What STYNGR does

STYNGR (Styngr Corp.) is a Delaware-incorporated music technology company founded in 2020 and headquartered in Santa Monica, California, that operates a cross-platform licensing and integration service for embedding fully licensed, DMCA-compliant music into video games, live streams, and brand activations in virtual environments. The platform aggregates pre-negotiated blanket license agreements with major and indie music rights holders — including Warner Music Group, Universal Music Group, Sony Music, Merlin, and Believe Digital — to provide developers access to millions of pre-cleared tracks without individually negotiating rights. The technology stack comprises a Unity SDK (live), an Unreal SDK (announced as coming soon), and a flexible API with comprehensive documentation, designed for plug-and-play integration into existing game engines and platforms. Product offerings are organized around two pillars: Game Audio & Music (covering in-game radio, live or pre-recorded events, game intros and outros, dynamic menu music, IAP add-ons, DLC music packs, and music snippet emotes) and Brand Activations (sponsored radio stations, artist collaborations, and branded soundboards inside Roblox and other virtual worlds). The company also publishes developer tools including IAP revenue and ad revenue calculators to support adoption.

STYNGR generates revenue through multiple streams: licensing royalties from catalogue access, transaction fees on in-game purchases of music bundles and emotes, advertising revenue from sponsored radio stations, revenue-share arrangements with developer partners, and professional services revenue from brand activations in Roblox. Pricing is structured via a two-tier partnership program: the Music Access tier for indie studios with 10,000+ MAU offers free pre-programmed radio stations and preferential royalty rates; the Music Innovators tier for studios with 1,000,000+ MAU offers three months royalty-free plus a 50:50 revenue share for up to nine months, alongside onboarding support, music consultation, and priority SLAs. The company's go-to-market combines API-first developer enablement, a tiered partner program, and direct sales for enterprise brand engagements. Leadership includes Marc Fischer as CEO & Founder and Stephen Cooper (former Warner Music Group CEO) in a chairman/executive capacity, with co-founders Oleg Butenko and Alex Tarrand also documented. STYNGR is privately held, with $2.4 million disclosed via an SEC Rule 506(b) offering in 2021, and reports 120+ branding projects delivered with a 94% client retention rate.

Name

STYNGR

Legal name

Styngr Corp.

Website

https://styngr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

STYNGR is a music licensing and integration platform that supplies DMCA-compliant, pre-cleared tracks from major and indie labels to game developers, streamers, and brands via SDKs, APIs, and a tiered partnership program.

Ownership category

akta.pro rank

Product category

Music Licensing and Game Audio Integration

NAICS

Music Publishers (512230), Record Production and Distribution (51225), Sound Recording Industries (5122)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)

akta.pro secondary industries

Game Content Rights, Licensing & Music/UGC Clearance (DMCA, Clip Rights) (MPAFAEAF), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Music licensing platform
• Game audio integration
• In-game music solutions
• DMCA-compliant music
• Brand music activations

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Licensing Royalties: STYNGR handles blanket license negotiations with major and indie labels, charging developers for access to pre-cleared music tracks. Revenue comes from licensing fees based on catalogue access and usage.
2. In-Game Purchases (IAP): Monetization through selling music bundles, tracks, exclusive artist drops, sound effects, and DLC music packs as in-app purchases within games.
3. Ad Revenue: Ad-supported audio formats including sponsored radio stations generating ad revenue. Developers can deliver GTA-style in-game radio while unlocking new revenue streams.
4. Brand Activations: Revenue from brands creating music-driven activations, artist collaborations, and branded soundboards in metaverse experiences. STYNGR connects brands with high-traffic Roblox worlds for brand-safe audio integration.
5. Revenue Share Partnership: Partners who want to offer premium music access players pay preferential or revenue-share rates. Music Innovators Partnership offers 50:50 revenue share for up to 9 months after initial 3-month royalty-free period.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

STYNGR provides a cross-platform music integration platform that delivers fully licensed, DMCA-compliant music for video games, live streams, and brand activations. The company negotiates blanket licensing agreements with major and indie music labels (Warner Music, Universal Music Group, Sony Music, Merlin) and exposes the licensed catalogue through SDK and API integrations (Unity, Unreal Engine) along with partnership programs for indie and established game studios.

Product overview

STYNGR is a cross-platform music integration platform that provides fully licensed, DMCA-compliant music for games, streams, and brand activations. The unified platform combines licensing, technology, and royalty management in one place, offering two core products: Game Audio & Music for developers/publishers (featuring in-game radio, events, intros/outros, dynamic menu music, add-ons for IAP, and DLC music packs) and Brand Activations for brands/UGC platforms (including sponsored radio stations, artist collaborations, and branded soundboards). The platform is powered by partnerships with major labels (Warner Music, Universal Music Group, Sony Music) and offers music access through DMCA-compliant pre-programmed radio stations, playlists, and music snippet emotes. STYNGR provides flexible monetization options including in-game purchases and revenue-sharing models, with developer support via Unity SDK, Unreal SDK, and API integration. Partnership programs include Music Access Partnership for indie studios (10,000+ MAU) and Music Innovators Partnership for established studios (1,000,000+ MAU), both offering 12-month duration with varying support levels and catalogue access.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Audio & Music Premium licensed music integration product for video game developers and publishers, offering fully DMCA-compliant music with no upfront fees. Includes in-game radio, events, intros/outros, dynamic menu music, music bundles for in-app purchases, DLC music packs, and music snippet emotes (JAMS).
• Brand Activations Music-driven brand activation product enabling brands and UGC platforms to create branded audio experiences in Roblox and other virtual platforms. Includes sponsored radio stations, artist collaborations, and branded soundboards integrated into high-traffic virtual worlds.
• Unity SDK & Sample Project Plug-and-play Unity SDK with ready-to-use sample projects showcasing best practices and real-world integrations, enabling game developers to integrate STYNGR's licensed music catalogue directly into Unity-based games.
• STYNGR API

Quantifiable outcome

• 94% average client retention rate
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Warner Music GroupcoreTechnology or IntegrationMajor music label partnership providing access to Warner Music's catalogue of artists and tracks for integration into games and virtual experiences.
• Universal Music GroupcoreTechnology or IntegrationMajor music label partnership providing access to UMG's catalogue of global hits and artists for licensed music integration.
• Sony MusiccoreTechnology or IntegrationMajor music label partnership enabling access to Sony Music's catalogue for DMCA-compliant music integration in games.
• Merlin NetworkcoreTechnology or IntegrationPartnership with Merlin, the global music rights agency for independent labels, providing access to indie label catalogues.
• RobloxcoreTechnology or IntegrationPlatform partnership enabling fully licensed music integration in Roblox experiences. STYNGR is the only company offering fully licensed music on Roblox.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/styngrofficial
• Facebookfacebook.com/styngr.official
• LinkedInlinkedin.com/company/styngr
• Instagraminstagram.com/styngr.official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STYNGR