Smart Charge America
Smart Charge America is an Austin-based EV charging infrastructure company founded in 2007 that sells, installs, and services Level 2 and DC fast charging stations for residential, commercial, municipal, and utility customers across 38 US cities.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Smart Charge America does
Smart Charge America is an Austin, Texas-based EV charging infrastructure company founded in 2007 that sells, installs, and services Level 2 and DC fast charging stations for residential, commercial, municipal, and utility customers across 38 US cities. The company operates as a hardware-agnostic installer certified across major OEMs including Tesla, ChargePoint, Ford Pro, ABB, Tritium, Wallbox, JuiceBox, Blink, and ClipperCreek, while also offering its own branded SCA40 Level 2 charger powered by Xeal technology. Its technical scope spans single-family home installations through multi-port commercial deployments and high-power DC fast charging stations up to 350 kW, plus Tesla Powerwall and Powershare home energy installations.
The company generates revenue through four primary streams: one-time hardware sales and installation services for residential and commercial customers, transaction-based Managed Charging services (with owners receiving a 40% net revenue share), recurring Smart Care Service Plan (SCSP) subscriptions on 2-5 year non-cancellable terms, and Tesla-certified Supercharger deployments for commercial hosts. Pricing is quote-based and varies widely, from approximately $448-$598 per residential charger unit to $3,000-$8,000 per commercial Level 2 port and $80,000-$215,000 per DC fast charging station depending on power output. Go-to-market is sales-led with dedicated quote workflows for residential, commercial, and municipal buyers, supplemented by a Dealer Direct Program in Houston, Sacramento, and Salt Lake City that bundles home charging packages into auto loan financing at partner dealerships.
Smart Charge America's operational footprint extends to 38 installation cities and 50 managed charging cities across all six major US census regions. Named customers include City of Austin, City of Pflugerville, NASA, Microsoft, Meta, Apple, Google, Amazon, Whole Foods, Marriott, Four Seasons, and Austin Subaru. The company was founded and is led by Joseph Barletta as Founder and CEO. As a privately held company with no disclosed funding rounds, parent company, or institutional investors, it operates as an independently owned master electrician services firm with a 3+ year industry-leading installation warranty and 99%+ uptime goals on managed commercial deployments.
Smart Charge America firmographics
Firmographics- Name
- Smart Charge America
- Legal name
- Smart Charge America
- Website
- https://smartchargeamerica.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Charge America is an Austin-based EV charging infrastructure company founded in 2007 that sells, installs, and services Level 2 and DC fast charging stations for residential, commercial, municipal, and utility customers across 38 US cities.
- Ownership category
- akta.pro rank
Smart Charge America industry classification
Industry- Product category
- EV Charging Infrastructure Installation and Services
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
- akta.pro secondary industries
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Smart Charge America is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices38 records
Markets served
Smart Charge America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Residential EV Charger Installation: Installation of home EV charging stations including charger sales and professional installation services. Offers various charger brands including Tesla Wall Connector, ChargePoint, Emporia, Wallbox, and others. Revenue generated from both product sales and installation labor.
- Commercial EV Charger Installation: Installation services for commercial properties including office buildings, apartments, condos, retail centers, and fleet facilities. Includes charger sales, electrical infrastructure installation, and networking setup.
- Commercial Charging Station Sales: Sales of commercial-grade charging equipment ranging from Level 2 chargers to DC Fast Chargers. Pricing varies by power output and number of ports.
- Managed Charging Services: Ongoing managed services for commercial EV charging portfolios including monitoring, maintenance, revenue management, and operations. Owners receive 40% net revenue share while SCA handles all operations.
- Smart Care Service Plan (SCSP): Annual service contract covering preventative maintenance, troubleshooting, certified electrical labor, truck rolls, and parts replacement for commercial EVSE systems.
- Tesla Powerwall Installation: Certified installation of Tesla Powerwall home battery systems including permits, inspections, and system integration. Working relationship with Tesla since 2007.
- Tesla Supercharger Business Installation: Installation of Tesla Supercharger stations for businesses wanting to host their own white-labeled fast charging infrastructure. Tesla handles service and maintenance with 97% uptime guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial Level 2 Charger Installation |
| Unit Pricing | Pay-as-you-go | Commercial Fleet Charger Installation |
| Unit Pricing | Pay-as-you-go | DC Fast Charging Installation |
| One time/ perpetual license | Pay-as-you-go | Tesla Wall Connector (Generation 3) |
| One time/ perpetual license | Pay-as-you-go | Tesla Universal Wall Connector |
| One time/ perpetual license | Pay-as-you-go | Emporia Classic Level 2 EV Charger |
| One time/ perpetual license | Pay-as-you-go | Emporia Pro Level 2 EV Charger |
| One time/ perpetual license | Pay-as-you-go | ChargePoint Home Flex |
| Transaction based/ take rate | Monthly | Managed Charging Revenue Share |
| Subscription | Monthly | Residential Financing Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Smart Charge America product offering
Product offeringCore offering
Smart Charge America sells, professionally installs, and services residential and commercial EV charging stations (Level 2 and DC fast chargers) across the US, including its own SCA40 smart charger. It also operates a Managed Charging program providing 24/7 monitoring, AI-driven predictive maintenance, and revenue-share operations for commercial charging portfolios, plus certified Tesla Powerwall, Powershare, and Supercharger installations.
Product overview
Smart Charge America is an EV charging infrastructure installation and service company founded in 2007, operating as a platform of branded hardware products supported by professional installation, managed charging services, and maintenance. The product portfolio spans home Level 2 chargers (Emporia Classic/Pro, Tesla Wall Connector Gen 3, Tesla Universal Wall Connector, ChargePoint Home Flex, Wallbox Pulsar Plus, JuiceBox 40, ClipperCreek HCS-40/LCS-20, BMW Charging Station, Aerovironment EVSE-RS-25, Schneider Electric EVlink, Siemens VersiCharge), commercial Level 2 chargers (Smart Charge America SCA40 – Powered by Xeal, Ford Pro AC Charging Stations 48A/80A, ChargePoint CP6000/CT4000 series/CPF50, EVBox Iqon/BusinessLine, LiteOn 32A), and commercial DC fast chargers (ChargePoint Express Plus/Express 250, Ford Pro DC 120kW/240kW, ABB Terra 53 CJ, EVBox Troniq, FreeWire Boost Charger, Tritium RT175-S/RTM75/Veefil PK350/Veefil RT50, Delta DC Wallbox). The Tesla Powershare and Tesla Powerwall modules extend the ecosystem to vehicle-to-home backup power. Managed Charging provides a turnkey commercial operations layer covering monitoring, maintenance, billing, and revenue reconciliation. The company also offers Tesla Supercharger installations for commercial hosts.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Care Service Plan: Comprehensive non-cancellable service extension covering all Smarts & Labor for commercial EVSE with AI-driven predictive analytics
- Xpress Install
- Smart Charge America SCA40
Products and services
- Home EV Charger Installation Professional installation of Level 2 home EV chargers including site assessment, electrical panel evaluation, charger installation, permitting, and warranty coverage. Includes the Xpress Install option for faster scheduling and instant pricing on qualifying homes.
- Commercial EV Charging Station Installation Turnkey commercial EV charging installation for businesses, apartments, condos, offices, and mixed-use properties, including site design, electrical infrastructure, charger installation, networking, and ongoing support across Level 2 and DC fast charging solutions.
- Municipalities and Utilities EV Charging Services EV charging infrastructure services for cities, towns, and utilities, including infrastructure consulting with utility planners, system design with engineers and technicians, full-scale installation, EVSE sales and support, preventative maintenance, and non-routine service. Future-ready offerings include wireless charging, mobile EV charging, fleet EV systems, solar, and battery storage.
- Managed Charging Program Turnkey commercial EV charging management service where Smart Charge America handles monitoring, maintenance, billing, revenue reconciliation, and driver support on behalf of property owners. Includes Smart Care Service Plan (SCSP) coverage with 2-5 year service terms, quarterly preventative maintenance, real-time monitoring, AI-driven predictive maintenance, 99%+ uptime goal, and 40% owner net revenue share.
- Smart Care Service Plan (SCSP) Annual/non-cancellable service contract that covers all labor and parts for commercial EVSE including troubleshooting, certified electrical labor, truck rolls, RMA management, preventative maintenance, AI-driven predictive parts replacement, and online account management for the term of the agreement.
- Smart Charge America SCA40 - Powered by Xeal Smart Charge America's branded Level 2 EV charger designed for apartments, condominiums, retail and fleet applications. Features dynamic load optimization allowing up to 3x more chargers without electrical upgrades, payment processing, access control, no cellular/WiFi dependence, and a 5-year parts and factory labor warranty. Made in North America.
- Tesla Supercharger for Business Installation Installation of Tesla Supercharger stations (up to 325 kW, up to 200 miles of range in 15 minutes) for commercial host sites wanting their own white-labeled fast-charging infrastructure, with 99.97% uptime provided by Tesla and Smart Charge America serving as the certified installer.
- Tesla Powerwall Installation Certified installation of Tesla Powerwall 3 home battery systems with 13.5 kWh usable capacity, 11.5 kW max continuous power, 10-year warranty at 70% energy retention, indoor/outdoor mounting, permits, inspections, and Tesla mobile app integration.
- Tesla Powershare Installation Installation of the Tesla Powershare hardware system for Cybertruck owners, including the supporting Tesla Wall Connector and required home backup infrastructure, enabling vehicle-to-home power during grid outages.
Quantifiable outcome
- 99%+ uptime on managed charging installations
- +4 more outcomes
Companies that use Smart Charge America
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles4 records
Smart Charge America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Smart Charge America partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- ChargePoint Holdings, Inc.flagshipCollaboration to deploy ChargePoint EV charging technology at Austin Subaru, supported by SmartChargeAmerica as part of expanding charging infrastructure in the Austin area. Enables local businesses to adopt advanced EV charging solutions.
- ChargePointcoreSmart Charge America is a ChargePoint Premier Partner offering installation and service for ChargePoint commercial and residential EV charging stations. They service ChargePoint CPE250 DC fast chargers and CT4000 series commercial units.
- TeslaflagshipTesla-approved Wall Connector Specialist with claim of more Tesla installations than anyone else on earth. Certified to install Tesla Wall Connectors, Tesla Powershare, Tesla Powerwall, and Tesla Supercharger business stations.
- Blink ChargingcoreAuthorized to service Blink EV charging stations alongside other major charging equipment brands.
- WallboxcoreCertified installer for Wallbox Pulsar Plus and other Wallbox home charging products.
- JuiceBoxcoreAuthorized to install and service JuiceBox EV charging stations.
- ClipperCreekcoreAuthorized to install and service ClipperCreek EV charging stations.
- XealcorePowered by Xeal technology for the SCA40 smart charger offering no-cellular connectivity and dynamic load optimization. Xeal handles payment processing and management.
- ABB E-MobilitycoreSells and installs ABB EV charging equipment including Terra 53 CJ DC fast chargers.
- City of AustinflagshipMunicipal partner providing public EV charging station infrastructure services for the City of Austin.
- City of PflugervillecoreMunicipal partner for public EV charging station infrastructure needs.
- One Tree PlantedminorNon-profit reforestation partner. Smart Charge America donates to plant one tree for every electric car charging station installed.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Smart Charge America competitors and assessment
Company assessmentOthers
- ABB E-mobility: ABB E-mobility is a major global manufacturer of DC fast chargers (including the Terra 53 CJ sold and installed by Smart Charge America). Relevant as an upstream supplier and partner that could potentially disintermediate the installation layer.
- ChargePoint: ChargePoint is a leading EV charging hardware and network operator with a Premier Partner installer program (of which Smart Charge America is a member). Competes indirectly as it expands direct installation support for commercial and fleet sites.
Broad incumbents
- Tesla Energy / Tesla Charging: Tesla's energy and Supercharger business installs and services its own Wall Connector, Powerwall, Powershare, and Supercharger products. As Smart Charge America's flagship OEM partner and a customer of its installation services, Tesla is both partner and potential disintermediator.
- Blink Charging: Blink Charging is a publicly traded owner/operator of EV charging hardware and networks with installation and service arms. Overlaps with Smart Charge America on commercial charger deployment, though Blink is also a hardware manufacturer with its own network, making it a broader incumbent.
- EVgo: EVgo operates one of the largest US public DC fast charging networks and is expanding into installation and infrastructure services for fleets. A broader incumbent that overlaps on commercial and DC fast installations.
Emerging players
- Electric Era: Electric Era is an EV charging installation startup focused on retail and convenience-store DC fast deployments. A newer entrant targeting adjacent end markets, useful as a comparable on the high-growth managed charging + installation frontier.
Regional players
- FLO: FLO is a Canadian-headquartered EV charging network and hardware manufacturer with expanding US presence. Comparable on Level 2 and DC fast hardware plus managed network services, though predominantly serving North American markets outside Smart Charge America's core US footprint.
Direct peers
- WattLogic / In Charge Energy: In-Charge Energy (formerly WattLogic) is a turnkey EV infrastructure provider focused on commercial and fleet deployments including hardware, installation, and ongoing service. Competes directly for multi-site commercial and municipal deals of the kind SCA targets.
- Qmerit: Qmerit is the largest US-focused network of certified EV charging installers and electrical contractors, serving residential, commercial, and automotive-OEM channels. It is the closest direct competitor to Smart Charge America in end-to-end EV charging installation and managed services.
- EnviroSpark Energy Solutions: EnviroSpark is a US-based EV charging hardware, installation, and service provider covering residential, commercial, and municipal segments. Comparable to Smart Charge America in its mix of installation services, network operations, and multi-brand hardware support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Charge America compliance and trust
Trust signalCompliance9 records
Smart Charge America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Charge America leadership team
Management profileNumber of profiles
Profiles1 record
Smart Charge America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Charge America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Charge America
What does Smart Charge America do?
Smart Charge America sells, professionally installs, and services residential and commercial EV charging stations (Level 2 and DC fast chargers) across the US, including its own SCA40 smart charger. It also operates a Managed Charging program providing 24/7 monitoring, AI-driven predictive maintenance, and revenue-share operations for commercial charging portfolios, plus certified Tesla Powerwall, Powershare, and Supercharger installations.
Is Smart Charge America a public or private company?
Smart Charge America is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Charge America founded?
Smart Charge America was founded in 2007. It employs 11 to 50 people.
Where is Smart Charge America based?
Smart Charge America is headquartered in Austin, United States, in the North America region.
How does Smart Charge America make money?
Seven revenue lines are on record. Residential EV Charger Installation is the primary driver. The others are commercial EV Charger Installation, commercial Charging Station Sales, managed Charging Services, smart Care Service Plan (SCSP), tesla Powerwall Installation and tesla Supercharger Business Installation.
Who are Smart Charge America's main competitors?
Others on record are ABB E-mobility and ChargePoint. Broad incumbents are Tesla Energy / Tesla Charging, Blink Charging and EVgo. Electric Era is listed as an emerging player. FLO is listed as a regional player. Direct peers are WattLogic / In Charge Energy, Qmerit and EnviroSpark Energy Solutions.
Does Smart Charge America have an API?
No public API is recorded for Smart Charge America.
What industry is Smart Charge America in?
Smart Charge America's product category is EV Charging Infrastructure Installation and Services. Its primary akta.pro industry code is IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers), with a secondary code of IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls). Its NAICS code is 335931 and its SIC code is 3600.