RevRoad
RevRoad is a private venture services firm founded in 2017 in Provo, Utah, providing early-stage startups with equity investment plus operational sweat equity in software, marketing, and business development. It manages 73 portfolio companies totaling over $1.5 billion in combined valuation.
- Company typePrivate
- Founded2017
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RevRoad does
RevRoad is a privately-held venture services firm founded in 2017 and headquartered in Provo, Utah, with a secondary office in Orlando, Florida. The firm combines capital investment with operational sweat equity in software development, marketing, and business development, offering early-stage startup founders a bundled partnership model in exchange for equity stakes in their companies. Since inception, RevRoad has built a portfolio of 73 companies with a combined valuation exceeding $1.5 billion, backed by over $15 million raised from private investors. The core technology is the venture services platform itself, comprising direct investment workflows, portfolio management support, and hands-on operational execution delivered by an in-house team of strategic and operational talent.
The firm's business model centers on equity participation rather than fee-based services, generating returns as portfolio companies grow and ultimately exit. RevRoad was co-founded by six individuals, with Derrin Hill serving as Founder and Chairman of the Board of Managers; senior leadership includes a Managing Director (Cai Greeff, CFA, CAIA) and a CFO (Doug Ralphs, formerly of Amazon and Microsoft). Distribution occurs through direct outreach and ecosystem presence in Utah's Silicon Slopes and Florida startup communities, supplemented by content channels including a blog, the Midnight Founders Podcast, the Startup Stories monthly event series, and active social media. The customer base consists of early-stage, vision-driven startup founders seeking both capital and operational support.
As of June 2023, RevRoad announced that its fund is fully deployed and closed applications for new investments, transitioning the firm into a portfolio management and value-realization phase. RevRoad has no disclosed parent company, public listing, or acquisition signals, and its headcount remains in the 1–10 range, indicating a lean operating structure. The firm does not disclose pricing, revenue, or realized returns, and there is no evidence of AI/ML technology underpinning its services.
RevRoad firmographics
Firmographics- Name
- RevRoad
- Legal name
- RevRoad
- Website
- https://revroad.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RevRoad is a private venture services firm founded in 2017 in Provo, Utah, providing early-stage startups with equity investment plus operational sweat equity in software, marketing, and business development. It manages 73 portfolio companies totaling over $1.5 billion in combined valuation.
- Ownership category
- akta.pro rank
Where RevRoad is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RevRoad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Returns from Portfolio Companies: RevRoad generates returns through equity stakes in portfolio companies. The company raised over $15 million from private investors and has invested in startups, generating returns as portfolio companies grow and succeed. The fund is fully deployed.
- Venture Services and Sweat Equity: Provides visionary strategy on growth and funding coupled with in-the-trenches sweat equity in software, marketing, and business development to portfolio companies in exchange for equity stakes.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
RevRoad product offering
Product offeringCore offering
RevRoad is a venture services firm that invests in early-stage startups by providing capital alongside in-the-trenches sweat equity in software development, marketing, and business development in exchange for equity stakes. The firm supports portfolio founders for up to two years with strategic guidance on growth and funding, taking equity positions to align incentives with company success.
Product overview
RevRoad is a venture services firm that operates as a single unified offering rather than a platform-plus-modules architecture. Their core product is a comprehensive venture investment service that combines capital investment with hands-on operational support in software development, marketing, and business development. Supporting this core offering are community engagement programs including the Startup Stories monthly event series, The Midnight Founders Podcast, and an educational blog covering startup topics. The company has invested in dozens of diverse and growing brands since 2017, positioning itself as a people-focused partnership model for startups.
Differentiator
Problem solved
Functional benefit
Products and services
- Venture Investment Services
- Portfolio Company Management
Quantifiable outcome
- 73 portfolio companies serviced with combined valuation exceeding $1.5 billion
Companies that use RevRoad
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
RevRoad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RevRoad partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Central BankminorCentral Bank is listed as a partner in Utah's Silicon Slopes ecosystem alongside RevRoad. Both are active participants in the local startup landscape committed to accelerating innovation and growth by empowering founders.
- SquireminorSquire (bank) is listed as a partner in Utah's Silicon Slopes ecosystem alongside RevRoad. Both companies are committed to accelerating innovation and growth in the local startup ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RevRoad competitors and assessment
Company assessmentRegional players
- BoomStartup: BoomStartup is a Utah-based seed accelerator and venture fund offering mentorship, capital, and connections to early-stage founders—closely matching RevRoad's accelerator-adjacent role in the Silicon Slopes.
- Peterson Ventures: Peterson Ventures is a Salt Lake City-based early-stage VC investing across the Mountain West, operating in RevRoad's core Utah geography with comparable early-stage focus.
- Kickstart Fund: Kickstart is a Utah-based early-stage venture fund investing in software, tech, and digital health, competing with RevRoad in the same Silicon Slopes ecosystem but without the sweat equity services overlay.
Direct peers
- Y Combinator: Y Combinator is the leading startup accelerator, providing seed capital combined with intensive mentorship and operational support in exchange for equity—directly parallel to RevRoad's venture services + sweat equity model.
- Techstars: Techstars runs a global accelerator network providing seed investment paired with structured mentorship in software, marketing, and business development, closely matching RevRoad's core offering.
- Antler: Antler is a global early-stage VC and talent investor that combines pre-seed funding with hands-on founder support and operational programs, directly comparable to RevRoad's venture services thesis.
- Pioneer Fund: Pioneer Fund is a community-driven early-stage venture fund that invests in founders and provides ongoing operational support, paralleling RevRoad's model of combining capital with founder enablement.
- Plug and Play Tech Center: Plug and Play is a startup accelerator and venture fund that pairs capital with corporate partnership, mentorship, and operational programs, similar to RevRoad's capital-plus-sweat-equity approach.
- High Alpha: High Alpha is a venture studio that creates and invests in B2B SaaS companies with deep operational involvement, analogous to RevRoad's venture services model combining capital and execution support.
- 500 Global: 500 Global is a venture capital firm and accelerator operating across multiple geographies with seed-stage investment plus operational support programs—comparable in structure and stage to RevRoad.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RevRoad social profiles
Digital presenceRevRoad financial estimates
Financial estimateRevenue estimate
Valuation estimate
RevRoad leadership team
Management profileNumber of profiles
Profiles9 records
RevRoad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RevRoad M&A and investment
M&A and investmentM&A
Investments56 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RevRoad
What does RevRoad do?
RevRoad is a venture services firm that invests in early-stage startups by providing capital alongside in-the-trenches sweat equity in software development, marketing, and business development in exchange for equity stakes. The firm supports portfolio founders for up to two years with strategic guidance on growth and funding, taking equity positions to align incentives with company success.
Is RevRoad a public or private company?
RevRoad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RevRoad founded?
RevRoad was founded in 2017. It employs 1 to 10 people.
Where is RevRoad based?
RevRoad is headquartered in Provo, United States, in the North America region.
How does RevRoad make money?
Two revenue lines are on record. Investment Returns from Portfolio Companies are the primary driver. The others are venture Services and Sweat Equity.
Who are RevRoad's main competitors?
Regional players on record are BoomStartup, Peterson Ventures and Kickstart Fund. Direct peers are Y Combinator, Techstars, Antler, Pioneer Fund, Plug and Play Tech Center, High Alpha and 500 Global.
Does RevRoad have an API?
No public API is recorded for RevRoad.