Barnana

What Barnana does

Barnana is a US-based Private Benefit Corporation (PBC) founded in 2012 by Caue Suplicy and Nik Ingersoll, headquartered in Santa Monica, California, with operations spanning product development, e-commerce, and wholesale distribution of plant-based snacks. The company's product portfolio spans salty snacks (Plantain Chips in multiple flavors, Plantain Scoops, Cassava Chips) and sweet snacks (Chewy Banana Bites in original and coconut variants, plus dipped versions in dark chocolate, peanut butter, and PB cup formats), complemented by branded apparel. Its core technology is a proprietary low-temperature solar dehydration process (originated by co-founder Caue Suplicy's father) used to upcycle rejected "imperfect" bananas and plantains — produce that would otherwise go to waste — into shelf-stable snacks with 10-18 month shelf life. Ingredients are sourced from Central and South American smallholder farmers via direct relationships, and products are manufactured in the USA.

The company operates a dual-channel business model combining a Shopify-powered direct-to-consumer e-commerce site (with Recharge-powered subscriptions offering 10% discounts on 15/30/60-day delivery cycles) and a dedicated wholesale portal for grocery chains and natural foods retailers. Product pricing ranges from $17.99 to $54.99 per multi-pack, with most SKUs sold in 6-pack format and select snack-size 12-pack offerings. Barnana is differentiated by a stacked credential profile — Certified B Corporation, USDA Organic, Non-GMO Project Verified, Upcycled Certified, Kosher, and RSPO member — and has received media coverage in Forbes, Women's Health, Inc., and Outside Magazine. As of the most recent SEC filing, the company has raised approximately $20.4 million across multiple funding rounds from 2014 to 2022, with investors including Boulder Food Group, Foundry Group, CircleUp, Trently Advisors, Finn Capital Partners, Blueberry Ventures, and Xandex Investments.

Customer segments are horizontal: health-conscious individual consumers seeking better-for-you snacks, environmentally-focused consumers drawn to upcycling and regenerative agriculture narratives, and B2B wholesale/retail partners seeking differentiated sustainable product lines. Distribution is domestic US-focused across e-commerce and retail channels, with no current international consumer expansion evident. Marketing is centered on organic social media (Instagram, Facebook, TikTok, LinkedIn), PR and earned media, email marketing with welcome discount incentives, a branded rewards program (Nana Gear), and content marketing around the farm-to-shelf sustainability narrative.

Name

Barnana

Legal name

BARNANA, PBC

Website

https://barnana.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Barnana is a US-based benefit corporation that produces plant-based snack foods — including plantain chips, cassava chips, and chewy banana bites — made from upcycled imperfect bananas sourced from Latin American smallholder farmers. It sells direct-to-consumer via Shopify subscriptions and through wholesale channels to grocery and natural foods retailers.

Ownership category

akta.pro rank

Product category

Healthy / Upcycled Plant-Based Snacks

NAICS

Snack Food Manufacturing (31191), Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industries

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Plantain chips
• Upcycled banana snacks
• Cassava chips
• Organic healthy snacks
• Regenerative agriculture sourcing

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of plantain chips, cassava chips, and banana bites through their Shopify e-commerce platform. Products available in one-time purchases or subscription plans with 10% discount.
2. Wholesale Distribution: B2B wholesale program selling Barnana products to retail stores, grocery chains, and other retailers through their wholesale portal at barnanawholesale.com.
3. Subscription Commerce: Recurring subscription model with delivery every 15, 30, or 60 days, offering 10% savings to customers. Powered by Recharge payments platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barnana manufactures and sells plantain chips, plantain scoops, cassava chips, and dehydrated banana-based snacks (chewy banana bites and chocolate/peanut-butter dipped banana bites) made from upcycled, regeneratively grown 'imperfect' bananas and plantains sourced from Central and South American farming partners. Products are sold direct-to-consumer through barnana.com (with subscriptions) and through a B2B wholesale portal into natural foods and grocery retail, positioned as USDA Organic, Non-GMO Project Verified, and Upcycled Certified healthier snack options.

Product overview

Barnana is a healthy snack company offering plant-based snacks made from regeneratively grown bananas and plantains sourced from the Amazon Rainforest. The product portfolio includes two main categories: Salty Snacks (Plantain Chips in various flavors including Sea Salt, Flamin' Ghost, Cosmic Churro, Himalayan Pink Salt, and Acapulco Lime; Plantain Scoops; and Cassava Chips) and Sweet Snacks (Chewy Banana Bites in Original and Coconut varieties, and Dipped Bites in Chocolate, Peanut Butter, and PB Cup formats). All products are certified USDA Organic, Non-GMO Project Verified, Upcycled Certified, and the company is a Certified B Corp. Products are made in the USA with ingredients sourced from Central and South America. The company also offers branded apparel merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantain Chips Crunchy plantain chips made from regeneratively grown plantains, sold in multiple flavor varieties including Sea Salt, Flamin' Ghost (spicy), Cosmic Churro (cinnamon), Himalayan Pink Salt, and Acapulco Lime, available in 2oz single-serve, 4oz, and 5oz formats including 6-packs. Targeted at health-conscious snackers.
• Organic Plantain Scoops Innovative scoop-shaped plantain chips made using the whole plantain including the peel for bonus fiber, seasoned with Himalayan Pink Salt, sold in 5oz 6-packs. Designed for dipping and targeted at health-conscious snackers seeking a scoopable, fiber-added format.
• Organic Cassava Chips Thinly sliced, small-batch-cooked cassava root vegetable chips seasoned with Himalayan Pink Salt, sold in 5oz 6-packs. Targeted at health-conscious consumers seeking cassava-based alternatives to potato chips.
• Organic Chewy Banana Bites Dehydrated organic banana bites browned to a banana-bread-like flavor, available in Original and Coconut varieties, sold in 3.5oz 6-packs. Targeted at health-conscious consumers and fitness users seeking portable, plant-based snack alternatives.
• Dipped Banana Bites Organic chewy banana bites dipped in coatings, available in 66% cacao Dark Chocolate, Peanut Butter, and PB Cup (chocolate + peanut butter) varieties in 3.5oz 6-packs, plus single-serve 1.4oz 12-pack snack-size formats. Targeted at consumers seeking chocolate- or nut-coated fruit snack alternatives.
• Barnana Apparel & Accessories (Swag) Branded merchandise including vintage cotton twill caps, Barnana-logo short-sleeve unisex t-shirts, and banana-design t-shirts, priced from $20 for t-shirts/beanies and from $25 for caps. Sold as ancillary products on the brand's e-commerce site and tied to the rewards program (Nana Gear).

Quantifiable outcome

• Products have 10-18 month shelf life depending on format
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Roundtable on Sustainable Palm Oil (RSPO)coreStrategic or Co-development PartnerBarnana is a member of the RSPO and all palm kernel oil used in products is certified sustainable by RSPO. This partnership ensures the company meets sustainability standards for palm oil sourcing and supports responsible palm oil production globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rhythm Superfoods: Rhythm Superfoods makes organic plantain chips, kale chips, and beet chips sold in natural and mainstream grocery. It is the closest direct competitor to Barnana's plantain and cassava chip lines with overlapping better-for-you positioning.
• Jackson's Honest: Jackson's Honest produces sweet potato and plantain chips cooked in avocado/coconut oil with clean ingredients. It directly overlaps Barnana's salty-snack portfolio and better-for-you, non-GMO positioning in the natural channel.
• Bare Snacks: Bare Snacks makes baked apple, banana, and vegetable chips sold nationally. The banana chip line and dried-fruit-snack format directly compete with Barnana's chewy banana bites.
• Made Good: Made Good produces organic, allergen-free snacks (granola bars, crispy squares, crackers) sold in natural and mainstream retail. It competes with Barnana for the same health-conscious, organic-shopping consumer and natural-channel shelf space.
• Simple Mills: Simple Mills offers crackers, cookies, and snack bars made with nutrient-dense, clean ingredients. While it doesn't make plantain chips, it competes for the same better-for-you, natural-channel snack shopper as Barnana.
• Peeled Snacks: Peeled Snacks makes organic dried fruit snacks (apple, banana, mango, pineapple) marketed as a better-for-you alternative to candy. Its banana-dried fruit products overlap directly with Barnana's banana bites.
• Lesser Evil Snacks: Lesser Evil produces organic, non-GMO popcorn, puffs, and paleo chips with a sustainability story. It is a strong comparable given overlapping channel strategy and better-for-you positioning aimed at health-conscious snackers.

Broad incumbents

• Kettle Brand: Kettle Brand (a brand of Campbell Snacks, formerly Diamond Foods) is a mainstream premium salty snack brand with broad retail distribution. It doesn't focus on banana/plantain but occupies overlapping premium chip shelf space Barnana targets.
• Late July Snacks: Late July (owned by Snyder's-Lance / Campbell) makes organic tortilla chips and snack crackers with broad national distribution. It overlaps Barnana in the organic, better-for-you snack aisle and competes for the same natural-channel shopper.

Others

• Upcycled Food Association (industry body): The Upcycled Food Association is the industry body that administers the Upcycled Certified program in which Barnana is a member. It is relevant as an ecosystem/network peer — participation expands Barnana's access to retail buyers, co-manufacturers, and emerging upcycled CPG brands.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/barnana
• LinkedInlinkedin.com/company/barnana
• Instagraminstagram.com/barnana
• TikToktiktok.com/@eatbarnana
• Xx.com/barnana

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnana