Decentraland
Decentraland is an Ethereum-based virtual world platform where users buy, build, and monetize LAND NFTs using the MANA token, governed by a DAO under the Decentraland Foundation. It serves individual virtual world users, content creators, and enterprise luxury brands seeking metaverse presence, and recently expanded to Epic Games Store and mobile.
- Company typePrivate
- Founded2017
- HeadquartersPanama City, Panama
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Decentraland does
Decentraland is a blockchain-based virtual world platform built on the Ethereum network, enabling users to buy, build, and monetize virtual land and content within a persistent, shared 3D environment accessed via avatars. The platform's core products are the Decentraland Virtual World Platform, LAND NFTs representing parcels of virtual real estate, and the MANA native cryptocurrency token (approximately 1.8 billion coins in circulation), which powers the in-world economy for land purchases, wearables, and services. The platform is governed by the Decentraland Foundation, a non-profit entity operating as a decentralized autonomous organization (DAO), with MANA and LAND holders retaining governance rights over platform development.
Revenue is generated primarily through transaction fees on the in-world marketplace for LAND, MANA, wearables, and other digital assets, supplemented by virtual event monetization (notably Metaverse Fashion Week) that has attracted enterprise participation from luxury brands including Gucci, Louis Vuitton, Dolce & Gabbana, and Burberry. The user base spans three primary segments: individual virtual world enthusiasts and gamers, digital LAND owners and content creators who monetize in-world experiences, and luxury fashion brands seeking metaverse presence.
Distribution has historically been browser-based and crypto-native, but in April 2026 the platform executed a strategic pivot to mainstream multi-platform distribution, launching on the Epic Games Store (317M registered users) and Google Play, with an iOS app forthcoming. This shift is a deliberate attempt to expand beyond crypto-native audiences and address persistently low daily active user counts (reported at 38–416 DAU) and a sharp decline in LAND transaction volume from 2021 peak levels. The platform was launched in 2017 following a $24 million ICO and operates without traditional corporate ownership, being collectively governed by token holders under the Decentraland Foundation.
Decentraland firmographics
Firmographics- Name
- Decentraland
- Legal name
- Decentraland Foundation
- Website
- https://decentraland.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Decentraland is an Ethereum-based virtual world platform where users buy, build, and monetize LAND NFTs using the MANA token, governed by a DAO under the Decentraland Foundation. It serves individual virtual world users, content creators, and enterprise luxury brands seeking metaverse presence, and recently expanded to Epic Games Store and mobile.
- Ownership category
- akta.pro rank
Decentraland industry classification
Industry- Product category
- Metaverse Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Blockchain Game Studios & Game Development (FSAPAGAC), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB)
Keywords
Where Decentraland is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Markets served
Decentraland business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- MANA Token Economy: MANA is the platform's native token with 1.8 billion coins in circulation, powering the entire Decentraland ecosystem including LAND purchases, virtual goods, and services.
- Virtual Land (LAND) Sales: Primary market sales of LAND parcels as NFTs, generating revenue from initial land purchases. Decentraland's virtual land market reached $500M+ in cumulative sales.
- Secondary Market Transaction Fees: Fees collected on secondary marketplace trading of LAND, MANA, wearables, and other digital assets within the Decentraland ecosystem.
- Virtual Events and Experiences: Revenue generated through hosted events such as Metaverse Fashion Week, which attracts major luxury brands and drives traffic, content creation, and ancillary transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | MANA Token — variable market price |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Decentraland product offering
Product offeringCore offering
Decentraland operates a blockchain-based virtual world built on the Ethereum network where users purchase virtual land parcels (LAND NFTs) using the MANA cryptocurrency token and build, monetize, or trade experiences and digital assets within a persistent shared metaverse. The platform is governed by a DAO under the Decentraland Foundation, with an in-platform marketplace for trading LAND, wearables, and names, and is accessible across desktop, Android, iOS, and Epic Games Store clients.
Product overview
Decentraland is a virtual reality platform built on the Ethereum blockchain that enables users to buy, build, and monetize virtual land and content within its metaverse. The platform operates as a unified virtual world ecosystem comprising the core Decentraland Virtual World Platform, companion mobile applications for Android and iOS (iOS in development), a desktop version distributed through the Epic Games Store, and the MANA cryptocurrency token economy with 1.8 billion coins in circulation. LAND NFTs represent virtual land ownership within this ecosystem. The platform is governed by the Decentraland Foundation and was launched following a $24 million ICO in 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- Decentraland Virtual World Platform Blockchain-based virtual reality platform on Ethereum that enables users to buy, build, and monetize virtual land and content within a persistent, shared metaverse accessed via avatars.
- Decentraland Android App Mobile application for Android devices providing smartphone access to the Decentraland virtual world, expanding accessibility beyond desktop.
- Decentraland iOS App iOS mobile application providing iPhone and iPad users access to the Decentraland virtual world.
- Decentraland on Epic Games Store Desktop client distributed through the Epic Games Store, providing PC access to the Decentraland virtual world and integration into Epic's gaming ecosystem.
- MANA Token Native ERC-20 cryptocurrency of the Decentraland ecosystem used for land purchases, virtual goods, services, and marketplace transactions within the platform.
- LAND NFTs ERC-721 non-fungible tokens representing virtual land parcels within the Decentraland metaverse, enabling ownership, trade, and monetization of virtual real estate.
- Decentraland Marketplace On-platform marketplace enabling users to trade virtual land, wearables, names, and other digital assets using MANA tokens.
Quantifiable outcome
- Over 400,000 total downloads across platforms as of 2026
- +2 more outcomes
Companies that use Decentraland
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Decentraland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Decentraland partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and minor.
- Epic GamesmajorDecentraland launched on the Epic Games Store, gaining visibility among Epic's 317 million registered PC users and 78 million monthly active users. This is a significant mainstream distribution partnership, marking Decentraland's strategic shift beyond crypto-native audiences.
- Brave (Browser)minorDecentraland is a launch partner in Brave Rewards 3.0 Partner Program, enabling co-hosted events and community activations with Brave's 82 million monthly active users. The partnership expands BAT token utility and provides Decentraland exposure in Web3-native audiences.
- The Binary HoldingsminorPartnership with The Binary Holdings as part of a broader Web3 education initiative, including a scholarship program for Decentraland community members and hackathon integrations. Metana served as the bootcamp provider in this three-way collaboration.
- MetanaminorMetana awarded full-tuition scholarships to Decentraland community members during Career Quest 2025 as part of a Web3 education democratization initiative. This partnership helps Decentraland develop talent and deepen community engagement.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Decentraland competitors and assessment
Company assessmentEmerging players
- Spatial: Spatial is a metaverse platform for 3D virtual spaces, galleries, and branded experiences with NFT gallery support. It overlaps with Decentraland in the use case of branded virtual spaces and NFT display, but is more enterprise-focused and lighter on tokenized land.
Direct peers
- Axie Infinity: Axie Infinity is a blockchain-based virtual world and play-to-earn game built around NFT ownership and a native token (AXS). It is comparable to Decentraland as a Web3-native virtual world with tokenized in-world assets, sharing the same audience of crypto-native gamers and investors.
- Cryptovoxels (now Voxels): Voxels (formerly Cryptovoxels) is an Ethereum-based virtual world with parcel ownership as NFTs, enabling users to build galleries, shops, and social spaces. It directly competes with Decentraland for blockchain-native creators and NFT communities seeking decentralized virtual real estate.
- Somnium Space: Somnium Space is a VR-based blockchain virtual world where users buy virtual land parcels as NFTs and build persistent experiences. It is directly comparable to Decentraland in product (tokenized land, user-built worlds, crypto-native economy) though at a smaller scale.
- The Sandbox: The Sandbox is a blockchain-based virtual world on Ethereum where users buy LAND NFTs, build experiences, and monetize user-generated content. It is Decentraland's closest direct competitor in tokenized metaverse land and creator economies, with a comparable MANA-like token (SAND) and a similar DAO/governance narrative.
- Upland: Upland is a blockchain-based virtual world mapped to real-world geography where users buy, sell, and trade digital property as NFTs. It overlaps with Decentraland on tokenized virtual real estate and metaverse experiences, with a similar Web3-native user base.
Broad incumbents
- Second Life: Second Life is a long-running centralized virtual world with user-owned land, avatar-based social experiences, and a robust creator economy. It serves the same use case as Decentraland (user-built virtual spaces, virtual commerce) but predates blockchain and lacks tokenized ownership.
- Meta Horizon Worlds: Meta's Horizon Worlds is a VR/metaverse platform from a Big Tech incumbent targeting the same "social virtual world" use case as Decentraland. It competes for enterprise brand activations and mainstream user adoption but lacks tokenized land and decentralized ownership.
- Fortnite: Fortnite (Epic Games) is a mainstream gaming platform with persistent social worlds, branded virtual events (e.g., fashion and music collaborations), and hundreds of millions of players. It competes with Decentraland for branded metaverse activations and mainstream user time, with vastly superior scale and polish.
- Roblox: Roblox is a massive mainstream user-generated virtual world and gaming platform with tens of millions of DAU. It competes with Decentraland for the same end-user mindshare (avatar-based social worlds, branded experiences, virtual goods) but operates a centralized model without tokenized land ownership.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decentraland social profiles
Digital presenceDecentraland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decentraland leadership team
Management profileNumber of profiles
Profiles2 records
Decentraland funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decentraland M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decentraland
What does Decentraland do?
Decentraland operates a blockchain-based virtual world built on the Ethereum network where users purchase virtual land parcels (LAND NFTs) using the MANA cryptocurrency token and build, monetize, or trade experiences and digital assets within a persistent shared metaverse. The platform is governed by a DAO under the Decentraland Foundation, with an in-platform marketplace for trading LAND, wearables, and names, and is accessible across desktop, Android, iOS, and Epic Games Store clients.
Is Decentraland a public or private company?
Decentraland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Decentraland founded?
Decentraland was founded in 2017. It employs 51 to 100 people.
Where is Decentraland based?
Decentraland is headquartered in Panama City, Panama, in the Latin America region.
How does Decentraland make money?
Four revenue lines are on record. MANA Token Economy is the primary driver. The others are virtual Land (LAND) Sales, secondary Market Transaction Fees and virtual Events and Experiences.
Who are Decentraland's main competitors?
Spatial is listed as an emerging player. Direct peers are Axie Infinity, Cryptovoxels (now Voxels), Somnium Space, The Sandbox and Upland. Broad incumbents are Second Life, Meta Horizon Worlds, Fortnite and Roblox.
Does Decentraland have an API?
No public API is recorded for Decentraland.
What industry is Decentraland in?
Decentraland's product category is Metaverse Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSADANAG, Metaverse & Virtual Land NFT Marketplaces. Its NAICS code is 5182 and its SIC code is 6200.