TreeHouse
TreeHouse is a US-based, Austin-headquartered company that delivers home EV charging infrastructure and installation services to Toyota electric and hybrid vehicle buyers in the US through a core GTM partnership with Toyota, combining data-driven estimates with a vetted electrical installer network.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TreeHouse does
TreeHouse is a US-based company that provides home EV charging infrastructure and installation services, operating primarily through a GTM and marketing partnership with Toyota (announced 2026-02-24). Under the partnership, TreeHouse supports US buyers of the Toyota C-HR EV and other Toyota electric and hybrid vehicles by providing data-driven cost estimates for home charging and connecting customers to a vetted network of electrical installation service providers. The company's core product is positioned as a concierge-style service that reduces the friction and cost of home charger installation, with the goal of making EV ownership more accessible for consumers. The stated value proposition is built on three operational layers: (i) data-driven estimates for site and pricing requirements, (ii) a vetted electrical installer network that addresses safety and quality risk, and (iii) embedded distribution through Toyota's US EV sales ecosystem.
TreeHouse is headquartered in Austin, Texas, was founded in 2009, and is a private company with 11–50 employees (per firmographic data). The business model is a services-led, partnership-driven distribution play rather than a hardware play: TreeHouse does not appear to manufacture chargers, and revenue mechanics are not publicly disclosed (pricing is marked as not publicly disclosed in the data set). The customer segment is narrow by design — consumers purchasing Toyota EVs and hybrids in the US — and the company has effectively no disclosed secondary GTM channel. Historical capital activity totals roughly $39.9M across four rounds (2014, 2015 Praxis-led $16M, 2017, and 2018), with no disclosed funding events from 2019 through early 2026.
Material contextual risk: the website URL listed in firmographic data (tree.house) is currently offered for sale by domain registrar Identity Digital rather than hosting product content, and the firmographic short description refers to TreeHouse as a 'home improvement company' rather than an EV charging services firm. This inconsistency suggests either a recent strategic pivot, incomplete data refresh, or an operational discontinuity that should be diligenced before any investment decision.
TreeHouse firmographics
Firmographics- Name
- TreeHouse
- Legal name
- Treehouse
- Website
- https://tree.house
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TreeHouse is a US-based, Austin-headquartered company that delivers home EV charging infrastructure and installation services to Toyota electric and hybrid vehicle buyers in the US through a core GTM partnership with Toyota, combining data-driven estimates with a vetted electrical installer network.
- Ownership category
- akta.pro rank
TreeHouse industry classification
Industry- Product category
- Home EV Charging Services
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
Keywords
Where TreeHouse is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
TreeHouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
TreeHouse product offering
Product offeringCore offering
TreeHouse provides home EV charging infrastructure and installation services to US consumers of electric and hybrid vehicles, primarily delivered through a partnership with Toyota. The company uses data-driven estimates to scope charging requirements and pricing, and dispatches vetted electrical installers to complete residential charger installations. The offering is designed to make home charging more accessible and cost-effective at the point of EV purchase.
Product overview
TreeHouse provides home EV charging services in partnership with Toyota, offering data-driven estimates and vetted electrical installation services to support the adoption of electric and hybrid vehicles including the Toyota C-HR EV.
Differentiator
Problem solved
Functional benefit
Products and services
- Home EV Charging Services
Companies that use TreeHouse
Customer profileSegments1 record
Ideal customer profiles1 record
TreeHouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TreeHouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ToyotacoreToyota partnered with TreeHouse to provide home EV charging solutions in the US market. The partnership supports sales of Toyota's new C-HR EV and other electric and hybrid vehicles by making home charging more accessible and cost-effective for consumers. TreeHouse leverages data-driven estimates and vetted electrical installation services to deliver charging solutions.
Recent moves5 records
Expansion highlights4 records
TreeHouse competitors and assessment
Company assessmentDirect peers
- Qmerit: Qmerit operates a large North American network of certified electrical contractors for home EV charger installations — the closest direct competitor to TreeHouse's vetted-installer home charging model.
- ChargePoint Home: ChargePoint sells residential EV chargers and partners with installers for home setup, overlapping directly with TreeHouse's bundled hardware-plus-installation offering for EV owners.
- Wallbox: Wallbox is a home EV charger OEM that increasingly bundles installation services through certified installer programs, competing with TreeHouse on the consumer home-charging stack.
- FLO Home: FLO (formerly AddÉnergie) sells home EV chargers with professional installation services in North America, directly comparable to TreeHouse's bundled offering.
- Smart Charge America: Smart Charge America is a US-focused home and commercial EV charger installer with OEM-style partnerships, overlapping with TreeHouse's vetted-installer, OEM-embedded model.
Broad incumbents
- EVgo: EVgo is a major US EV charging network focused primarily on public/fast charging, but its expanding residential and fleet offerings put it in the broader home-charging infrastructure landscape alongside TreeHouse.
- Tesla Energy (Wall Connector): Tesla's Wall Connector with in-house (and increasingly third-party) installation serves as the default home charging benchmark against which TreeHouse competes for non-Tesla EV owners.
- JuiceBox (Enel X Way): JuiceBox / Enel X Way provides residential EV chargers with installation support, an established direct competitor in the home EV charging installation category.
Emerging players
- Enphase Energy (IQ EV Charger): Enphase offers the IQ EV Charger bundled with solar/battery home energy systems, overlapping with TreeHouse's home charging plus electrical-installation value proposition for residential customers.
Others
- HomeAdvisor (ANGI): Angi/HomeAdvisor is a marketplace where consumers find electricians for EV charger installs — an adjacent enabling platform that competes indirectly with TreeHouse's curated installer network.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
TreeHouse social profiles
Digital presenceTreeHouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeHouse leadership team
Management profileNumber of profiles
Profiles2 records
TreeHouse funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeHouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeHouse
What does TreeHouse do?
TreeHouse provides home EV charging infrastructure and installation services to US consumers of electric and hybrid vehicles, primarily delivered through a partnership with Toyota. The company uses data-driven estimates to scope charging requirements and pricing, and dispatches vetted electrical installers to complete residential charger installations. The offering is designed to make home charging more accessible and cost-effective at the point of EV purchase.
Is TreeHouse a public or private company?
TreeHouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was TreeHouse founded?
TreeHouse was founded in 2009. It employs 11 to 50 people.
Where is TreeHouse based?
TreeHouse is headquartered in Austin, United States, in the North America region.
Who are TreeHouse's main competitors?
Direct peers on record are Qmerit, ChargePoint Home, Wallbox, FLO Home and Smart Charge America. Broad incumbents are EVgo, Tesla Energy (Wall Connector) and JuiceBox (Enel X Way). Enphase Energy (IQ EV Charger) is listed as an emerging player. HomeAdvisor (ANGI) is listed as an others.
Does TreeHouse have an API?
No public API is recorded for TreeHouse.
What industry is TreeHouse in?
TreeHouse's product category is Home EV Charging Services. Its primary akta.pro industry code is TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet). Its SIC code is 4911.