LandVault
LandVault is a London-based metaverse construction company that designs and builds branded virtual environments on Decentraland, The Sandbox, and other Web3 platforms for enterprise clients, including major consumer brands, government entities in the Middle East, tourism boards, and real estate firms.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LandVault does
LandVault was a London-headquartered metaverse construction company founded in 2017 that designed and developed immersive virtual environments, 3D spaces, and branded digital experiences for enterprise clients across Web3 platforms including Decentraland and The Sandbox. Its core offering centered on end-to-end design and development of virtual worlds and interactive metaverse experiences for consumer brands (Dentsu for Heineken, Hershey on Decentraland, World of Women on The Sandbox), government entities in the UAE and Saudi Arabia, local tourism boards, and real estate companies. The company employed 101-250 people and held an award-winning project portfolio that positioned it as an early-mover specialist studio in the nascent metaverse services category. The firm pursued a strategic evolution in 2022 with the acquisition of Admix, expanding from pure metaverse construction into programmatic monetization and in-game advertising infrastructure, signaling a pivot toward ad-tech recurring revenue alongside project-based services. LandVault was acquired by Infinite Reality, Inc. in July 2024 in a $450 million all-stock transaction, ending its operation as an independent entity and integrating its capabilities into the acquirer's broader immersive platform technology portfolio. Prior to acquisition, LandVault had raised approximately $38.5 million across multiple funding rounds from investors including SoftBank, The Sandbox, Animoca Brands, Kingsway Capital, DIP Capital, Elefund, Notion Capital, Speedinvest, and Force Over Mass Capital, with the most recent being a $3 million Series B extension in March 2023.
LandVault firmographics
Firmographics- Name
- LandVault
- Website
- https://landvault.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- LandVault is a London-based metaverse construction company that designs and builds branded virtual environments on Decentraland, The Sandbox, and other Web3 platforms for enterprise clients, including major consumer brands, government entities in the Middle East, tourism boards, and real estate firms.
- Ownership category
- akta.pro rank
LandVault industry classification
Industry- Product category
- Metaverse Development Services
- akta.pro primary industry
- Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
Keywords
Where LandVault is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
LandVault business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
LandVault product offering
Product offeringCore offering
LandVault designs, builds, and operates immersive virtual environments and metaverse experiences for enterprise brands, advertisers, tourism boards, real estate firms, and government entities across Web3 platforms such as Decentraland and The Sandbox. It also operates a programmatic monetization platform that enables in-game advertising within these virtual worlds.
Product overview
LandVault operates as a metaverse construction company specializing in the creation and development of immersive virtual environments and experiences. Following its acquisition by Infinite Reality in July 2024, the company functions as part of a unified immersive platform technology portfolio. LandVault's service offering centers on building virtual worlds, interactive metaverse spaces, and branded digital experiences across platforms such as Decentraland and The Sandbox. The company works with enterprise clients including Dentsu (Heineken campaign), Hershey (Decentraland), and World of Women (The Sandbox), as well as government entities in UAE and Saudi Arabia, local tourism boards, and real estate companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Metaverse Construction Services
Companies that use LandVault
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
LandVault technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LandVault partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
LandVault competitors and assessment
Company assessmentDirect peers
- Bidstack: Bidstack provides in-game advertising technology that inserts programmatic ads into AAA and indie game environments. It competes directly with LandVault's programmatic offering for brand spend and is comparable in business model and delivery mechanism.
- Anzu: Anzu operates a programmatic in-game advertising platform that places non-intrusive ads inside 3D games and virtual worlds. It directly overlaps with LandVault's Admix-derived programmatic monetization layer and competes for the same brand budgets targeting immersive environments.
- Adverty: Adverty offers in-game and metaverse advertising solutions with a focus on non-intrusive, contextual ad placements inside virtual worlds and games. It targets the same brand budgets as LandVault's monetization platform and competes for similar publisher integrations.
Emerging players
- Hadean: Hadean provides distributed cloud infrastructure for large-scale metaverse and virtual world applications. It is comparable as a backend enabling layer for the same immersive experiences LandVault builds, though it focuses on infrastructure rather than content or monetization.
- Emperia: Emperia creates virtual brand experiences and immersive 3D stores for retail and luxury clients. It overlaps with LandVault's branded-experience work for enterprise clients and competes for similar marketing-led virtual environment budgets.
Others
- Decentraland: Decentraland is a major Web3 virtual world platform on which LandVault has built multiple branded experiences (e.g., for Hershey). It is a platform partner and inventory source rather than a direct competitor.
- The Sandbox: The Sandbox is a leading Web3 gaming and virtual world platform where LandVault has delivered projects such as the World of Women experience. It serves as both a partner platform and an inventory source for LandVault's monetization layer.
Broad incumbents
- Improbable: Improbable builds large-scale metaverse and simulation technology (MSquared platform) for enterprises and game developers. While broader in scope than LandVault's ad-tech focus, it competes for the same enterprise metaverse budgets and provides overlapping virtual-world infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LandVault social profiles
Digital presenceLandVault financial estimates
Financial estimateRevenue estimate
Valuation estimate
LandVault leadership team
Management profileNumber of profiles
Profiles7 records
LandVault funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LandVault M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LandVault
What does LandVault do?
LandVault designs, builds, and operates immersive virtual environments and metaverse experiences for enterprise brands, advertisers, tourism boards, real estate firms, and government entities across Web3 platforms such as Decentraland and The Sandbox. It also operates a programmatic monetization platform that enables in-game advertising within these virtual worlds.
Is LandVault a public or private company?
LandVault is a private company. It is classified as corporate owned and is currently acquired.
When was LandVault founded?
LandVault was founded in 2017. It employs 101 to 250 people.
Where is LandVault based?
LandVault is headquartered in London, United Kingdom, in the Europe region.
Who are LandVault's main competitors?
Direct peers on record are Bidstack, Anzu and Adverty. Emerging players are Hadean and Emperia. Others are Decentraland and The Sandbox. Improbable is listed as a broad incumbent.
Does LandVault have an API?
No public API is recorded for LandVault.
What industry is LandVault in?
LandVault's product category is Metaverse Development Services. Its primary akta.pro industry code is FSAPAGAK, Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds.