NotCo
- Company typePrivate
- Founded2015
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
NotCo firmographics
Firmographics- Name
- NotCo
- Legal name
- NotCo
- Website
- https://notco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
NotCo industry classification
Industry- Product category
- AI-Powered Food Technology Platform
- NAICS
- Other Food Manufacturing (3119), Food Manufacturing (311), All Other Food Manufacturing (31199)
- SIC
- Beverages (2080), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Healthy Aging & Cognitive Support Supplements (CRADAGAM), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)
Keywords
Where NotCo is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices3 records
Markets served
NotCo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- AI Platform Licensing (B2B SaaS): NotCo licenses its Giuseppe AI platform to major CPG companies for product development. CTO projected bulk of revenue will come from B2B business within three years. Revenue generated through platform access fees and formulation services.
- Joint Venture Revenue (Kraft Heinz): NotCo maintains a joint venture with Kraft Heinz in the US and Canada for plant-based products. Products include sliced cheeses and Oscar Mayer hot dogs under co-branded arrangement. Revenue share from these co-branded products.
- Strategic Partnership Licensing: Licensing proprietary AI technology to strategic partners including Barry Callebaut, Magnum, and others. Partnership with Barry Callebaut creates end-to-end AI innovation hub for chocolate development.
- Consumer Products (Declining): Direct consumer products including NotMilk, NotBurger, NotIceCream sold in Latin American markets. Company undergoing strategic pivot away from branded products toward B2B AI services.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
NotCo product offering
Product offeringCore offering
NotCo develops and licenses the Giuseppe AI platform, which generates food and fragrance formulations by analyzing ingredient combinations and optimizing for scale, texture, and nutrition. The company also sells branded plant-based consumer products such as NotMilk, NotBurger, NotChicken, NotMayo, NotIceCream, and NotSquares, while increasingly pivoting toward B2B AI licensing and co-development partnerships with major CPG companies.
Product overview
NotCo operates as a food technology company with a dual business model: (1) a B2B AI platform business licensing its proprietary Giuseppe AI technology to major CPG companies for product development and formulation optimization, and (2) branded consumer products including NotMilk (plant-based milk), NotBurger/NotChicken (plant-based meats), NotMayo, NotIceCream, NotSquares (functional snacks), and GLP-1 Booster Powder. The company has pivoted toward B2B AI services, with partnerships including Kraft Heinz (joint venture), Barry Callebaut, Magnum, PepsiCo, and others using its technology. Key platforms include the Giuseppe AI Platform for food formulation and the NotCo Generative AI Fragrance Formulator for fragrance creation.
Differentiator
Problem solved
Functional benefit
Brands
- NotMilk: Plant-based milk alternative developed using AI technology
- NotBurger
- NotChicken
- NotSquares
- NotCo Giuseppe
- NotCo AI
Products and services
- Giuseppe AI Platform AI platform that generates food formulations by analyzing ingredient combinations and optimizing for scale, texture, and nutrition; licensed to enterprise CPG customers for plant-based product development.
- NotCo Generative AI Fragrance Formulator AI tool developed with Cramer that generates fragrance and flavor formulations from natural language text prompts in seconds, targeting beauty and personal care brands.
- NotMilk Plant-based milk alternative developed using NotCo's Giuseppe AI technology; sold to retail consumers in Latin American markets.
- NotBurger / NotChicken Plant-based burger and chicken alternatives developed via Giuseppe AI; sold to consumers in Latin American markets.
- NotMayo Plant-based mayonnaise alternative including Doritos-branded variants developed with PepsiCo; sold to retail consumers.
- NotIceCream Plant-based ice cream developed in partnership with Magnum using Giuseppe AI for flavor, nutritional profile, and sustainability innovation in the US market.
- NotSquares Functional plant-based snack squares using AI-developed formulations targeting the functional snack category.
- GLP-1 Booster Powder Powdered supplement for weight-loss drug users intended to regulate appetite and preserve muscle mass, with human clinical trials underway.
- AI-Developed Cocoa-Free Chocolate AI-developed cocoa-free chocolate alternative using carob, shea butter, and malt extract; positioned to reduce chocolate prices by ~30% and address cocoa supply challenges.
Quantifiable outcome
- Product development timeline reduced from 3-5 years to 3-4 months
- +5 more outcomes
Companies that use NotCo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
NotCo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
NotCo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, flagship and core.
- Molinos Río de la PlataminorBuenos Aires-headquartered food group acquiring NotCo's plant-based food and beverage businesses in Argentina and Uruguay. Transaction subject to closing conditions and regulatory approvals.
- Barry CallebautflagshipStrategic partnership to create the chocolate industry's first end-to-end AI innovation hub. Combines Barry Callebaut's century-long chocolate expertise and cocoa infrastructure with NotCo's AI platform to accelerate innovation, shorten development cycles, and address climate pressure, ingredient shortages, and rising cocoa costs. Collaboration aims to explore cocoa alternatives and improve sustainability.
- Magnum Ice Cream CompanycorePartnership to use NotCo's Giuseppe AI platform for US ice cream innovation. AI technology aims to innovate flavors, nutritional profiles, and sustainability efforts in response to consumer demand shifts and plant-based ice cream market growth.
- PepsiCocorePartnership to launch plant-based products in South American market. First products: Doritos-branded plant-based mayonnaise and Flamin' Hot chicken nuggets launched in Chile. Leverages PepsiCo's Doritos brand presence with NotCo's AI technology.
- AeromexicominorAirline partnership expanding NotCo's plant-based product distribution through in-flight offerings.
- CramercorePartnership to launch Generative AI Fragrance Formulator. Combines NotCo's AI platform with Cramer's database of tens of thousands of formulations to create premium fragrances in seconds. In blind studies, AI-generated fragrances approved as market-ready by Cramer's perfumers at first iteration.
- Kraft HeinzcoreJoint venture for plant-based product development in US and Canada. Launched 8 categories of plant-based products including Oscar Mayer hot dogs, sliced cheeses, and mac & cheese cups. In 2025, Kraft Heinz assumed full North American sales and marketing responsibilities after NotCo closed its New York office.
- GooglecoreStrategic infrastructure partnership since 2018. Google provides AI computing infrastructure through Google Cloud. Partnership exemplifies NotCo's dependence on US tech companies for AI capabilities.
- FerrerominorStrategic partner using NotCo's AI platform to navigate ingredient cost volatility and develop plant-based alternatives.
- MarsminorB2B customer using NotCo's AI platform for product development and innovation.
- Mondelēz InternationalminorB2B customer leveraging NotCo's AI platform for snack and confectionery innovation.
- NestléminorB2B customer using NotCo's AI platform for product development.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
NotCo competitors and assessment
Company assessmentDirect peers
- Brightseed: AI-driven bioactive discovery platform that maps plant compounds for health applications and partners with major CPG companies (including Danone and others) on ingredient innovation. Directly comparable to NotCo's Giuseppe in combining proprietary data, AI, and CPG enterprise sales motions.
- Climax Foods: AI-driven plant-based food company building a B2B ingredient and formulation platform for plant-based dairy, meats, and cheeses. Closely mirrors NotCo's Giuseppe approach of using machine learning on ingredient datasets to generate novel formulations for CPG partners.
- AI Palette: AI platform that predicts consumer-preferred food and beverage concepts for CPG brands, with a B2B SaaS go-to-market targeting the same enterprise customer base as NotCo. Comparable product (predictive product ideation) and target customer profile (global CPG R&D teams).
- Impossible Foods: Plant-based meat company with comparable consumer products (Burger, Sausage, Chicken) that is also pivoting toward a B2B ingredient and foodservice model — closely mirroring NotCo's strategic trajectory from branded products to platform/ingredient licensing.
- Beyond Meat: Largest pure-play plant-based meat company, directly competing with NotBurger and NotChicken in retail and foodservice channels. Useful comparable for plant-based consumer economics, retail penetration, and the limits of branded plant-based profitability.
- Conagen: Synthetic biology company using AI and precision fermentation to develop novel food, beverage, fragrance, and cosmetic ingredients. Closely comparable to NotCo on the B2B ingredient platform model and on extension of an AI/synbio stack into adjacent consumer-product categories.
- Shiru: AI-driven ingredient discovery company building a database of functional plant proteins and licensing novel ingredients to food manufacturers. Directly comparable to NotCo on the AI-ingredient-discovery-plus-CPG-licensing model and on using machine learning to predict ingredient functionality.
- Evo Foods: Plant-based egg company using proprietary technology and partnering with CPG players to scale alternative-protein products. Comparable on plant-based product portfolio, B2B channel motion with major food companies, and the strategic question of branded vs. ingredient/platform monetization.
Emerging players
- Perfect Day: Precision fermentation company producing animal-free whey protein for dairy alternatives, with a B2B ingredient platform serving CPG brands. Comparable on plant-based/alternative-protein IP and CPG enterprise sales, though uses fermentation rather than plant-mixing as the production modality.
Broad incumbents
- Ginkgo Bioworks: Public synthetic biology platform providing cell engineering and bioprocess services to CPG, flavor & fragrance, and ingredient customers. Comparable as a broad AI-and-biology platform serving CPG R&D, but operates at much greater scale and across industrial biotech rather than food-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NotCo social profiles
Digital presenceNotCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
NotCo leadership team
Management profileNumber of profiles
Profiles8 records
NotCo subsidiaries and ownership
Company hierarchySubsidiaries1 record
NotCo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NotCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NotCo
What does NotCo do?
NotCo develops and licenses the Giuseppe AI platform, which generates food and fragrance formulations by analyzing ingredient combinations and optimizing for scale, texture, and nutrition. The company also sells branded plant-based consumer products such as NotMilk, NotBurger, NotChicken, NotMayo, NotIceCream, and NotSquares, while increasingly pivoting toward B2B AI licensing and co-development partnerships with major CPG companies.
Is NotCo a public or private company?
NotCo is a private company. It is classified as venture growth investor backed and is currently operating.
When was NotCo founded?
NotCo was founded in 2015. It employs 251 to 500 people.
Where is NotCo based?
NotCo is headquartered in Santiago, Chile, in the Latin America region.
How does NotCo make money?
Four revenue lines are on record. AI Platform Licensing (B2B SaaS) is the primary driver. The others are joint Venture Revenue (Kraft Heinz), strategic Partnership Licensing and consumer Products (Declining).
Who are NotCo's main competitors?
Direct peers on record are Brightseed, Climax Foods, AI Palette, Impossible Foods, Beyond Meat, Conagen, Shiru and Evo Foods. Perfect Day is listed as an emerging player. Ginkgo Bioworks is listed as a broad incumbent.
Does NotCo have an API?
No public API is recorded for NotCo.
What industry is NotCo in?
NotCo's product category is AI-Powered Food Technology Platform. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 3119 and its SIC code is 2080.