What Rookout does

Rookout is a cloud-native debugging and live data collection platform founded in 2017 and headquartered in Palo Alto. The company builds technology that captures real-time, code-level debug data from any line of code without requiring application restarts or manual instrumentation, targeting software developers, DevOps engineers, and enterprise development teams working with cloud-native and AI-native applications. The platform combines a Live Debugger with log management and analytics, full-stack observability across logs, metrics, and traces, continuous profiling across development, test, and production environments, and an AI-driven intelligence layer that automatically correlates telemetry signals.

The product is distributed through a hybrid go-to-market combining product-led growth (free trials, documentation, community blog, and a Hub marketplace for extensions) with enterprise field sales targeting large organizations with complex cloud-native environments. Named enterprise wins include Photobox in retail/e-commerce and BT in telecommunications, with published outcomes including 80% faster issue resolution and 60% reduction in service-impacting incidents at Photobox, and 50% reduction in digital incidents at BT. Pricing is subscription-based and not publicly disclosed; revenue mechanics appear to follow consumption-based infrastructure units combined with platform access subscriptions, consistent with land-and-expand enterprise dynamics.

Rookout has raised approximately $28.4M across three funding rounds between 2018 and 2022, with strategic backing from Cisco Investments across multiple rounds and a final $16.2M round in August 2022 led by R136 Ventures. The technology is currently surfaced inside the Dynatrace observability platform, and the leadership team spans a CEO, CTO, and VPs across marketing, sales, R&D, product, customer success, global sales, and people — consistent with an organization scaling into enterprise markets.

Name

Rookout

Website

https://rookout.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Rookout is a cloud-native debugging and live data collection platform that provides real-time, code-level insight for developers and DevOps teams working with cloud-native and AI-native applications, distributed via enterprise sales and self-serve trials.

Ownership category

akta.pro rank

Product category

Application Debugging Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM)

Keywords

• Cloud-native debugging
• Live data collection
• Production debugging platform
• Non-breaking debuggers
• Code-level observability

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: Subscription-based pricing for the Dynatrace observability platform. Revenue is generated through consumption-based infrastructure units combined with platform access subscriptions. Enterprise agreements likely include land-and-expand dynamics as usage grows across development, test, and production environments.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rookout is a cloud-native debugging and live data collection platform that lets developers capture debug data from running applications in real time without stopping, redeploying, or restarting them. The platform instruments code at the line level, surfaces application state across development, testing, and production environments, and integrates with IDEs, CI/CD pipelines, and observability workflows to accelerate root cause analysis for cloud-native and AI-native applications.

Product overview

Dynatrace is a unified observability platform providing real-time, code-level insight across the SDLC from development through testing and into production. The platform consists of core observability capabilities including Log Management and Analytics for scalable, context-rich log analytics, the Live Debugger for real-time debugging from any line of code, Full Stack Observability for continuous code and runtime monitoring without manual instrumentation, and Dynatrace Intelligence for AI-powered correlation of logs, traces, metrics, and events with built-in root cause analysis. The platform also offers performance profiling across development, test, and production environments with capabilities for memory profiling, code execution timing, and thread analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Rookout Cloud-Native Debugging and Live Data Collection Platform A cloud-native debugging and live data collection platform that captures debug data from running applications in real time without stopping, restarting, or redeploying them, serving developers, DevOps engineers, and SREs who need non-breaking, code-level insight across development, testing, and production environments.
• Rookout Live Debugger

Quantifiable outcome

• Identify and resolve issues up to 80% faster
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Datadog: Large observability and monitoring platform with logs, traces, APM, and developer-facing debugging features; broad incumbent with overlapping live debugging and code-level observability capabilities versus Rookout.
• New Relic: Full-stack observability platform offering APM, logs, infrastructure monitoring, and AI-assisted debugging; competes head-on in cloud-native developer observability.
• Splunk (Cisco): Log analytics and observability incumbent with strong enterprise footprint; overlapping log management and root-cause capabilities versus Rookout's debugging platform.

Direct peers

• Honeycomb.io: Observability platform built for engineering teams debugging complex production systems; shares developer-centric positioning and code-level incident investigation with Rookout.
• Chronosphere: Cloud-native observability platform using AI/ML to control cardinality and MTTR; directly comparable to Rookout in solving modern debugging and monitoring pain points at scale.
• Grafana Labs: Open-source observability stack (Grafana, Loki, Tempo, Pyroscope) with profiling and tracing; competes for the same developer-led observability workflows as Rookout.
• Lightstep (ServiceNow): Distributed tracing and observability platform focused on production debugging and change intelligence; highly comparable use case to Rookout's live debugging.
• Sumo Logic: Cloud-native log management and observability SaaS with AI-driven troubleshooting; similar customer base and log/trace analytics overlap with Rookout.

Emerging players

• Logz.io: Open-source-based observability platform combining ELK, Prometheus, and Jaeger with AI; overlaps in cloud-native log analytics and developer-focused observability.
• Coralogix: Observability and security analytics platform with log analytics and APM; targets similar cloud-native developer and ops buyers with comparable real-time analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rookoutlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rookout