The Wild Foods

Name

The Wild Foods

Legal name

Wild Foods

Website

https://thewildfoods.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthy Packaged Foods (Protein Bars and Nutritional Supplements)

NAICS

Other Snack Food Manufacturing (311919), Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Health/Protein Snack Bars Manufacturing (AFAKAIAN), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Healthy packaged food
• Protein bars
• Clean label snacks
• Nutritional supplements
• Fitness nutrition products

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Consumer purchases through thewildfoods.com website with delivery throughout Chile. Includes express delivery (under 5 hours) and standard shipping options.
2. Retail Store Sales: Products sold through 4 company-owned physical stores in major Chilean malls (Vitacura, Costanera Center, Marina Arauco, Plaza Trébol).
3. Wholesale/B2B: Wholesale channel via mayorista.thewildfoods.com for bulk purchases. International distributor channel via thewildprotein.com.
4. Third-Party Delivery: Sales through delivery platforms including PedidosYa, Rappi, Uber Eats, and Cabify for on-demand purchases.
5. Affiliate/Referral Commission: Wild Partners program pays 15% commission to affiliates who generate sales through referral codes. 10% discount offered to their community, up to 30% discount for the affiliates themselves.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Wild Foods manufactures and sells clean-label, high-protein and low-carb packaged food products through sub-brands including Wild Protein (bars and supplements with 15g+ protein per serving), Wild Fit (low-carb bars with ≤10g net carbs), Wild Soul (natural clean-label bars), Wild Protein Pro (premium protein bars), and Wild Coffee. The portfolio spans protein bars, whey and plant-based protein powders, creatine monohydrate, ready-to-drink shakes, granolas, cereals, and protein cookies, sold primarily through DTC e-commerce, company-owned physical stores in Chile, and B2B wholesale channels.

Product overview

Thewild Foods is a Chilean healthy packaged food company operating through multiple sub-brands across protein bars, supplements, and snacks. The portfolio includes Wild Protein (high-protein bars), Wild Fit (low-carb bars), Wild Soul (clean-label natural bars), and Wild Protein Pro (premium high-protein bars) for the snack segment. The supplement line features Wild Protein Whey (whey protein powder), Proteína en Polvo (plant-based protein), Creatina Monohidratada (creatine), and Shake products (ready-to-drink and powder formats). Additional offerings include Granolas, Cereales, and The Cookie snacks. Products are sold individually, in multi-packs, or through the Wild Partners affiliate program. The company operates physical retail stores in Chile and ships nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Protein: Protein-focused product line including bars, cereals, granolas, and supplements with high protein content per serving.
• Wild Protein Pro
• Wild Fit
• Wild Soul
• Wild Coffee
• The Cookie

Products and services

• Wild Protein bars
• Wild Fit low-carb bars
• Wild Soul clean-label bars
• Wild Protein Pro premium bars
• Wild Protein Whey protein powder
• Creatina Monohidratada (Creatine Monohydrate)
• Shake & Go ready-to-drink protein shakes
• Proteína en Polvo (Plant-Based Protein Powder)
• Shake en Polvo (Protein Shake Powder)
• Granolas
• Cereales (Protein Cereals)
• The Cookie (protein cookie)
• Wild Coffee
• Wild Foods product packs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Wild Partners AffiliatesminorGTM or Marketing PartnerCommunity of social media influencers and content creators who promote Wild Foods products in exchange for 15% commission on sales. Must have 1,000+ Instagram followers and reside in Chile. Managed through UpPromote affiliate platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NotCo: Chilean plant-based food company with regional LatAm footprint. Closely comparable to Wild Foods as a fellow Chilean clean-label CPG innovator pursuing international expansion, although NotCo focuses on plant-based dairy/meat rather than protein bars.
• PROBAR: US plant-forward protein and snack bar maker with clean-label ethos. Comparable to Wild Soul in positioning around natural ingredients and to Wild Protein in higher-protein formats.
• TRIBE: UK natural energy and protein bar brand with mission-driven (B Corp) credentials. Comparable to Wild Foods on clean-label ethos and B Corp positioning, with similar DTC-plus-retail GTM.

Broad incumbents

• Quest Nutrition: Global protein-bar and snack incumbent with high-protein, low-sugar positioning. Directly comparable product line to Wild Protein and Wild Fit, with broader distribution and brand recognition but less local Chilean presence.
• RXBAR: Kellogg's-owned clean-label protein bar brand. Comparable on minimal-ingredient, no-added-sugar positioning similar to Wild Soul and Wild Fit.
• Grenade: UK-based high-protein, low-sugar bar and supplement brand. Comparable product mix to Wild Protein and Wild Protein Pro and increasingly active in LatAm e-commerce.
• Optimum Nutrition (Glanbia): Global sports-nutrition brand including whey, creatine, and protein supplements. Directly comparable to Wild Protein Whey and Creatina Monohidratada SKUs at the premium sports-nutrition tier.

Emerging players

• Beelove: Chilean natural snacks and energy bar brand. Comparable as a domestic Chilean competitor in the natural/clean-label bar category overlapping with Wild Soul.
• ALMA Natura: Chilean natural-food brand selling granolas, snacks, and clean-label products. Comparable to Wild Foods' Wild Soul and Wild Protein lines on the natural/healthy grocery shelves.

Regional players

• Movimiento Verde: Chilean health-food retail concept offering clean-label and natural products. Comparable as a competing Chilean retail channel for clean-label consumers shopping Wild Soul products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thewildfoods
• Facebookfacebook.com/thewildfoods
• Instagraminstagram.com/thewildfoods
• TikToktiktok.com/@thewildfoods
• Xx.com/thewildfoods
• LinkedInlinkedin.com/company/wild-foods-latam

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wild Foods