Focaldata
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Focaldata firmographics
Firmographics- Name
- Focaldata
- Legal name
- Focaldata
- Website
- https://focaldata.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Focaldata industry classification
Industry- Product category
- Market Research Technology
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where Focaldata is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Focaldata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Self-Serve Platform Subscription: Customers use Focaldata's platform to run research and analyze data independently. Platform access with varying levels of support and features.
- Data Collection Services: Managed data collection services where Focaldata collects robust data to client specifications, handling respondent sourcing, survey deployment, and quality control.
- Custom Research & Analytics: End-to-end research services including study design, data collection, analysis, and actionable insight delivery for complex strategic projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Self-serve platform with tiered support options |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Focaldata product offering
Product offeringCore offering
Focaldata operates an AI-powered consumer and public opinion research platform combining two core products: Focaldata AI for AI-moderated qualitative interviews at scale and Focaldata Quant for automated quantitative survey research across 130+ markets. It sells platform subscriptions alongside managed services (data collection, consulting, and analytics) to brands, agencies, non-profits, and government bodies seeking rapid turnaround consumer insights.
Product overview
Focaldata offers a dual-product platform combining AI-powered qualitative research (Focaldata AI) with automated quantitative survey research (Focaldata Quant). The Focaldata AI product uses conversational AI to conduct and analyze hundreds of depth interviews in hours, while Focaldata Quant automates survey research across 130+ global markets. Both products are supported by AskAI (a natural language query interface), MRP statistical modeling capabilities, and three professional services: Data Collection, Consulting, and Analytics. The platform enables self-serve research operations or full-service delivery managed by Focaldata's team.
Differentiator
Problem solved
Functional benefit
Products and services
- Focaldata AI AI-powered qualitative research platform that conducts AI-moderated in-depth interviews at scale, automates research design, and extracts deep insights from hundreds of respondents in hours. Built for insight teams, brands, agencies, and policy researchers needing qualitative depth at scale.
- Focaldata Quant Quantitative research platform that automates complex survey research across 130+ markets, handling respondent sourcing, data collection, automated quality checks, weighting, and processing for fast, rigorous survey research.
- Data Collection Services Expertly managed data collection service where Focaldata handles respondent recruitment, fieldwork management, translations, and quality control across global markets to client specifications.
- Consulting Services Strategic consulting services driven by deep sector expertise for research design, campaign strategy, and policy research engagements.
- Analytics Services Advanced analytics services for strategic decisions, including data modeling, segmentation analysis, and custom research analytics for complex strategic projects.
Quantifiable outcome
- 200 interviews completed in 48 hours for Virgin Media O2
- +5 more outcomes
Companies that use Focaldata
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles6 records
Focaldata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Focaldata partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Focaldata competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Experience management and survey platform acquired by Silver Lake/CPPIB for ~$12.5B in 2023, providing enterprise research, customer experience, and employee engagement tooling. Broad incumbent offering comparable survey deployment and analytics with stronger enterprise sales motion and integrations.
- Ipsos: One of the world's largest market research firms offering quantitative, qualitative, and social research across all major verticals globally. Broad incumbent competing with Focaldata in enterprise brand tracking, public opinion, and political research; a Research Manager at Focaldata came from Ipsos (formerly BVA BDRC).
- Kantar: Global market research and consulting firm with leadership in brand tracking, consumer panels, and analytics. Broad incumbent competitor across enterprise brand tracking and consumer insights; investing heavily in AI capabilities that overlap with Focaldata's technology positioning.
Direct peers
- Survation: UK polling and market research firm providing public opinion, consumer, and B2B research. Direct competitor in UK political polling and custom research, with a Research Manager at Focaldata previously working at Survation — indicating direct talent and client overlap.
- Toluna: Global digital market research panel and survey technology provider offering automated research, panel access, and community insights. Direct competitor on automated quantitative research and panel-based methodology — with a Senior Research Executive at Focaldata previously working at Toluna.
- Savanta: UK-based market research and data insights firm (formerly Savanta ComRes, where Focaldata team members previously worked). Direct competitor offering quantitative, qualitative, and audience research across consumer, B2B, and public sector — overlapping with Focaldata's UK agency and brand research segments.
- JL Partners: UK political polling and research firm where Focaldata's Associate Director of Analytics previously worked. Direct competitor in political polling, MRP modeling, and campaign research — overlapping significantly with Focaldata's government and political segment.
- Attest: UK-based consumer research platform providing self-serve brand tracking and consumer surveys via a global respondent panel. Closest direct competitor on platform-based, AI-augmented consumer research with overlapping customer segments in consumer brands and agencies.
- YouGov: Global public opinion polling and consumer research company offering a proprietary panel of millions of respondents across 50+ markets. Direct competitor to Focaldata in brand tracking, audience profiling, and custom research for enterprises, governments, and media — with stronger brand recognition and public-company scale.
Emerging players
- Prolific: UK-based research participant platform providing vetted respondents for academic and commercial research. Emerging competitor in respondent panel access with growing enterprise traction; overlaps with Focaldata's panel infrastructure for academic and commercial research buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Focaldata social profiles
Digital presenceFocaldata compliance and trust
Trust signalCompliance2 records
Focaldata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focaldata leadership team
Management profileNumber of profiles
Profiles11 records
Focaldata funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focaldata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focaldata
What does Focaldata do?
Focaldata operates an AI-powered consumer and public opinion research platform combining two core products: Focaldata AI for AI-moderated qualitative interviews at scale and Focaldata Quant for automated quantitative survey research across 130+ markets. It sells platform subscriptions alongside managed services (data collection, consulting, and analytics) to brands, agencies, non-profits, and government bodies seeking rapid turnaround consumer insights.
Is Focaldata a public or private company?
Focaldata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Focaldata founded?
Focaldata was founded in 2020. It employs 51 to 100 people.
Where is Focaldata based?
Focaldata is headquartered in London, United Kingdom, in the Europe region.
How does Focaldata make money?
Three revenue lines are on record. Self-Serve Platform Subscription is the primary driver. The others are data Collection Services and custom Research & Analytics.
Who are Focaldata's main competitors?
Broad incumbents on record are Qualtrics, Ipsos and Kantar. Direct peers are Survation, Toluna, Savanta, JL Partners, Attest and YouGov. Prolific is listed as an emerging player.
Does Focaldata have an API?
No public API is recorded for Focaldata.
What industry is Focaldata in?
Focaldata's product category is Market Research Technology. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 519290 and its SIC code is 7372.