT (Association of Accounting Technicians)coreAAT partnered with Swoop to support accountants and bookkeepers. The partnership enables AAT members to access Swoop's funding platform and financing solutions for their clients.
- BizFly LimitedcoreBizFly Limited is the parent company of Swoop. The company is registered in Ireland (company number 601838) with Registered Office at Kinnear Court, Mullingar, Co. Westmeath, N91 TY40, Ireland. Swoop operates as a subsidiary and licensee of BizFly Limited.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Swoop competitors and assessment
Company assessmentDirect peers
- Lendio: US-based small business loan marketplace aggregating multiple lenders into a single application, serving the same SMB broker-to-lender matching use case as Swoop and a leading competitor in the US market Swoop is expanding into.
- Bionic: UK business comparison marketplace helping SMEs switch energy, insurance, telecoms, and banking — directly comparable to Swoop's Compare & Save module and operating the same multi-product commission model.
- Capify: UK and US alternative lender providing merchant cash advances and small business loans, also distributed through broker marketplaces like Swoop's — overlapping customer base and competitive in the SMB working capital segment.
- Funding Circle: UK-headquartered SME lending marketplace connecting businesses with multiple lenders and investors. Direct competitor to Swoop in the UK SME broker/lending space and explicitly named as one of Swoop's lending partners.
- Funding Xchange: UK fintech operating a business finance marketplace with automated lender matching for SMEs, directly comparable to Swoop's broker-to-lender matching proposition.
- Capitalise.com: UK-based business funding marketplace connecting SMEs with lenders for loans, invoice finance, and asset finance — operating the same multi-lender broker model as Swoop in the UK SMB market.
Broad incumbents
- Starling Bank: UK challenger bank with direct SME lending products embedded in its business banking app, competing for the same SME funding demand that Swoop routes through its marketplace — and a Swoop lending partner.
- Tide: UK digital business banking platform with embedded lending and capital-raising tools for SMEs. Comparable because it bundles funding access into its core banking product, reducing need for brokers like Swoop — and is itself a Swoop partner.
- iwoca: UK alternative lender offering flexible SME working capital loans through its own balance sheet and partner network. Comparable to Swoop in serving the SMB short-term funding segment and also a listed Swoop lending partner.
Emerging players
- Canopy (UK): UK fintech operating a rental property finance marketplace with comparable broker-style matching infrastructure to multiple lenders, overlapping in marketplace technology approach if not primary asset class.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Swoop social profiles
Digital presenceSwoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swoop leadership team
Management profileNumber of profiles
Profiles4 records
Swoop funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swoop
What does Swoop do?
Swoop operates a digital lending marketplace that aggregates business financing options from banks and alternative lenders, matching SMEs with loans, grants, equity, commercial mortgages, tax credits, asset finance, and business expense comparisons. The platform functions as a credit broker, earning commission from finance providers upon successful placement of funding products.
Is Swoop a public or private company?
Swoop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swoop founded?
Swoop was founded in 2018. It employs 101 to 250 people.
Where is Swoop based?
Swoop is headquartered in London, United Kingdom, in the Europe region.
How does Swoop make money?
One revenue line is on record: commission from lenders.
Who are Swoop's main competitors?
Direct peers on record are Lendio, Bionic, Capify, Funding Circle, Funding Xchange and Capitalise.com. Broad incumbents are Starling Bank, Tide and iwoca. Canopy (UK) is listed as an emerging player.
Does Swoop have an API?
No public API is recorded for Swoop.
What industry is Swoop in?
Swoop's product category is SME Lending Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAKAGAJ, SME Lending Platforms & Embedded SME Credit. Its NAICS code is 52231 and its SIC code is 6163.